T-Mobile Kicks Off Smartphone Upgrade Season with Zero Dollars Down on Amazing Devices

October 01, 2013

T-Mobile Kicks Off Smartphone Upgrade Season with Zero Dollars Down on Amazing Devices


America's Un-carrier is the best place to get the all-new Samsung Galaxy Note® 3 - launching today at an unbeatable upfront price

BELLEVUE, Wash. - Oct. 2, 2013 - The weather may be cooling down but the deals are hot at T-Mobile (NYSE: TMUS). Beginning today, October 2, T-Mobile is offering the ultimate promotion of zero dollars down on some of the newest, most popular devices, including Samsung's next big thing - the Samsung Galaxy Note® 3 - and LG's flagship smartphone - the LG G2 - plus the Samsung Galaxy S® 4. With this limited-time promotion, new and existing well-qualified consumers and small business customers will get affordable and hassle-free access to the latest 4G LTE smartphones at the upfront price of $0 down with monthly device payments1.

"It's the time of year when many consumers think about upgrading their smartphones, so why not upgrade to the Un-carrier and be free of annoying restrictions?" said Mike Sievert, chief marketing officer, T-Mobile US. "What's better than zero dollars down on some of the latest and most in-demand smartphones with no annual service contracts, a program that lets you upgrade up to twice a year after six months of enrollment, plus unlimited data on our blazing fast nationwide network?"

At T-Mobile, customers can get some of the newest smartphones at the lowest upfront cost with T-Mobile's Simple Choice Plan, unlimited data on a nationwide 4G network and no annual service contracts - a deal which is hard to beat. The zero dollars down promotion will be available nationwide at participating T-Mobile retail stores, via customer care and online at www.T-Mobile.com. Smartphones included in the promotion are as follows:


24 equal monthly payments for 0% APR on approved credit
Samsung Galaxy Note 3 $0 $29.50 Samsung Galaxy S 4 $0 $25 LG G2 $0 $25
Samsung Galaxy Note
® II
$0 $24


In addition to the promotion, customers can also take advantage of T-Mobile's groundbreaking upgrade program, JUMP!(TM), which offers the freedom to upgrade to a new device more frequently and affordably, and includes handset protection that helps to protect against malfunction, damage, loss or theft - all for just $10 per month, per phone (plus taxes and fees).

Simple Choice Plan

The Simple Choice Plan from T-Mobile starts with a base rate of $50 per month for unlimited talk, text and Web with up to 500MB of high-speed data on its advanced nationwide network. Customers can get up to 2.5GB of high-speed data for $10 more per month per line or unlimited 4G data with up to 2.5GB of tethering for an additional $20 per month per line. Customers can add a second phone line for $30 per month and each additional line is just $10 per month. No caps, no overages on T-Mobile's network and no restrictive annual service contracts.

T-Mobile's 4G LTE Coverage

T-Mobile's blazing-fast 4G LTE coverage now reaches 180 million people in 154 metro areas across the United States. The company is quickly building toward nationwide 4G LTE coverage, in addition to its nationwide 4G HSPA+ network, which reaches 228 million people. Customers can enjoy a consistently outstanding 4G wireless experience, seamlessly connecting to both T-Mobile's nationwide 4G HSPA+ and rapidly expanding 4G LTE network.

About T-Mobile US, Inc.:

As America's Un-carrier, T-Mobile US, Inc. (NYSE: "TMUS") is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The company's advanced nationwide 4G and 4G LTE network delivers outstanding wireless experiences for customers who are unwilling to compromise on quality and value. Based in Bellevue, Wash., T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. It currently serves approximately 44 million wireless subscribers and provides products and services through 70,000 points of distribution. For more information, please visit https://www.t-mobile.com.

Forward-Looking Statements:

This press release includes "forward-looking statements" within the meaning of the U.S. federal securities laws. Any statements made herein that are not statements of historical fact, including statements about T-Mobile US, Inc.'s strategy, expected network modernization and other advancements, are forward-looking statements. Generally, forward-looking statements may be identified by words such as "anticipate," "expect," "suggests," "plan," "believe," "intend," "estimates," "targets," "views," "may," "will," "forecast," and other similar expressions. The forward-looking statements speak only as of the date made, are based on current assumptions and expectations, and involve a number of risks and uncertainties. Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the following: our ability to compete in the highly competitive U.S. wireless telecommunications industry; adverse conditions in the U.S. and international economies and markets; our significant capital commitments and the capital expenditures required to effect our business plan; our ability to adapt to future changes in technology, enhance existing offerings, and introduce new offerings to address customers' changing demands; changes in legal and regulatory requirements, including any change or increase in restrictions on our ability to operate our network; our ability to successfully maintain and improve our network, and the possibility of incurring additional costs in doing so; major equipment failures; severe weather conditions or other force majeure events; and other risks described in our filings with the Securities and Exchange Commission, including those described in our Quarterly Report on Form 10-Q filed with the Securities and Exchange Commission on August 8, 2013. You should not place undue reliance on these forward-looking statements. We do not undertake to update forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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Media Contacts:

T-Mobile US Media Relations


[1] If you cancel wireless service, remaining balance on phone becomes due. Total for Galaxy Note 3 $708; Galaxy Note II $576; Galaxy S 4 $600; and LG G2 $600. 0% APR O.A.C. for well-qualified customers. Plus taxes & fees. Not available in the District of Columbia.

[2] Not available online.