[Skip to content](https://www.t-mobile.com/news/press/go90-rebrand-contest#maincontent) [Newsroom](https://www.t-mobile.com/news)Toggle secondary navigation - [Network](https://www.t-mobile.com/news/category/network) - [Devices](https://www.t-mobile.com/news/category/devices) - [Un-carrier](https://www.t-mobile.com/news/category/un-carrier) - [Community](https://www.t-mobile.com/news/category/community) - [Offers](https://www.t-mobile.com/news/category/offers) - [Business](https://www.t-mobile.com/news/category/business) English [Press Release](https://www.t-mobile.com/news/press) # Go90 Rebrand Contest March 08, 2017 ![](https://www.t-mobile.com/news/_admin/uploads/2002/03/article-default.desktop-500x325.jpg) 1 min read - Facebook IconShare on Facebook - Share on Twitter - LinkedIn IconShare on LinkedIn Go90 is running out of ideas. The Verizon-created app, a key pillar to Verizon’s future, is languishing despite billions spent acquiring companies, currying celebrity “endorsements” and blitzing the airwaves with ads. Is it time to go nuclear with the final step in the marketer’s playbook… the rebrand? On this National Panic Day, we’re offering an olive branch to our friends at Verizon with a contest to come up with new name options since they’re not so good at doing it themselves. All the details are available at the [Twitter](https://twitter.com/JohnLegere) account of T‑Mobile CEO, John Legere. ![](https://www.t%E2%80%91mobile.com/news/_admin/uploads/2017/03/Go90Playbook.jpg) ![](https://www.t-mobile.com/news/_admin/uploads/2017/03/Go90Playbook4.jpg) The Go90 Playbook. Link to view and download the [asset](https://www.t-mobile.com/content/t-mobile/corporate/news/media-library/details/image.html/content/dam/t-mobile/corporate/media-library/public/articles/2017/03/go90-rebrand-contest/Go90Playbook4.jpg) in the Media Library. Tags[Un-carrier Inside](https://www.t-mobile.com/news/archive/un-carrier-inside) ## Related Stories [More Stories](https://www.t-mobile.com/news/stories) [![Is Your Town Ready for the Selfie of a Lifetime? T‑Mobile Unveils Hometown Techover Contest](https://www.t-mobile.com/news/_admin/uploads/2021/04/nr-article-Techover-04-08-21-500x250.png) \ Un-carrierPress Release \ __Is Your Town Ready for the Selfie of a Lifetime? T‑Mobile Unveils Hometown Techover Contest__ \ April 08, 2021|10 min read](https://www.t-mobile.com/news/un-carrier/t-mobile-unveils-hometown-techover-contest-2) [![Trailblazer Takeaways: Commemorating Black History Month with Two Modern Civil Rights All-Stars](https://www.t-mobile.com/news/_admin/uploads/2020/02/NTC-TrailblazerTakeaways-02-27-20-500x325.jpg) \ CommunityStory \ __Trailblazer Takeaways: Commemorating Black History Month with Two Modern Civil Rights All-Stars__ \ February 28, 2020|5 min read](https://www.t-mobile.com/news/community/trailblazer-takeaways-black-history-month-2020) [![20 for ’20: Best of the Decade — And the Best of What’s to Come!](https://www.t-mobile.com/news/_admin/uploads/2024/04/default-article-social-image-500x250.png) \ Un-carrierBlog \ __20 for ’20: Best of the Decade — And the Best of What’s to Come!__ \ January 01, 2020|26 min read](https://www.t-mobile.com/news/un-carrier/john-legere-best-of-the-decade-2020) [![The Un-carrier to Reveal New T‑Mobile’s First Un-carrier Move – Join us on November 7th!](https://www.t-mobile.com/news/_admin/uploads/2019/11/nr-article-UCForGood-11-4-19.desktop-500x325.png) \ __The Un-carrier to Reveal New T‑Mobile’s First Un-carrier Move – Join us on November 7th!__ \ November 06, 2019|2 min read](https://www.t-mobile.com/news/press/new-t-mobile-uncarrier)