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Offers

T-Mobile Offers Deals on Back-to-School Tech Plus the New Alcatel JOY TAB KIDS 2 FREE

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Staying connected while on vacation doesn't have to come at a cost.

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Un-carrier

5 Tech Tips for Navigating Modern Travel

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Stay connected, safe and on budget during this busy summer travel season.

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nr-hero-CoverageBeyond-6-16-22 - T-Mobile Newsroom

T-Mobile Expands Coverage Above and Beyond Its Own Maps

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T-Mobile employees are the heart, soul, face and voice of the Un-carrier.

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T-Mobile is growing in customers and employees, which means that there are more opportunities than ever to join the Magenta wave.

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Community

Conscious Coupling: The Pandemic Created a Whole New Dating Persona — and We Have the Data to Prove It!

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Network

If 5G Were &#8230; Gingerbread Houses

T-Mobile 5Gingerbread Houses

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Holiday PSA: How to Thank Someone Best? Just Text!

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How to Tell Scammers to Take a Hike This Holiday Season

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nr-article-BestBuy-10-27-21 - T-Mobile Newsroom

T-Mobile Delivers More Choice in Wireless: Now Available at Best Buy Nationwide

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More Is More: Maximizing Minutes with Magenta MAX

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T-Mobile and Metro by T-Mobile Coming to Walmart

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nr-article-Ask-Mobile-Expert-7-28-21 - T-Mobile Newsroom

Devices

Ask a Mobile Expert: How Do You Activate an eSIM Card? (Video)

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BELLEVUE, Wash. — July 25, 2022 —T-Mobile (NASDAQ: TMUS) today announced MAJOR deals for the family when they’re ready to gear up for back to school. The Un-carrier is kicking things off with the launch of a new kid-friendly tablet, the <a href="https://www.t-mobile.com/tablet/alcatel-joy-tab-kids-2">Alcatel JOY TAB KIDS 2</a>. New and existing customers can get it FREE today in stores and online, when adding a qualifying tablet line.

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Back to school at T-Mobile means deals on devices for the whole family.

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Meet the newly launched Alcatel JOY TAB KIDS 2

This learning meets entertainment LTE-capable tablet features brands that families know and love, including full access to an <a href="https://kidomi.com/">award-winning</a> kid-friendly platform. Parents can rest easy thanks to the kidSAFE Seal Program certification that provides a safe, ad-free experience and comes equipped with a rubberized case and kickstand that make it lightweight, drop proof and perfect for playing videos and games on the go. T-Mobile customers can get the Alcatel JOY TAB Kids 2 for free with the above offer or for just $7/month on T-Mobile’s no-interest Equipment Installment Plan (FRP: $168).

Switching to T-Mobile? Families save up to 20% more each month than at AT&T and Verizon with three or more lines on qualifying plans. And that includes access to T-Mobile’s fastest, largest and most reliable nationwide 5G network.

To learn more about the latest deals for families at T-Mobile, visit <a href="https://www.t-mobile.com/devices/family-devices">https://www.t-mobile.com/devices/family-devices</a>.

Follow T-Mobile’s Official Twitter Newsroom <a href="https://twitter.com/TMobileNews" target="_blank" rel="noreferrer noopener">@TMobileNews</a> to stay up to date with the latest company news.

Limited time offers; subject to change. Qualifying credit required. For well-qualified customers; plus tax. If you cancel wireless service before receiving 24 bill credits, credits stop and balance on required finance agreement is due (e.g. $168 - Joy Tab Kids 2 / $174 – SyncUP Kids Watch /$299.99 – moto g stylus 5G 2nd Gen/ $299.99 – Galaxy Watch4 40mm / Alcatel Linkzone 2 - $90 / $198 - T-Mobile 5G Hotspot). If you have cancelled lines in past 90 days, you may need to reactivate them first. In stores & on customer service calls, $35 assisted or upgrade support charge may be required. Up to $300 via bill credits. Must be active and in good standing to receive credits; allow 2 bill cycles. Joy Tab Kids 2/Hotspots: New mobile internet line (2GB or higher; 5GB or higher for T-Mobile 5G hotspot) required. Free Phones/Watches: Max 12/account. 5G: Capable device required; coverage not available in some areas. Some uses may require certain plan or feature; see T-Mobile.com. Fastest: Based onmedian, overall combined 5G speeds according to analysis by Ookla® of Speedtest Intelligence® data 5G download speeds for Q2 2022. Ookla trademarks used under license and reprinted with permission. Most Reliable: According to an audit report conducted by independent third-party umlaut containing crowdsourced data for user experience including task completion collected from November 2021 to May 2022. Full details at: <a href="http://www.umlaut.com/en/benchmarking/USA">www.umlaut.com/en/benchmarking/USA</a>.

<a></a>About T-Mobile

T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com/">https://www.t-mobile.com</a>.

T-Mobile today announced MAJOR deals for the family when they're ready to gear up for back to school. The Un-carrier is kicking things off with the launch of a new kid-friendly tablet, the Alcatel JOY TAB KIDS 2. New and existing customers can get it FREE today!

