digital nomads redefine retirement with T-Mobile

5G unleashes your network to give you more, and new data shows T-Mobile’s Magenta MAX plan is helping people make use of it all — with thousands more minutes of video streamed and social media posts made! Check out what more you can do with Magenta MAX.

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Making every minute count. After more than a year of learning what staying apart feels like, we certainly have come to appreciate every minute we have together. Talking, sharing and connecting with our loved ones is a gift we’ll never again take for granted. (We promise, Nana!)

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It’s no surprise that just six months after T-Mobile launched <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.t-mobile.com%2Fcell-phone-plans&data=04%7C01%7CKatie.Recken%40T-Mobile.com%7Cb168f41b446d48c274f108d972592fda%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637666549637324231%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=sXB52uaH6u4JV3otEx%2BA9rBcOQAHc2KLVPcO8o19bSY%3D&reserved=0">Magenta MAX</a> — a plan that can’t slow you down based on how much smartphone data you use — it quickly became the Un-carrier’s most popular plan.

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And why is it so popular? Well, before Magenta MAX, smartphone plans were built for lower capacity 4G LTE networks — because 4G LTE was the best any wireless provider could do. But now we’re in the 5G era and T-Mobile introduced Magenta MAX, the first plan to be built specifically for what T-Mobile’s 5G can do thanks to its industry-leading coverage with Extended Range 5G and even faster speeds with Ultra Capacity 5G. It challenges the limits imposed by older technologies, and customers are loving the freedom and the benefits!

And they are great benefits. We’re talking things like Netflix (on us!), 40GB of high-speed hotspot data, activating up to 4K UH streaming, unlimited Gogo in-flight Wi-Fi and texting — as well as Scam Shield Premium protection.

Today over 50% of Magenta MAX customers use a <a href="https://www.t-mobile.com/devices/5g-phones" data-type="URL">5G smartphone</a>, and they are streaming 39% more video, using 36% more data for social media (that's 14 more posts a day!), and their mobile hotspot data usage is double that of other T-Mobile customers.

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To put this in more tangible numbers, customers with <a href="https://www.t-mobile.com/cell-phone-plans" data-type="URL" data-id="https://www.t-mobile.com/cell-phone-plans">Magenta MAX</a> on average have each watched the equivalent 2,100 more minutes of video and made 2,600 more posts on social media! That’s what happens when you give customers a powerful 5G network and a plan built for 5G.

In other words, Magenta MAX is perfect for any new 5G smartphone upgrade you may be thinking of making.

“These new usage numbers make so much sense,” says Mobile Expert and 10-year T-Mobile veteran Chalice Williams, who sees customers day in and day out at her Houston store — and has a finger on the pulse of what they’re looking for. “Lately we’ve had more people actually come in and ask for the Magenta MAX plan rather than us having to inform them of all the reasons it’s packed with such great benefits for our customers.”

So, almost ready to MAX out? Here are just a few ways that Magenta MAX can supercharge your daily activities with a little extra 5G support!

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Tis the season of innovation, and if you’ve been looking at your phone thinking that it might work better as a paperweight — it might just be time for that device upgrade. Luckily, there are lots of great new 5G devices on the market these days, and a 5G-enabled smartphone is the way to go. That’s important because with T-Mobile’s <a href="https://www.t-mobile.com/news/network/umlaut-pcmag-wins">industry-leading 5G network</a> — America’s largest, fastest and most reliable — these devices can reach their full potential. With plans like Magenta MAX, your new 5G smartphone will be operating on a network that is optimized for its unique capabilities. Work smarter, not harder, by pairing your device with a plan like Magenta MAX.

We’ve all been there — you’re at a coffee shop, bus stop or your favorite park trying to get service with less-than-ideal public Wi-Fi. In moments like these, having <a href="https://www.t-mobile.com/iot-devices/hotspots" target="_blank" rel="noreferrer noopener">a dependable hotspot</a> is essential. With Magenta MAX, you’ll have one of the most generous hotspot plans — 40GB of high-speed hotspot data! And that means plenty of high-speed Internet on the go. No more struggle scrolling and slow loading on your connected device, your hotspot means easy connection at any time!

Got some time to kill and want to catch up with your favorite streaming addiction? Long bus ride home or stuck waiting in line? Magenta MAX’s streaming benefits let you watch from anywhere and are here to add more entertainment to your day with Netflix on Us and the ability to stream up to 4K video included.

We told you already how to avoid the <a href="https://www.t-mobile.com/news/un-carrier/how-to-avoid-summer-scams">“Summer of Scam”</a> thanks to the unprecedented benefits you get from the Un-Carrier’s scam protections — and that doesn’t change with the seasons. T-Mobile’s Scam Shield Premium allows you to fine-tune your call control. That means that not only can you block all calls identified as scam from reaching you, you can even manage robocalls by type and send all those telemarketers straight to voicemail! With Scam Shield Premium — included in Magenta MAX — you don’t have to be interrupted by telemarketers, political surveys or other unwanted robocalls again!

As far as entertainment goes, watching paint dry and sitting on a long flight with no connection can feel like pretty similar activities. While we can’t do anything about the crying kids, your middle seat or that guy who snagged the last baggage spot in the overhead, we’ve got a great fix for your connection issue. One of the many benefits of Magenta MAX is unlimited <a href="https://www.t-mobile.com/offers/gogo-inflight">Gogo in-flight Wifi</a> and texting, a way to stay connected while you fly. You might be off the ground, but now you don<meta charset="utf-8">’t have to be out of the loop during those long flights.

With all those thousands of extra posts to social media, it’s time to make sure that selfie game of yours is strong! Good lighting, camera position and a few tricks for editing your photos in real-time can work wonders. Check out the video below to learn from a few more of T-Mobile’s in-store Mobile Experts on how to use your phone — yes, even that brand new 5G device — to take the perfect selfies for all your social platforms!

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MAX: See rate plan & feature details at <a href="https://www.t-mobile.com/cell-phone-plans">t-mobile.com/cell-phone-plans</a>. 5G: Capable device req'd; coverage not available in some areas. Some uses may require certain plan or feature; see T-Mobile.com. Most Reliable: According to an audit report conducted by independent third party umlaut containing crowdsourced data for user experience collected from January to July 2021. Full details at: <a href="http://www.umlaut.com/en/benchmarking/USA">www.umlaut.com/en/benchmarking/USA</a>. Fastest Average Speeds: According to Opensignal Awards — <a href="https://www.opensignal.com/reports/2021/07/usa/mobile-network-experience-5g">USA: 5G User Experience Report July 2021</a>​, based on independent analysis of average speeds from mobile measurements recorded during the period March 16 - June 13, 2021 © 2021 Opensignal Limited.​

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New data shows T-Mobile’s Magenta MAX plan is helping people enjoy all 5G can offer — with more video streamed and social media posts made!

