Allan Samson is executive vice president and chief broadband officer at T-Mobile, where he leads the company’s broadband internet business across 5G Home Internet and T-Fiber. He oversees fiber and fixed wireless expansion and the company’s broadband strategy for consumers and businesses nationwide.
Under Allan’s leadership, T-Mobile has accelerated its broadband growth, expanding its fiber and fixed wireless footprint while bringing the Un-carrier approach to a highly competitive market. His team is focused on delivering simple, flexible connectivity options that meet evolving customer needs.
Previously, Allan served as senior vice president and chief marketing officer for the T-Mobile Business Group, where he led marketing strategy for the company’s B2B portfolio, including brand, pricing, media, promotions, channels and product marketing.
Before joining T-Mobile, Allan was senior vice president of marketing at Sprint, leading consumer and small business acquisition during a sustained period of customer growth. Earlier in his career, he served as senior vice president of marketing at Charter Communications and had executive leadership roles at Birch Communications. He began his career at AT&T, where he spent eight years in sales, marketing and network operations roles.
Allan earned a Bachelor of Science in industrial engineering from the University of Missouri and a Master of Business Administration from Southern Methodist University.
