What’s the news
To celebrate his birthday tomorrow, author, CEO and chef John Legere is doing the giving! Legere is thanking T-Mobile customers with free digital copies of his cookbook, #SlowCookerSunday: Leadership, Life and Slow Cooking with CEO and Chef, John Legere via T-Mobile Tuesdays!
Why it matters
He’s a giver! With an instant PDF download, John is bringing #SlowCookerSunday to the fingertips of T-Mobile customers on the T-Mobile Tuesdays app starting June 4, which also happens to be his birthday!
Who it’s for
T-Mobile’s loyal customers who deserve to be thanked – and just might need a great pot roast recipe on the fly.
In December 2018, T-Mobile CEO John Legere published his first cookbook, #SlowCookerSunday: Leadership, Life and Slow Cooking with CEO and Chef, John Legere. Today, with nearly all hard copies sold out in T-Mobile stores and at T-Mobile.com, the Un-CEO announced a surprise for his favorite folks. Tomorrow, on his birthday, he’s giving T-Mobile customers an extra-special thanking on top of all the other weekly goodies lined up for T-Mobile Tuesday: free e-copies of #SlowCookerSunday! Talk about an Un-carrier way to celebrate your special day!
For the entire week of June 4 through June10, T-Mobile customers can open the T-Mobile Tuesdays app (or go online), tap the #SlowCookerSunday cookbook card to claim the offer and download a PDF version of the cookbook directly onto their devices. Voila! They’ll have mouth-watering slow cooker recipes at their fingertips! (And yes, the PDF file is app- and device-agnostic.)
“It’s my birthday and T-Mobile Tuesday - I can’t think of a better way to celebrate than thanking the best customers in wireless with free e-copies of #SlowCookerSunday!” said T-Mobile CEO John Legere. “This book means a lot to me. It’s not only full of tasty recipes (have you tried the Giant Chocolate Chip Cookie?!?) but it’s also filled with lessons I’ve learned over my many years of doing business. I love sharing it! And by the way - stay tuned for more amazing news to come on how sales of the book are supporting Feeding America!”
#SlowCookerSunday is packed with 52 hand-picked recipes for delicious, (mostly) nutritious slow-cooker meals, from a veggie omelet to tarragon lamb shanks to apple pudding cake, collected from John’s immensely popular Facebook Live cooking show. It’s also garnished with professional insights and personal musings from his decades as a successful entrepreneur and unconventional business leader (only he could find the connection between spicy beef stew and running America’s fastest-growing telecom).
All net proceeds from sales of the hardback version of #SlowCookerSunday will go to Feeding America, America’s largest hunger-relief nonprofit. Though quantities are limited, fans can still purchase a book at select T-Mobile stores and at T-Mobile.com while supplies last.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. Our advanced nationwide 4G LTE network delivers outstanding wireless experiences to 81.3 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile. For more information, please visit http://www.t-mobile.com.