Stop Hiding! A Wake-Up Call for Big Red

By Neville RaySeptember 18, 2019

Verizon’s launching 5G in a few limited outdoor areas of a few cities – and parts of some football stadiums – and charging more for it. To top it all off, they’re refusing to show customers exactly where their 5G is!


What if I told you I could upgrade your car … and make it go really fast? Sounds good, right? But the upgrade only works on a handful of blocks in some cities … and I won’t tell you where that is ¯_(ツ)_/¯. But seriously, you won’t believe how fast this will make your car … sometimes, if you’re lucky! Just hand over the money. It’s built right, trust me.

There’s no question about it… You’d tell me to take a hike!

If you’re paying attention, you know that’s exactly what Verizon’s pulling on its customers. They’re launching 5G in a few limited outdoor areas of a few cities – and parts of some football stadiums – and charging their customers more for that limited 5G ($480 more per year for a family of four)! 

To top it all off, they’re refusing to show customers exactly where their 5G is! They call it “5G built right”, but this is SO far from right.

I’ve said all along that 5G requires a mix of all spectrum types: high-band (mmWave) for massive capacity over short distances in dense urban areas, mid-band for coverage and capacity depth, and low-band for broad nationwide coverage, including rural America. If regulators approve our merger with Sprint, New T-Mobile will have wide open airwaves across that entire range of spectrum, allowing us to deliver a broad and deep nationwide 5G network that won’t cost customers a dollar more.

Verizon doesn’t have the vision OR the resources to match New T-Mobile’s potential, but you’d never know that watching their ads. They’re hiding behind more ‘launches’ of 5G (where? They won’t tell you, but you’ll pay more for it), hiding behind claims of ‘leadership’ and technical prowess that just aren’t true any longer, hiding behind an unprecedented ad blitz, and literally hiding 5G from their customers by refusing to show them exactly where it’s deployed. It’s time Big Red had a wake-up call.

Introducing “verHIDEzon”

This is what Verizon marketing really should look like. We’ve launched verHIDEzon, taking over bus stops, kiosks, and other public displays…even our massive billboard in Times Square.


Follow the fun at @verHIDEzon on Twitter and www.verhidezon.com.

This is about continuing our mission as the Un-carrier to expose and fix the broken, arrogant wireless industry on behalf of consumers everywhere. And it’s about underscoring just how crazy it is to ask customers to pay more and then guess where they can use the thing they’re paying more for. We believe in transparency, and will continue to show customers exactly where they can tap into 5G as coverage expands – reaching nationwide in 2020. We’ve also made it clear that if the merger is approved our customers won’t pay a dollar more for 5G, and with the New T-Mobile we’ll have every incentive to keep prices the same or even lower them in the future. In fact, we’ve made a series of enforceable commitments to that extent – promising the same or better rate plans at the same or better prices for at least three years with 5G at no extra charge.

If the other guys had their way, we’d be stuck with the status quo – more of their higher prices, secrecy and deception. Only the New T-Mobile will have the resources for a truly transformative 5G network that will bring much needed competition. We’ll deliver nationwide #5GforAll that is both broad and deep, supercharging the smartphone experience and fueling innovation across the US.

Perhaps most importantly, we’ll force the other guys to respond. They’ll STOP HIDING their limited 5G and DO BETTER for consumers everywhere. That is what makes us the Un-carrier. It’s in our blood. With the New T-Mobile, the other guys won’t even know what hit them.


Important Additional Information

In connection with the proposed transaction, T-Mobile US, Inc. (“T-Mobile”) has filed a registration statement on Form S-4 (File No. 333-226435),which was declared effective by the U.S. Securities and Exchange Commission (the “SEC”) on October 29, 2018, and which contains a joint consent solicitation statement of T-Mobile and Sprint Corporation (“Sprint”), that also constitutes a prospectus of T-Mobile (the “joint consent solicitation statement/prospectus”), and each party will file other documents regarding the proposed transaction with the SEC. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE JOINT CONSENT SOLICITATION STATEMENT/PROSPECTUS AND OTHER RELEVANT DOCUMENTS FILED WITH THE SEC WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. The documents filed by T-Mobile may be obtained free of charge at T-Mobile’s website, at www.t-mobile.com, or at the SEC’s website, at www.sec.gov, or from T-Mobile by requesting them by mail at T-Mobile US, Inc., Investor Relations, 1 Park Avenue, 14th Floor, New York, NY 10016, or by telephone at 212-358-3210. The documents filed by Sprint may be obtained free of charge at Sprint’s website, at www.sprint.com, or at the SEC’s website, at www.sec.gov, or from Sprint by requesting them by mail at Sprint Corporation, Shareholder Relations, 6200 Sprint Parkway, Mailstop KSOPHF0302-3B679, Overland Park, Kansas 66251, or by telephone at 913-794-1091.

