Giannis Antetokounmpo reveals long-term partnership with Metro What’s the news
NBA megastar, Giannis Antetokounmpo, and Metro by T-Mobile announced a long-term partnership featuring TV, digital and social media campaigns that start this week.
Why it matters
Millions of Americans pay AT&T and Verizon too much for too little, and Giannis is helping get the word out that Metro is the savvy choice.
Who it’s for
Giannis fans, basketball fans, and—as always—savvy wireless customers.
NBA superstar Giannis Antetokounmpo’s been thinking a lot about purple lately…
It’s tough not to when Metro by T-Mobile’s (NASDAQ: TMUS) wireless service covers 99 percent of people in the U.S. at a fraction of the cost of AT&T and Verizon!* Today that “thinking’ has transitioned into action: Giannis is #GoingPurple – picking Metro as his wireless provider and playing the leading man in Metro’s TV ads launching during the TNT doubleheader tonight.
Giannis is known for his savvy and flair: eurostepping his way to the hoop, savage chasedown blocks and rim-rattling throwdowns in traffic —so it’s no surprise that he’d team up with Metro, the logical choice for the savviest among us. Why? With Metro, you get four lines of unlimited data, talk and text – plus Amazon Prime – for just $120 per month – that’s a savings of more than $1,200 a year vs AT&T and Verizon!
But it’s not ALL about the freakishly huge savings for the “Greek Freak.” Giannis’ background as an underdog has given him a unique connection to the Metro brand.
“Like Metro, I’ve been an underdog most of my life, first as a son of Nigerian immigrants in Greece and eventually as an unheralded NBA draft pick. That background has given me the edge I’ve needed to succeed and the perspective to know what’s valuable in life,” said Giannis Antetokounmpo. “Positivity, loyalty, and staying connected to my family and fans are all priorities to me. I’m proud to partner with a brand that shares those values and brings a much-needed counterbalance to the wireless market.”
“Nobody does destroying-the-status-quo like a Giannis drive to the hoop and a Metro by T-Mobile unlimited rate plan with Amazon Prime. It’s a perfect match of disruption!” said John Legere, CEO at T-Mobile. “A superstar this savvy? I’m officially #TeamGiannis.”
In addition to TV and digital media, Metro will kick-off a social campaign called #TeamGiannis on Friday, Feb. 15. Fans will be able to enter a sweepstakes on Twitter and Facebook, for a chance to win a prize pack from Metro, including Nike shoes, a T-shirt, and a custom hat.
Follow MetroByTMobile on Twitter for updates on all the ways you can keep up with Giannis.
No purchase or payment required to enter sweepstakes. Void where prohibited. Open to legal U.S. residents who are the age of majority in their state of residence or older. Odds of winning depend on the number of eligible entries received. Subject to complete Official Rules available at www.metropcs.com/TeamGiannisRules. Sponsor: T-Mobile USA, Inc.
If congested, the fraction of users >35 GB/mo. may notice reduced speeds and Metro customers may notice reduced speeds vs. T-Mobile due to prio itization. Video streams at 480p. Unlimited on handset and on network only.
* Savings claim based on 4 lines on Metro 4/$120 Unlimited LTE plan vs Verizon Beyond Unlimited and AT&T Unlimited & More Premium without autopay discount including taxes/fees. Features on plans, including video resolution, mobile hotspot, and included entertainment and international services vary. Amazon Prime included with select rate plans. One offer per account. Offer subject to change. Amazon Prime has a $12.99/month value. Offer valid for new Amazon Prime members. See metrobyt-mobile.com for details and terms and conditions of service, including arbitration provision.
About T-Mobile US, Inc.
As America’s Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. Our advanced nationwide 4G LTE network delivers outstanding wireless experiences to 79.7 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile. For more information, please visit http://www.t-mobile.com.
T-Mobile US Media Relations