Top Action Sports Athletes Demonstrate How to “Get More From Life” with T-Mobile’s Visual Communications Services
Bellevue, Wash. — May. 15, 2003
Action sports fans have a whole new way to communicate with their favorite athletes today as T-Mobile USA launches the T-Mobile Action Sports Team. Premier BMX riders Dave Mirra and Ryan Nyquist; Skateboarders Bucky Lasek and Eric Koston; and Freestyle Moto X star Carey Hart, will bring the T-Mobile brand to life while competing at major action sports events. The marquee athletes of action sports will gear up with the hottest T-Mobile wireless devices, using camera phones and video/audio phones to communicate with their fans on a whole new visual level. The T-Mobile Action Sports Team makes its debut appearance at the Global X Games in San Antonio, Texas on Thursday, May 15.
T-Mobile will use the dynamic talents and personalities of Mirra, Nyquist, Lasek, Koston and Hart to promote the company’s Get More® service offerings and demonstrate how T-Mobile’s visual communications services help them – and their fans -- Get More From Life®.
“The T-Mobile Action Sports Team is the tour de force to bring the benefits of T-Mobile’s visual communications services to life,” said John Clelland, senior vice president of marketing for T-Mobile USA. “These star athletes perform amazing feats that words alone can’t describe, such as the moment when Carey Hart performed the first ever backflip on a motorcycle -- you have to see it to believe it. Now, with T-Mobile, die hard action sports fans can capture the ultimate ‘you had to be there moment’ and share pictures or full motion video and audio almost instantly.”
The T-Mobile Action Sports Team athletes are at the top of their game and embody all the attributes that the T-Mobile brand represents in the marketplace: fun, confident, modern, smart and daring. Dave Mirra is the most decorated action sports athlete competing today – he has more X Games Gold Medals than any other competitor; Ryan Nyquist won Gold Medals at the 2002 X Games and 2001 Gravity Games; Bucky Lasek won the Gold Medal at the 2002, 2000 & 1999 X Games; Eric Koston won the Gold Medal in the 2002 & 2000 Gravity Games and at the 2000 X Games; Carey Hart won the Gold Medal at the Australia X Games in 1999 and the Silver Medal in the 2002 X Games.
As part of the agreement, the T-Mobile Action Sports Team athletes will be making a series of appearances, participating in autograph sessions and hosting online chats across the country this summer. The team will compete at the Global X Games in San Antonio, the X Games in Los Angeles and the Gravity Games in Cleveland. Additionally, the team will be supported with a grassroots program, which will visit 11 cities across the country and feature action sports demos, music, prize giveaways and other fun activities. The athletes will be using the hottest T-Mobile camera phones and video/audio phones to interact with their fans in real time and post pictures and video messages on athlete websites as well as www.t-mobile.com.
The tour begins in mid-June and continues through July, culminating in a tour-ending action sports invitational and headline concert featuring the biggest names in Skateboarding, BMX and Freestyle Moto X. Tour stops include Seattle, San Francisco, Los Angeles and Dallas; and will conclude in New York City.
The T-Mobile Action Sports Team builds on the excitement that T-Mobile has created in the marketplace as the leader in visual communications services. Since first launching camera phones for under $100 late last year, T-Mobile was the first U.S. carrier to offer video messaging services that allow customers to take and send full motion video clips with sound from a single wireless device. More recently, the company launched the first wireless phone photo contest – SeeSendShare – allowing customers to share their spontaneous moments with the world and compete to win the ultimate spontaneous adventure. Public voting begins May 21st.
Lindsay Morio
T-Mobile USA Media Relations
425-383-4002
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.