Multi-Brand Mobile Coupon Delivers Exclusive Discounts for T-Mobile Customers on Green-Focused Products and Services
Bellevue, Wash. — Jun. 29, 2009
T-Mobile, USA, Inc. announced today the debut of Green Perks, a new mobile application that offers exclusive discounts on environmentally conscious products and services. Available for download to many current T-Mobile handsets, the free-of-charge* application brings customers green-oriented offers and promotions from T-Mobile Green Perks partners including Method, Jamba Juice, Volcom, Roxy and Quiksilver. The new promotional program is designed to reward consumers who make environmentally responsible purchasing decisions.
The opt-in Green Perks application delivers electronic coupons directly to customers’ phones, which can be redeemed manually at store point-of-sale systems. Green Perks is the latest program under T-Mobile’s recently launched Mobilize™ initiative, which encompasses multiple products and services designed to help consumers who want to make more eco-friendly choices in their daily lives.
“With mobile phones at the center of so many consumers' lives, T-Mobile is continually exploring fun, useful tools and applications that enhance the lives of our customers," said Ryan Butz, director, Customer Marketing, T-Mobile. "Green Perks is our latest offering for customers who are concerned about managing and reducing their environmental impact. It builds on the work we are doing with the recent launch of the Moto W233 Renew phone, and our Green Account, which makes it easy for customers to reduce paper associated with their T-Mobile service.
T-Mobile’s Green Perks Web portal allows partner companies to quickly and easily create coupons and promotions that consumers can access via the T-Mobile Green Perks application. Partner brands have control over offer timing and other details, but the offering must qualify as eco-friendly to be listed. Participating partners were hand-selected to take part in the program because they have product offerings that fit within the sustainable category.
T-Mobile is working with large national retailers to create even more exclusive offers for 2009 back-to-school and holiday seasons.
Mobilize is a T-Mobile initiative developed to encourage each member of the T-Mobile family to do his or her part for the environment. It is a recognition that doing little things, when we work together, can add up to big change.
T-Mobile subscribers can download the Green Perks application by going to http://www.t-mobile.com/mobilize
* Data plan required to receive coupons.
T-Mobile USA Media Relations
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.