More Is More: Maximizing Minutes with Magenta MAX | T-Mobile Newsroom

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More Is More: Maximizing Minutes with Magenta MAX

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As T-Mobile amps up its industry-leading phone scam protections this summer, we offer ways you can use your mobile device to avoid the most common summer pitfalls that scam you out of the best season!

Ahhh, summertime! You’ve got old school <a href="https://www.youtube.com/watch?v=Kr0tTbTbmVA" target="_blank" rel="noreferrer noopener">Fresh Prince & DJ Jazzy Jeff</a> blasting in the background, the top down on your car, with nothing but a cold brew coffee in hand and plans to lounge on the beach all day.

Or wait … is that cinematic summer scene all a scam? The humidity, the mosquitos, that sunburn!

Let’s face it, things can go sideways in the summer, but one thing that shouldn’t be scaring you this season is scam calls. Unfortunately, scam calls are <a href="https://www.t-mobile.com/news/network/stir-shaken-all-networks" data-type="URL" data-id="https://www.t-mobile.com/news/network/stir-shaken-all-networks">returning to pre-pandemic levels</a>. In fact, in a recent study, T-Mobile found that more than one out of five consumers would rather be confronted with an empty toilet paper roll than get a scam call! And as for those robocalls, when asked to rank a list of grievances, the most common answer to be ranked the absolute worst by customers, was just that. In fact, 30 percent of consumers would rather get caught in the rain without an umbrella than get a robocall — and you know how intense summertime showers can be!

Yep. Scam calls are, literally, the worst.

It’s for this reason that last summer T-Mobile launched <a href="https://www.t-mobile.com/customers/scam-shield" target="_blank" rel="noreferrer noopener">Scam Shield</a>, a comprehensive and state-of-the-art set of tools to protect customers against scams and unwanted robocalls. With Scam Shield, T-Mobile and Metro by T-Mobile customers get automatic and free scam call warnings, the ability to block scam calls completely with Scam Block, and free Caller ID.

T-Mobile’s Scam Shield Premium even lets you block robocalls by type. Don’t want to hear from telemarketers or political surveys ever again … but do want charitable donations to get through? Just swipe in the Scam Shield app to adjust your settings. Or set all the categories to voicemail only and relax!

In an effort to continue to work together for the greater good of a spectacular summer, here are some tips on how to use your device and enjoy the many benefits of T-Mobile’s <a href="https://www.t-mobile.com/cell-phone-plans" data-type="URL" data-id="https://www.t-mobile.com/cell-phone-plans">Magenta and Magenta MAX plans</a> to make the most of season and skip the pitfalls. Just like our commitment to warding off scammers, we are here to show you how to use your device to repel pests, protect yourself from getting burned (in all the ways) and avoid the threat of returning crowds. All that sweat — eek!

Nothing like enjoying a sunset meal in the warm breeze … until you become the main entree for the bugs that have joined your dinner party! Good thing there’s an app to fix that. Yes, there are actually apps that <a href="https://www.youtube.com/watch?v=gRhyCjJ7IMk" target="_blank" rel="noreferrer noopener">can repel mosquitos</a>. Like <a href="https://apps.apple.com/us/app/anti-mosquito-repellent-sound/id1242188677">one from Reticode</a> that emits low-frequency sounds to ward off those flying monsters as well as offer helpful tips and tricks to avoid becoming their dinner. Annoying the bugs before they can bother you? Now that’s thinking ahead.

Now that major amusement parks like <a href="https://www.latimes.com/business/story/2021-04-13/disneyland-california-theme-parks-reopening" data-type="URL" data-id="https://www.latimes.com/business/story/2021-04-13/disneyland-california-theme-parks-reopening" target="_blank" rel="noreferrer noopener">Disneyland are reopened</a>, you’ll want to try to avoid those awful crowds and long lines again. Many theme parks have <a href="https://www.kansascity.com/entertainment/article243649457.html">their own app</a> that can help you also plan ahead and <a href="https://www.post-gazette.com/business/tech-news/2021/04/22/apps-help-theme-parks-boost-their-covid-safety-and-collect-data-on-you/stories/202104220096" target="_blank" rel="noreferrer noopener">avoid peak hours</a> when the largest crowds are expected. Many Disney theme park goers recommend the <a href="https://touringplans.com/disney-world-app" target="_blank" rel="noreferrer noopener">Lines app</a>, which offers a subscription service where visitors can check the actual wait times of popular attractions, using real-time data to plan the best time to queue up.

This applies to beaches as well. People have quite literally been itching to hit the beach and fix the quarantine yellowing we’ve all developed. If you want to avoid traveling in the heat to a coastline that’s overrun by crowds, there’s often an app or website to help you track its capacity. In Tampa Bay, for instance, <a href="https://www.wtsp.com/article/news/local/pinellascounty/online-tool-beach-parking-crowds-pinellas-county-sheriff/67-8c24de95-8665-4e4f-99a8-97e1e19aa2fe" data-type="URL" data-id="https://www.wtsp.com/article/news/local/pinellascounty/online-tool-beach-parking-crowds-pinellas-county-sheriff/67-8c24de95-8665-4e4f-99a8-97e1e19aa2fe" target="_blank" rel="noreferrer noopener">ensuring you’ll have a spot</a> for your beach chair is as simple as checking their county <a href="https://pcsoweb.com/beachcapacity" data-type="URL" data-id="https://pcsoweb.com/beachcapacity">site,</a> and many experts suggest checking the specific county Twitter handles for updates on your preferred beach. And Tripadvisor <a href="https://www.audacy.com/news/new-app-helps-you-social-distance-and-avoid-crowds" data-type="URL" data-id="https://www.audacy.com/news/new-app-helps-you-social-distance-and-avoid-crowds" target="_blank" rel="noreferrer noopener">has aggregated crowd data</a> on <a href="https://www.crowdfree.me/about" data-type="URL" data-id="https://www.crowdfree.me/about" target="_blank" rel="noreferrer noopener">Crowdfree</a>, a platform originally meant to help people social distance when visiting places like beaches and parks, and continues to help emphasize when locations are less crowded.

