I was reading a recent <a href="https://www.washingtonpost.com/graphics/2020/lifestyle/2020-in-one-word/">Washington Post article</a> where people were asked to describe 2020 in one word or phrase. No surprises here: Exhausting. Chaotic. Relentless. Dumpster fire. Nightmare. You are on mute (I hear that one every day!) Others simply said Ugh. One called it the Year of Missing, and I found that description particularly relevant in so many ways. I don’t disagree with any of these sentiments, really. This year has had its share of immeasurable loss, hardships and turmoil. But just a little further down the list, some found a more positive perspective. Words like Transformative and Perseverance. Those are the themes I am grabbing onto and leaning into as I look to close the books on 2020.

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Some will think I’m crazy for saying this, but there was a lot of positivity in 2020 that I don’t think we want to overlook. I am not dismissing the suffering, loss and pain that so many have felt — and that many are still feeling today. But instead of dwelling on it, I am making a choice to focus on the positive aspects of a year that will go down in history for every single one of us. This year more than ever, we all need a reminder that we CAN change our perspective. Yes it has been the Year of Missing, but it has also been the Year of Growth. The Year of Change. The Year of Learning. And that is what I’m taking straight into 2021.

Skeptical? Well, I bet I can contribute at least a little optimism to your outlook. Today I’m going to use this space to reflect a little on how we grew, learned and came together in 2020 — to remind you of some important wins — and maybe share a few goals and ideals I’m taking with me into the new year and beyond.

Anyone can be a hero. The news was packed with political and celebrity names throughout the year, sprinkled in with some surprising new superstars (have you seen the Dr. Fauci bobblehead?). But more important are the people working behind the scenes who haven’t necessarily received the credit they’re due. You probably know who I’m talking about: frontline emergency response workers — doctors, nurses, public safety responders, teachers, food service workers, and of course, essential retail workers like T-Mobile’s own frontline heroes. Volunteers who helped get out the vote. Census workers. IT and network engineers who kept families and friends connected when they couldn’t be there physically. The list is long. Heroes, all, and they deserve to be recognized. They deserve our gratitude.

There were unexpected heroes, too. One who inspired me is Ensheng “Frank” Dong, a Johns Hopkins University grad student. Back in January, Frank heard about a virus that was impacting his home country of China. So when Lauren Gardner, an associate professor of civil and systems engineering at the university, suggested <a href="https://www.npr.org/2020/04/13/833073670/mapping-covid-19-millions-rely-on-online-tracker-of-cases-worldwide">creating a dashboard</a>, Frank realized he had a valuable skill to offer in tracking the virus. He scraped together data to help map the spread of COVID-19 into a rudimentary online dashboard.

The <a href="https://coronavirus.jhu.edu/map.html">Johns Hopkins dashboard</a> evolved into the go-to resource for many, including me. Now it also serves as a guide for estimating health system resources and state closure and reopening plans. And it was all started by a talented young man who jumped at the chance to make a difference. How many other unsung heroes helped us get through 2020? I don’t know, but I’m certain that Frank is not alone in his heroic efforts.

In 2021 I will find ways to explore and motivate others to find solutions that could evoke change. No matter how small.

It’s important to pause. I never thought I’d spend weeks huddled around our dining table with my adult children working on a jigsaw puzzle. But I have during quarantine, and I’ll always cherish this extra time with them. Reconnecting with family has been a highlight of my year, and I’m not alone. One stat from a few months ago showed that more families of all economic levels are cooking meals at home and hanging out together more than before the pandemic. And nearly 80% of them reported family meals as the high point of their day.

I have also found myself calling friends and family more than I have in years — and the conversations have often made my week! Apparently I’m not alone on my reacquaintance with old-fashioned communication: T-Mobile found that the average <a href="https://www.t-mobile.com/news/network/a-holiday-psa-pick-up-the-phone">time spent on a voice call has jumped more than 30 percent</a> during the pandemic. It’s amazing how strong the connection can be when we hear each other’s voices or see each other’s faces. Don’t get me wrong, texts and emails still have an important role in communications, but they have not been good enough for me during the last nine months!

And there were even bigger benefits of this year’s temporary pause. Global reduction in human activity like daily car and domestic air travel led to temporary double-digit percentage declines in nitrogen dioxide and positive impacts on greenhouse gas emissions, along with water and noise pollution. I saw it with my own eyes — this summer the views of the Pacific Northwest’s beloved Mt. Rainier were out of this world!

This <a href="https://www.wired.com/story/the-anthropause-a-new-way-to-study-wildlife/">“anthropause,”</a> as it was coined by scientists, also has allowed researchers to study the impacts of humans on wildlife. They’re able to collect animal-tracking data from before, during and after the lockdown to assess how changes in our activity levels have affected the movements and behavior of a wide range of marine, land-based and avian species. These learnings will have huge impacts on wildlife populations for years to come, potentially saving some species that are critically impacted by humans — all because we paused.

In 2021 I’m not going to lose sight of the benefits of slowing down and pausing at home, or out in the world.

The outdoors became great again. This year people were outside — a lot. Over the past year, more and more people have been spending their time outdoors as indoor spaces faced restrictions and social distancing changed entertainment options. And this was a good thing.

In fact, a <a href="https://www.newswire.ca/news-releases/road-trips-and-time-spent-outdoors-tied-to-higher-happiness-levels-according-to-new-survey-results-857697538.html">survey</a> from July found that 94% of Americans said they were happier and healthier when spending time outdoors. No wonder why Seattle-based REI, one of the nation’s largest outdoor-gear retailers, saw increased interest in entry-level categories, suggesting that more people are discovering and prioritizing outdoor recreation. Bike sales are up 63% versus last year, camping 31%. Analysts are predicting one of the biggest winters on record for sales of skis, snowboards and the like.

I have to say that another highlight of this year for me was spending time on a camping trip with my adult kids and my wife, seeing the desert wilderness in a new way and breathing in fresh air. A change in our plans created amazing experiences and a whole new view of the world we live in.

