T-Mobile Kicks Off El Llamado del Futbol, Giving Soccer Fans a Chance to Win Once-in-a-Lifetime Trip to South Africa

March 02, 2010

New Campaign Offers Opportunities to Score Big With National Sweepstakes, Gift With Purchase, and More

Consumers with soccer fever will have a number of ways to score big with T-Mobile USA, Inc., which today launched a national campaign, El Llamado del Futbol. The campaign will directly connect fanatics to exciting promotional opportunities, giving them more chances to celebrate and win during this landmark year for soccer. The multifaceted program kicks off today with a national sweepstakes that gives consumers a chance to win one of 10 trips for two to South Africa.

From March 3 through April 19, consumers will have the chance to enter to win an all-expense-paid trip for two to South Africa in June for a five-night, six-day experience of a lifetime. Soccer enthusiasts can enter the sweepstakes at http://www.tmobilefutbol.com. To increase chances of winning, consumers can enter daily. Each entry will count toward the final drawing of the sweepstakes promotion.

“We know that our customers — especially our Hispanic customers — are among the most passionate followers of soccer, and we are committed to bringing them exciting ways to connect with the game they love in 2010,” said Wendy Piñero-DePencier, vice president of brand and calendar marketing, T-Mobile USA.

Other campaign activities will follow the launch of the national sweepstakes including in-store promotions, retail events, and compelling handset offers with the launch of the T-Mobile-exclusive Nokia 5230 Nuron (http://www.nokiausa.com/NokiaNuron). Upon launch of the device in the coming weeks, customers will be able to purchase the new Nokia Nuron at participating retail locations and receive a special edition soccer ball (while supplies last). The Nokia Nuron will combine 3G speeds with a full touch screen and access to downloadable applications, games, free turn-by-turn navigation, and more, all at an affordable price.

T-Mobile also will offer customers original FIFA-themed mobile content and services to personalize their phones and enhance their overall 2010 soccer experience, including ringtones, wallpapers, games, accessories and applications.

Later this spring, T-Mobile will kick off 2010 Chances to Win as part of El Llamado del Futbol, giving customers the chance to instantly win soccer-themed or cash prizes daily. As part of the promotion, T-Mobile will host retail events in select U.S. cities where fans can meet soccer legends and have the chance to create their own soccer moments through onsite activities.

Piñero-DePencier added, “For a true fan, soccer lasts longer than 90 minutes — it’s a chance to connect with family who’ve followed the sport and rallied behind teams for generations. That’s why El Llamado del Futbol will offer a variety of memorable experiences for fanáticos, whether through player appearances at retail events or the ultimate prize, a trip for two in June to South Africa.”

During El Llamado del Futbol, customers can visit http://www.tmobilefutbol.com for program details and updates.


El Llamado del Fútbol Sweepstakes. NO PURCHASE NECESSARY TO ENTER OR WIN. Sweepstakes begins at 12:00:01 p.m. ET on 3/3/10 and ends at 11:59:59 a.m. ET on 4/19/10. Open to legal residents of the 50 U.S. and D.C. who are at least 18 years of age and older at the time of entry. Go to www.t-mobilefutbol.com for official rules, which govern. Odds of winning depend on the number of eligible entries received. Void where prohibited. Sponsor: T-Mobile USA, Inc.

3G coverage is not available everywhere. For information about T-Mobile’s 3G service, device features, or the offers and services mentioned, see https://www.t-mobile.com.

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Lindsay Morio
T-Mobile USA Media Relations


About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

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