T-Mobile Offers Deals on Back-to-School Tech Plus the New Alcatel JOY TAB KIDS 2 FREE - T-Mobile Newsroom

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After more than two years of being cooped up, most of us are overdue for some fun and relaxation. The beach is beckoning my family this summer, and we’re not alone: <a href="https://wttc.org/LinkClick.aspx?fileticket=nv1cvhnBBo4%3d&portalid=0">U.S. travel and tourism spending</a> is expected to exceed pre-pandemic levels by 6.2%, contributing about $2 trillion to the U.S. economy. And <a href="https://www.ustravel.org/research/monthly-travel-data-report">28% of travelers plan to spend significantly more</a> than their 2019 travel budgets for marquee trips this summer.

If you’re looking forward to travel adventures of your own, I can’t help you escape long lines and unpredictable weather. But I do have a handful of tech tips to get you up to speed on modern traveling. Because as much as we long to get away from it all, staying connected and saving money is more crucial than ever.

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Remember sweating the extra charges you’d face on your cellphone bill after an international trip? Good riddance to the days of paying extra abroad just to stay connected with family, friends and co-workers. With T-Mobile’s latest Un-carrier move, <a href="https://www.t-mobile.com/news/un-carrier/coveragebeyond">Coverage Beyond</a>, customers on qualifying plans get 5 gigs of free high-speed data at up to 5G speeds, where available, in more than 210 countries and destinations. That’s on top of free connectivity and streaming all flight long on the biggest U.S. airlines.

As CMO of a tech company, digital and data dependence is constantly on my mind. And as a dad of four, including teens and a tween, so is keeping the family peace. No one should have to fear hidden fees or jump through hoops just to use their device.

For starters, try these cost-saving moves: • T-Mobile customers can save up to 40% on hotels and select rental cars by using <a href="https://hotels.tmobiletravel.com/">T-MobileTRAVEL.com</a> with Priceline. Some deals on this site can’t be found anywhere else. • Consider a new credit card with a signup bonus, airline miles or cash back (just be cautious about taking on high interest credit-card balances).

Inflation may be threatening your summer vacation plans, but don’t give up. Instead, take advantage of travel rewards and perks from companies you already do business with, and consider new offers from businesses whose rewards align with your spending habits.

Speaking of credit cards, investigate the security features built into your card before going abroad since they may vary by country. Technology called 3D Secure (3DS) helps verify whether online transactions are authentic. To avoid issues, update your contact information with your bank and credit card company in case they need to contact you for authentication purposes.

Among a sea of <a href="https://www.travelpulse.com/gallery/features/18-travel-scams-to-watch-out-for.html?image=1">travel scams</a> to safeguard against are fake rental homes and booking platforms, as well as vacation “deal” robocalls. T-Mobile customers can take control by using the free <a href="https://www.t-mobile.com/customers/scam-shield">Scam Shield app</a>, which includes tools that deliver scam call warnings, the ability to block scam calls with Scam Block, and Caller ID.

And T-Mobile business customers who travel for work will soon be able to use the Secure Wi-Fi mobile app — at no extra cost — to help protect their data when connected to public Wi-Fi, such as on an airplane or when traveling internationally.

COVID-19 didn’t do us many favors, but at least we’re benefitting from an automation trend in hotels, airports and restaurants. Spare yourself time and germs with keyless check-in, digital communication with staff and room delivery via robots. You might even find <a href="https://www.washingtonpost.com/travel/2021/01/27/hotels-robots-cleaning-hospitality-covid/">robots disinfecting the air and surfaces in hotels and airports</a> you visit during your travels.

You can also opt for contact-free tours of museums, menu QR codes, hotel and airline check-ins, car rentals and virtual queues. All the more reason to put high-speed data from T-Mobile to great use!

With gas prices out of control these days, you might be contemplating whether to fly or drive this summer. To help crack this quandary, <a href="https://www.nerdwallet.com/article/travel/is-it-cheaper-to-fly-or-drive">NerdWallet</a> considered many factors and crunched some numbers for all of us. And while every trip is different, the cost savings of flying grow with the length of the trip.

However, there’s no denying that driving reigns as the No. 1 mode of travel. Hot tip for road trippers looking to save money at the pump: T-Mobile is teaming up with Shell and the Fuel Rewards® program to provide 25 cents off per gallon of gas through the week of Labor Day. Check it out on the <a href="https://www.t-mobile.com/offers/t-mobile-tuesdays">T-Mobile Tuesdays app</a>!

The Un-carrier also has more 5G coverage on U.S. highways than any wireless provider and is <a href="https://www.t-mobile.com/news/un-carrier/aaa-on-us">AAA’s official wireless partner</a>. This means T-Mobile customers on qualifying plans score a year of AAA on us, with 24-hour roadside assistance. So, enjoy complete peace of mind as you hit the open road and see as many cities, small towns and attractions as you and the fam can handle. In addition, AAA integrates with T-Mobile’s <a href="https://www.t-mobile.com/iot-devices/syncup-drive-connected-car">SyncUP DRIVE</a> to turn your car into a hotspot on wheels and monitor your car’s health.