In 2021 I’m going to opt outside even more. Any suggestions?

America benefitted when more of us participated. With more than 160 million votes cast, this year’s presidential election saw the biggest voter turnout in U.S. history. Regardless of how you feel about the outcome, the astounding level of participation is a beautiful thing. The first step to making change is to want it, and by voting you express who you are and what you want for our country.

Speaking of making change, historians and activists alike are describing the social justice and racial equity movement of Black Lives Matter as the largest social movement in U.S. history. An estimated 15 million to 26 million people participated in <a href="https://www.cnn.com/2020/09/04/us/blm-protests-peaceful-report-trnd/index.html">mostly peaceful demonstrations</a> sparked by the death of George Floyd, a man who was killed in May while being arrested by Minneapolis police officers. New leaders have been elected to local offices; the movement’s tenets of equity and inclusion have become ubiquitous within pop and corporate culture; and grassroots activism of all kinds has seen a surge of participation. If this year of crisis leads to a fairer, more sustainable future for all of us, then there is hope ahead.

In 2021 I’m going to find new opportunities to add my voice to issues that I believe truly matter.

Tech provided opportunity. COVID has forced all sorts of new necessities on us, and smart businesses have evolved and tapped into tech to fulfill a need. As people were asked to stay home, for example, AirBnb invited them to virtually tour the world. Thanks to new virtual offerings and a quick pivot, you can meditate with Buddhist monks, visit the dogs of Chernobyl or learn about Moroccan cooking from a chef in Marrakech, all from a front-row seat in your living room.

Others in the tech world have kept pace through life-enhancing inventions. Online medicine, or <a href="https://www.t-mobile.com/news/community/how-to-use-telemedicine" data-type="URL" data-id="https://www.t-mobile.com/news/community/how-to-use-telemedicine">telehealth</a>, has been a huge asset in keeping people home even as they need to talk to a doctor. All sorts of innovations in the public health sector have arisen from this year’s response to the pandemic. Even Operation Warp Speed — the name of America’s rollout plan for the COVID vaccine — was possible only because of four <a href="https://www.nejm.org/doi/full/10.1056/NEJMp2027405">vaccine-platform technologies</a> that were developed for safety and effectiveness. Today we have two different vaccines for this virus, with more on the way. Something many thought could never be done in such a short time, but medical breakthroughs like this are often born out of necessity, and this was no different.

And at T-Mobile, we’re delivering the 5G reach, speeds and low latency that customers across the country need to stay connected, find medical help (even if they are far from a doctor) and keep cities safe. With America’s largest 5G network, we cover 270 million people in more than 8,300 cities and towns across 1.4 million square miles (that’s more than AT&T and Verizon combined, by the way!).

<a href="https://www.ericsson.com/en/press-releases/2020/11/more-than-1-billion-people-will-have-access-to-5g-coverage-by-the-end-of-2020">Ericsson reports</a> that by the end of 2020, there will be about 220 million 5G connections around the world, with 3.5 billion forecast by the end of 2026! We can anticipate even faster and more responsive robots, autonomous vehicles and new apps that forever change the way we live — in even more transformational ways than 4G did with apps like Uber, Google Maps and Snapchat. Despite the ups and downs of 2020, it was the true beginning of the 5G era — and T-Mobile will not slow down in our pursuit to be the best in the world at connecting people to their world.

In 2021 I’m going to challenge the innovators in this world to truly take advantage of the power of 5G.

Survival led to innovation. By innovating, we are forced to learn in new ways. I think the restaurant industry is an excellent example of one that pivoted very quickly this year. Out of an estimated 660,775 restaurants in America, the National Restaurant Association estimates that about 110,000 have closed either permanently or long term since March. But those that remain open are hardy survivors and creative thinkers, and now they’re leading the way forward with outdoor dining innovations, takeout menus and delivery, customized menus, elaborate to-go cocktails, <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fmichellegreenwald%2F2020%2F12%2F17%2F11-inspiring-restaurant--food-service-business-model-pivots-post-covid%2F%3Fsh%3D436c5289425c&data=04%7C01%7CTara.Darrow%40T-Mobile.com%7C9bb84d315f334ead08bb08d8a373cd24%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637439065191990757%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=lqy2gUSGsgOi8aNZd0r6%2BitEs49Y4KvRkxM71ck5PJU%3D&reserved=0">CSA partnerships with farms</a> and more.

Local Seattle favorite <a href="https://canlis.com/">Canlis</a> was over-the-top creative with its offerings, including a parking lot crab shack complete with sand, a bagel shed and even a full-scale “community college” with online food and wine classes, field trips, intramural sports and a shop stuffed with Canlis-themed collegiate wear. And, by the way, the focus on the customer NEVER changed. It was all about the experience and service.

This year I plan to keep learning from those who were forced to change — and find ways to infuse creativity and flexibility into how we serve our customers and communities.

We worked from anywhere and everywhere. Many Americans changed the way they work this year. We had to. For us at T-Mobile, it was a massive effort at the beginning of the pandemic to transition all our back office to working from home, to <a href="https://www.t-mobile.com/news/un-carrier/tex-covid-response-callie-field-blog">move over 12,000 care experts</a> out of our call centers and into their homes in less than a month, to train and equip our sales teams to safely support customers in retail, and to keep our technical teams safe and healthy as they work in the field to continue deploying our mission-critical 5G network. We thought it was for a few months. We thought wrong. And we weren’t alone.

By 2025, a predicted 36.2 million Americans will be working remotely — an 87% increase from pre-pandemic levels. Clearly the workforce is proving that flexibility, availability and responsiveness are possible beyond the office walls. While I look forward to working in our offices with my colleagues again, I know we will have a highly productive hybrid workforce in the future. I have become a believer in home/office hybrid work — something I didn’t see coming just a year ago. I think it all starts by establishing clear communication strategies, empowering employees to own their work processes, and letting them follow through and deliver. Technology can be the catalyst for this change, and it has been all year long.

