News T-Mobile Steps Up “Bring your own iPhone” Efforts

By Suzanne Lowry, vice president of marketing

Bellevue, Wash. — Sep. 10, 2012

T-Mobile has been a champion of “bring your own device” wireless with our affordable Value plans that separate the cost of wireless service from the purchase of a new phone. This means there are a lot of devices running on our network that we don’t sell in our stores, including more than 1M iPhones. We see a big opportunity to make the experience of bringing an unlocked iPhone to T-Mobile even better for customers.

That’s why, beginning September 12th, we’re stepping up our efforts to attract customers with unlocked iPhones to T-Mobile. Each of our branded retail stores will receive an iPhone 4s demo unit and our sales staff will start training to help customers set up their compatible iPhone. We’re also developing iOS versions of helpful T-Mobile applications like T-Mobile myAccount, T-Mobile Visual Voicemail and T-Mobile TV (we already offer an iOS version of our popular