T-Mobile Changes Wireless for Good … Again. Introducing Magenta First Responder

October 28, 2019

What’s the news

T-Mobile is launching Magenta First Responder, the best discount in wireless for first responders and their families, with 50% off family lines. It’s the same great industry-moving discount that T-Mobile gave to military, veterans and their families last year.

Why it matters

The Un-carrier’s Magenta Military plan forced the rest of the industry to offer increased discounts to military, driving changes that could save military families over a billion dollars every year. Now, T-Mobile is driving that same kind of Un-carrier change for first responders and their families.

Who it’s for

The millions of state and local police, fire and EMS personnel, their families ... and everyone who counts on them to be connected.


Today on Honoring the Nation’s First Responders Day, T-Mobile (NASDAQ: TMUS) CEO John Legere unveiled plans to thank first responders, introducing Magenta First Responder, the best discount in wireless for first responders and their families, with 50% off family lines. This is the same massive discount that military, veterans and their families get with T-Mobile’s industry-changing Magenta Military plan … an Un-carrier ‘thank you’ to those who serve. And, our nation’s heroes — first responders, active duty military and veterans — can get 50% off the latest Samsung smartphones with bill credits for a limited time, saving them even more.

“At T-Mobile, we’re on an unrelenting mission to change wireless for good. With Magenta First Responder, we’ll put money right back in the pockets of our nation’s first responders and their families,” said John Legere, CEO of T-Mobile. “Magenta Military forced AT&T and Verizon to respond and altogether created a wave of change that we estimate saves military families more than a billion dollars every year. This is what we do. We spark a reaction. And Magenta First Responder will do the same.”

Magenta Military Changed the Industry
The Un-carrier launched Magenta Military in April 2018, challenging the rest of the industry to follow. Two months later, Verizon increased their military discount. Four months later, AT&T jumped on the bandwagon. If every eligible military member or veteran signed up for one of these plans, that’s over $1 billion every year, back into the pockets of our nation’s military and their families. That’s changing wireless for good. Because thank you first responders for all you do every day. 




Major Savings for First Responders
With Magenta First Responder, a family of four can save up to $720 a year — and even more because the Un-carrier includes monthly taxes and fees — compared to Verizon’s first responder plans. And all Magenta First Responder and Magenta Military customers can get 50% off the latest Samsung devices, including the new Samsung Galaxy Note10 and Note10+ for a limited time. Simply buy a new phone on an interest-free Equipment Installment Plan (EIP) and have or activate a voice line on a qualified plan to get half-off via monthly bill credits. And, all these deals are available for first responder-owned small businesses with up to 12 lines, too.

A Connection in Even More Places
T-Mobile’s expanded network and most powerful signal has coverage in more places than ever before. The Un-carrier has invested billions to make that possible, and in just the last three years, T-Mobile added one million square miles of new coverage — an area the size of all 26 states east of the Mississippi River. And, the Un-carrier added 25,000 towers and cell sites and hired more than 3,000 engineers to support it all. The result is a network that now covers 326 million people, almost everyone in the country.

With 600 MHz, T-Mobile’s newest signal goes further and is more reliable, meaning customers get better coverage than before in rural areas and inside buildings. And, T-Mobile plans to launch nationwide 5G before the end of this year, covering 200 million people across the country and making T-Mobile the country’s first 5G network expected to deliver nationwide 5G coverage and service – an important foundation for broad and deep 5G for All from New T-Mobile.

T-Mobile’s nationwide 5G network will be able to cover more people in more places and work indoors and out, unlike the competitors’ current 5G networks which can be blocked by things like walls, glass and leaves.

Magenta First Responder
With Magenta First Responder, our country’s state and local law enforcement officers, firefighters and EMS personnel, and the small businesses they own can get 20% off the first line and 50% off up to five additional voice lines. It’s just $100 per month with AutoPay for a family of four with taxes and fees included. T-Mobile Magenta First Responder also includes Netflix on Us for families, the best customer care in wireless with a dedicated Team of Experts, unlimited hotspot with 3GB high-speed data per month, unlimited free texting and data and low flat rate calling in 210+ countries and destinations worldwide with Simple Global AND weekly free stuff and discounts every T-Mobile Tuesday.

Magenta First Responder and the Samsung 50% off deal are available starting this Friday, November 1. To learn more about Magenta First Responder, visit t-mobile.com/firstresponders. 

Limited time offers, subject to change. Magenta First Responder: Present verification at activation & re-verify when requested; otherwise your plan will become Magenta at an additional cost of up to $20/line per month. For eligible state & local law enforcement, firefighters, emergency response personnel, pensioned retirees, & parents, children, or spouses of first responders killed in the line of duty. Not available to federal employees. First responder must be account holder & maintain valid first responder line. Confirm your organization considers you eligible. At participating locations. Credit approval, deposit, $10 SIM card, and, in stores & on customer service calls, $20 assisted or upgrade support charge may be required. May not be combined with other promotions/discounts and features; existing customers who switch may lose certain benefits. Half Off Samsung: If you cancel your line before receiving 24 bill credits, credits stop & remaining balance at full price is due; if cancelling your account, you can contact us first to instead make discounted monthly balance payments. Tax on pre-credit price due at sale. Verified status on eligible plan required. Note 10+ (256GB): $349.99 down + $31.25/mo x 24, pre-credit price: $1099.99. Allow 2 bill cycles. 5G: Capable device required; coverage not available in some areas.

