Magenta is going green.

We’ve joined RE100–a global initiative uniting businesses committed to 100% renewable energy. Our plan? To cover 100% of our usage by 2021. But we didn’t stop there. We donated $500k to The Nature Conservancy to support clean energy projects.

Our partners:

Red Dirt Wind Farm

A 60,000-acre wind farm capable of generating up to 160 Megawatts (MW) of electrical energy.

Solomon Forks Wind Farm

A 50,000-acre wind farm capable of generating 454 Megawatts (MW) of electrical energy.

The Nature Conservancy

Our support will help The Nature Conservancy promote a low-carbon, clean energy future across all 50 states.

The path to 100% renewable.

Across our headquarters, stores, cell towers, and more, we use about 2.3 million megawatt hours (MWh) of energy. So, we will be funding the creation of new, clean power to account for every unit of electricity the company consumes.

Your move, AT&T and Verizon.

Let’s get the other carriers to commit to 100% renewable energy by sending them emails and flooding their Twitter feeds. If they both join, we’ll donate $1M to support clean energy projects.

Just sign the petition below and tweet this page with #CleanUpWireless.

Got questions?

Energy from a source that is not depleted after it’s been used.

A group of wind turbines in the same location. They’re used to produce electricity.

Renewable energy can come in many forms. The most popular ones are wind, solar, and hydroelectric.

A megawatt-hour (MWh) is a unit of measure for electric energy. An MWh is 1,000 kilowatt-hours (kWh). An MWh is the amount of electricity generated by one megawatt (MW) electric generator operating or producing electricity for one hour.

Led by The Climate Group in partnership with CDP, and as part of the We Mean Business Coalition, RE100 is a collaborative initiative bringing together the world’s most influential businesses committed to 100% renewable power.


Companies joining RE100 are strongly encouraged to set a public goal to source 100% of their global electricity consumption from renewable sources by a specified year. They disclose their electricity data annually, and RE100 reports on their progress. For more information visit

Green America estimates that together, AT&T and Verizon use about 25 million megawatt hours (MWhs) of energy a year. That’s enough to power 2.6 million homes!