Finally, my biggest tip for your summer travel is to take a little time to research. Ask yourself, "What are my passions?" Whether they include hiking, history, culinary experiences or something else, there are online resources, guides and blogs to point you in the right direction. Then rest easy knowing you can stay seamlessly connected while flying, driving and exploring.

T-Mobile CMO Mike Katz offers a handful of tech tips to get you up to speed on modern traveling. Because as much as we long to get away from it all, staying connected and saving money is more crucial than ever.

5 Tech Tips for Navigating Modern Travel - T-Mobile Newsroom

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With 28% of travelers planning to spend significantly more than their 2019 travel budgets for marquee trips this summer, we can all use some advice on staying connected and saving money.

Travel is back

Right as travel is on the rebound and inflation is on the rise, T-Mobile is making another Un-carrier move to help people get back out there AND save money

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What’s the news: T-Mobile’s latest Un-carrier move, Coverage Beyond, expands coverage and keeps customers connected on flights and in 210+ countries and destinations. Plus, the Un-carrier is giving customers a year of AAA on Us, exclusive travel discounts on <a href="http://www.t-mobiletravel.com/" target="_blank" rel="noreferrer noopener">T-Mobile TRAVEL</a>, extra savings on Shell gas and more – all on <a href="https://www.t-mobile.com/offers/t-mobile-tuesdays" target="_blank" rel="noreferrer noopener">T-Mobile Tuesdays</a>. Whew!

Why it matters: Travel is back, inflation is on the rise and T-Mobile is changing the travel game AGAIN.

Who it’s for: The millions of people who are looking to travel again.

BELLEVUE, Wash. — June 16, 2022 —Ready. Set. Travel! Today, T-Mobile (NASDAQ: TMUS) is taking coverage above and beyond, pushing the boundaries of their own coverage map to 30,000 feet and abroad. Introducing T-Mobile’s latest Un-carrier move, Coverage Beyond, with free high-speed data in 210+ countries and destinations AND free in-flight connectivity and streaming all flight long on the biggest U.S. airlines. And the Un-carrier is flexing its post-merger scale to negotiate exclusive benefits just for T-Mobile customers, like <a href="https://www.t-mobile.com/news/un-carrier/aaa-on-us" target="_blank" rel="noreferrer noopener">AAA on Us</a> for a full year, 25 cents off per gallon of Shell gas through the week of Labor Day, and launching <a href="https://www.t-mobile.com/news/un-carrier/t-mobile-travel-with-priceline" target="_blank" rel="noreferrer noopener">T-Mobile TRAVEL with Priceline</a> to hook up customers with exclusive deals, up to 40% off select hotels and rental cars. Boom. Start packing. Because this all starts rolling out on the first official day of Summer, June 21.

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And the best part? It’s all free. Customers get loads more without paying a penny extra.

This news comes as Americans get back to travel after years of staycations, complications and frustrations. In fact, more than two-thirds of Americans say they’re planning to “go big” on their next trip1. And business travel spending worldwide is expected to jump more than 37% next year to over $1 trillion2. At the same time, people are watching their wallets more closely than ever, and with prices everywhere increasing, free travel benefits never sounded so good.

“Our mission is to be the best in the world at connecting customers to their world, and that means making sure your phone just works wherever you go – even if you travel beyond our signal,” said Mike Sievert, CEO, T-Mobile. “We pioneered coverage in-flight and abroad, and today we’re going full throttle to change the game again. This is what the Un-carrier does – hunts down pain points, smashes them, and changes the game for good.”

Right now, staying connected while traveling is cumbersome at best, costly at worst and yet ever so critical. American travelers fork over an estimated $1.3 billion per year just to stay connected while flying3. Two-thirds of travelers say they worry about staying connected while traveling, with more than half concerned about paying extra abroad4. And it’s easy to see why! AT&T could charge a whopping <a href="https://www.att.com/international/pay-per-use-rates/#MULTI_CTA6" target="_blank" rel="noreferrer noopener">$2050 for a single GB</a> of data abroad in most countries ($2.05/MB) if customers don’t buy their international pass ahead of time! If Timmy streams an hour of TikTok videos, that’s a roughly $6,000 bill from AT&T. There goes that college fund, Timmy!

Coverage Beyond: High-Speed Data Worldwide

T-Mobile introduced breakthrough travel benefits with <a href="https://www.t-mobile.com/travel-abroad-with-simple-global" target="_blank" rel="noreferrer noopener">Simple Global</a> in 2013. This changed the game with how Un-carrier customers use their phones when traveling. T-Mobile customers – including businesses – now use a whopping 60 times more data overseas than before. And today, T-Mobile is back at it again.

Starting June 21, when touching down in a foreign country, T-Mobile customers will get 5GB of free high-speed data each month, up to 5G speeds where available, in 210+ countries and destinations on T-Mobile’s most popular plan, Magenta MAX, and on the Business Unlimited Ultimate plan. No passes to buy. No hoops to jump through. No BS.

This move is another first from T-Mobile, making the Un-carrier the only provider to offer this much high-speed data in this many places … over 10X more locations than AT&T and over 10X more high-speed data than Verizon.

