[Skip to main content](https://www.t-mobile.com#content-main) [](https://www.t-mobile.com/advertising-solutions) [](https://www.t-mobile.com/advertising-solutions) - [Audience Insights](https://www.t-mobile.com/advertising-solutions/audience-insights) - [Media Solutions](https://www.t-mobile.com) Media Solutions - [Mobile Media](https://www.t-mobile.com/advertising-solutions/mobile-media#INTNAV=tNAV:MediaSolutions:MobileMedia) - [App Install](https://www.t-mobile.com/advertising-solutions/app-install#INTNAV=tNAV:MediaSolutions:AppInstall) - [Rideshare Advertising](https://www.t-mobile.com/advertising-solutions/rideshare-advertising#INTNAV=tNav:MediaSolutions:RideshareAdvertising) - [Retail Media](https://www.t-mobile.com) Retail Media - [Advertisers](https://www.t-mobile.com/advertising-solutions/in-store-retail-media-advertisers) - [Retailers](https://www.t-mobile.com/advertising-solutions/in-store-retail-media-retailers) - [Platforms](https://www.t-mobile.com) Platforms - [Blis](https://blis.com/us/) - [Vistar Media](https://www.vistarmedia.com/) [Contact Us](https://www.t-mobile.com/advertising-solutions/contact-us.html?INTNAV=tNav%3AContactUs) [](https://www.t-mobile.com) CASE STUDY # Subscription Video on Demand service converts thousands of new subscriptions ## Subscription Video on Demand service converts thousands of new subscriptions ADVERTISER OBJECTIVE ## Breaking through the clutter with cord cutters A popular Subscription Video on Demand (SVOD) service found that users are being inundated with a seemingly endless supply of viewing options. These overwhelmed subscribers were initiating content selection in-app. ## Breaking through the clutter with cord cutters __The average user has access to__ ### 5+ streaming services ### 67% of connected users __say it’s difficult to decide what to watch__ STRATEGY ## Driving consumer intent with powerful first-party data The SVOD service leveraged exclusive T-Mobile Mobility Data insights to jumpstart an omnichannel campaign with performance goals set against Cost Per Subscription (CPS) and Cost Per Site Visit (CPSV). ## Driving consumer intent with powerful first-party data RESULTS ## Unfettered access to motivated audiences equals greater demand ## Unfettered access to motivated audiences equals greater demand #### __Using app ownership and engagement data to identify users who would most likely be in the consideration funnel for their service, the campaign optimized top performers across segments to influence path to purchase and__ significantly outperform benchmarks.  ## __Using app ownership and engagement data to identify users who would most likely be in the consideration funnel for their service, the campaign optimized top performers across segments to influence path to purchase and__ significantly outperform benchmarks. #### __By pairing audience attributes with web page monitoring tools, the campaign leveraged conversion data to retarget visitors and widen the prospect pool__—resulting in 26 million total impressions, thousands of new subscribers and a $3.21 CPSV.  ## __By pairing audience attributes with web page monitoring tools, the campaign leveraged conversion data to retarget visitors and widen the prospect pool__—resulting in 26 million total impressions, thousands of new subscribers and a $3.21 CPSV. ## With insights that informed creative refinement and helped the team avoid high CPS units, the Magenta Advertising Platform provided an ongoing and efficient environment for delivering measurable ROI. ## Power your campaigns with T-Mobile Advertising Solutions today [Get started](https://www.t-mobile.com/marketing-solutions/contact-us) ## Hello! Want to stay logged in? To keep your accounts safe, you'll be automatically logged out in:  Yes, stay logged in No, log me out ## Share your screen while on a call or in store __Get guided support from an Expert in real time__ - For your security, personal info, tabs, and notifications are automatically hidden. - You can stop screen sharing at any time. - Experts can only see what’s on T-Mobile.com. - Don’t use screen share while driving or in any situation where it's unsafe to focus on your screen. By clicking 'Accept and continue,' you are consenting to allow the Expert to view your screen for assisted navigation. This session may be recorded. To learn more, please visit the 
