T-Mobile Agrees. Never Settle… for Verizon

May 03, 2015

The Un-carrier encourages Verizon customers to get a taste of what it’s like to never settle

with a completely risk free trial for Verizon customers and a new ad campaign

Update - Tuesday, June 2, 2015, 3:00 p.m. Pacific: When America’s wireless customers speak, we listen. And the huge response to our #NeverSettle for Verizon trial sent a clear signal. So T-Mobile has extended the end date for the trial through June 27.

Bellevue, Washington — May 5, 2015, 12:01 a.m. ET — Verizon seems to be spending billions on its latest ad campaign telling you to ‘Never Settle.’ T-Mobile (NYSE: TMUS) couldn’t agree more. So, today the Un-carrier launched the Never Settle Trial, exclusively for Verizon customers, so they can give the Un-carrier a try with no risk or extra out-of-pocket expense.

And, T-Mobile kicked off a new campaign of its own laying out the facts and all the ways wireless users should never settle … like settling for an old carrier that penalizes you for using too much data, locks you into a two-year contract, makes you pay to leave, makes you wait to upgrade your phone, overcharges you outside the country or repossesses your unused data every month.

“Last week, I said we would hit right back at Verizon — I meant it,” said John Legere, president and CEO of T-Mobile. “T-Mobile’s 4G LTE network is the nation’s fastest. Not faster for the price … just faster, period. With T-Mobile, you don’t have to settle for trickery, gimmicks and carrier BS the way you do with Verizon. I’m so confident in our kick-ass network experience that we’re footing the bill so Verizon customers can give T-Mobile a try.”

With the Never Settle Trial, Verizon customers port their number to a new T-Mobile smartphone and hold on to their old Verizon phone, just in case. After the trial, if they love the service and want to join the millions switching to the Un-carrier, T-Mobile will pay off any of Verizon’s Early Termination Fees (ETFs) up to $650 or outstanding device payments when they trade in their phone and get a new one with T-Mobile’s wildly popular Simple Choice plan. If it doesn’t work out, the customer just hands in their T-Mobile phone within 14 days, and the Un-carrier will refund any trial costs from using T-Mobile ... and any service costs for starting back up with Verizon, like activation or other related fees Verizon regularly charges. The Never Settle Trial starts on May 13, and Verizon customers can sign up through May 31.

At the same time, the Un-carrier is launching a new ad campaign − #NeverSettleforVerizon − highlighting the long list of painful ways Verizon forces its customers to settle for a subpar wireless experience, including…

  •   Paying too much
  •   A slower LTE network
  •   Limited data
  •   Two-year service contracts
  •   Overages and bill shock
  •   Waiting to upgrade their phones
  •   Being overcharged overseas
  •   Having unused data repossessed every month
  •   Being trapped by ETFs
  •   Music streaming eating up their data
  •   Limited Wi-Fi calling
  •   No guarantee that plan prices won’t go up unexpectedly
  •   Hidden fees

And, while Verizon is spending seemingly billions touting their network, T-Mobile is spending billions building out theirs. Not only does the Un-carrier offer America’s fastest nationwide 4G LTE, T-Mobile’s Data Strong™ network has more spectrum capacity per customer than Verizon. T-Mobile’s 4G LTE already covers 275 million Americans and is on pace to reach 300 million this year. And T-Mobile was first to offer its customers cutting-edge technologies like nationwide Voice over LTE and next-generation Wi-Fi calling.

Nearly 57 million Un-carrier customers have already figured out that they don’t have to settle. And more Americans will find out as the ads hit as part of T-Mobile’s national advertising campaign across multiple networks, as well as digital and social media. To see the new spots, visit https://newsroom.t-mobile.com/media-kits/never-settle-for-verizon.htm. To take advantage of the Never Settle Trial, Verizon customers can visit t-mobile.com or a T-Mobile store between May 13 and May 31.

Trial:  Restrictions apply; pay-per-use services not included; qualifying postpaid service, deposit, & credit check may be required. Phone trade-in after trial req’d. for continued service.  Payout for return to Verizon limited to activation fees for wireless service ; payment made via prepaid card. Additional validation may be req’d. See T-Mobile.com for details.

About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to approximately 57 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit

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