May 01, 2006

New Spin on Thin Delivers Style Packed With Premium Multimedia Features

Bellevue, Wash. and Dallas, Texas — May. 2, 2006

Samsung Telecommunications America (Samsung) and T-Mobile USA, Inc. (T-Mobile) today announce retail availability of the thinnest bar phone available in the U.S. market, the highly anticipated Samsung t509. Measuring only 9.8 mm slim, the ultra-thin t509 can fit easily in the coin pocket of a purse or pair of jeans, and sports an eye-catching design with a host of multimedia features.

Available exclusively to T-Mobile, the award-winning t509 boasts an expanded 1.9-inch display ideal for supporting advanced multimedia features including messaging and snapping vivid color images taken with the integrated camera. The t509 also features high-speed EDGE connectivity and Bluetooth® wireless technology, enabling consumers to record and share videos, and to download T-Mobile’s latest content – from ringtones and CallerTunes® to games, graphics and more.

The t509 joins Samsung and T-Mobile’s successful slim predecessor, the sleek black t809 slider phone, in a long line of innovative devices that break the mold when it comes to wireless design and functionality. Both phones support impressive multimedia features, incorporate bright color screens and measure less than 15 mm in width.

"Only available from T-Mobile, the Samsung t509 brilliantly redefines what many consumers expect from the ‘candy bar’ form factor," said John Clelland, senior vice president, Marketing, T-Mobile USA. "It’s a lightweight, ultra-thin, high-style phone with a compelling feature set that will excite T-Mobile customers and make it the newest must-have device on the market."

"Samsung continues to develop innovative phone designs exclusively for our carrier customers," said Peter Skaryzynski, senior vice president, Samsung. "When T-Mobile customers choose the t509, they will have an intelligently designed handset that integrates the best features and functionality on the market."

Key features of the t509 include:

  • Sleek, slim design: 9.8 mm thin
  • EDGE high-speed connectivity
  • Bluetooth® wireless technology support
  • VGA camera with 4X digital zoom
    • Multi shot, self timer, effects and frames, brightness adjustment
  • Video capture/recorder
  • Video player (supports MP4 and 3GP)
  • Up to 70MB internal user memory
  • Messaging services: SMS, MMS, EMS
  • AOL®, ICQ, Yahoo!®, MSN Instant Messaging
  • Speakerphone
  • HiFi Ringers*
  • 65K-color TFT main display; 176 x 220 pixels
  • Dimensions: 4.6" x 1.8" x 0.39"; 2.5 ounces with standard battery
  • Tri-band: 850/1800/1900 MHz
  • USB connectivity

*Separate charges may apply

The t509 is available at T-Mobile retail stores and online at www.t-mobile.com. For more information, visit www.t-mobile.com or www.samsung.com.

Note to Editors

The Samsung t509 was named "Best in Show" for the Wireless Emerging Technologies Award at CTIA WIRELESS 2006.

Lindsay Morio

T-Mobile USA Media Relations



About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

About Samsung Telecommunications America

Samsung Telecommunications America, L.P., a Dallas-based subsidiary of Samsung Electronics Co., Ltd., researches, develops and markets wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungwireless.com.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com