No Offer or Solicitation

This communication shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the U.S. Securities Act of 1933, as amended.

Cautionary Statement Regarding Forward-Looking Statements

This communication contains certain forward-looking statements concerning T-Mobile, Sprint and the proposed transaction between T-Mobile and Sprint. All statements other than statements of fact, including information concerning future results, are forward-looking statements. These forward-looking statements are generally identified by the words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “could” or similar expressions. Such forward-looking statements include, but are not limited to, statements about the benefits of the proposed transaction, including anticipated future financial and operating results, synergies, accretion and growth rates, T-Mobile’s, Sprint’s and the combined company’s plans, objectives, expectations and intentions, and the expected timing of completion of the proposed transaction. There are several factors which could cause actual plans and results to differ materially from those expressed or implied in forward-looking statements. Such factors include, but are not limited to, the failure to obtain, or delays in obtaining, required regulatory approvals, and the risk that such approvals may result in the imposition of conditions that could adversely affect the combined company or the expected benefits of the proposed transaction, or the failure to satisfy any of the other conditions to the proposed transaction on a timely basis or at all; the occurrence of events that may give rise to a right of one or both of the parties to terminate the business combination agreement; adverse effects on the market price of T-Mobile’s or Sprint’s common stock and on T-Mobile’s or Sprint’s operating results because of a failure to complete the proposed transaction in the anticipated timeframe or at all; inability to obtain the financing contemplated to be obtained in connection with the proposed transaction on the expected terms or timing or at all; the ability of T-Mobile, Sprint and the combined company to make payments on debt or to repay existing or future indebtedness when due or to comply with the covenants contained therein; adverse changes in the ratings of T-Mobile’s or Sprint’s debt securities or adverse conditions in the credit markets; negative effects of the announcement, pendency or consummation of the transaction on the market price of T-Mobile’s or Sprint’s common stock and on T-Mobile’s or Sprint’s operating results, including as a result of changes in key customer, supplier, employee or other business relationships; significant transaction costs, including financing costs, and unknown liabilities; failure to realize the expected benefits and synergies of the proposed transaction in the expected timeframes or at all; costs or difficulties related to the integration of Sprint’s network and operations into T-Mobile; the risk of litigation or regulatory actions, including the antitrust litigation brought by the attorneys general of certain states and the District of Columbia; the inability of T-Mobile, Sprint or the combined company to retain and hire key personnel; the risk that certain contractual restrictions contained in the business combination agreement during the pendency of the proposed transaction could adversely affect T-Mobile’s or Sprint’s ability to pursue business opportunities or strategic transactions; effects of changes in the regulatory environment in which T-Mobile and Sprint operate; changes in global, political, economic, business, competitive and market conditions; changes in tax and other laws and regulations; and other risks and uncertainties detailed in the Form S-4, as well as in T-Mobile’s Annual Report on Form 10-K for the fiscal year ended December 31, 2018 and in its subsequent reports on Form 10-Q, including in the sections thereof captioned “Risk Factors” and “Cautionary Statement Regarding Forward-Looking Statements,” as well as in its subsequent reports on Form 8-K, all of which are filed with the SEC and available at www.sec.gov and www.t-mobile.com. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties that may cause actual results to differ materially from those expressed in or implied by such forward-looking statements. Given these risks and uncertainties, persons reading this communication are cautioned not to place undue reliance on such forward-looking statements. T-Mobile assumes no obligation to update or revise the information contained in this communication (whether as a result of new information, future events or otherwise), except as required by applicable law.