Important Additional Information
In connection with the proposed transaction, T-Mobile US, Inc. (“T-Mobile”) has filed a registration statement on Form S-4 (File No. 333-226435), which was declared effective by the U.S. Securities and Exchange Commission (the “SEC”) on October 29, 2018, and which contains a joint consent solicitation statement of T-Mobile and Sprint Corporation (“Sprint”), that also constitutes a prospectus of T-Mobile (the “joint consent solicitation statement/prospectus”), and each party will file other documents regarding the proposed transaction with the SEC. INVESTORS AND SECURITY HOLDERS ARE URGED TO READ THE JOINT CONSENT SOLICITATION STATEMENT/PROSPECTUS AND OTHER RELEVANT DOCUMENTS FILED WITH THE SEC WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. The documents filed by T-Mobile may be obtained free of charge at T-Mobile’s website, at www.t-mobile.com, or at the SEC’s website, at www.sec.gov, or from T-Mobile by requesting them by mail at T-Mobile US, Inc., Investor Relations, 1 Park Avenue, 14th Floor, New York, NY 10016, or by telephone at 212-358-3210. The documents filed by Sprint may be obtained free of charge at Sprint’s website, at www.sprint.com, or at the SEC’s website, at www.sec.gov, or from Sprint by requesting them by mail at Sprint Corporation, Shareholder Relations, 6200 Sprint Parkway, Mailstop KSOPHF0302-3B679, Overland Park, Kansas 66251, or by telephone at 913-794-1091.

No Offer or Solicitation
This communication shall not constitute an offer to sell or the solicitation of an offer to buy any securities, nor shall there be any sale of securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the U.S. Securities Act of 1933, as amended.

Cautionary Statement Regarding Forward-Looking Statements
This communication contains certain forward-looking statements concerning T-Mobile, Sprint and the proposed transaction between T-Mobile and Sprint. All statements other than statements of fact, including information concerning future results, are forward-looking statements. These forward-looking statements are generally identified by the words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “could” or similar expressions. Such forward-looking statements include, but are not limited to, statements about the benefits of the proposed transaction, including anticipated future financial and operating results, synergies, accretion and growth rates, T-Mobile’s, Sprint’s and the combined company’s plans, objectives, expectations and intentions, and the expected timing of completion of the proposed transaction. There are several factors which could cause actual plans and results to differ materially from those expressed or implied in forward-looking statements. Such factors include, but are not limited to, the failure to obtain, or delays in obtaining, required regulatory approvals, and the risk that such approvals may result in the imposition of conditions that could adversely affect the combined company or the expected benefits of the proposed transaction, or the failure to satisfy any of the other conditions to the proposed transaction on a timely basis or at all; the occurrence of events that may give rise to a right of one or both of the parties to terminate the business combination agreement; adverse effects on the market price of T-Mobile’s or Sprint’s common stock and on T-Mobile’s or Sprint’s operating results because of a failure to complete the proposed transaction in the anticipated timeframe or at all; inability to obtain the financing contemplated to be obtained in connection with the proposed transaction on the expected terms or timing or at all; the ability of T-Mobile, Sprint and the combined company to make payments on debt or to repay existing or future indebtedness when due or to comply with the covenants contained therein; adverse changes in the ratings of T-Mobile’s or Sprint’s debt securities or adverse conditions in the credit markets; negative effects of the announcement, pendency or consummation of the transaction on the market price of T-Mobile’s or Sprint’s common stock and on T-Mobile’s or Sprint’s operating results, including as a result of changes in key customer, supplier, employee or other business relationships; significant transaction costs, including financing costs, and unknown liabilities; failure to realize the expected benefits and synergies of the proposed transaction in the expected timeframes or at all; costs or difficulties related to the integration of Sprint’s network and operations into T-Mobile; the risk of litigation or regulatory actions, including the antitrust litigation brought by the attorneys general of certain states and the District of Columbia; the inability of T-Mobile, Sprint or the combined company to retain and hire key personnel; the risk that certain contractual restrictions contained in the business combination agreement during the pendency of the proposed transaction could adversely affect T-Mobile’s or Sprint’s ability to pursue business opportunities or strategic transactions; effects of changes in the regulatory environment in which T-Mobile and Sprint operate; changes in global, political, economic, business, competitive and market conditions; changes in tax and other laws and regulations; and other risks and uncertainties detailed in the Form S-4, as well as in T-Mobile’s Annual Report on Form 10-K for the fiscal year ended December 31, 2018 and in its subsequent reports on Form 10-Q, including in the sections thereof captioned “Risk Factors” and “Cautionary Statement Regarding Forward-Looking Statements,” as well as in its subsequent reports on Form 8-K, all of which are filed with the SEC and available at www.sec.gov and www.t-mobile.com. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties that may cause actual results to differ materially from those expressed in or implied by such forward-looking statements. Given these risks and uncertainties, persons reading this communication are cautioned not to place undue reliance on such forward-looking statements. T-Mobile assumes no obligation to update or revise the information contained in this communication (whether as a result of new information, future events or otherwise), except as required by applicable law.

About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. Our advanced nationwide 4G LTE network delivers outstanding wireless experiences to 83.1 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile. For more information, please visit https://www.t-mobile.com.