CASE STUDY
ADVERTISER OBJECTIVE
Commanding attention in a unique environment
A popular audiobook service wanted to raise brand and title awareness by activating a nationwide Rideshare campaign. By partnering with
STRATEGY
Delivering a one-of-a-kind user experience
The brand worked with
RESULTS
The impact tells an engaging story
With more than 20,000 hours of airtime for the creative, the brand saw a significant lift in audiobook awareness. This stat was even more impactful among those who had never been a member of the service.
Driving an impressive 58K+ unique clicks to the brand landing page, the campaign’s interactive format also led to much higher ad recall, greater response, and significant increase in brand favorability.