Plus, customers get the same experience of 5GB of high-speed data in 11 European countries — Austria, Croatia, Czech Republic, Germany, Greece, Hungary, Macedonia, Montenegro, Poland, Romania and Slovakia — on Magenta, most business plans and equivalent Sprint plans thanks to T-Mobile’s partnership with Deutsche Telekom. Essentially, everywhere a phone says “T-Mobile” customers will get the highest speeds available for their plan.

And T-Mobile is doubling the speeds worldwide across all 210+ countries and destinations (from 128kbps to 256kbps) so customers’ phones just work from the moment they touch down for things like basic navigation and email. This is in addition to the free texting customers already enjoy in those destinations. And it all comes on top of 5GB of high-speed data and free calling and texting for Magenta, Magenta MAX and eligible T-Mobile for Business customers in Mexico and Canada.

In addition, T-Mobile for Business customers will soon get the Secure Wi-Fi mobile app, included at no extra cost with Business Advanced and Ultimate plans. Secure Wi-Fi is a set-and-forget app that, when connected to public Wi-Fi, automatically helps protect customers’ data and enhance their experience on their smartphone – anywhere in the world. It’s perfect for when customers need to get work done and have no choice but to use public Wi-Fi. And it’s 100% on Us.

Coverage Beyond: Free In-flight Connectivity

To keep Un-carrier customers connected in-flight, T-Mobile is working with in-flight Wi-Fi providers to give customers free connectivity WITH streaming all flight long on the biggest U.S. airlines. Delta, American and Alaska Airlines will launch first on select flights starting June 21. United Airlines will follow. And T-Mobile will continue to work hard to keep customers covered on even more airlines over time.

This means T-Mobile customers are connected overseas and now in America’s skyways … at no extra cost. More airlines. More flights. Full-flight connectivity. And better connectivity.

This isn’t the in-flight Wi-Fi of decades past. In addition to texting, browsing and emailing on your phone, T-Mobile customers can also stream, where available, all flight long too. Meaning customers can watch all the streaming services they get for free or at a discount with T-Mobile – like <a href="https://www.t-mobile.com/mlb" target="_blank" rel="noreferrer noopener">MLB.tv</a>, <a href="https://www.t-mobile.com/offers/netflix-on-us" target="_blank" rel="noreferrer noopener">Netflix</a>, <a href="https://www.t-mobile.com/offers/paramount-plus-deal" target="_blank" rel="noreferrer noopener">Paramount+</a>, <a href="https://www.t-mobile.com/tvision/philo" target="_blank" rel="noreferrer noopener">Philo</a>, <a href="https://www.t-mobile.com/tvision/youtube-tv" target="_blank" rel="noreferrer noopener">YouTube TV</a> and more.

Coverage Beyond: T-Mobile Customers FTW

T-Mobile’s not just going full throttle on keeping customers connected, the Un-carrier is going to the mat, leveraging the post-merger size and scale of the new T-Mobile to negotiate deals for customers that they can’t get themselves. All so more Un-carrier customers can get back to travel this Summer. Starting June 21 the official first day of Summer, T-Mobile will be rolling out the magenta carpet in the T-Mobile Tuesdays app.

First up, big news for road trippers. <a href="https://www.t-mobile.com/news/un-carrier/aaa-on-us" target="_blank" rel="noreferrer noopener">The Un-carrier is now AAA’s official wireless partner</a>. And that means T-Mobile customers get a year of AAA on Us, with 24-hour roadside assistance, on Magenta, Magenta MAX and eligible small business plans! Driving is the #1 mode of travel – 1 in 3 people in the U.S. travelled by road for the holidays pre-pandemic5. With the <a href="https://www.t-mobile.com/coverage/interstate-highway-5g" target="_blank" rel="noreferrer noopener">most 5G coverage on US highways</a> – more than twice the next provider – T-Mobile customers can rest easy and road trip with confidence.

Plus, now T-Mobile’s <a href="https://www.t-mobile.com/iot-devices/syncup-drive-connected-car" target="_blank" rel="noreferrer noopener">SyncUP DRIVE</a>, which turns a car into a hotspot on wheels and monitors vehicle health, uses AAA as its roadside assistance provider. Right now, all T-Mobile customers can get SyncUP DRIVE for FREE when adding a qualifying line.

Second, to help take the sting out of rising gas prices, T-Mobile teamed up with Shell and the Fuel Rewards® program to give customers an exclusive 25 cents off per gallon of gas this summer through the week of Labor Day via <a href="https://www.t-mobile.com/offers/t-mobile-tuesdays" target="_blank" rel="noreferrer noopener">T-Mobile Tuesdays</a>.

Finally, with travel prices <a href="https://www.wsj.com/articles/americans-planning-summer-travel-face-a-new-hurdle-high-inflation-11652175001" target="_blank" rel="noreferrer noopener">skyrocketing</a>, the Un-carrier is going the extra mile to help customers save. T-Mobile tapped Priceline to launch <a href="http://www.t-mobiletravel.com/" target="_blank" rel="noreferrer noopener">T-Mobile TRAVEL with Priceline</a>, a new site with travel deals exclusively for T-Mobile and Metro by T-Mobile customers. Save up to 40% and never pay full price on hotels or Pay Now rental cars, plus customers can book flights and more!

