Like most companies that operate commercial websites or apps, T‑Mobile works with advertising partners who collect—and with whom we may share—usage and device data, demographic data, and location data about customers and our site, as well as app visitors. This data is used and shared to serve ads on our behalf, and to measure the effectiveness of ads. We, along with advertising partners that deliver these ads, may place cookies and web beacons, or use mobile device identifiers and similar technologies on websites and apps—including T‑Mobile’s.
This technology allows them to track device activity over time across online properties. To learn more about this technology, visit our Cookies and Tracking Technologies article. Ad partners' use of these technologies and of the information collected is subject to their own privacy policies. T‑Mobile may also use its own online advertising services in connection with these ad activities.
In addition, under T‑Mobile's personalized ads program, we use and analyze data from things like device and network diagnostic information (Android users only), apps on your device, and broadband information. This data helps us understand more about user interests (e.g., sports enthusiast, loves cooking, etc.). Using this information, we create groups known as “audience segments,” which may be used by T‑Mobile or sold to third parties to make ads more relevant to you. When we sell audience segments, we do not sell information that directly identifies customers, like name, address, or email. Rather, audience segments are associated with mobile advertising IDs, which are long set of numbers and letters. For example, this might say something like "2drdn43np2cMapen084" is a sports enthusiast."
You may opt out of having your data used for this program by following the steps below:
You can opt out through the My T‑Mobile application or MyT-Mobile.com. In the T‑Mobile app visit the MORE tab > Advertising & Analytics > Use my data to make ads more relevant to me. Turn the toggle off (grey) to stop the use of your data for advertising.
On MyT-Mobile.com, click the My account drop down > Profile > Privacy and Notifications > Advertising & Analytics > Use my data to make ads more relevant to me. Turn the toggle off (grey) to stop the use of your data for advertising.
Check out this video for steps on how to change your advertising settings: https://youtu.be/xpmktUyW_9U
You can opt out through your Sprint account (https://www.sprint.com/en/login.html). Visit My Account > Preferences > Scroll down to All about my account > Select Manage advertising and analytics preferences > Select the line you’d like to update > Use my data to make ads more relevant to me. Click the ‘OFF’ radio button to stop the use of your data for advertising.
Check out this video for steps on how to change your advertising settings: https://youtu.be/OpyIm-8tZgY
You can opt out through the MyMetro mobile application or on https://www.metrobyt-mobile.com/iba. You must be on a mobile device to access your settings through the browser. On the MyMetro app or the mobile website, visit the Account tab > Network and Location Settings > Use my data to make ads more relevant to me. Turn the toggle off (grey) to stop the user of your data for advertising.
Check out this video for steps on how to change your advertising settings: https://www.youtube.com/watch?v=JjV7eDlhems
Whether you opt out of the sale of your personal information or opt out using our advertising settings here, your info is not used in our ad program. Note that Assurance Wireless is not included in our ad program.