[Skip to content](https://www.t-mobile.com/news/press/the-un-carriers-best-kept-secret#maincontent) [Newsroom](https://www.t-mobile.com/news)Toggle secondary navigation - [Network](https://www.t-mobile.com/news/category/network) - [Devices](https://www.t-mobile.com/news/category/devices) - [Un-carrier](https://www.t-mobile.com/news/category/un-carrier) - [Community](https://www.t-mobile.com/news/category/community) - [Offers](https://www.t-mobile.com/news/category/offers) - [Business](https://www.t-mobile.com/news/category/business) English [Press Release](https://www.t-mobile.com/news/press) # The Un-carrier’s Best Kept Secret. July 15, 2014  3 min read - Facebook IconShare on Facebook - Share on Twitter - LinkedIn IconShare on LinkedIn Our industry-rattling Un-carrier moves and data-strong network get a lot of well-deserved focus and attention. But there’s a whole other dimension to this wireless consumer movement that is equally important—and sometimes gets a little lost in the noise and excitement around this revolution – *the hardware*. At its core, the Un-carrier movement is about listening to you, our customers, and it’s about choice. And not just the massive expansion of choice and freedom we’ve given people with each successive Un-carrier move. It’s equally about the rapidly expanding choice of devices and accessories—and over the last year plus, we’ve expanded our selection dramatically. - We’ve grown our tablet selection an incredible 300% - We’ve rolled out some of the hottest new phones—from the wildly-popular Samsung Galaxy S5, to crave-worthy devices from HTC, LG, Nokia and more. - And we’ve added a host of the latest mobile and audio accessories like the Samsung Gear™ Fit, wireless speakers from Jabra, and headphones from SOL Republic (I’m barely scratching the surface here, but you get my point). If you want it, chances are good T-Mobile has it. In fact, starting this week, you’ll find three hot new Android and Windows Phone devices at T-Mobile, including the powerhouse [LG G3](https://www.t-mobile.com/cell-phones/brand/lg) and next-gen [Nokia Lumia 635](https://www.t-mobile.com/cell-phones) smartphones, as well as the sleek new Samsung Tab 4 8.0” multimedia tablet—and there are more coming very soon. __Easier Than Ever to Get Accessories__ Our Un-carrier commitment to choice extends beyond phones and tablets to the accessories that make them more personal. And, starting Sunday July 20th, we’re making it easier than ever to get those accessories by extending T-Mobile’s pioneering EIP (equipment installment plan) to nearly all accessories—starting with those as low as $69 and up to $250. This means you and your family could walk out the door not only with new smartphones and tablets but also with your choice of the latest audio and mobile accessories—all for $0 down and 24 monthly payments with a Simple Choice plan. For example, you could pick up the state-of-the-art LG Tone Pro hands-free headset for $0 down and just $2.91 a month for 24 months with absolutely zero interest. You can find more information about T-Mobile’s new EIP payment option for accessories at your nearest participating T-Mobile store. And, of course, you can get these great devices and accessories with no annual service contracts, no limits, no overages, no hidden device costs, no data charges on music streaming —and all of it on a network designed data strong. Accessory pricing for well-qualified customers. Example: LG Tone Pro: $0 down and $2.91/24 mo. If you cancel wireless service, remaining balance on accessory becomes due. Total $69.84. 0% APR and O.A.C. Limited time only, subject to change. Taxes & fees additional.      Tags[Consumer](https://www.t-mobile.com/news/archive/consumer)[Devices](https://www.t-mobile.com/news/archive/devices) ## Related Stories [More Stories](https://www.t-mobile.com/news/stories) [ \ DevicesPress Release \ __Flip, Fold and Save with Samsung’s Summer Lineup on America’s Best Network__ \ July 09, 2025|7 min read](https://www.t-mobile.com/news/devices/samsungs-summer-lineup-on-americas-best-network) [ \ NetworkPress Release \ __It’s Official: T-Mobile Has the Best Network in America__  \ June 23, 2025|12 min read](https://www.t-mobile.com/news/network/best-network-in-america) [ \ CommunityBlog \ __Making the Case for Companies Like Ours to Set Bold Sustainability Goals like Net-Zero by 2040__ \ February 06, 2023|5 min read](https://www.t-mobile.com/news/community/ceo-mike-sievert-making-case-for-net-zero) [ \ DevicesStory \ __13 Unique Holiday Gifts: Fun Gift Ideas for the Holidays__ \ December 05, 2022|11 min read](https://www.t-mobile.com/news/devices/unique-cool-holiday-gifts)