[Skip to content](https://www.t-mobile.com/news/press/score-program#maincontent) [Newsroom](https://www.t-mobile.com/news)Toggle secondary navigation - [Network](https://www.t-mobile.com/news/category/network) - [Devices](https://www.t-mobile.com/news/category/devices) - [Un-carrier](https://www.t-mobile.com/news/category/un-carrier) - [Community](https://www.t-mobile.com/news/category/community) - [Offers](https://www.t-mobile.com/news/category/offers) - [Business](https://www.t-mobile.com/news/category/business) English [Press Release](https://www.t-mobile.com/news/press) # T‑Mobile’s Unveils SCORE!™, a New Program that Means You’ll Never Pay Full Price for Your Phone Again January 24, 2015 ![](https://www.t-mobile.com/news/_admin/uploads/2002/03/article-default.desktop-500x325.jpg) 3 min read - Facebook IconShare on Facebook - Share on Twitter - LinkedIn IconShare on LinkedIn *Membership in SCORE! is open to all and comes with access to deep discounts on your next smartphone* __Bellevue, Washington — January 25, 2015 —__ T-Mobile \[NYSE: [TMUS](https://www.t-mobile.com/)] today launched another industry first and a new way to help more people get the smartphone they want. With the Un-carrier’s innovative new customer program, SCORE!, members unlock sweet deals on *every* smartphone T-Mobile sells. Starting today, T-Mobile customers can join SCORE! for just $5 a month. After six months in the program, members automatically qualify for a free entry-level smartphone. After 12 months, they’ll be able to get deals on __all__ T-Mobile smartphones including the hottest new 4G LTE devices. “SCORE! is a radically new Un-carrier approach to locking in lower costs on your next smartphone,” said John Legere, president and CEO for T-Mobile. “And, it’s yet another breakthrough improvement over the old-school carriers’ restrictive service contracts, hidden subsidy costs and slooooow upgrades.” The old-school carriers have made it all but impossible to get the phone you want and know what you’re paying for it. SCORE! was designed with choice and flexibility at its core. If you joined SCORE! six months ago, you could get a new smartphone for free − like the Alcatel ONETOUCH Evolve 2 − based on pricing available today. Or, choose to wait 12 months and you could cash in on even deeper savings on every device − like a free LG L90 LTE smartphone or at least $150 off a phone like the Samsung Galaxy S5. SCORE! is open to absolutely *everyone*, including customers on T-Mobile’s newly launched Simply Prepaid™ plans. That’s right, whether you buy prepaid and postpaid, choose to finance your phone, pay in full up front or even bring in your own device, SCORE! is open to you. SCORE! is available online at [t-mobile.com](https://www.t-mobile.com) and in T-Mobile stores starting today. Learn more about SCORE! at [explore.t-mobile.com/unlimited-prepaid-plans#score](http://explore.t-mobile.com/unlimited-prepaid-plans#score) Open to T-Mobile customers. Offers may vary and are subject to change. Non-refundable recurring charge per line required. See[www.t-mobile.com/scoreterms](https://www.t-mobile.com/scoreterms)for details.   About T-Mobile US, Inc. As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to approximately 55 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit https://www.t-mobile.com.   \# # # __Media Contacts__ T-Mobile US Media Relations [[email protected]](mailto:[email protected]) __Investor Relations__ 877-281-TMUS OR 212-358-3210 [[email protected]](mailto:[email protected]) Tags[Consumer](https://www.t-mobile.com/news/archive/consumer)[Deals](https://www.t-mobile.com/news/archive/deals) ## Related Stories [More Stories](https://www.t-mobile.com/news/stories) [![T-Mobile Unwraps the Ultimate Apple Bundle — All on Us for Black Friday](https://www.t-mobile.com/news/_admin/uploads/2025/11/10129256_nr-hero-Black_Friday_Apple_Bundle_11-17-25-500x250.png) \ OffersPress Release \ __T-Mobile Unwraps the Ultimate Apple Bundle — All on Us for Black Friday__ \ November 25, 2025|8 min read](https://www.t-mobile.com/news/offers/t-mobile-unwraps-ultimate-apple-bundle-on-us-for-black-friday) [![T-Mobile Holiday T-Digit - Small](https://www.t-mobile.com/news/_admin/uploads/2025/11/Holidazzle-NR-Article-1-500x250.png) \ OffersPress Release \ __The Un-carrier Drops its Holi-Deals: Score the Latest Phones, Accessories and More on Us__ \ November 06, 2025|16 min read](https://www.t-mobile.com/news/offers/the-un-carrier-drops-its-holi-deals-early) [![Tap. 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