And while travel deals are advertised everywhere, thanks to the size and scale of the T-Mobile customer base, the Un-carrier was able to negotiate some travel deals so remarkable they can’t be found anywhere else. Just last month, a T-Mobile customer traveling to Hawaii for 9 days stayed in Waikiki and got a $300/night hotel for just $200/night, knocking $900 off the total trip. Another stayed at a 4-star oceanside beach club in Miami and got a $551 hotel for $351 for all 6 nights.

Already, during the pilot, customers saved over 17 MILLION dollars on hotels alone in just this past year, with many saving more than $500 on a single trip. That’s enough savings for an upgrade to business class or a few noise-cancelling headphones. Enjoy.

Every single T-Mobile customer, including businesses, can head to <a href="http://www.t-mobiletravel.com/" target="_blank" rel="noreferrer noopener">t-mobiletravel.com</a> or the T-Mobile Tuesdays app, enter their number and get a code to unlock exclusive savings to start planning their next trip today. Easily scroll through ratings, reviews and see the T-Mobile savings in Magenta upfront. Now start saving and get packing!

Coverage Beyond? Check. Free Trips of a Lifetime? Also Check.

To celebrate all that sweet, sweet connectivity and to help jumpstart travel plans, starting June 21 on T-Mobile Tuesdays, the Un-carrier is giving away a trip of a lifetime to 10 lucky winners. Head to the T-Mobile Tuesdays app to enter for a chance to win and get ready for some epic travel experiences this year!

For more information on all of T-Mobile’s travel benefits, head to <a href="http://www.t-mobile.com/travel" target="_blank" rel="noreferrer noopener">t-mobile.com/travel</a>. For more information on T-Mobile Tuesdays, head <a href="https://www.t-mobile.com/offers/t-mobile-tuesdays" target="_blank" rel="noreferrer noopener">here</a>. For more information on T-Mobile for Business travel benefits, head to <a href="http://t-mobile.com/business/plans/travel-benefits" target="_blank" rel="noreferrer noopener">http://t-mobile.com/business/plans/travel-benefits</a>.

Follow T-Mobile’s Official Twitter Newsroom <a href="https://twitter.com/TMobileNews" target="_blank" rel="noreferrer noopener">@TMobileNews</a> to stay up to date with the latest company news.

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Limited-time offers; subject to change. AAA Year On Us: Req. active voice line on eligible plan, registration and validation. Subscription automatically renews at up to $83/year. Cancel anytime. Not for commercial use. TFB Biz acct. w/ SSN 12 or less lines are eligible. Active voice line and AAA member validation required. In-Flight Connection: Qualifying plan. On U.S.-based airlines; Wi-Fi Calling functionality, valid e911 address, & 1 prior Wi-Fi call w/ current SIM card required for messaging. Where available on select U.S. airlines. SyncUP: With 24 monthly bill credits when you add a qualifying 2GB or higher Mobile Internet line. For well-qualified customers, plus tax due at sale. If you cancel wireless service before receiving 24 bill credits, credits stop and remaining balance on full device amount becomes due (e.g. SyncUP Drive - $108). If you have cancelled lines in past 90 days, you may need to reactivate them first. In stores & on customer service calls, $35 assisted or upgrade support charge may be required. T-Mobile Tuesdays: Qualifying plan required. Shell offer up to 20 gallons. See T-Mobile Tuesdays app for details. 10 Grand Prizes: NO PURCHASE NECESSARY. Open to residents of the fifty United States, PR, USVI and DC. 16+. 6/21/22 5:00 AM ET - 6/28/22 4:59 AM ET. On how to enter and full rules go to amoe.t-mobiletuesdays.com/Promotion/Rules. Void where prohibited. 5G: Capable device required; coverage not available in some areas. Some uses may require certain plan or feature; see plan for details. Fastest based onmedian, overall combined speeds according to analysis by Ookla® of Speedtest Intelligence® data download speeds for Q1 2022. Ookla trademarks used under license and reprinted with permission.

T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="http://www.t-mobile.com/">http://www.t-mobile.com</a>.

T-Mobile’s latest Un-carrier move, Coverage Beyond, expands coverage and keeps customers connected on flights and in 210+ countries and destinations!

T-Mobile Expands Coverage Above and Beyond Its Own Maps - T-Mobile Newsroom

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Two years into the T-Mobile-Sprint merger, employees are defining a new era of the Un-carrier. 

<a href="https://www.t-mobile.com/news/un-carrier/ceo-mike-sievert-two-year-merger-anniversary">Two years have passed since T-Mobile’s merger with Sprint</a>, and those two years have been more meaningful for employees than anyone imagined. Integrating two companies and cultures is a massive undertaking in itself. Simultaneously, the company and employees were navigating a pandemic with the rest of the world while tackling pain points for T-Mobile customers. Despite the challenges, T-Mobile employees together have paved the way to recent successes (evidenced in the company’s <a href="https://www.t-mobile.com/news/business/t-mobile-q4-2021-earnings">Q4 earnings report</a>, its repeat <a href="https://www.t-mobile.com/news/un-carrier/tmobile-is-1-in-customer-care-by-j-d-power-for-the-ninth-time-in-a-row">J.D. Power wins</a> and <a href="https://www.t-mobile.com/news/network/t-mobiles-5g-leadership-increases-in-opensignals-latest-study">5G leadership</a> with the largest and fastest nationwide 5G network) that benefit consumers and businesses. No wonder Team Magenta is feeling so proud!