And remember, T-Mobile <a href="https://www.t-mobile.com/cell-phone-plans" data-type="URL" data-id="https://www.t-mobile.com/cell-phone-plans">Magenta MAX</a> plans also come with the perfect solo activity built right in — <a href="https://www.t-mobile.com/offers/netflix-on-us" data-type="URL" target="_blank" rel="noreferrer noopener">Netflix on Us</a>! So skip the crowds altogether and contentedly settle into season 2 of <a rel="noreferrer noopener" href="https://www.netflix.com/title/80986854" data-type="URL" data-id="https://www.netflix.com/title/80986854" target="_blank">I Think You Should Leave with Tim Robinson</a>. Have a laugh, and the last word on crowds!

Speaking of the beach, when was the last time your skin felt the warmth of the sun for more than a quick grocery store run? You’ve probably spent a lot more time indoors this past year and change, and you need to be wary of harmful UV rays that can lead to all kinds of problems like cataracts, premature skin aging, sunburn and skin cancer, which is the <a href="http://www.surgeongeneral.gov/library/calls/prevent-skin-cancer/exec-summary.html" target="_blank" rel="noreferrer noopener">most commonly diagnosed cancer</a> in the United States. When you plan your fun in the sun, be sure to check out the <a href="https://dailyburn.com/life/tech/sun-safety-apps-for-uv-index/" target="_blank" rel="noreferrer noopener">UV index sun safety apps</a> like the Wolfram Sun Exposure Reference App, which predicts how long it would take for you to burn based on your skin type and the SPF you’re wearing in a specific location, and can even help you plan five days ahead, for when the sun’s rays are less dangerous.

Things have changed a lot because of the pandemic, and that includes the service on your local public transportation. Yes, you know <a href="https://www.google.com/maps" data-type="URL" data-id="https://www.google.com/maps" target="_blank" rel="noreferrer noopener">Google Maps</a> offers navigation but it can even be helpful when searching for any seasonal changes to the buses and trains. Tap on a train or subway station, for example, in the app and you will see information about service modifications because of Covid and be able to check out how busy that particular station is at different times. <a href="https://apps.apple.com/us/app/apple-store/id469463298" data-type="URL" data-id="https://apps.apple.com/us/app/apple-store/id469463298" target="_blank" rel="noreferrer noopener">Citymapper</a> also has updated times, maps and advisories for transportation in major cities.

And if you’re just wandering around one lazy summer afternoon and want to see what’s quick and easy, <a href="https://roadtrippers.com/about/road-trip-apps/" data-type="URL" data-id="https://roadtrippers.com/about/road-trip-apps/" target="_blank" rel="noreferrer noopener">Roadtrippers</a> uses your location to show you beaches, parks, lakes, nature preserves, farms, botanical gardens, public art, monuments, vacation photo-ops, camping and R.V. spots. You can easily search for attractions near you, or along a route you set, and even filter for the types of places you want to see, like specific outdoor activities and destinations.

We already did the research to help you <a href="https://www.t-mobile.com/news/network/summer-travel-takes-off">plan that summer trip</a> you put off during the pandemic using your mobile device. We also realize you might have forgotten what it’s like to pack properly for a weekend of fun in the sun. Don’t head out for that super cool tubing adventure only to realize you are about to float on the lazy river without some essentials (like river sandals … goodness, your poor feet!). Check out a number of apps to help you prepare for successful summer excursions with a <a href="https://thepointsguy.com/2018/01/how-to-pack-your-suitcase-apps/" data-type="URL" data-id="https://thepointsguy.com/2018/01/how-to-pack-your-suitcase-apps/" target="_blank" rel="noreferrer noopener">number of apps</a> like <a href="https://apps.apple.com/nz/app/packing-pro/id312266675" data-type="URL" data-id="https://apps.apple.com/nz/app/packing-pro/id312266675" target="_blank" rel="noreferrer noopener">Packing Pro</a> or <a href="https://apps.apple.com/us/app/packr-travel-packing-checklist/id1208312901" data-type="URL" data-id="https://apps.apple.com/us/app/packr-travel-packing-checklist/id1208312901" target="_blank" rel="noreferrer noopener">Packr</a>, which help you filter the specific needs to except from those traveling to specific destinations or activities.

And don’t forget, if you’re traveling by air, you get Gogo Wi-Fi your entire flight with T-Mobile’s <a href="https://www.t-mobile.com/cell-phone-plans" data-type="URL" data-id="https://www.t-mobile.com/cell-phone-plans">Magenta MAX plans</a>!

Now, scams and sunburn avoided — phew! — <a href="https://www.t-mobile.com/news/network/summer-travel-takes-off">here are other ways your phone</a> can help make summer travel a breeze!

Scam Block: Turning on calls may block calls you want; disable anytime. Gogo: Available on select flights of U.S. based airlines.

As T-Mobile amps up its phone scam protections this summer, see how your mobile device help you avoid common pitfalls that scam you from summer fun

The Summer of Scam! (And How to Avoid It) | T-Mobile Newsroom

The Summer of Scam! (And How to Avoid It)

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New AND existing customers get these deals. Everyone wins.   Plus, the Un-carrier goes big to help teachers and students, donating $1 million to DonorsChoose to fund classroom materials nationwide.

BELLEVUE, Wash. — July 20, 2021 — Last school year was a long, wild ride for teachers, students and families nationwide. This year, T-Mobile (NASDAQ: TMUS) is helping everyone get back to everything, launching new back to school deals — for both new and existing customers — this Friday, July 23.

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And because everyone could use some good news, T-Mobile is continuing its long-standing support of education by donating $1 million to support teachers through <a rel="noreferrer noopener" href="https://www.donorschoose.org/" target="_blank">DonorsChoose</a>, which goes directly towards helping them purchase critical classroom supplies. That’s on top of T-Mobile’s #CleartheList campaign, now three years in the running, to support teachers, and an <a rel="noreferrer noopener" href="https://twitter.com/TMobile/status/1377999449335730176" target="_blank">over $1 million</a> from T-Mobile and partners to DonorsChoose as part of the company’s #GiveThanksNotPranks campaign. To keep the good news rolling, T-Mobile’s <a rel="noreferrer noopener" href="https://www.t-mobile.com/business/education/project-10-million" target="_blank">Project 10Million</a> — the $10.7 billion initiative offering free internet and free mobile hotspots to eligible households across the U.S. — is kicking off its second full school year to help close the digital divide for up to 10 million families.

“Back to school is special this year. It represents getting back to so much more that we’ve missed after a really trying year for families, teachers and students,” said Jon Freier, EVP of T-Mobile’s Consumer Group. “That’s why T-Mobile is going big here to help everyone stay connected with America’s largest, fastest and most reliable 5G network.”

“This coming school year might be the most important of our generation, and teachers will need all the encouragement we can give them as so many return to classrooms,” said Charles Best, founder of DonorsChoose. “T-Mobile’s gift to teachers will help students start the year strong and support them during a time of readjustment.”

