T-Mobile USA, Zeta-Jones Extend Relationship
Bellevue, Wash. — Jun. 2, 2005
T-Mobile USA, Inc., and Academy Award®-winning actress Catherine Zeta-Jones will extend their commercial advertising relationship, the company announced today.
T-Mobile and Zeta-Jones began their relationship in 2002, in conjunction with the launch of the T-Mobile brand in the U.S. Since then, she has appeared in numerous T-Mobile television commercials, as well as in radio and print advertisements, and online and retail campaigns.
“Catherine has been an important partner during T-Mobile’s evolution into one of the fastest-growing wireless carriers in the U.S.,” said Mike Butler, chief marketing officer, T-Mobile USA. “She is a terrific advocate for T-Mobile, and has provided us with a successful and sophisticated branding for our innovative products and service.”
Zeta-Jones said, “T-Mobile is a forward thinking company that embraces creativity. I’ve enjoyed sharing in their great success.”
The multi-year agreement includes continued appearances by Zeta-Jones in the company’s television, broadcast and online advertising, as well as on retail collateral. Further contract details are not disclosed.
T-Mobile USA Media Relations
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group – 33.7 million by T-Mobile USA – all via a common technology platform based on GSM and UMTS, the world’s most widely used digital wireless standards. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.