T-Mobile employees are the heart, soul, face and voice of the Un-carrier. They are people of all walks of life who’ve continued to bring their best and brightest selves to work no matter what. They are the reason the rule-breaking, customer-loving mission that launched the Un-carrier revolution culminated in the last two years. And they are the reason T-Mobile is now stepping boldly into the future. Each of them embodies a different piece of a new Un-carrier era.

Adam Peoples has had various positions in T-Mobile retail for eight years. Last year he became retail manager at a brand-new store in Brownwood, Texas, a town of about 20,000 that’s dead center in the middle of the state. Before the merger, he says, T-Mobile customers in Brownwood had to drive to Abilene to meet with an in-store Mobile Expert. Now they have a store right there on Commerce Street. He regularly talks about the company values with his team to ensure they’re putting their best foot forward for the business.

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Adam and his crew have been working with many of Brownwood’s older population, some of whom are new to T-Mobile. He tells a story about an older woman who came into his store directly from the AT&T store across the street, where she was fed up with the lack of help. But once Adam and his team gave her their usual special treatment, she switched to T-Mobile on the spot. Then … she lost her phone the very next day! Adam told her to go home and keep looking while he called the phone over and over until she found it. He describes it as empathetic service, and it’s exactly what our customers remember forever.

“What the new Un-carrier era means to me is exactly where I am now,” Adam says. “I’m in one of those small-town rural markets where customers are limited to what options they have. Now that we’ve been able to deploy so much 5G spectrum, we can start entering into spaces that we weren’t in before.”

When it comes to 5G, the merger has allowed T-Mobile to take huge steps toward industry-leading broad-spectrum coverage, including deep 2.5 GHz holdings that are ideal for mobile broadband. This is the technical side of integration, and it’s one of the company’s greatest post-merger assets.

“The merger created a host of opportunities to take the lead in the marketplace,” says Azmal Khan, a senior manager of engineering radio-frequency deployment on the Network team. Azmal took on a special assignment in 2020 as the Tri Los Angeles integration lead, developing integration and spectrum strategies for the area in close coordination with the regional and the national teams.

“Upgrading our sites to make them 2.5 compatible has been our focus,” he says. “We save millions by decommissioning the sites we will not need for the new T-Mobile network and leveraging the ones where we need coverage and capacity. With the combination of added Sprint sites and the 194 MHz of spectrum we got in the merger, we’ll drive competition for years to come.”

Kendra Lord knows all about beating the competition. As director of geospatial engineering and analytics on the Home Internet team, she knew people were fed up with Big Cable and the ISPs, “but the scale to which people hate their internet is amazing,” she says.

T-Mobile is changing that. Kendra partners with the Network team to determine underserved locations where we can establish consistent, quality internet service for brand-new customers.

Kendra’s team has helped boost sales of T-Mobile Home Internet, and they’re not letting up. Just ask Paisley Madison, a director who leads acquisition marking for the Home Internet team. While most ISPs and cable giants lock customers into contracts and bundles, Paisley is busy rescuing many of the 40 million people in the U.S. who still <a href="https://broadbandnow.com/research/fcc-broadband-overreporting-by-state">don’t have any access to home internet</a>, along with the nearly 15 percent of U.S. households that <a href="https://broadbandmap.fcc.gov/#/area-comparison?version=dec2020&tech=acfow&speed=25_3&searchtype=county">have just one choice</a>.

Paisley’s team made a huge marketing bet on a <a href="https://www.youtube.com/watch?v=6Pr_TduMieM">T-Mobile Home Internet ad</a> for February’s Super Bowl, and it paid off. The ad resulted in more than 41 million views and 90 million impressions, delivering an immediate boost in sales. As the team was generating leads, they were also tracking the number of web visits, lead forms, sales and more.

“It’s the combination of this industry opportunity, an incredibly simple value prop and a maniacal focus on marketing performance that we feel is driving our success,” Paisley says.

The merger moved her team’s thinking from Could this business work? to We’re going to make it work. And she believes connecting people carries larger social implications.

“I feel like we’re delivering more than internet to people who don’t have choice,” she says. “We’re delivering equity.”

When it comes to delivering equity, T-Mobile employees rally behind <a href="https://www.t-mobile.com/business/education/project-10-million">Project 10Million</a>. The $10.7B initiative launched in 2020 to create more equitable access to online education, and the timing couldn’t have been better. To date, the company and Project 10Million have connected about 3.2 million students and over 1,500 school districts across the U.S. and Puerto Rico.

