Bellevue, WA — January 30, 2015.
What: T-Mobile Chief Marketing Officer, Mike Sievert, debuted the first original ad produced exclusively for the Live Stream of The Game on T-Mobile’s blog today. Featuring renowned actor, comedian and sports anchor, Rob Riggle, the ad will run during NBC’s live stream on Sunday in the NBC Sports Live Extra app for tablets and Web site for desktops. With the television commercials driving unprecedented excitement, live stream viewers in years past have missed out, and now T-Mobile is giving them something totally unique, made especially for those cord cutters!
Why: According to a recent survey, over half of Millennials would prefer to watch TV on something other than a TV. This new generation of wireless customers who stream, Skype, shop, tweet, post, pin − are defining the Mobile Age. Because this happens to be a group of people very near and dear to our hearts here at T-Mobile, and as America’s Un-carrier™, we wanted to bring them this ad in the medium that works best for them.
Earlier this week, America’s Un-carrier, T-Mobile, announced a partnership with football icon Richard Sherman and released a fun selfie-centric spot with Kim Kardashian West. Disruptors in their own right, these celebrities have found ways to authentically start conversations and break through the clutter, exactly the way T-Mobile has been shaking up the wireless industry on behalf of consumers for almost two years. This industry-first Game Day partnership with Rob Riggle illustrates T-Mobile’s continued groundbreaking maverick approach.
Background: On January 20, 2015, NBC announced they would live stream the Big Game via the NBC Sports Live Extra app without requiring authentication. This Big-Game first inspired T-Mobile to also deliver something unique – new, interesting content in line with this break frame approach.
In addition to this first-ever global streaming ad, and for those watching the game on their big screen, T-Mobile also released a sneak peak of a second ad for the Big Game featuring comedians Chelsea Handler and Sarah Silverman. Consumers should make sure not to leave their living rooms during the 3rd quarter of the game when the ad will debut.
To watch all of T-Mobile’s Big Game related plays, check out the company’s YouTube channel
About T-Mobile US, Inc.
As America’s Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company’s advanced nationwide 4G LTE network delivers outstanding wireless experiences to approximately 55 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and MetroPCS. For more information, please visit http://www.t-mobile.com.
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T-Mobile US Media Relations