Back in Class with Best-in-Class Benefits As America’s 5G Leader, T-Mobile is here to help everyone stay connected. T-Mobile’s Extended Range 5G covers 300 million people across 1.6 million square miles — that’s nearly 2x more coverage than AT&T and 4x more than Verizon. Plus, with Sprint now part of T-Mobile, the Un-carrier is widening its lead, lighting up Ultra Capacity 5G across the country and bringing fast 5G speeds to more places than anyone else. Ultra Capacity 5G can deliver average speeds of 325 Mbps with peaks of 1 Gbps, and now covers 150 million people.

Pair ALL. THAT. 5G. with Magenta MAX, T-Mobile’s unlimited plan that can’t ever slow you down based on how much data you use — and students, teachers and families can study more, stream more, watch more and listen more than ever. Plus Magenta MAX comes with <a rel="noreferrer noopener" href="https://www.t-mobile.com/offers/netflix-on-us" target="_blank">Netflix on Us</a>, taxes and fees included, the <a rel="noreferrer noopener" href="https://www.t-mobile.com/news/jdp-care-jan-2020" target="_blank">most awarded customer care in wireless</a> with a dedicated <a rel="noreferrer noopener" href="https://www.t-mobile.com/customers/customer-care" target="_blank">Team of Experts</a>, weekly free stuff and discounts from <a rel="noreferrer noopener" href="https://www.t-mobile.com/offers/t-mobile-tuesdays" target="_blank">T-Mobile Tuesdays</a>, exclusive discounts on accommodations and rental cars with <a rel="noreferrer noopener" href="https://hotels.tmobiletravel.com/th/home/en/" target="_blank">T-Mobile TRAVEL</a>, an unparalleled set of free tools to protect from scams and unwanted robocalls with <a rel="noreferrer noopener" href="https://www.t-mobile.com/news/un-carrier/scam-shield-protects-customers-from-scams-robocalls" target="_blank">Scam Shield</a>, and 40GB of high-speed mobile hotspot data. And of course, unlimited talk, text and 5G smartphone data included at no extra charge.

For more information on T-Mobile’s current offers, please visit <a href="http://www.t-mobile.com/offers/deals-hub">t-mobile.com/offers/deals-hub</a>.

Follow T-Mobile’s Official Twitter Newsroom <a rel="noreferrer noopener" href="https://twitter.com/tmobilenews" target="_blank">@TMobileNews</a> to stay up to date with the latest company news.

iPhone On Us: If you cancel wireless service, credits may stop & you may owe up to the full value of your device (e.g., $829.99 – iPhone 12 64 GB) on required finance agreement; if cancelling your account you can contact us first to instead make discounted monthly balance payments. Tax on pre-credit price due at sale. In stores & on customer service calls, $30 assisted or upgrade support charge may be required. Max 4/account. Must be active & in good standing for bill credits; allow 2 bill cycles. 50% Off: With monthly bill credits & AutoPay discount. Credits may stop if you cancel any lines or switch plans. Max 6 discounted lines per qualifying account.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a rel="noreferrer noopener" href="https://www.t-mobile.com/" target="_blank">https://www.t-mobile.com</a>.

About DonorsChoose DonorsChoose is the leading way to give to public schools. Since 2000, 4.8 million people and partners have contributed $1.1 billion to support nearly 2 million teacher requests for classroom resources and experiences. As the most trusted crowdfunding platform for teachers, donors, and district administrators alike, DonorsChoose vets each request, ships the funded resources directly to the classroom, and provides thank yous and reporting to donors and school leaders. Charity Navigator and GuideStar have awarded DonorsChoose, a 501(c)3 nonprofit, their highest ratings for transparency and accountability. For more information, visit www.donorschoose.org.

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Go Back to School and Everything Else with T-Mobile: Get iPhone 12 On Us and 50% Off Family Lines | T-Mobile Newsroom

Go Back to School and Everything Else with T-Mobile: Get iPhone 12 On Us and 50% Off Family Lines

Oscar Meza

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Harnessing the power of mobile technology, workers of all ages are redefining the idea of location independence, and with it redefining their very lives.

The term “digital nomad” may initially conjure up an image of twentysomethings traversing the world and posting Instagrammable meals in FOMO-inducing locales. But in truth, today’s digital nomads span all age groups — and a fast-growing sector is the 50-plus demographic.

A result of remote work abundance and delayed retirements, both accelerated by the pandemic, people are choosing to <a href="https://www.cnbc.com/2021/06/20/van-life-tech-workers-worked-from-road-during-covid-may-not-return.html">live and work remotely full-time</a>, exchanging a hefty mortgage or rent for a more economical RV or flexible Airbnb arrangement that allows them to travel the country, and the world, while still holding down a day (or overnight) job. Indeed, a seismic shift has occurred in <a href="https://www.nytimes.com/2021/05/26/business/remote-work-taxes.html?mc_cid=f7f94bced7&mc_eid=83c3366f7e">how and where work gets done.</a>

T-Mobile and intergenerational workforce mentorship platform <a href="https://cirkel.co/">CIRKEL</a> recently co-hosted a virtual event called <a href="https://us02web.zoom.us/rec/play/tAJJgMdpzMVn5zpOgCSgwE-CsHLvFMIeOvDL3xiWruRXZ6-tB1YeUjjnjqOR91-LJS7xSJtmOcHYfc9S.YkiPDLVoNCZm0YMt?continueMode=true&_x_zm_rtaid=JMOIqKEiRfG5Yc0G4SA3BA.1625082916834.0d26e8de79427a4d74720a6df4dd1604&_x_zm_rhtaid=786">Un-Careers: The Wild West of Remote Work</a> with a panel of professional wanderers who shared their experiences, offering attendees tips and tricks for making a permanent life on the open road, well, work.

T-Mobile employee <a href="https://www.instagram.com/rooftopadam/">Adam Maddock</a> transformed his Jeep into a tiny-house-on-wheels during a six-month stint as a digital nomad. The youngest member of the panel at 35, he drove almost 14,000 miles to locations like Padre Island and Moab during the pandemic, learning how to do the travel off-hours and making sure he had the ability to be connected to co-workers when it was time to clock in.

Eight years in the Marines prepared Maddock to handle just about anything on the road, provided he had that reliable connectivity.

“I live in downtown Seattle, and when the pandemic hit it was not a great time to be in any downtown and I figured since I’m working from home it shouldn’t matter if I’m here or at the Grand Canyon,” said Maddock. “If I have a connection, I should be able to work from anywhere.”