[__T-Mobile Privacy Notice__](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice). Accept and continue No thanks __Next:__ Generate a code to share with your Expert ## Share this code with your Expert code Once your code has been successfully entered by your Expert, this window will close and continue to the session. ## Allow screen sharing with your Expert? Personal and sensitive data is hidden for your security and privacy. Allow Don’t allow ## End your session? Ending your session will stop sharing your screen, but will not end your call. End session Continue session ## Your session has ended Your screen is no longer being shared with your Expert. OK Share again ## You are already in an active session OK ## Your code has expired Generate a new one to share with your Expert. Generate new code T-Mobile Advertising Solutions - [English](https://www.t-mobile.com) - [Español](https://www.t-mobile.com) - ### Legal Legal - [T-Mobile Privacy Notice](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice) - [Privacy Center](https://www.t-mobile.com/privacy-center) - ### Contact us Contact us - [Contact Advertising Solutions](https://www.t-mobile.com/advertising-solutions/contact-us) [](https://www.t-mobile.com/) - [About](https://www.t-mobile.com/our-story) - [Investor relations](https://investor.t-mobile.com/default.aspx?INTNAV=fNav%3AInvestorRelations) - [Press](https://www.t-mobile.com/news) - [Careers](https://careers.t-mobile.com?INTNAV=fNav%3ACareers) - [Deutsche Telekom](https://www.telekom.com/en?INTNAV=fNav%3ADeutscheTelekom) - [Puerto Rico](https://www.t-mobilepr.com/?INTNAV=fNav%3APuertoRico) - [Privacy Notice](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice) - [Trust Center](https://security.t-mobile.com/?INTNAV=fNav%3ATrustCenter) - [Privacy Center](https://www.t-mobile.com/privacy-center) - [Consumer information](https://www.t-mobile.com/responsibility/consumer-info) - [Public safety/911](https://www.t-mobile.com/responsibility/consumer-info/safety/9-1-1) - [Terms & conditions](https://www.t-mobile.com/responsibility/legal/terms-and-conditions) - [Terms of use](https://www.t-mobile.com/responsibility/consumer-info/policies/terms-of-use) - [Accessibility](https://www.t-mobile.com/responsibility/consumer-info/accessibility-policy) - [Open Internet](https://www.t-mobile.com/responsibility/consumer-info/policies/internet-service) - [Do Not Sell or Share My Personal Information](https://www.t-mobile.com) - [Licenses & Patents](https://www.t-mobile.com/responsibility/legal/licenses-and-patents) - [Consumer Health Data Privacy Notice](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice.html?INTNAV=fNav%3AConsumerHealthDataPrivacyNotice#health-data-privacy-notice) - T-Mobile, the T logo, Magenta and the magenta color are registered trademarks of Deutsche Telekom AG. - [Instagram](https://www.instagram.com/tmobile/) - [Facebook](https://www.facebook.com/TMobile) - [X](https://twitter.com/TMobile) - [You Tube](https://www.youtube.com/user/TMobile/custom) © 2026 T‑Mobile USA, Inc.  ## Stay up to date with notifications Get the latest from T-Mobile when you’re using the web. You can opt out any time. Allow notifications Don't allow  ## Get the latest from T-Mobile Stay up to date with notifications - including offers just for you Allow notifications Don't allow notifications ## Subscription Video on Demand service converts thousands of new subscriptions ## Breaking through the clutter with cord cutters ## Driving consumer intent with powerful first-party data ## Unfettered access to motivated audiences equals greater demand ## __Using app ownership and engagement data to identify users who would most likely be in the consideration funnel for their service, the campaign optimized top performers across segments to influence path to purchase and__ significantly outperform benchmarks. ## __By pairing audience attributes with web page monitoring tools, the campaign leveraged conversion data to retarget visitors and widen the prospect pool__—resulting in 26 million total impressions, thousands of new subscribers and a $3.21 CPSV.  ## Stay up to date with notifications Get the latest from T-Mobile when you’re using the web. You can opt out any time. Allow notifications Don't allow  ## Get the latest from T-Mobile Stay up to date with notifications - including offers just for you Allow notifications Don't allow notifications