CASE STUDY
ADVERTISER OBJECTIVE
Breaking through the clutter with cord cutters
A popular Subscription Video on Demand (SVOD) service found that users are being inundated with a seemingly endless supply of viewing options. These overwhelmed subscribers were initiating content selection in-app.
The average user has access to
5+ streaming services
67% of connected users
say it’s difficult to decide what to watch
STRATEGY
Driving consumer intent with powerful first-party data
The SVOD service leveraged exclusive
RESULTS
Unfettered access to motivated audiences equals greater demand
Using app ownership and engagement data to identify users who would most likely be in the consideration funnel for their service, the campaign optimized top performers across segments to influence path to purchase and significantly outperform benchmarks.
By pairing audience attributes with web page monitoring tools, the campaign leveraged conversion data to retarget visitors and widen the prospect pool—resulting in 26 million total impressions, thousands of new subscribers and a $3.21 CPSV.