Though he tested the nomadic waters for a finite period, the two other panelists, <a href="https://www.theradiovagabond.com/about-palle-bo/">Palle Bo</a> and <a href="https://www.linkedin.com/in/pi4u/">Siobhan Farr</a>, have made living on the road a permanent gig.

Bo found himself selling the bulk of his possessions a la Frances McDormand in the 2020 breakout film <a href="https://www.searchlightpictures.com/nomadland/">Nomadland</a>, and trading them in for experiences: “I sold everything before becoming a digital nomad, and when emptying my loft I realized I had collected so much stuff that I never used.”

An award-winning radio producer and digital nomad since 2016, Bo documents his journey in his podcast <a href="https://www.theradiovagabond.com/">The Radio Vagabond</a>; he now collects new memories instead of things, and says the pandemic has fueled his nomadic life at the age of 56.

“Before the pandemic, if I said to my clients, who are primarily Danish companies, ‘Can we go on Zoom or Skype?’ they would say ‘I don’t know what that is,’ he explained. “So actually during the pandemic, it’s become easier for me because it’s more natural and clients don’t see it as a problem that you’re not next door. Coming out of this I think we are going to see more nomads, because it’s the new normal that you can do meetings on a computer screen and you don’t have to be in the same room.”

While Maddock and Bo set out purposefully to take on the persona of digital nomad, <a href="https://about.me/siobhanfarr">Siobhan Farr</a> is an example of how life and recent events can decide your fate and push you into unknown territory. Farr was traveling for six months when COVID-19 hit and got “locked into Ecuador.” There she was isolated from the world she knew back in Dallas with only her stuffed animal Kicksie to keep her company. A castaway with her own Wilson, so to speak. She realized in her sixties that her life had changed forever, including how and where she would continue her career as a health insurance agent specializing in Medicare.

“All of the carriers that I represented were already moving to allow us to take electronic applications and then the pandemic sped things up considerably, because even though the clients are older, they were getting adjusted to having meetings on Zoom,” she said. “A lot of those digital skills pick up as you move along by necessity.”

Farr said it is “by divine and not design” that she became a digital nomad for life. Call it an epiphany, kismet or a happy accident — it was meant to be.

When trying to find community in the digital nomad space by querying an existing Facebook group, however, she realized she was blazing new digital trails. Upon selecting the 45-and-older age group, she received a pop-up message indicating the group did not support her demographic. Temporarily bloodied but hardly unbowed, Siobhan tapped into the universe — and with necessity being the mother of invention that it is — created <a href="https://www.facebook.com/DigitalNomadsBeyond50/">Digital Nomads Beyond 50</a>.

It’s clear from the panelists’ experiences of maintaining busy careers on the road that digital nomads rely on technology more than their live-at-home counterparts.

“The technology is truly enabling people not to be tethered to a cord to the wall and I think over time we will see more people being able to do this just by using their cell phones,” said Maddock. “I had a phone, a hotspot and an iPad. Those three data sources powered me for six months.”

Farr has traveled to over 35 countries, and relies on her Android Smartphone and Google Fi network as her lifeline to the outside world. She loves landing in a new country, turning on that smartphone, and getting that immediate connection.

All reiterated that having the right device, such as a 5G smartphone like T-Mobile’s new <a href="https://www.t-mobile.com/cell-phone/oneplus-nord-n200-5g">OnePlus Nord N200</a> or <a href="https://www.t-mobile.com/news/devices/revvl-v-americas-most-affordable-5g-smartphone">REVVL V+ 5G</a>, is essential to this lifestyle. It’s no surprise that affordably priced technology like these are popular with the more senior digital nomad crowd, especially when paired with <a href="https://t-mo.co/3xEPS4c" data-type="URL" data-id="https://t-mo.co/3xEPS4c">T-Mobile’s 55+ discounted rate plans</a>, which are available nationwide and include 5G.

Get the OnePlus Nord N200 at a great price here

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<div class="wp-block-button"><a class="wp-block-button__link has-white-color has-magenta-background-color has-text-color has-background no-border-radius" href="https://t-mo.co/3jS8IRA">Get the OnePlus Nord N200 at a great price here</a></div>

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Speaking of 5G: Maddock lauded the <a href="https://www.t-mobile.com/hotspot-iot-connected-devices/inseego-5g-mifi-m2000">Inseego 5G Hotspot, available at T-Mobile,</a> as an essential connection to the outside world, as there is not always a Wi-Fi network in range. A senior manager on T-Mobile’s digital strategy and planning team, Maddock said because <a href="https://www.t-mobile.com/news/network/ready-for-a-road-trip">T-Mobile’s 5G network</a> covers 92 percent of Interstate Highway miles across America, he was able to travel farther than he thought during his six-month sojourn without ever worrying about staying connected to his colleagues for work.

“I was incredibly lucky to work for T-Mobile during this time as the leader in 5G,” explained Maddock. “5G is essentially the best of short-range in-city signal that you get and the best of the long-range distance over the country packaged into one. It holds a ton of data and has very low latency or delay. So, you’re talking about a technology that will allow people to communicate further, communicate faster and stay in contact and work from more remote places.”

Digital nomadism has been so transformative many have incorporated the term into their personal brand as a descriptor and bona fide skill like a storyteller or change agent. And for some in their supposed career twilight, it’s also redefined how they see retirement — by eradicating it.

“I didn’t necessarily have plans to retire because I love my work, but now being able to incorporate it with my travel and being able to do it from anywhere has brought even more joy to this possibility of a working retirement,” said Farr.

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And more people are joining her online community of older digital nomads, as some — financially decimated by the pandemic — are searching for ways to keep working longer, without living less.

“There are those who might think they’ll be working for the rest of their lives, and if they can’t wait until that retirement to travel,” she said, “this presents a possibility to find something they can do while traveling.”

Interested in the REVVL V+ 5G? Click here

<div class="wp-block-button"><a class="wp-block-button__link has-white-color has-magenta-background-color has-text-color has-background no-border-radius" href="https://t-mo.co/3yx5E16">Interested in the REVVL V+ 5G? Click here</a></div>

Harnessing the power of mobile technology, T-Mobile investigates how workers of all ages are redefining the idea of location independence.

