Customers 'Get More®' Value with One Bill, Integrated Service Offering
Bellevue, Wash. — May. 8, 2003
As simple as adding a new feature to their existing wireless plan, T-Mobile customers can now easily and affordably get the T-Mobile HotSpot ‘Wi-Fi’ service included in their monthly wireless voice and data bill, enabling them to use their Wi-Fi enabled laptop or PDA to get a broadband wireless Internet connection at more than 2,300 T-Mobile HotSpot locations across the country.
Consistent with its Get More® promise to provide the best value in wireless, new and existing T-Mobile customers can now add the
T-Mobile HotSpot service to their existing monthly bill at a special rate of $19.99 for unlimited access. The special rate rewards T-Mobile’s voice and data customers with up to a 50 percent savings over current regular HotSpot rate plans. T-Mobile HotSpot service will continue to be available as a ‘stand alone’ service on a subscription or pay as you go basis.
Today’s announcement marks an important step in executing on
T-Mobile’s HotSpot strategy – to offer reliable, high-speed wireless Internet access as part of the company’s overall Get More® service offering. With integrated billing, T-Mobile is breaking down the barrier for people to access the service and experience the benefits of Wi-Fi connectivity.
“With more than 10 million customers, T-Mobile is uniquely positioned to drive awareness about the convenience and reliability of Wi-Fi to a broad group of business customers and consumers alike,” said Joe Sims, vice president and general manager for T-Mobile HotSpot. “With one bill, one service provider and a superior rate plan, Wi-Fi takes Get Moreâ to the next level and rewards our customers with the ultimate value in wireless.”
T-Mobile will promote the new Wi-Fi feature to its customers in T-Mobile stores and to its existing customer base through direct marketing. Existing T-Mobile post-paid customers can add HotSpot service to their account from the “My T-Mobile” self-service page on www.t-mobile.com, by dialing 611 from their T-Mobile phone, or by calling T-Mobile customer service at 1-800-937-8997.
T-Mobile launched HotSpot service just eight months ago, with a focus on deploying the service in convenient locations where people already go as part of their daily lives. Today, the high-speed wireless Internet service is accessible in more than 2,300 locations including Starbucks coffeehouses, Borders Books and Music, airports and American Airlines, Delta Air Lines and United Airlines clubs and lounges. Kinko’s locations nationwide plan to offer the service by the end of the year.
In the coming months, T-Mobile plans to offer integrated GPRS and Wi-Fi service offerings that allow customers to move between the two networks to access the most appropriate speed for the applications they want to use.
Lindsay Morio
T-Mobile USA Media Relations
425-383-4002
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.