T‑Mobile provides third-party businesses aggregate reporting data on mobile use trends and patterns in partnership with our consumer research partner. Learn how the INSIGHTS program works and how you can choose to have your de-identified usage data excluded from these reports.

How it works.

We provide our consumer research partner mobile usage data that is relevant to analyzing trends and patterns. Some of this data includes top-level domain and app usage data, feature usage data, cell tower-level location data, general information about our product and service usage like device type and amount of use, inferred demographic data, and similar information that we obtain from other sources. We de-identify the data before providing it to our partner—we do not provide data that could be used to identify any specific customer, such as a name or phone number. Instead, the data is linked to an identifier we create, like “XlPnjZLJj9X8bA” for example, which does not identify the user.

Our partner then uses this de-identified data, potentially along with data from other sources, to develop aggregate consumer research reports. These reports show group and market trends, which are then used strategically by businesses or other groups who can benefit from such information. Take city traffic planners for example, in order to do their job successfully they need to have an understanding of driving patterns and INSIGHTS data may provide valuable context. The INSIGHTS program can use cell tower location data, which shows devices that have connected to a cell tower at a given time—not precise location data about the device itself—to provide aggregate reports that show approximate numbers of commuters on different highways at different times of day. Similarly, a report might display a map of the total number of visitors to a shopping center at different times of day. Please note that our research partner is contractually prohibited from trying to use this data to identify any specific person, or from sharing non-aggregated information with their business customers.

It’s your choice.

You can opt-out of having your de-identified mobile usage data used in this program by changing your INSIGHTS preference settings.

For T‑Mobile customers, the settings for the program are available in your account profile and can be changed as follows:

  • Open your T‑Mobile App on your device, select More > Profile Settings > Privacy and Notifications > Advertising & Insights > Insights, and set your preference; or
  • Click here to open your My T‑Mobile account online and set your Advertising & Insights preferences.

For Metro by T‑Mobile customers, you can make changes from your Metro by T‑Mobile device while connected to the wireless network (not on Wi-Fi) under the “Advertising and Insights” setting for your account. Go here to view your choices.

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