Un-carrier history

We changed wireless for our customers.

Un-carrier has become synonymous with 100% customer commitment. We set out to change the game, and the results speak for themselves. See the moves that got us to where we are today.

Un-carrier made us who we are.

When VoiceStream Wireless was purchased by Deutsche Telekom and became T‑Mobile USA, we were just like the other guys. We knew in order to stand out, we'd have to make a big impact. Enter the Un‑carrier and the beginning of the end of the wireless industry as you knew it.


We do it for the customer.

The Un-carrier’s momentum has become a consumer revolution that sets T‑Mobile completely apart from the competition—with business results to match.

Breaking bundles.

No more getting locked into contracts with a bundle and paying more for stuff you don’t want. T-Mobile ONE family plans now come with Netflix—at absolutely no extra charge.

No surprise fees on your monthly plan bill.

T-Mobile ONE now includes all monthly taxes, surcharges, and fees. What you see is what you pay.

One plan to rule them all.

T‑Mobile ONE abolished data limits forever. We simplified pricing and introduced a single plan that includes unlimited data, talk, and text.


Started from the bottom now we're here.

We set out to relieve our customers' pain points and ended up creating a wireless revolution. See how the Un-carrier grew with each industry-shattering move.