Digital Nomads and the New Fountain of Youth | T-Mobile Newsroom

Digital Nomads and the New Fountain of Youth

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https://www.t-mobile.com/news/devices/digital-nomads-redefine-life-work-retirement-with-5g

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Starting June 29, T-Mobile customers can snag exclusive reserved tickets to SOLD-OUT Live Nation shows via T-Mobile Tuesdays

BELLEVUE, Wash. — June 25, 2021 — Better brush off your dance and/or mosh moves … live music is BACK! Today, T-Mobile (NASDAQ: TMUS) announced that starting Tuesday, June 29, T-Mobile, Metro by T-Mobile and Sprint brand customers can get exclusive reserved tickets to hundreds of Live Nation amphitheater shows across the country throughout this summer and beyond with T-Mobile Tuesdays. And to make 2021's concert comeback even better, this year, T-Mobile is turning up the volume with all-new tickets to the hottest Las Vegas residency shows!

With exclusive reserved tickets, each eligible T-Mobile customer can score up to four stage-front or premium tickets to sold out shows at first day prices across Live Nation amphitheater and Las Vegas venues. Plus, T-Mobile customers can experience sweet Un-carrier perks at amphitheater shows like express entry, free lawn chairs to use, dedicated concession lines and even signature T-Mobile cocktails. 

That means Un-carrier customers—and only Un-carrier customers---who forgot to pick up tickets early on or just freed up their calendar and are excited to finally get back to live music can still make it to the hottest shows across the country, including 311, Alanis Morissette, Brad Paisley, Brooks & Dunn, Brothers Osbourne, Chicago, Chris Stapleton, Dead and Company, Dierks Bentley, Florida Georgia Line, Daryl Hall and John Oates, James Taylor, Jason Mraz, Jimmy Buffett, Kings of Leon, KORN, KISS, Lindsey Stirling, Luke Bryan, Maroon 5, Pitbull, Primus, Rebelution, The Black Crowes, The Doobie Brothers, Thomas Rhett, Willie Nelson and Zac Brown Band. Or treat yourself to a trip to Las Vegas and snag tickets to one (or several!) of the Live Nation residency shows on The Strip, including Usher, Sting, Gwen Stefani, Shania Twain, RuPaul's Drag Race Live!, Keith Urban, Morrissey, Adam Lambert and more!

To score reserved tickets, click on the Live Nation offer in the T-Mobile Tuesdays app (available for <a rel="noreferrer noopener" href="https://play.google.com/store/apps/details?id=com.tmobile.tuesdays&referrer=utm_source%3DTMOLP%26utm_campaign%3DTMOLP&icid=WMM_TM_TMBLTSDYS_TNAW1FEIRRU5813" target="_blank">Android</a> or <a rel="noreferrer noopener" href="https://apps.apple.com/us/app/t-mobile-tuesdays/id1111876388" target="_blank">iOS</a>) or go <a href="http://www.livenation.com/tmobile">online</a> starting next Tuesday, June 29, to choose from an amphitheater show across the country or a Las Vegas residency show. Un-carrier customers can get up to four reserved seats with each code on a first-come, first served basis. New codes will be available every other week during amphitheater season, and new shows will be added throughout the summer too!

T-Mobile Tuesdays isn't a loyalty scheme or typical rewards program. There are no points to earn and track, no hoops to jump through and no strings attached. It's the Un-carrier's award-winning way to appreciate and thank customers, JUST for being customers, EVERY week with offers from their favorite brands. In the last five years, T-Mobile Tuesdays has won over 50 awards and customers have saved more than 500 million offers from more than 250 popular brands. 

For more information on T-Mobile Tuesdays, visit <a href="https://www.t-mobile.com/offers/t-mobile-tuesdays" target="_blank" rel="noreferrer noopener">www.t-mobile.com/offers/t-mobile-tuesdays</a>. For more information on T-Mobile Tuesdays for Metro by T-Mobile customers, visit <a href="https://www.metrobyt-mobile.com/t-mobile-tuesdays" data-type="URL" data-id="https://www.metrobyt-mobile.com/t-mobile-tuesdays" target="_blank" rel="noreferrer noopener">www.metrobyt-mobile.com/t-mobile-tuesdays</a>. For more details on all the Live Nation benefits for T-Mobile customers, visit: <a href="http://www.livenation.com/tmobile" target="_blank" rel="noreferrer noopener">www.livenation.com/tmobile</a>.

Follow T-Mobile’s Official Twitter Newsroom <a href="https://twitter.com/tmobilenews" target="_blank" rel="noreferrer noopener">@TMobileNews</a> to stay up to date with the latest company news.

Qualifying plan required. T-Mobile® Reserved Tickets are available for purchase on a first-come, first-served basis, and are only available while supplies last. 1 code per day; purchase max 4 tickets per code. See details.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a rel="noreferrer noopener" href="https://www.t-mobile.com/" target="_blank">https://www.t-mobile.com</a>.

T-Mobile Customers get Exclusive Reserved Tickets to Live Nation Amphitheater and Las Vegas Residency Shows | T-Mobile Newsroom

T-Mobile Customers get Exclusive Reserved Tickets to Live Nation Amphitheater and Las Vegas Residency Shows

Bennet Ladyman

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In our haste to break free from our pandemic routines, we might find that life is picking up at an overwhelming pace. One product of all of this change is that it’s a little easier to misplace, well, our products. In fact, <a href="https://www.prnewswire.com/news-releases/lost-and-found-the-average-american-spends-25-days-each-year-looking-for-lost-items-collectively-costing-us-households-27-billion-annually-in-replacement-costs-300449305.html">a survey conducted by the Bluetooth tracking company Pixie</a> found that Americans spend an average of 2.5 days out of each calendar year searching for lost items.

You may have forgotten what it’s like to get up, get ready and have somewhere to go, but let us remind you how easy it is to misplace something you cherish. You’re suddenly back in the morning rush with other commuters, frantically trying to make a crowded train. Before you know it, you realize this is your stop and you hastily make it out the door, only to realize you just left your new travel case with your laptop inside it under your seat. Looks like your belongings are enjoying the rest of the ride without you.

Some of the items you carry with you daily — like that designer travel bag you finally splurged on or the DSLR camera you always wanted — aren’t cheap to replace. As the saying goes, time is money, and replacing these items can have a serious <a href="https://www.entrepreneur.com/article/246949">impact on our wallets as well</a>.

If these items are so important, then why exactly do we keep misplacing them? A common reason is that the item was simply lost in a moment of absentmindedness. Psychologists have a phrase for this: <a href="https://www.psychologytoday.com/us/blog/fulfillment-any-age/201101/mindlessness-and-memory-slips-how-find-what-youve-lost%20">“If you don’t encode, you can’t retrieve.”</a> If you’re not consciously thinking about where you’re placing that item in the midst of the madness, your brain has no information stored about the item’s whereabouts when it suddenly isn’t in your possession. Other factors, such as our <a href="https://www.t-mobile.com/news/community/mobile-mindfulness-the-future-of-mental-health">stress levels and overall mental health</a>, can also play a role in our items disappearing.

