T-Mobile Introduces Camera Phones Starting at Under $100

November 06, 2002

Latest GET MORE® Feature Lets Customers Take a Picture, E-mail It and Talk About It On a Single Device

Bellevue, Wash. — Nov. 7, 2002

The world of wireless gets a lot more colorful and interesting today as T-Mobile USA introduces color camera phones, starting at under $100. Exclusively through T-Mobile, the affordable Sony Ericsson T300 and the dynamic Motorola T720i handsets let customers take a snapshot, send it to any e-mail address and then talk about it – all from a single device when they’re on-the-go. Just in time for the holiday season, customers GET MORE® fun features allowing them to get more from life with T-Mobile.

Budding paparazzi will find that taking, previewing and sending a picture with a T-Mobile camera phone is simple as the camera easily snaps to the phone – no cables or dangling attachments. To use the fun feature, customers just take a picture, tap in an e-mail address and hit send. Friends simply open the e-mail message to be instantly entertained – no need to go to an external Web site.

“T-Mobile’s new camera phones are all about spontaneous, personal fun,” said John Clelland, senior vice president of marketing for T-Mobile USA, Inc.

The attachable camera is just one element of the new feature rich phones which also allow for multimedia messaging services (MMS), letting customers not only send text messages, but pictures, animations, melodies and sound, straight from the handset. Built to operate on T-Mobile’s nationwide, high-speed data network, customers have a whole new way of using wireless services to GET MORE® from life.

“From color photos and animated graphics to the new, super quality sound of RingTones, it’s an exciting time to jump into the expanding world of wireless. The experience for our customers just keeps getting better as T-Mobile continues to deliver on all aspects of our GET MORE® promise – more minutes, more features, more service,” Clelland said.

The Sony Ericsson T300, available exclusively through T-Mobile, features a full color graphics screen and an attachable camera with zoom lens that lets users send digital pictures directly from the handset to other capable devices or any e-mail address. The phone quickly and easily offers a picture phone book for users to place a face with a number, adding a new twist to the free caller ID feature. A five-way navigation joystick makes game playing like Alien Scum and Black Deal, even more fun. And new polyphonic sound capabilities make personalized RingTones sound more like real music. Users can also jazz up their phone with color screensavers and backgrounds. Additionally, with the T300, customers have the choice to use their same phone and number when traveling to more than 90 countries worldwide with rates as low as 99 cents a minute through T-Mobile’s WorldClass service. Consistent with T-Mobile’s promise to deliver the best value in the marketplace, the T300 and included CommuniCam MCA-25 camera accessory retails for an introductory price of $99.99 after rebate.

Similarly, the Motorola T720i comes packed with new features and ease of use functionality. The classic Motorola clamshell design can be personalized with changeable covers and pumped up, polyphonic RingTones that sound like real music. The phone flips open to reveal a large, full color graphic screen that supports more than 4,000 colors, great for adding screensavers, wallpaper, and viewing pictures. The convenient digital swivel camera accessory plugs into the phone and offers lighting options, image storage and image browsing options, all in a tiny package weighing less than 25 grams. The enhanced user interface with animated icons and quick-access keys make it easy to find information and the 4-way navigation key makes it ideal for playing downloadable Java games. The Motorola T720i retails for $299.99, but with rebate consumers only pay $249.99 and receive a free digital camera attachment.

Both the Sony Ericsson T300 and the Motorola T720i operate on T-Mobile’s nationwide GSM/GPRS voice and high-speed data network which enables customers to send digital photos taken with the new camera phones directly from their handset to other capable handsets or to any e-mail address.

By adding t-zonesSM service to any T-Mobile voice plan for just $2.99 a month, customers can share their camera phone digital pictures, get e-mail, use AOL® Instant Messenger™ (AIM®) service, check out movie times, news, sports and weather and access a whole host of exclusive, premium content directly from their handset.

The new camera phones are available nationwide at more than 650 T-Mobile owned retail stores, authorized T-Mobile dealers or online at www.t-mobile.com.

Lindsay Morio

T-Mobile USA Media Relations



About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.