Scott Ibaraki, a senior marketing manager for Project 10Million, says the program was “born out of the merger to help close the digital divide and the homework gap.” He joined the Cause Marketing team in December 2020 and immediately witnessed the initiative’s impact. “Every week, I make sure to remember that every single incremental enrollment in Project 10Million is one more household with students who now have reliable access to the internet,” he says.

He recalls a 2021 <a href="https://www.nytimes.com/2021/05/05/us/remote-learning-education-pandemic.html?smid=em-share">New York Times article</a> about an 11-year-old in rural Mississippi struggling to keep up in a remote learning environment without dependable internet at home. Scott’s colleague, Elisabeth Rivers, immediately reached out to the family and helped them sign up for Project 10Million. The program was created to solve the homework gap, and this team is actually making it happen for real people wherever there is need in the country.

“I see the ‘new era’ as an opportunity for us to make some of the wild dreams we’ve had for the program actually come true,” Scott says. “It means that senior leadership is in full support of our mission and is ready to empower us to make huge strides in closing the digital divide. It means we’re not only talking the talk, but we’re walking the walk as a leader in the telecom industry.”

The fact that T-Mobile is growing in customers and employees means that there are more opportunities than ever to join the Magenta wave. The company brought on more than 15,000 new hires in 2021 and is continuing to add diverse talent.

As senior manager for T-Mobile’s <a href="https://www.t-mobile.com/news/community/successful-returnship-program-returns-2022">TechX Returnship program</a>, Joanne de Guzman is focused on bringing new folks into the magenta fold. She helps qualified candidates with gaps in their resumes — mainly software and architectural engineers — transition back into the workforce.

“I call the TechX Returnship program our hidden gem of talent,” Joanne says.

A lot of these highly educated, highly experienced people are mothers, people of color and veterans who have been overlooked elsewhere, and they bring unique and diverse assets to the company. She says the best feeling is when Returnship participants transition to permanent positions. After a few months of work, managers are often surprised to learn that these employees had any kind of break at all in their work history. She’s especially keen on the fact that Returnship participants often come from outside tech hubs, in small towns or suburbs.

Joanne and the entire Returnship program are intent on adding new elements to Team Magenta. Hers is a beautiful, expansive vision of the Un-carrier spirit and a bright, beaming signal of what’s to come.

“A new era for me means an era that is inclusive,” she says. “Something really focused on not repeating the past but creating something truly new.”

5G-capable device required. Some uses may require certain plan or feature; see T-Mobile.com. Fastest: Based on analysis by Ookla® of Speedtest Intelligence® data as reported on <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.speedtest.net%2Fglobal-index%2Funited-states%23market-analysis&data=04%7C01%7CAlexandra.Schwerin%40T-Mobile.com%7C8a6fab376adc4db06f0508d991985f0c%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637700905894514056%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=%2BqtJBCuFncYGvVwQFC5MHbDYD22cbSFJsK8F3TJsi78%3D&reserved=0">www.speedtest.net/global-index/united-states#market-analysis</a> for Q4 2021. Ookla trademarks used under license and reprinted with permission.

Two years into the T-Mobile-Sprint merger, employees are defining a new era of the Un-carrier.

The faces behind the merger

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The Magenta Wave - T-Mobile Newsroom

The Magenta Wave

According to new research, our mobile devices are now the quiver from which Cupid chooses his arrow most, and T-Mobile data shows it’s the wireless provider of choice for making a love connection. Here we look at how finding love in the digital age has changed since the beginning of the pandemic, and how dating apps, mobile communications platforms and more have ushered in the era of intentional dating.

Love finds a way, and in the last two years that way has come in mobile form. Specifically, dating apps. Lots and lots of dating apps.

All of us were enlisted in this mobile revolution out of necessity. But lately we've noticed an interesting shift from the carefree swipe-right mentality of connecting with someone in pre-pandemic times toward one of intentionality. We call it “conscious coupling” (yes, in opposition to that highly publicized <a href="https://www.vogue.co.uk/arts-and-lifestyle/article/gwyneth-paltrow-conscious-uncoupling">conscious uncoupling</a>!).

There’s a dizzying amount of downloads for digital dating: Hinge, Plenty of Fish, Tinder, OKCupid (all of which are owned by <a href="https://mtch.com/ourcompany" target="_blank" rel="noreferrer noopener">Match</a>), Grindr, #open, Bumble, Three Day Rule, etc. And T-Mobile customers have wasted no time in adopting them all – and more!

T-Mobile’s Consumer Insights Group sourced syndicated data that surveyed customers across multiple wireless providers with a simple question: “Are you currently a member of at least one online dating service that you actively use in order to find a partner?” The replies found that T-Mobile and Metro by T-Mobile customers are statistically more likely to have a membership on a dating site than customers on AT&T and Verizon. Magenta love is real!

The trend is supported by T-Mobile’s own network data of dating app users and usage. The number of users went up, way up, for almost every one of the major apps surveyed between 2020 and 2021, with an average 51% increase in users on the network. Tinder alone saw a 102% increase in users! Data usage for these apps also increased 49% increase during that same period.

Between January 2020 and January 2022, dating app usage jumped from 11.7 million users to 16.8 million (43%). And while that usage jumped, there was another trend that, like the perfect meet-cute, went hand in hand with it.

