T-Mobile Tips Off NBA All-Star 2009 with ‘Shot of a Lifetime’

February 10, 2009

One Lucky Fan Will Have the Chance to Face Off Against NBA All-Star Dwyane Wade During the Eastern Conference Finals

Bellevue, Wash. — Feb. 11, 2009

2013-04-12 10:20:09

Today, T-Mobile USA, Inc., announces a one-of-a-kind opportunity for NBA fans and T-Mobile® customers — a chance to play a game of HORSE against NBA All-Star and Miami Heat player Dwyane Wade. The myFaves® Shot of a Lifetime sweepstakes will give one lucky winner a trip with his or her five favorite friends to square off against Wade during the Eastern Conference Finals for a chance to win $50,000.

Registration for the sweepstakes opens today — consumers can enter by texting “MYSHOT” to 72579 and will receive a link for a free wallpaper.* Starting March 4th, consumers will have another option for registration by visiting www.t-mobile.com/nba, which will also host instant-win prizes. Registration, via SMS or online, will be open through May 1st.

To help celebrate the launch of the Shot of a Lifetime sweepstakes during NBA All-Star 2009, T-Mobile will host an exclusive celebrity shoot-out event on Friday the 13th with superstar Dwyane Wade, other athletes and celebrities to benefit charity.

“T-Mobile is committed to bringing exciting, exclusive experiences to our customers and NBA fans - and that’s exactly why we’ve launched the Shot of a Lifetime sweepstakes,” said Mike Belcher, vice president of brand communications and experience marketing, T-Mobile USA. “It is an amazing opportunity for one lucky winner to bring his or her friends to the Eastern Conference Finals and face-off against Dwyane Wade, an NBA star and a T-Mobile All-Star favorite.”

In addition to the launch of the sweepstakes, the 2009 T-Mobile Rookie Challenge & Youth Jam promises to be a memorable experience for the local Phoenix community. For the third year, T-Mobile has teamed with the NBA and NBA Cares to create an amazing opportunity for more than 3500 students to experience NBA All-Star. By successfully completing fitness, nutrition, and community service requirements, the “T-Mobile Stick Together® All-Stars,” ages 11-15, from participating school districts will watch the game from some of the best seats in the house at US Airways Center.

Also, for the first time in the game’s history, two All-Star starters, Dwight Howard of the Orlando Magic and Dwyane Wade of the Miami Heat, both in T-Mobile’s “All-Star Faves 5SM,” will serve on the Rookie Challenge & Youth Jam coaching staffs — Howard for the Sophomores and Wade for the Rookies. T-Mobile also will host the opportunity during the second half of the game to have fans vote to help select the MVP via NBA.com or SMS on mobile phones.

Other T-Mobile activities during NBA All-Star 2009 include the T-Mobile area at NBA All-Star Jam Session presented by adidas where fans can participate in an interactive basketball theme park or watch an NBA player teach in a coaching clinic. Finally, anyone in Phoenix during All-Star is likely to see the large wallscape on the exterior of the Bank of America building outside of the Arena hosting T-Mobile’s own “All-Star Faves” — Dwight Howard, Yao Ming and Dwyane Wade.

For more information on T-Mobile’s Shot of a Lifetime sweepstakes or to see T-Mobile’s latest NBA myFaves® commercials, please visit www.t-mobile.com/nba.

* Standard messaging rates apply.

Lindsay Morio

T-Mobile USA Media Relations



About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.