T-Mobile and CONCACAF Offer Fans a “Passport” to Soccer Excitement

March 18, 2009

Grand Prize Winner of “Pasaporte a los Partidos” Promotion Will Fly with Five Friends to See World’s Top Club Teams Compete in Dubaitars

Bellevue, Wash. — Mar. 19, 2009

T-Mobile USA, Inc., announced today a groundbreaking partnership with the CONCACAF Champions League™ to take the experience of passionate Hispanic soccer fans to a new level. As a partner and the official wireless provider of the enormously popular tournament spanning North and Central America and the Caribbean, T-Mobile is offering fans unforgettable opportunities to meet soccer stars like Carlos Valderrama, connect with other soccer fans at street festivals, and win a variety of prizes, including a trip for six to Dubai, United Arab Emirates (UAE).

As part of T-Mobile’s “Pasaporte a los Partidos” (“Passport to the Games”) promotion, fans can enter daily for a chance to win dozens of weekly prizes, including gift cards, soccer gear and cash prizes. One lucky Grand Prize winner will travel halfway across the world with the five people closest to him or her to see the winner of the CONCACAF Champions League™ take on the world’s top clubs in Dubai. Dubai, one of the world’s most cosmopolitan cities, located along the southern coast of the Persian Gulf, will host champion club teams from six continental confederations during one of the most anticipated soccer events of the year.

T-Mobile is not only inviting fans to join the promotion on their own, but bringing the excitement of soccer and the CONCACAF Champions League™ to their communities throughout the country. In the coming weeks, T-Mobile will be taking legendary soccer players such as Carlos Valderrama to meet with fans and sign autographs at various T-Mobile stores in Miami and New York. Valderrama, known as “El Pibe” (“The Kid”), is considered among the top former players from Colombia, and captained the Colombian National Team during the 1990, 1994 and 1998 World Cups.

On the sidelines, in stores and at street festivals, T-Mobile is taking the sport that many Latinos feel passionately about directly to them, and enhancing the experience of “fanáticos” across the country. Recently at Calle Ocho in Miami and upcoming at Fiesta Broadway in Los Angeles, T-Mobile is hosting interactive hospitality zones where fans can “shoot to win” a variety of exciting prizes, including a T-Mobile® Sidekick®.

“T-Mobile understands what it means to be a ‘fanático,’” said Mark Stockdale, director of Hispanic marketing at T-Mobile. “We realize that their passion for soccer extends beyond 90 minutes, so we’re bringing fans a richer, deeper experience through our partnership with CONCACAF.”

T-Mobile’s multifaceted campaign involves national promotional television spots during Spanish-language soccer broadcasts, national radio spots, banner ads on Hispanic Web sites, and a dedicated Web site built to serve as a hub for contest registrations.

Consumers can enter for a chance to win a trip for them and their five closest friends to see the CONCACAF Champions League™ Winner take on the world’s top clubs in Dubai by logging onto http://www.t-mobilefutbol.com. They can also text “win” or “gana” to 72579 to enter and receive a link for a free wallpaper.* Consumers are encouraged to come back daily to http://www.t-mobilefutbol.com for more chances to win a trip to Dubai plus other great prizes.

*Standard messaging rates apply.

No purchase necessary to enter or win. Fans can participate and sweepstakes rules and details are available at http://www.t-mobilefutbol.com.

Lindsay Morio

T-Mobile USA Media Relations



About T-Mobile USA, Inc.

Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.