The <a href="https://theconversation.com/relationships-during-a-pandemic-how-dating-apps-have-adapted-to-covid-19-160219">trend</a> of more <a href="https://www.businessinsider.com/tinder-hinge-match-group-dating-apps-more-users-coronavirus-2020-8">dating app users</a> and added<a href="https://theblog.okcupid.com/love-in-the-time-of-corona-massive-spikes-in-matching-messaging-and-virtual-dates-around-the-ec12c49eab86"> time people spend on dating apps</a> is thanks in part to some savvy adjustments these apps made in response to customer behaviors. A new pandemic brought with it new priorities. As apprehensions toward casual dating were being coined <a href="https://www.glamourmagazine.co.uk/article/hesidating-dating-trend">“hesidating”</a> and <a href="https://www.forbes.com/sites/dawnstaceyennis/2021/12/25/how-dating-apps-are-countering-foda-this-covid-19-christmas/?sh=1b36ad4455ab">FODA</a> (Fear Of Dating Again), these digital platforms touted something that seems the antithesis to accessing an endless supply of contenders: the chance to really get to know someone on the other side of the screen. And as these apps began to offer new ways to connect through video chats or voice chats, users took advantage. <a href="https://fortune.com/2021/02/12/covid-pandemic-online-dating-apps-usage-tinder-okcupid-bumble-meet-group/">From March to May 2020</a>, OkCupid saw a 700% increase in virtual dates while <a href="https://fortune.com/2021/02/11/bumble-ipo-ceo-whitney-wolfe-herd-bmbl-stock-shares-interview-app-initial-public-offering/" target="_blank" rel="noreferrer noopener">Bumble</a>’s video calls increased by 70%.

Welcome to the era of <a href="https://time.com/6106565/pandemic-dating/">intentional dating</a>, aka conscious coupling. COVID has driven singles to put a little more rigor behind the art of courtship. The time spent getting to know prospective mates virtually is being viewed as a necessary step before taking the plunge IRL.

Taking a closer look at T-Mobile customers, it’s clear that those using dating apps are primed for some screen time. According to <a href="https://www.t-mobile.com/marketing-solutions" target="_blank" rel="noreferrer noopener">T-Mobile’s Marketing Solutions</a> team, over 80% of female Tinder users ages 18-24 have Snapchat, Facebook Messenger, Instagram and Facebook. It’s not so far-fetched to assume that dating app users tend to move their conversations to various popular chat platforms that often offer video.

Bumble According to T-Mobile’s Marketing Solutions team, 83% of Bumble users have Facebook Messenger installed, 74% have Snapchat, 46% have WhatsApp and 44% have Google Duo.Match According to T-Mobile’s Marketing Solutions team, 83% have Facebook Messenger installed, 59% have Snapchat, 45% have WhatsApp and 43% have Google Duo.OKCupid According to T-Mobile’s Marketing Solutions team, 80% have Facebook Messenger installed, 63% have Snapchat, 47% have WhatsApp and 40% have Google Duo.

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According to Match’s <a href="https://www.singlesinamerica.com/" target="_blank" rel="noreferrer noopener">2021 Singles in America study</a>, which surveyed 5,000 single people in the U.S., <a href="https://time.com/6106565/pandemic-dating/">53% of app daters</a> are now “prioritizing their search for a relationship more than before the pandemic.” So, while swiping may still be synonymous to some with a virtual form of speed dating, the desire to put a little more substance behind the swipe is becoming apparent.

This shift in mobile-dating is not that different <a href="https://es.t-mobile.com/news/community/holiday-psa-how-to-thank-someone-best-just-text">from upward trends</a> in texting or calling to express love and gratitude during the holidays. Turns out that putting intention behind your device has the same meaningful effect as one expects it would in person.

So, here’s to another year of not just swiping right, but also getting it right.

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Now that you know all about the ways to use your device more intentionally for dating, why not learn just <a href="https://www.t-mobile.com/news/network/a-holiday-psa-pick-up-the-phone">how impactful a phone conversation</a> or <a href="https://www.t-mobile.com/news/community/holiday-psa-how-to-thank-someone-best-just-text">text chat</a> can be? And while you’re at it, may as well find out the <a href="https://www.t-mobile.com/news/community/valentines-day-phone-relationship-quiz">status of your relationship with your phone</a> this Valentine’s Day!

T-Mobile data shows it’s the wireless provider of choice for making a love connection. How dating in the digital age has changed since the start of COVID.

Conscious Coupling: The Pandemic Created a Whole New Dating Persona — and We Have the Data to Prove It! - T-Mobile Newsroom

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Finding love in the digital age has changed since the beginning of the pandemic with data-driven apps to text-messaging finesse.

A festive continuation of our series comparing 5G networks using real-life objects

It’s been a year since we kicked off If 5G Were... to help visually demonstrate the huge coverage gap between the major U.S. 5G networks. 12 months. Nearly 365 days! In that time AT&T and Verizon haven’t closed the gap with T-Mobile at all!

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Conscious Coupling: The Pandemic Created a Whole New Dating Persona — and We Have the Data to Prove It!

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