Audience Marketplace

Your one-stop-shop for custom audiences

Build and activate custom audiences using Mobility Data and the billions of mobile-centric data points in our Audience Marketplace.

Mobility Data is T‑Mobile’s exclusive broadband data set that matches Android app ownership and engagement data to mobile ad ids (MAIDs), enabling marketers to target consumers based on their genuine mobile app interests and behaviors.


Discover the first fully transparent, mobile ad ID-based audience marketplace.


Create custom audiences effortlessly.


Build audiences in real-time, across all devices, at a flat rate CPM. 


Cater to consumers throughout the marketing funnel. Whatever your campaign goal, our data can help. Use AppGraph, now powered by Mobility Data, to target consumers based on their genuine interests, the apps they own. Build audiences for conquesting, suppression, lookalike modeling, and more!


Billions of data points. Endless combinations. Choose off-the-shelf audiences or create a custom audience based on countless combinations of attributes to suit your campaign. All using the most relevant data from our trusted providers.


Want your audience at scale and with speed? We've got you. We offer cross-device targeting to any format and easy, often same-day activation across the Magenta Audience Network and social platforms.

Ready to get started?