TELCO GAMERS

Reaching gamers with Audience Marketplace data

Custom Audience Marketplace data helped a telco find an engaged audience for a high-tech product offering.

67%

VCR

1.25x

Higher VCR than DSP

69%

Highest audience VCR

Brief

A telco brand set out to reach casual gamers with a cross-device video campaign promoting a new technology product. Their aim was a video completion rate (VCR) of 65% or higher. 

Solution

The client took advantage of the Audience Marketplace's custom data sets to get the content out to the right audience. They layered Social and Casual Gamers persona with owners of popular gaming apps like Candy Crush and Word Brain. 

Impact

Audience Marketplace data well and truly out-performed a well-known app ownership competitor and the free data within the DSP platform. While this data saw a 58% VCR, Audience Marketplace data came in at 67%—that's 1.2x higher. It consistently reached that figure across all 8 audiences, hitting the campaign's KPI. Score.