From age-old psychology tricks and mindful habits to a bit of digital device help, here are a few actionable tips for when your precious possessions are accidentally out of sight and out of mind … but thankfully, may not be gone forever.

“Retracing your steps” after losing an item can actually be a really useful approach, and the concept of <a href="https://www.psychologytoday.com/us/blog/fulfillment-any-age/201101/mindlessness-and-memory-slips-how-find-what-youve-lost%20">context-dependent memory</a> gives a bit of insight as to why. With context-dependent memory, our memory is the strongest when we mentally or physically place ourselves back in the environment in which the item was lost. Try this: next time you walk out of a room and forget what you were doing, paint a mental picture of yourself just a minute or two prior to walking out of that room. This reconstruction of events can help to trigger your memories of why you left the room, and this can also be an important step in rediscovering a misplaced item. In addition to visualizing the scene, try to clear your mind of any anxious or distracting thoughts relating to the missing item. This can help you begin your search in a calmed state.

2. Keep yourself in check with written and digital reminders.

If you regularly run into the issue of losing track of specific items, digital reminders might be for you. Regardless of the type of phone that you use, a variety of great productivity apps are out there that can give you that extra reminder that you need to double check your wallet for your debit card or ID before heading out of the house. Most calendar apps such as <a href="https://www.google.com/calendar/about/">Google Calendar</a> and <a href="https://outlook.live.com/owa/">Outlook</a> have remind features that can help you create good habits around organizing your items. There are also useful apps like <a href="https://todoist.com/">Todoist</a> that specialize in creating useful reminders and daily lists on your smartphone.

In that same vein are your classic physical reminders — notebooks, sticky notes and old-fashioned to-do lists that can decorate your home or workplace with helpful hints and pointers. There’s no shame in jotting down reminders for yourself and putting them around the mirror or the door so they’ll always be there during your busiest times of the day. <a href="https://www.psychologicalscience.org/news/were-only-human/ink-on-paper-some-notes-on-note-taking.html">Studies have shown</a> that information can be recalled a bit easier when written, so sticky notes might be the best way to go for those who prefer pen and paper.

3. Try a Bluetooth tracker for your smaller items.

For smaller items like your phone, wallet and keys, Bluetooth tracking can provide a little bit of tech help. On those busy mornings at home when your phone unfortunately disappears and you’re late for an important meeting, Bluetooth trackers are great. They’re designed for those times that you lose an item within close proximity. So instead of wasting those precious minutes searching your living room for your phone (or keys or wallet), you can just pull up an app and save yourself some stress.

4. But also make sure to protect those truly precious possessions (and pets).

When it comes to big-ticket items, like that new guitar you forgot in the back of a cab, you’ll need something with a little more to offer. T-Mobile’s <a href="https://www.t-mobile.com/iot-devices/syncup-gps-tracker-device">SyncUP TRACKER</a> uses a combination of GPS technology as well as the Un-carrier’s reliable <a href="https://www.t-mobile.com/coverage/4g-lte-5g-networks" data-type="URL" data-id="https://www.t-mobile.com/coverage/4g-lte-5g-networks">nationwide network</a> to track an item at anytime from anywhere. Those devices previously mentioned that rely on Bluetooth technology often have limitations in terms of tracking range or other capabilities. For your high-value items like luggage, bicycles and even pets, T-Mobile’s SyncUP TRACKER has features like virtual boundaries that connect to the tracker, which will alert you if that tracked possession (or pooch!) leaves a designated area.

It’s reassuring to know that you can always have eyes on your important items — even when you’ve taken your eye off the ball of minding them — and that your camping gear, or musical instruments or expensive electronics will be only an app view away.

More info about the SyncUP TRACKER, the app available for both iOS and Android, as well as T-Mobile’s reliable LTE network and GPS technology, can be found <a href="https://www.t-mobile.com/devices/syncup-gps-tracker-device">here</a>.

Remember: Just because you lost an item doesn’t mean that you should lose hope! With a few changes to your routine and <a href="https://www.t-mobile.com/news/devices/syncup-tracker">even some tech upgrades</a>, you’ll find it much easier to cope during those forgetful moments.

We offer insight into common patterns of forgetfulness, daily organizational tips and new digital solutions (like T-Mobile's SyncUP TRACKER) to help you keep track of your most cherished items.

T-Mobile’s SyncUP TRACKER has virtual boundaries that connect to the app, which alert you if that tracked possession (or pooch!) leaves a designated area.

Lost and Found: 4 Tips for Managing Commonly Misplaced Items | T-Mobile Newsroom

Lost and Found: 4 Tips for Managing Commonly Misplaced Items

Liz Habersham

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https://www.t-mobile.com/news/devices/lost-and-found-4-tips-for-managing-commonly-misplaced-items

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America is awash in loyalty and reward programs, but most of them don't really make an impact. This may be hard to believe, or maybe not, but the average American belongs to 14 loyalty programs—and they don't even really bother with half of them<a href="#_ftn1">[1]</a>. And there is an undercurrent of dissatisfaction with the loyalty programs they do bother with: 46% of consumers report they are frustrated by the long wait for rewards, 35% are frustrated by confusing redemption processes, and 27% are frustrated by the need to track points<a href="#_ftn2">[2]</a>. That doesn't sound rewarding to me. Frankly, most consumers recognize loyalty programs for what they really are—a system of incentives designed to manipulate them into spending more money. AKA: the polar opposite of the Un-carrier's take—T-Mobile Tuesdays!

In 2016, we found ourselves ten Un-carrier moves down and looking for our next big thing. We wanted to express our appreciation for all the customer support and rapid growth we'd seen since introducing the Un-carrier three years prior. Looking at other major brands at the time, we saw that a traditional, points-based program might be a decent way to generate additional sales, but at the cost of being a lousy way to thank customers. We chose a different approach—and flipped the script on the tired loyalty program. We asked: What if, instead of making customers prove their loyalty to us, we proved our loyalty to them?

The answer was T-Mobile Tuesdays—the Un-carrier's fresh take on customer appreciation. It's NOT a loyalty scheme or a typical rewards program. Customers aren't forced to spend more, track points, refer friends, or prove their loyalty by being a customer for a minimum period of time. The simple goal of T-Mobile Tuesdays is to say “thank you” to customers by providing simple, easy access to free stuff and great deals—all without forcing customers to spend more with T-Mobile. Full stop.

