New campaign features empowering stories from a mix of pro basketball players and real-life situations
What’s the news
Metro by T-Mobile is unveiling a new campaign called Rule Your Day featuring basketball players Giannis Antetokounmpo, Jayson Tatum and Karl-Anthony Towns and inspiring stories of overcoming the odds.
Why it matters
In a world increasingly consumed by negativity, we're here to celebrate triumphs! Everyone has a story like the line cook that launched her own food truck. Metro by T-Mobile brings stories of achievement -- of people who "rule their day" -- to life.
Who it’s for
Wireless customers who want it all—like $40 for a single line unlimited plan WITH 5G, when you switch!
Had enough of negative news? You’re in luck -- stories of personal triumph and overcoming the odds are coming at’cha. And thrones. Magnificent purple thrones.
Metro by T-Mobile (NASDAQ: TMUS) launches a new campaign featuring basketball stars, including reigning MVP Giannis Antetokounmpo, All-Star Jayson Tatum, two-time All-Star Karl-Anthony Towns … AND, real-life stories of people living their best lives. It's called Rule Your Day. And it’s inspiringly awesome.
The first TV spot features Daniela, a line cook with big dreams to start her own business. She found a food truck online, fixed it up using YouTube DIY videos and launched her very own pupuseria all with the help of the Best Unlimited Plan in Wireless. The spot ends with Daniela taking her rightful place on the purple Metro ‘Rule Your Day’ Throne.
"At its core, Rule Your Day is about the Metro by T-Mobile customer that doesn't let anything slow them down. They own their decisions, like pursuing a dream to start a business," said Matt Staneff, chief marketing offer, T-Mobile. "I love the imagery of the throne. It’s a symbol of triumph, of autonomy. With the power of T-Mobile’s network and our new $40 unlimited plan, Metro customers are empowered to rule their day."
Empowerment is part of Metro's DNA — Metro was founded to provide mobile service in "wireless deserts," i.e. places the big national phone carriers wouldn’t serve. Today, with thousands of retail outlets in hundreds of communities nationwide, Metro continues to focus on the most hardworking and dedicated among us.
To help bring the stories to life, Rule Your Day will feature reigning MVP Giannis Antetokounmpo, all-star Jayson Tatum and two-time all-star Karl-Anthony Towns.
KAT Helps Fans Rule Their Day
This past Thursday, KAT dressed up as a store employee and turned in for his shift slinging phones and data plans. As luck would have it, KAT is as adept as Metro retail rep as he is knocking down 3s. Customers, of course, were shocked to see the two-time All-Star helping them out. Except one guy that had no idea the 6’11” guy was a basketball star. Check out the hidden camera video here.
Tune into the All-Star Week festivities this weekend for a new TV spot and more Rule Your Day surprises.
Metro Brings the Savings for Tax Season
This tax season, Metro is helping new customers Rule Their Day with a screaming hot offer. Switch to Metro and you can get a single line, unlimited high-speed data plan on T-Mobile’s powerful LTE network. No shared data, no speed caps, no data limits, no BS.
Savvy shoppers looking for a great deal simply bring their number to Metro and show an ID for verification. These deals are available now at Metro retail stores nationwide (protip: some locations still have the MetroPCS sign).
Limited time offer for single line only. If congested, the fraction of users >35 GB/mo. may notice reduced speeds and Metro customers may notice reduced speeds vs. T-Mobile due to prioritization. Video streams at 480p. Unlimited on handset and on network only. No tethering. 5G: Capable device required; coverage not available in some areas. While 5G access won't require a certain plan or feature, some uses/services might. 5G uplink not yet available. See Coverage details, Terms and Conditions, and Open Internet information for network management details (like video optimization) at MetrobyT-Mobile.com.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is redefining the way consumers and businesses buy wireless services through leading product and service innovation. Our advanced nationwide 4G LTE network delivers outstanding wireless experiences to 86 million customers who are unwilling to compromise on quality and value. Based in Bellevue, Washington, T-Mobile US provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile. For more information, please visit http://www.t-mobile.com.