In 2021, employers of all sizes will want to ensure their teams are tapping into 5G reach and speeds for videoconferencing, software solutions and collaboration tools. I envision an explosion of work-from-anywhere tools that take digital whiteboards and video calls to the next level!

Negative thoughts can be what we take away from 2020, but know that we all benefit when we think of the unexpected examples of resilience we witnessed or contributed to.

THANK YOU to so many people across the country and around the world who worked tirelessly all year long to adjust, learn, survive and thrive during a year that none of us could have predicted. You continue to inspire me.

As we head into 2021, I’m confident that we each have what it takes to transform, persevere and stay positive.

Here’s to a brighter year ahead. Stay safe, stay healthy and Happy New Year! Let’s make 2021 a GREAT one!

T-Mobile Newsroom

This year, T-Mobile CEO Mike Sievert is not going to make the usual predictions. Instead, he's reflecting on how we grew, learned and came together in 2020, and share the goals and ideals he's taking into 2021 and beyond.

Seeing Growth, Change and Opportunity in a ‘Year of Missing’ | T-Mobile Newsroom

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Seeing Growth, Change and Opportunity in a ‘Year of Missing’

Jocelyn Jacobson

This year, T-Mobile CEO Mike Sievert is not going to make the usual predictions. Instead, he&#039;s reflecting on how we grew, learned and came together in 2020, and share the goals and ideals he&#039;s taking into 2021 and beyond.

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Metro by T-Mobile teamed up with two talented artists to pay homage to the bold thinkers, changemakers and cultural icons of Tulsa and Southwest Detroit.

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Sometimes, all it takes is a wall and a few buckets of paint to make a bold statement. In the spirit of the brand’s “Rule Your Day” mantra, <a href="https://www.metrobyt-mobile.com/">Metro by T-Mobile</a> partnered with two local artists whose individual stories are as rich as the cities that they call home. These artists were tasked with creating impressive and moving public murals to celebrate the vibrant cultures existing within their communities.

The first of the chosen communities is Southwest Detroit, a largely immigrant community where Mexican heritage and entrepreneurship combine to create a thriving economy. The second location is Tulsa, a city that has seen both triumph and sorrow between the existence of Black Wall Street and the ensuing 1921 Race Massacre.

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In festive unveilings that took place on November 19 and 24, the completed murals were welcomed by socially distanced crowds enjoying food trucks and traditional dancing. T-Mobile also donated over $50,000 to local charities that focus on cultural preservation, such as the Southwest Detroit Business Association and the 1921 Tulsa Race Massacre Centennial Commission.

To understand the inspiration for the murals, we caught up with the two artists, Elton Monroy Duran in Detroit and Alexander Tamahn in Tulsa, just following the unveiling ceremonies.

Duran immigrated from Mexico and uses his passion for storytelling to bring his public art pieces to life.

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Tamahn, meanwhile, created his series of murals in Tulsa inspired by the city that has allowed him to both develop as an artist and work on projects centered around Black history and empowerment.

Here the two dive a little deeper into their art backgrounds, community ties and their thoughts on being selected for the Metro Murals project.

To start off, can you tell us about how your involvement with the Metro Murals project came about? Elton Monroy Duran: This opportunity is very special, as I’ve been working towards achieving a goal like this. I was selected for this project because of previous work I’ve done here in South Detroit, and that recognition was really fulfilling. I think that this is an amazing campaign, and the project is very personal to me. I am confident that a lot of people are going to identify with the mural. I’m excited for people to be able to see how rich, not only visually but energy-wise, this community is.

Alexander Tamahn: T-Mobile initially reached out to <a href="https://www.blackmoontulsa.com/">Black Moon</a>, an artist collective that I am a part of, asking about my work. After that, it was a whirlwind. During the first few calls, I was introduced to the “Rule Your Day” campaign and the general timeline for the project. Before the pandemic, this project was supposed to be completed last summer. However, I believe that everything happens for a reason: As we are nearing the centennial of the 1921 Tulsa Race Massacre, this gives the project a whole new meaning. We decided to focus the pieces around Tulsa’s unsung heroes, and the rest, I guess, is history. Murals like these, featuring so many people of color, can be very empowering. It’s impactful to be able to amplify their narratives and to honor these community members in such an extravagant, colorful way.

Can you tell us a little about your background and training as an artist? E: Becoming an artist was one of my childhood dreams. I went to school for art in Mexico, and after graduation, I worked at a company as a design engineer for six years. I still really wanted to follow my dreams, so I quit and moved to Michigan to pursue a career as an artist. During this phase of my life, a father figure of mine gave me a great piece of advice. He said,

“Why don't you start working on what you want to do?”

That simple idea helped me to become more serious about my art. Since then, I started my own company and have worked on a range of projects, especially public art. I am now in a position where I can hire other artists, providing more people the opportunity to do what they love.

A: I showed a proclivity towards art at a very early age. I was just really into tinkering, deconstructing, reassembling, and reimagining things. Around middle school, teachers really started taking notice of my skill. Art became a way for me to stand out and be exceptional. Full disclosure, I didn't always have the best relationship with some of my art teachers early on. I wanted to develop in my own way, and the classroom left me feeling boxed in. For a while, that really sullied the traditional, or formal art education setting. As I got older, I started taking classes at local community colleges. At this point, I already knew the fundamentals, so I could focus on the techniques and mediums that interested me. As I gained more confidence in my work, I received opportunities to paint murals for close friends and to have my work featured in shows. I was also studying behavioral and mental health and considered working in art therapy. Soon, I faced a fork in the road where I had to choose between a career in counseling or one as an artist, and I went with the latter. I’ve lived in Michigan, Chicago, and now Tulsa, and all of these places have shaped the way I view art.

