Customers Get the Freedom to Live and Work How They Want with the Stylish New BlackBerry 7100t from T-Mobile USA
Bellevue, Wash. — Sep. 8, 2004
If it looks like a phone, feels like a phone and makes calls like a phone, it’s probably a phone, right? Yes, but if it’s the BlackBerry 7100t™ phone, exclusively from T-Mobile USA, it’s also much more than a wireless phone – it’s a breakthrough innovation that packs all the power of BlackBerry® into a traditional phone design with full-featured phone, email, instant messaging (IM), HTML Web browsing and organizer capabilities.
T-Mobile USA, Inc. and Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today introduced the BlackBerry 7100t in the United States and announced an early October delivery. Consumers will be able to check out the device in action tomorrow at the grand opening of T-Mobile’s 1,000th retail store in San Francisco.
“T-Mobile has made it a priority to provide its customers with phones and services that not only meet their professional needs, but their personal needs as well,” said Scott Ballantyne, vice president marketing, T-Mobile USA, Inc. “The BlackBerry 7100t is the perfect phone to help customers balance their busy work lives and not lose a step with what’s really important, like friends and family, and all for a great value.”
With the BlackBerry 7100t, consumers can have it all with a sleek wireless device that is decidedly a phone, but also manages to incorporate a large vibrant screen, a QWERTY-based keyboard and the full functionality and cachet of the BlackBerry platform. It is designed to easily allow both one-handed and two-handed operation. And it even passes the ‘shirt pocket test’ – compact and lightweight enough to carry comfortably in your breast pocket.
The phone experience is uncompromising with excellent sound quality, dedicated ‘send’ and ‘end’ phone keys, a numerical phone keypad with large keys, typical talk time of more than 4 hours, a speakerphone, Bluetooth support, polyphonic ring tones and quad-band world phone functionality to keep you connected at home or in 135 countries in which T-Mobile has GSM roaming agreements.
The typing experience is also exceptional thanks to an amazing new keyboard technology from RIM called SureType™ that effectively converges a phone keypad and a QWERTY keyboard to fit elegantly within the size constraints of a traditional ‘candy bar’ phone design. Through an integrated keyboard and software system, SureType provides users with an instinctively familiar look and feel and allows them to dial phone numbers and type messages quickly, accurately and comfortably. SureType dramatically outshines the traditional multi-tap phone approach and will fundamentally change the way people think about typing on mobile phones.
Starting in October, customers who activate the BlackBerry 7100t with a qualifying rate plan, can purchase the device for a net $199.99, after mail in rebates*. Additionally, T-Mobile plans to offer customers bundled (voice and data) rate plans for the BlackBerry 7100t, starting at $59.99, that are easy-to-understand and affordable – this means big buckets of Whenever Minutes® and unlimited email, unlimited text and instant messages, and unlimited Web browsing*.
“The BlackBerry 7100t with SureType is the outcome of many years of research and innovation. We’ve learned a lot about mobile user needs over the years and took great care in designing a product that can satisfy people who want the look and feel of a traditional mobile phone together with advanced email, messaging and browsing capabilities,” said Mike Lazaridis, president and co-CEO at Research In Motion. “In looking at the complete package – including the sleek device design, top-of-the-line phone and data features, high-quality screen, breakthrough keyboard and overall value – we believe we have hit a sweet spot of mobile design that will attract a whole new audience to BlackBerry for the first time.”
The BlackBerry 7100t together with BlackBerry Internet Service™ is a great choice for consumers who are looking to upgrade their phone, and want “always on” access to email – whether it’s business or personal email. No special servers or sophisticated corporate I.T. departments are needed. With a few simple clicks, BlackBerry Internet Service is ready to go, and customers can get push-based access to up to 10 personal and corporate email accounts (including support for viewing email attachments).
The BlackBerry 7100t can also connect to RIM’s enterprise platform (called BlackBerry Enterprise Server™) for larger corporate and government customers.
Other features of the BlackBerry 7100t include built-in IM functionality; built-in Bluetooth technology supports hands-free operation via wireless headsets and car kits; and the large, high-resolution color screen means web sites appear in living color and users have ample workspace to compose and retrieve information including contacts, emails or instant messages.
For more information visit www.getmoreblackberry.com
The BlackBerry 7100t introduction and the 1,000th T-Mobile store opening at 699 Market Street in San Francisco are part of the festivities surrounding the T-Mobile International Pro Cycling tour taking place on September 12 in San Francisco.
* Limited time offer; may not be available in all locations. Taxes, fees and other charges additional. See www.t-mobile.com for rebate information, rate plan and international roaming details, Terms and Conditions of service, and other important information.
T-Mobile USA Media Relations
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG. By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group – 33.7 million by T-Mobile USA – all via a common technology platform based on GSM and UMTS, the world’s most widely used digital wireless standards. T-Mobile USA’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.
About Research In Motion (RIM)
Research In Motion is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications market. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data. RIM’s portfolio of award-winning products, services and embedded technologies are used by thousands of organizations around the world and include the BlackBerry® wireless platform, the RIM Wireless Handheld™ product line, software development tools, radio-modems and software/hardware licensing agreements. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific. RIM is listed on the Nasdaq Stock Market (Nasdaq: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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