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Case Study
## Leveraging app-based audiences to reach diverse customers with cross-screen video
## Leveraging app-based audiences to reach diverse customers with cross-screen video
ADVERTISER OBJECTIVE
## Achieving unique reach with cross-screen video
A popular high-end automaker with a history of weaving culture into its efforts partnered with T-Mobile Advertising Solutions to achieve unique reach and balanced frequency across video formats.
## Achieving unique reach with cross-screen video
STRATEGY
## Optimizing the Magenta Audience Network and first party data
The campaign combined the app-based audience personas T-Mobile Advertising Solutions built and the automaker’s first party data to activate cross-screen video assets that helped achieve meaningful scale for the brand, driving awareness in specific designated market areas like Philadelphia, New York, and Miami.
## Optimizing the Magenta Audience Network and first party data
RESULTS
## Achieving meaningful scale for the luxury brand
## Achieving meaningful scale for the luxury brand
#### For online video—beating the campaign goal by 90%, __the automaker was able to successfully reach key designated markets with T-Mobile Advanced Video.__

## For online video—beating the campaign goal by 90%, __the automaker was able to successfully reach key designated markets with T-Mobile Advanced Video.__
#### __The automaker was able to capture attention with a video completion rate (VCR)__ 80% above the blended goal __while beating campaign goals across all key metrics.__

## __The automaker was able to capture attention with a video completion rate (VCR)__ 80% above the blended goal __while beating campaign goals across all key metrics.__
## With exclusive audience data from T-Mobile Advertising Solutions and access to our curated network, key customers are within reach.
## With exclusive audience data from T-Mobile Advertising Solutions and access to our curated network, key customers are within reach.
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## Leveraging app-based audiences to reach diverse customers with cross-screen video
## Achieving unique reach with cross-screen video
## Optimizing the Magenta Audience Network and first party data
## Achieving meaningful scale for the luxury brand
## For online video—beating the campaign goal by 90%, __the automaker was able to successfully reach key designated markets with T-Mobile Advanced Video.__
## __The automaker was able to capture attention with a video completion rate (VCR)__ 80% above the blended goal __while beating campaign goals across all key metrics.__
## With exclusive audience data from T-Mobile Advertising Solutions and access to our curated network, key customers are within reach.

## Stay up to date with notifications
Get the latest from T-Mobile when you’re using the web. You can opt out any time.
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## Get the latest from T-Mobile
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