Can you walk us through your murals? E: So, I was kind of pushing myself to come up with a concept. The goal was to find a way to spotlight not only Mexican heritage but individuals and their everyday lives. We have a lot of amazing people in the community. This idea of duality is what became the theme of the mural — in the foreground is the version of these people engaging with their cultural roots, and the background is a snapshot of their daily lives. For example, on one of the extremes of the mural is a Native American dancer who is my friend, but he works in roofing. Hearing his story and the history of his traditional role — which involves clearing the ground and making it safe for other dancers — gave me goosebumps. And he’s not the only one. The mural is filled with other rich stories such as my friend who is breaking gender norms as a female mariachi singer, who also volunteers to give underprivileged families access to the internet. Also pictured is a rancher who has a family business fixing cars, an educator who is portrayed as an adelita (women who played an important role in the Mexican Revolutionary War), and another artist friend of mine who is an Aztec dancer. These are the reasons that this project is so personal to me. I can call all of these people my friends, and I know their stories and humble characters.

A: The original version of this mural only included three people, but plans changed, and I was fortunately able to incorporate more community members. There are 11 people on the mural. That number doesn't even hold a candle to the amount of wall space that could be taken up with just the countless women, men and young people that are effecting lasting, positive change in this community. They’re artists, they’re entrepreneurs, they’re children, they’re wives, they’re mothers or husbands, they’re fathers or brothers, sisters. They are community members through and through, and there is no monolithic experience. I think that’s the beauty of it, and I believe they speak to the legacy of Black Wall Street. Championing entrepreneurism, innovation, industriousness, all of that. They do it in droves, and in their own ways, and I think what's also important to name is that a lot of their work is just in response to the needs of the community. This is a place where people look out for each other and really care.

In what ways do you believe cultural artwork can positively impact a community? E: In my opinion, as a public artist, I think that when you create art in a community, you need to be aware of what the community needs, what the community stands for, and you should try to incorporate those values into the art that people will be looking at. I also think that public art is not only for people to enjoy, but it’s a good tool for people to connect with their own identities, each other, and the history of a place. All of this is on my mind as I paint, and it’s important for me to include the community on a different level. When I envisioned this idea of painting a series of murals in Southwest Detroit, one of my goals was changing the ideas that people have about the neighborhoods. I wanted to show that there was more to Mexicantown than, for example, the restaurants and the food. Not that those things are bad, I just wanted to paint a bigger picture.

A: Oh, my gosh, it can exponentially impact communities. I have a very mixed cultural background, and it’s so important to celebrate where you come from. It’s important to see yourself in the world around you, because that reminds you that it’s okay to take up space. So, if you live in a community where you aren’t shown anyone who looks like you, it can sometimes feel like that community isn’t for you. I think it’s just super, super important for an environment to culturally reflect the people that live in it.

To view more of Elton’s work, visit his website <a href="https://eltonmonroyduranartistaplastico.jimdofree.com/">https://eltonmonroyduranartistaplastico.jimdofree.com/</a> and social channels @eltonmonroy.

To see more of Alexander’s work, visit his website <a href="http://www.alexandertamahndesign.com">www.alexandertamahndesign.com</a> and social channels @alexandertamahn.

Detroit photos courtesy of <a href="http://www.jlindseyphotos.com">Julianne Lindsay</a> Tulsa photos courtesy of <a href="lucky7@ppbcinc.com">Luck Wilson</a>.

Metro by T-Mobile partnered with two local artists whose individual stories are as rich as the cities that they call home. These artists were tasked with creating impressive and moving public murals to celebrate the vibrant cultures existing within their communities.

A Tale of Two Cities: Artists Behind “Metro Murals” on Bringing Local Cultures to Life | T-Mobile Newsroom

A Tale of Two Cities: Artists Behind “Metro Murals” on Bringing Local Cultures to Life

Liz Habersham

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With your help, on this Giving Tuesday T-Mobile can give back more than ever and feed 15 million hungry people in need.

However you may have celebrated Thanksgiving this year, I hope you were able to spend the holiday with some degree of positivity and hope for brighter days in the future. Let’s face it — 2020 has been a beast… and we are not through it yet, so looking forward is critical! This year’s holiday season already feels different for everyone, with pared-down gatherings or no gatherings at all, plus feelings of isolation, significant economic strain, and even heavy hearts for ill or lost family and friends. Frankly, this year millions across the country may struggle to celebrate at all.

Even before this extraordinary year, as many as 34.5 million Americans didn’t know where their next meal would come from. Due to the COVID-19 pandemic, that figure has skyrocketed, and as many as 50 million people could face food insecurity by the start of 2021 — including 17 million children. I’ll say it again, because it deserves to be reiterated: 17 million children and as many as 50 million people across the country face the prospect of no reliable access to food. Imagine navigating this global pandemic and not knowing where your next meal is coming from! Or how to feed your children! Pile that into the holiday season and it’s not a surprise that so many are struggling to find any holiday spirit this year. Plus, people facing hunger often struggle with other basic needs as well, things like housing, employment and health care. Those gaps, even without a pandemic, often lead to generations of food insecurity for families. It can create a vicious cycle.

So… more than one in five Americans at risk. Our neighbors. Our friends. Our family. It could be any of us at almost any moment. Our fellow citizens need our help, and I’m proud to work for a company that is stepping up to help.

T-Mobile is once again partnering with Feeding America® to support the food banks across the country that are working tirelessly to meet the increased need of this holiday season. On Nov. 13 we launched the #CaptureKindess campaign, which included our biggest donation goal to date — we aspire to give up to 15 million meals to support Feeding America’s® mission to end hunger this year. And we’re inviting customers, friends and employees to join us in helping to conquering hunger. I promise you, it’s easy!

For every act of kindness shared on Twitter, Facebook and Instagram now through Dec. 4 with the hashtag #CaptureKindness, T-Mobile will donate $10 to Feeding America®, with a minimum donation of $100,000 — and a maximum of up to $1 million dollars. What sort of act of kindness? You’ll know it when you see it, but it can be big or small, planned or spontaneous… it really doesn’t matter. Just take a minute and be kind (or capture someone else being kind and inspiring you)! We are already seeing charitable donations, folks checking on elderly neighbors, paying for a stranger’s coffee… every good deed counts! With every dollar donated helping secure and distribute 10 meals, we can give up to 10 million meals supplied by Feeding America®.

