Three Mobility Trends That Will Make or Break Your Business

 
In the near future, mobile technology is going to accelerate your business like you never thought possible. Imagine having the same access, speed, and bandwidth you enjoy on your desktop today in the palm of your hand. What could you accomplish with real-time information and complete visibility into every department and customer interaction? Emerging mobility trends will impact the way your company operates internally, as well as the way customers interact with your organization going forward.
Mobility travels from point A to point Z
Going wireless isn’t breaking news. But advanced mobility that gives teams the power to work faster and more efficiently than ever before is. Take logistics for example. With information at their fingertips, workers can track and pull product faster, and reduce costs associated with each movement of a product from within the warehouse to its final destination. What if you had the ability to capture freight data, track containers, group packages for shipment to a single location, and quickly load and scan entire pallets of merchandise all from a hand-held device? You’d have critical data at your fingertips and be well equipped to make intelligent decisions on the fly. If your drivers had access to mobile technology, they could determine the best route for a successful delivery and avoid road delays caused by backed-up traffic or height and weight restrictions. Imagine having the ability to monitor the safety of your drivers, ensure compliance regulations, such as seat belt rules and speed limits, were followed, and reschedule deliveries based on traffic patterns. The speed and accuracy that true mobility affords is enough to dramatically cut costs, save valuable time, and improve business outcomes.
Mobility simplifies talent practices
According to an MRI Network Recruiter study, the job market is now 90% candidate driven.1 That means the onus is on HR teams to stay relevant, with an updated process that matches the modern make-up of today’s workforce. Mobility may be the answer. Not only can on-the-go applications help recruiters locate and hire the right talent, they also reinforce a company’s ability to attract high-value professionals. Integrating mobile apps can improve the recruitment process by widening the candidate pool and increasing the percentage of high-value applicants. Imagine having the ability to communicate with candidates, schedule interviews, and post internal feedback all via a smart phone. Mobility speeds up the recruiting process and positions a company as more forward-thinking – a reputation that could lead to attracting stronger talent. In fact, roughly seven in 10 professionals in the U.S. would leave their current position for a similar role at an organization they thought of as an innovation leader.2 The proliferation of mobile apps among hiring managers will also mean more data is captured on candidates during the recruitment process. With cutting-edge technology, HR teams will not only have the ability to track hiring outcomes, but predict them, which will lead to smarter recruiting decisions.3
Mobility strengthens customer relationships

Companies that prioritize customer experience generate 60% higher profits than their competitors.4 That’s not all. Compelling research from reliable sources such as Forbes and Gartner cite the benefits of focusing on customers first. This approach is magnified when enterprise companies leverage the power of mobility to create stronger customer experiences at every touch point.

Today, 82% of smart phone users consult their phones in-store just before making a purchase.5 This puts consumers in the driver’s seat when it comes to deciding which brands to research and which to consider for purchase. Thanks to new devices and ever-evolving mobile networks, companies are able to connect with customers on their turf, via the medium that’s literally at their fingertips. That allows brands to create a personalized customer experience that drives revenue. Consumers are shaping brands in real time, and in return, brands are connecting with audiences in more meaningful ways that can shift perception and lead to a stronger bottom line.

These and other mobility trends are making it easier than ever to connect with customers and provide the attention, communication, and service consumers have come to expect.  Download the T-Mobile for Business 2019 Mobility Trends Report to discover the top three trends in mobility and learn how your company can leverage each of them to compete.

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