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Case Study

Leveraging app-based audiences to reach diverse customers with cross-screen video

ADVERTISER OBJECTIVE

Achieving unique reach with cross-screen video

A popular high-end automaker with a history of weaving culture into its efforts partnered with T-Mobile Advertising Solutions to achieve unique reach and balanced frequency across video formats.

STRATEGY

Optimizing the Magenta Audience Network and first party data

The campaign combined the app-based audience personas T-Mobile Advertising Solutions built and the automaker’s first party data to activate cross-screen video assets that helped achieve meaningful scale for the brand, driving awareness in specific designated market areas like Philadelphia, New York, and Miami.

RESULTS

Achieving meaningful scale for the luxury brand

For online video—beating the campaign goal by 90%, the automaker was able to successfully reach key designated markets with T-Mobile Advanced Video.

Point eighty click-through rate

The automaker was able to capture attention with a video completion rate (VCR) 80% above the blended goal while beating campaign goals across all key metrics.

Ninety eight percent video completion rate

With exclusive audience data from T-Mobile Advertising Solutions and access to our curated network, key customers are within reach.

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