And TODAY, on Giving Tuesday, we are taking things a step further! For every T-Mobile customer who clicks on the Feeding America® donation option in the T-Mobile Tuesdays app, we will donate $1, up to $500,000. It’s another chance to donate up to 5 million more meals!

And the goodness doesn’t stop there. Because T-Mobile employees are passionate about giving back to their communities, the T-Mobile Foundation is giving each of our fulltime employees $20 to contribute to the charity of their choice. AND T-Mobile Foundation will match employee donations 2:1 (up to $750,000) today through Dec. 31, 2020.

I understand people think that just one person can’t be the difference when it comes to deep and complex issues like hunger, especially when you stare at a number like 50 million. But that couldn’t be further from the truth!

I’m a movie lover, and during the holiday season I tend to pull out the classics… including It’s A Wonderful Life. Some themes run true throughout the years… and this movie captures the ripple effect we can each have in life… and that we can create in the world around us. Just as George Bailey’s guardian angel reminds him in the film, “Strange, isn't it? Each man's life touches so many other lives.”  It really is the little things that so often matter!

That’s what #CaptureKindness is all about. So, I hope you’ll get involved! The campaign runs through Dec. 4, 2020, which means there are only a few more days to help T-Mobile and Feeding America® deliver 15 million meals to Americans who need them most.

This year is like nothing we’ve seen in our lifetimes… so please take a moment to consider how you can help others this holiday season. I don’t want to sound cliché but believe it or not each of us really can make a difference. It just takes a few minutes of kindness from each of us — and maybe some encouragement to our family, friends and coworkers too. Let’s #CaptureKindness together!

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T-Mobile is once again partnering with Feeding America® to support the food banks across the country that are working tirelessly to meet the increased need of this holiday season.

From Gratitude to Generosity | T-Mobile Newsroom

From Gratitude to Generosity

Shawna Ryan

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https://www.t-mobile.com/news/community/from-gratitude-to-generosity

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What’s the news: Amid the COVID-19 pandemic, stressful holiday season and National Veterans and Military Families Month, T-Mobile announced that it is the first major wireless provider to make the 988 emergency lifeline immediately available to its customers. Starting today, customers who dial 988 on the T-Mobile network will have free access to approximately 180 crisis centers that offer real-time, lifesaving mental health services from professionally trained counselors.

Why it matters: Suicide is a national health crisis that leads to one death every 11 minutes. An average of 17.6 of America’s military veterans die by suicide each day and a larger number of people than ever are showing signs of clinical anxiety or depression amid the COVID-19 pandemic. The three-digit 988 dial-out makes it easier for Americans in crisis to access the help they need and experts believe it will decrease the stigma surrounding mental health issues longer term.

Who it’s for: Those who recognize that rapid access to suicide prevention and mental health counseling is critical, especially now.

BELLEVUE, Wash. — November 20, 2020 —T-Mobile has once again demonstrated its commitment to getting customers the essential connectivity they need at the most important times. The Un-carrier announced today that it is the first major wireless provider to activate the new nationwide 988-emergency lifeline for customers on the T-Mobile network. Those in need of free mental health support can now get it immediately by dialing 988 to be connected directly to the National Suicide Prevention Lifeline, a network of approximately 180 local- and state-funded crisis centers.

As mental health issues rise and suicide rates climb, this critical service couldn’t come quick enough. According to the most recent annual data from the Centers for Disease Control and Prevention, 15.4 million American adults seriously thought about, made a plan for, or attempted suicide, and suicide claims the lives of over 48,000 annually—one death every 11 minutes. Veterans are hit particularly hard; on average, 17.6 veterans take their own lives every day. And this year the U.S. enters the holiday season with the added stress of the COVID-19 pandemic. In fact, recent research found that one third of Americans – more than ever before - are showing signs of clinical anxiety or depression as a result of COVID-19.

T-Mobile moved quickly to take necessary measures needed to activate this service for its customers far ahead of the July 2022 deadline established by the Federal Communications Commission earlier this year. T-Mobile modified its nationwide network to translate and route 988 calls to the existing National Suicide Prevention Lifeline number, updated its billing system to ensure no customer will be charged for using the service and created a bounce-back message so anyone texting 988 on the T-Mobile network will get an immediate response advising them to place a voice call to 988.  

“T-Mobile knows how much our customers depend on us for reliable connectivity and when someone needs access to mental health support, seconds truly matter. Giving our customers a quick connection via 988 to trained mental health care professionals was a priority for us because it could save lives,” said T-Mobile’s Executive Vice President and Chief Technology Officer Abdul Saad. "Making 988 available to our customers was a matter of urgency for us, particularly as the COVID-19 pandemic continues and the holiday season approaches. And it's particularly meaningful to launch this during November as we recognize the contributions and acknowledge the sacrifices of our military veterans. I'm proud that T-Mobile is doing our part to help get this lifesaving tool in the hands of those who will benefit from it." 

Anyone who needs help can find it by calling the National Suicide Prevention Lifeline at 1-800-273-8255 (1-800-273-TALK) and through online chats. Veterans and service members may reach the Veterans Crisis Line by pressing 1 after dialing, as well as by chatting online at www.veteranscrisisline.net or texting 838255.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com/">https://www.t-mobile.com</a>.

Media Contacts

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What’s the news: Amid the COVID-19 pandemic, stressful holiday season and National Veterans and Military Families Month, T-Mobile announced that it is the

T-Mobile Makes 988 Emergency Lifeline’s Critical Mental Health Support Services Immediately Available to Customers | T-Mobile Newsroom

T-Mobile Makes 988 Emergency Lifeline’s Critical Mental Health Support Services Immediately Available to Customers

Kate Stevens

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To add a little more Magenta to your messaging this holiday, simply download the keyboard now

We’ve already helped you show your Magenta pride in your virtual meetings and happy hours with <a href="https://www.t-mobile.com/news/community/virtual-backgrounds-for-zoom-teams-webex-meetings">T-Mobile landmark virtual backgrounds</a>. Now keep the creativity flowing in your family group phone chats this Thanksgiving in true Un-carrier style with … T-MOJIS!

