Bellevue, WA – January 26, 2015 — As millions of football fans gear up for the biggest game of the year, T-Mobile US, Inc. (NYSE: TMUS) and two-time NFC champion, Richard Sherman, today announced they have inked a deal that will kick off at the Big Game in Arizona and continue through Seattle’s favorite football team’s next season.
“Richard and I share the same philosophy – compete aggressively, shake up the status quo and most importantly, give it everything you’ve got … every time,” said John Legere, president and CEO of T-Mobile US, Inc. “With that kind of alignment, this partnership just flat-out makes sense.”
“I like T-Mobile’s style,” said Sherman. “They tell it like it is and disrupt the game. That sounds familiar.”
The partnership was born from a very recent Twitter exchange between T-Mobile CEO John Legere and Sherman. With this partnership, T-Mobile continues to break the traditional sponsorship mold by creating unique partnerships with game-changers of all types.
As part of the tie-up, T-Mobile will have the opportunity to feature Sherman in print, digital and out of home advertising and work with the league’s most outspoken player on social media campaigns.
This unique partnership starts this week, with three giant T-Mobile branded shuttle buses that will be giving die- hard football fans free rides between key locations leading up to the Big Game. The buses will be easy to spot. Just look for the larger than life picture of Richard Sherman – and hop on for your free ride, courtesy of T-Mobile. Just another way the Un-carrier is solving a pain point.
The Un-carrier is also kicking off the T-Mobile Data Stash™ Dash on social media this week. The events take place in Seattle on January 28 and Glendale on January 31. The first participants to find the secret stashes in each city – based on clues tweeted out by @Tmobile – could walk away with thousands of dollars-worth of prizes. And in Seattle, one secret stash will include two tickets to the Big Game along with airfare for two and four nights of hotel accommodations in the Phoenix area.
No bus reservations; space may be limited at peak times. DataStash Dash: NO PURCHASE NECESSARY. MUST BE PRESENT TO WIN. Legal residents of the 50 United States (+ D.C); 18 years & older. VOID WHERE PROHIBITED. Limit 1 entry per person. Official Rules, including odds and prize descriptions will be available at Facebook.com (Facebook is not a sponsor/does not endorse this promotion.)
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to approximately 55 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.
# # #
T-Mobile US Media Relations
877-281-TMUS OR 212-358-3210