Whether you’re letting everyone know when the food coma hits or wishing your friends and family a safe and healthy holiday, you can do it with a series of stylish stickers, tailor made for the Magenta family. They’re full of T-Mobile energy, and include CEO Mike Sievert, Captain MEGAHertz, DE&I pride and a few Thanksgiving treats to complement any Turkey Day festivities.

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It’s super easy to download the keyboard to your device and start using them today. iPhone or Android user? It doesn’t matter! You just need to start by opening the Apple App Store or Google Play Store on your mobile device.

APP INSTALL INSTRUCTIONS:

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Watch here to see the tutorial in action!

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KEYBOARD EXTENSION iOS ONLY

In order to access T-MOJIS directly within your keyboard, go to: Settings > General > Keyboard > Keyboards > Add New Keyboard > TMOJIS

Then, simply access your keyboard in iMessage, and it will appear as an icon on the right-hand side. Tap on that icon, and then simply select which sticker to message!

Sticker Share: To send stickers from within the app, simply select “send stickers” from the app homepage, and select the sticker you want to send, then the app you’d like to share it to.

Photobomb: To decorate existing photos with T-MOJIS, or take existing ones and decorate on the spot, you can either select Photobomb from the home screen, or the camera icon on the upper left-hand corner after selecting “send stickers.”

If you’re going to also be gathering via video call this Thanksgiving, download the latest T-Mobile landmark virtual backgrounds for your Zoom, Teams or Web-ex get-together here: <a href="https://www.t-mobile.com/news/community/virtual-backgrounds-for-zoom-teams-webex-meetings">Get Your Very Own T‑Mobile Landmark Virtual Background! (Now with 5G!)</a>

Add a little Magenta to your Turkey Day messaging! Whether you’re letting everyone know when the food coma hits or wishing your friends and family a safe and healthy holiday, you can do it with stylish T-MOJIS stickers.

Introducing: T-MOJIS! A Thanksgiving Celebration for Your Phone | T-Mobile Newsroom

Introducing: T-MOJIS! A Thanksgiving Celebration for Your Phone

JasonAdams

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What’s the news: Starting on World Kindness Day (Nov.13) through Giving Tuesday (Dec. 1) and ending on Dec.4, 2020, T-Mobile is closing out this year by spreading the love and asking everyone to #CaptureKindness. Photos and stories posted on social media, along with customer clicks in the T-Mobile Tuesdays App on Giving Tuesday, will translate to the Un-carrier’s biggest contribution to Feeding America® ever — up to 15 million meals* delivered to families across the U.S.

Why it matters: Millions of Americans are facing food insecurity right now, particularly due to the devastating impact of the COVID-19 pandemic. T-Mobile wants to give back and do it while making others feel good — providing people a reason to smile and hopefully encouraging all of us to reconnect with our communities. Leave it up to the Supercharged Un-Carrier to help supercharge America’s kindness (with even more kindness!) through the #CaptureKindness campaign.

Who it’s for:  Anyone who needs a little positivity in their life right now (and who doesn’t!?!).

Bellevue, Wash. — November 13, 2020 — Love and connection are at the heart of who T-Mobile is, and this Giving Season it’s pretty clear we ALL need more of both! So, starting on World Kindness Day (Nov. 13) through Giving Tuesday (Dec. 1) and ending on Dec. 4, 2020, the Un-Carrier is inviting everyone to #CaptureKindness through social media posts and T-Mobile Tuesday clicks — and help Feeding America®, the country’s largest hunger-relief nonprofit, deliver millions of meals to people facing food insecurity.

As Feeding America® estimates up to 50 million families are impacted by the COVID-19 pandemic, there is a critical need this holiday season. So, T-Mobile is stepping up with its biggest donation goal to date to support Feeding America’s mission to end hunger — 15 million meals — and they’re asking customers, fans and employees to join them. Here’s how:

“2020 has been filled with a lot of unexpected challenges, important milestones and big moments — and through it all, T-Mobile has been there for our customers as a reliable and consistent lifeline to the world. Now we want to help end this year on a high note and spread some goodness and positivity — just what everyone needs! We love the idea of people coming together to #CaptureKindness, using their devices to share goodwill and love, and giving back to those in our communities who need it most right now,” said T-Mobile CEO Mike Sievert. “I can’t wait to see that Kind-0-Meter tick up and up every single day with photos, posts and likes!”

“After the year we’ve had, we could all use some extra compassion in our lives. And like T-Mobile is showing, we can also spread some love to those who need it most. Fifty million Americans facing food insecurity is a sharp increase from last year's 34.5 million, so I want to say thank you to T-Mobile for helping us finish the year by bringing more meals --- and kindness — to more hungry families across the country,” said Claire Babineaux-Fontenot, CEO of Feeding America.

But the goodness doesn’t stop there. Because T-Mobile employees are passionate about giving back to their communities, the T-Mobile Foundation is giving each employee $20 to contribute to a charity of their choice, AND matching employees’ personal donations 2:1 (up to $750,000, and up to $4,000 per employee) from Dec.1 to Dec. 31, 2020.

Be sure to watch <a href="http://www.tmobilecapturekindness.com/">http://www.tmobilecapturekindness.com/</a> this holiday season!

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.t-mobile.com%2F&esheet=52321646&newsitemid=20201106005342&lan=en-US&anchor=http%3A%2F%2Fwww.t-mobile.com&index=7&md5=69f49b59c279f5e231e1966f993f5cda">https://www.t-mobile.com</a>.

*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. Nov. 13, 2020 through Dec. 4, 2020: Minimum donation of $100,000.

Love and connection are at the heart of who T-Mobile is, and this Giving Season it’s pretty clear we ALL need more of both! So, starting on World Kindness Day (Nov. 13) through Giving Tuesday (Dec. 1) and ending on Dec. 4, 2020, the Un-Carrier is inviting everyone to #CaptureKindness through social media posts and T-Mobile Tuesday clicks — and help Feeding America®, the country’s largest hunger-relief nonprofit, deliver millions of meals to people facing food insecurity.

T-Mobile Kicks Off #CaptureKindness Campaign to Help Feeding America® Give 15 Million Meals and Take Back 2020 With a Magenta Wave of Positivity | T-Mobile Newsroom

T-Mobile Kicks Off #CaptureKindness Campaign to Help Feeding America® Give 15 Million Meals and Take Back 2020 With a Magenta Wave of Positivity

lisabelot

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<a>Bellevue, Washington — October 20, 2020 — </a>The Un-carrier is doubling down on its commitment to support youth, at a time when budgets are tighter than ever for families all across the country. Today, T-Mobile (NASDAQ: TMUS) announced it’s increasing the company’s <a href="https://www.t-mobile.com/news/un-carrier/mlb-postseason-2020">previous commitment</a> to Little League, now donating not $5,000 but $10,000 per home run hit during the World Series to the <a href="https://www.t-mobilecallupgrant.com/">T-Mobile Little League Call Up Grant Program</a>, which ensures kids can participate in their local Little League by helping cover registration fees. Through the World Series, everyone — T-Mobile customer or not — can continue to support the cause by simply texting “LittleLeague” to 313131. For every text, T-Mobile will now donate not $1 but $5 — up to an additional $2 million — to support grant recipients in the texters’ local community next season. And the Un-carrier is giving five lucky fans 5G devices during (when else) the 5th inning of every game on <a href="https://twitter.com/TMobile" target="_blank" rel="noreferrer noopener">Twitter</a> @TMobile.

“These are challenging times for our nation’s youth, and opportunities to learn and play are absolutely paramount — that’s why we’re amplifying our commitment to Little League this World Series, and this important cause that remains so close to our hearts,” said Mike Sievert, CEO of T-Mobile. “We received so many incredible stories and inspiring notes of gratitude from families last season, and we look forward to seeing thousands more grant recipients accomplish great things next season … so start texting, and help us hit that $2 million mark!”

Following the onset of the global pandemic, families across the country are facing more financial challenges now than ever before. For many parents like Joanna Brown, financial assistance through the T-Mobile Little League Call Up Grant Program made it possible for her child to participate in Little League. “As a single parent, I don’t get these opportunities very often for my son, but thanks to this program he was able to have the best summer of his life,” said Brown. “My son has high functioning autism, and it’s hard for him to be a part of teams and easily make friends … but he enjoyed being on that field, being up to bat and having friends in the dugout cheering him on. The camaraderie of his teammates and coaches was unbelievable, and this program made it all happen.”

Here’s how you can trigger donations to the T-Mobile Little League Call Up Grant Program, on behalf of T-Mobile:

Plus, along with giving fans the chance to rally around a good cause this MLB Postseason, today the Un-carrier is teaming up with MLB to bring fans alongside players as they gear up for the 116th Fall Classic … virtually! T-Mobile 5G BatterCams mounted on player and coach hats will provide a first-person look at the action, while 360-degree T-Mobile 5G FieldCams will transport fans to the field. The unprecedented livestream is made possible by T-Mobile’s nationwide 5G network which enables high-definition cameras to transmit wirelessly, allowing for true mobility. Fans can tune in before Game One of the World Series on MLB.com, Twitch, @MLB on <a href="https://twitter.com/mlb">Twitter</a>, <a href="https://www.facebook.com/mlb">Facebook</a>, the MLB app, MLB.TV, the <a href="https://www.oculus.com/experiences/quest/2873640696088444/?locale=en_US">MLB VR app</a> on Oculus, as well as <a href="https://www.t-mobilebeyondthebases.com/">T-MobileBeyondtheBases.com</a>.

T-Mobile’s nationwide 5G network covers over 260 million people across 1.3 million square miles. And thanks to the Un-carrier’s massive supply of ideal mid-band 5G spectrum (2.5 GHz), in many places, mid-band 5G average download speeds are already around 300 Mbps with peak speeds approaching 1 Gbps…that’s 7.5X faster than today’s average LTE speeds. T-Mobile’s mid-band 5G is already in <a href="https://www.t-mobile.com/news/network/supercharged-midband-5g">210 cities and towns</a> with thousands more on the way by end of year.

After giving more than $1 million to the T-Mobile Little League Call Up Grant Program in 2019, the Un-carrier gave nearly 5,000 children from more than 700 leagues in almost every state across the country the ability to play ball. In addition to the T-Mobile Little League Call Up Grant Program, T-Mobile has dedicated resources to refurbish fields, as well as provide bats, balls and other crucial equipment to leagues. To hear more about how these grants have impacted families directly, head <a href="https://www.t-mobile.com/news/community/mlb-world-series-donations-to-support-little-league-baseball-and-softball">here</a>.

To learn more about the T-Mobile Little League Call Up Grant Program, including how to apply, visit <a href="http://www.T-MobileCallUpGrant.com">www.T-MobileCallUpGrant.com</a>. Be sure to follow @TMobile on <a rel="noreferrer noopener" href="https://twitter.com/TMobile" target="_blank">Twitter</a>, <a rel="noreferrer noopener" href="https://www.facebook.com/TMobile/" target="_blank">Facebook</a> and <a rel="noreferrer noopener" href="https://www.instagram.com/tmobile/?hl=en" target="_blank">Instagram</a> for updates through the World Series.

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5G: Capable device required; coverage not available in some areas. Sweepstakes: NO PURCHASE NECESSARY. Ends after 5th inning of final World Series game. Open to legal residents of the United States including the District of Columbia & Puerto Rico who are 18 years of age or older. Void where prohibited. For Official Rules, visit <a href="https://nam02.safelinks.protection.outlook.com/?url=https://bit.ly/3lWYE7o&data=04%7c01%7cStephen.Berge%40T-Mobile.com%7ca21b2a2f447d49049c6a08d87219fd25%7cbe0f980bdd994b19bd7bbc71a09b026c%7c0%7c0%7c637384803227184063%7cUnknown%7cTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7c1000&sdata=oj2Kf7Y2DN/dVr1pMOvvLGmJEmrDYE2gPl2JQU4vu9w%3D&reserved=0">https://bit.ly/3lWYE7o</a>. Sponsored by T-Mobile.

About T-Mobile US, Inc.  T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a rel="noreferrer noopener" href="https://cts.businesswire.com/ct/CT?id=smartlink&url=http%3A%2F%2Fwww.t-mobile.com%2F&esheet=52278086&newsitemid=20200902005632&lan=en-US&anchor=http%3A%2F%2Fwww.t-mobile.com&index=3&md5=2e816955b7c19b1400103fec6b486925" target="_blank">https://www.t-mobile.com</a>.

Media Contact T-Mobile US, Inc. Media Relations  <a rel="noreferrer noopener" href="mailto:MediaRelations@T-Mobile.com" target="_blank">MediaRelations@t-mobile.com</a>

Investor Relations Contact  T-Mobile US, Inc.   <a rel="noreferrer noopener" href="mailto:investor.relations@t-mobile.com" target="_blank">investor.relations@t-mobile.com</a>

What's the news: The Un-carrier is increasing its support of families in need, donating $10,000 per home run during the World Series to help cover Little

Baseball, Softball and 5G for All. T-Mobile Turns Up Donations for Little League® During the World Series | T-Mobile Newsroom

Baseball, Softball and 5G for All. T-Mobile Turns Up Donations for Little League® During the World Series

Mary Gerber

What&#039;s the news: The Un-carrier is increasing its support of families in need, donating $10,000 per home run during the World Series to help cover Little

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Parents and coaches share stories of how the T-Mobile Little League Call Up Grant Program helps kids in need.

“As a single parent, I don’t get these opportunities very often for my son, but thanks to this program he was able to have the best summer of his life,” said Joanna Brown, a Little League parent from Ketchikan, Alaska.

For many parents like Joanna Brown, mother of former grant recipient Timothy Brown, Little League is something her family may not have been able to afford without financial assistance. In fact, it’s projected that <a href="https://www.t-mobile.com/news/_admin/?post_type=story&p=57815&preview=true">one in five kids</a> will not be able to play Little League in the upcoming season because of financial strains. For some families, missing out on the benefits of Little League is a sacrifice that proves this can be much more than just a game.

“My son has high-functioning autism, and it’s hard for him to be a part of teams and easily make friends … but he enjoyed being on that field, being up to bat and having friends in the dugout cheering him on,” explains Brown. “The camaraderie of his teammates and coaches was unbelievable, and this program made it all happen.”

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It’s one of the many reasons T-Mobile is doubling its <a href="https://www.t-mobile.com/news/un-carrier/mlb-postseason-2020">previous commitment</a> and donating $10,000 per home run hit during the Major League Baseball Postseason to the <a href="https://www.t-mobilecallupgrant.com/">T-Mobile Little League Call Up Grant Program</a> — a fund dedicated to helping thousands of children across America participate in their local Little League programs by covering registration fees.

“Because of the effects of COVID-19 during the 2020 season, some families were unable to allow their children to play,” laments Reggie Reinhardt, VP of Baseball for Ketchikan Little League. “Because of financial hardship, registration fees became a burden and leagues were unable to get the extra funds from local businesses to help with scholarships for local players.”

After giving more than $1 million to the T-Mobile Little League Call Up Grant Program in 2019, the Un-carrier made it possible for nearly 5,000 children from more than 700 leagues in almost every state across the country the ability to play ball. Coaches from Alaska all the way down to North Carolina say the funds help them give hope to families that might not even try to apply because they assume they simply will not be able to afford this activity for their children.

“About 30% of all kids in our area are in the low to no income area and we end up having to pay the majority if not all of their registration fees,” says Cedrick Collins, President of the NW Little League Charlotte North Carolina District 3. “When I got the information about T-Mobile that was a huge help because we are now able to offer free registration basically to kids who were unable to pay. Some families have three to four kids and if the registration is eighty-five or even one hundred twenty dollars and that number times three or four is a great deal, and it turned them away.”

Through the MLB World Series, everyone — T-Mobile customer or not — can continue to support the cause by simply texting “LittleLeague” to 313131. For every text, T-Mobile will donate $5 — up to an additional $2 million — to support grant recipients in the texters’ local community next season.

Double Play: T-Mobile Increases Donations for MLB World Series Support for Little League | T-Mobile Newsroom

Double Play: T-Mobile Increases Donations for MLB World Series Support for Little League

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This T-Mobile "Dynamic Duo" Battles Everything from Wildfires to the Pandemic. Here's How.

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T‑Mobile Kicks Off #CaptureKindness Campaign to Help Feeding America^® Give 15 Million Meals and Take Back 2020 With a Magenta Wave of Positivity

Baseball, Softball and 5G for All. T‑Mobile Turns Up Donations for Little League® During the World Series

Double Play: T‑Mobile Increases Donations for MLB World Series Support for Little League

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T‑Mobile Makes 988 Emergency Lifeline’s Critical Mental Health Support Services Immediately Available to Customers

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T‑Mobile Kicks Off #CaptureKindness Campaign to Help Feeding America® Give 15 Million Meals and Take Back 2020 With a Magenta Wave of Positivity

Baseball, Softball and 5G for All. T‑Mobile Turns Up Donations for Little League® During the World Series

Double Play: T‑Mobile Increases Donations for MLB World Series Support for Little League

Dealing with Disaster Season

“We Have a Proud Legacy and Our Future Is Bright!”

Little League® Baseball and Softball Gets Big Love from T‑Mobile this MLB Postseason … $1M+ Big!

Meet the Civil Rights Leaders Joining T‑Mobile’s External Diversity and Inclusion Council

T‑Mobile Kicks Off #CaptureKindness Campaign to Help Feeding America^® Give 15 Million Meals and Take Back 2020 With a Magenta Wave of Positivity