EVERY Tuesday, any eligible T-Mobile customer—including Metro by T-Mobile and Sprint brand customers—can open the T-Mobile Tuesdays app and redeem offers—which we aptly call 'thankings'—for free or discounted goods and services from a wide range of top brands like Dunkin', Wendy’s, Major League Baseball, Pandora, Live Nation, and many more. There are usually upwards of six thankings each Tuesday, with new partners each week and regular opportunities to visit T-Mobile stores to score Un-carrier swag like baseballs caps, socks, gloves, umbrellas, and facemasks (which our customers love!). And there are additional special sweepstakes with big prizes that have ranged from $5,000 in cash to a new Tesla.

We thought customers would like it, but we had no idea how much the program would really take off. In these last five years since we launched T-Mobile Tuesdays, customers have enjoyed well over $1 BILLION worth of freebies and exclusive discounts. That includes 1.8 billion gallons of discounted gas, 150 million hours of free movies, 55 million free cups of coffee, and 28 million free burgers. Actually, according to a 2018 <a href="https://www.t-mobile.com/news/press/tmobileone-strategy-analytics-value-add-analysis" target="_blank" rel="noreferrer noopener">Strategy Analytics</a> study, each T-Mobile Tuesday customer can receive almost $1,000 in extra value every year—just for being a part of the T-Mobile family.

In contrast, most companies still run traditional loyalty programs that ask much of their customers and give little back in return. AT&T’s tiered program unlocks different features depending on how many services customers subscribe to. They even reserve the best customer service for their “top” customers. How carrier is that? At T-Mobile, ALL customers are our top customers, and we believe great service is a prerequisite for us to earn your loyalty, not a reward for spending more money.

Verizon’s loyalty program started out as a credit that their customers earned for every $300 they spent on their account. Currently, Verizon's program focuses on offering customers a monthly reward … but that's only one per month, only claimable by the account owner, and only available AFTER they pay their bill, which makes it seem much less like a “thank you” than an inducement to pay up. No, thanks.

The carriers could learn something from us. Turns out, thanking customers just for being customers is a remarkably effective way to deepen loyalty and engagement. Last year, our net promoter score for customers who use T-Mobile Tuesdays was 14 points higher than the industry average. And after we extended eligibility to former Sprint customers, our net promoter score jumped another 7 points to a new record for T-Mobile!

T-Mobile Tuesdays also shows that companies can improve their bottom line without resorting to typical loyalty programs that make customers jump through hoops and track points with so many strings attached. We’ve seen that customers who take advantage of T-Mobile Tuesdays spend more with T-Mobile and stay with us longer than those who don’t. Not because they're forced to … but because they want to.

Most importantly, for a company obsessed with customer satisfaction, T-Mobile Tuesdays helps us ensure our customers feel valued. Research on customer experience and loyalty shows high customer satisfaction rates that keep on improving.

Today, T-Mobile Tuesdays is more popular than ever. Since launch, over 30 MILLION customers have downloaded the app. Last year, 21% more customers used T-Mobile Tuesdays than the in the year before, making 2020 our biggest year ever. Despite having to make significant adjustments in response to the pandemic when thankings couldn’t be redeemed in person, in 2020, T-Mobile Tuesdays set new records for customer participation, new users, and number of thankings saved. Just last week during our five-year 'Thankiversary' celebrations, T-Mobile Tuesdays hit a new record—5 million participants in one single day. That’s more than any cable network TV show!

Zoom out, and it becomes clear that our industry-best growth is due in part to our Un-carrier take on customer loyalty. We're doing it the right way—showing customers our loyalty, not forcing them to prove loyalty to us—and other businesses can see similar success when they follow our lead.

[1] Bond Brand Loyalty. 2020. The Loyalty Report

[2] Wirecard. 2019. Consumer Incentives 2019: The Digital Transformation of Rewards, Rebates, and Loyalty.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a rel="noreferrer noopener" href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.t-mobile.com%2F&data=04%7C01%7CBennet.Ladyman1%40T-Mobile.com%7C61a31e8901e141563d4c08d929ea82c8%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637586909447617824%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=QNlIbOYhb0VygM1DdeM03dRx7yCbMulcUexhVbfrSdA%3D&reserved=0" target="_blank">https://www.t-mobile.com</a>.

America is awash in loyalty and reward programs, but most of them don't really make an impact. This may be hard to believe, or maybe not, but the average

Five Years of T-Mobile Tuesdays:How a Fresh Take on the Loyalty Program Drives the Un-carrier | T-Mobile Newsroom

Five Years of T-Mobile Tuesdays: How a Fresh Take on the Loyalty Program Drives the Un-carrier

America is awash in loyalty and reward programs, but most of them don&#039;t really make an impact. This may be hard to believe, or maybe not, but the average

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https://www.t-mobile.com/news/un-carrier/how-a-fresh-take-on-loyalty-drives-the-un-carrier

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The Un-carrier celebrates America’s hometown pride — because many of us were raised with it.

Small towns and rural communities are essential to our national identity. Whether rural and remote or suburban and growing, America’s hometowns are the fertile ground where millions of Americans put down roots, stretch their legs and live their dreams.

From coast to coast, hometown pride holds America together, and T-Mobile is proud to join in.

We recently <a href="https://www.t-mobile.com/news/un-carrier/t-mobiles-next-un-carrier-move-5gforall">announced our latest Un-carrier move</a>. We call it 5G for All. With it, we’re rolling out America’s most expansive 5G network, spanning 1.6 million square miles — with 1.45 million of that coverage in <a href="https://www.t-mobile.com/news/un-carrier/betting-big-on-brick-and-mortar-small-town-rural">small town America</a> — an area the size of the entire Midwest … plus Texas!

AND we’re bringing high speed internet to 10 million households in small towns and rural areas across the country, many that currently have limited access to broadband or none at all. We’re also offering to upgrade everyone in America with a working cellphone to a <a href="https://www.t-mobile.com/offers/deals-hub">5G phone FOR FREE</a>! Because we mean it when we say #5GForAll.

Team Magenta has a lot of hometown pride — and that’s particularly true for our leadership team, many of whom come from unsung places across America. With all the support we get from the farthest corners of the country, we figured we’d give some back. Below you’ll find shout-outs from some of our executives to the hometowns that raised them. As you can see, we’re literally all over the map with a lot of love for our roots.

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Mike Sievert, Chief Executive Officer Hometown: Canton, Ohio Population: 69,837 Best thing about my hometown:  The friendliest people Town’s claim to fame: <a href="https://www.profootballhof.com/">Pro Football Hall of Fame</a> Unofficial mascot:  Did I mention footballs? Must-visit spot: Hey, have you been to the football museum with the football-shaped roof? Celebrity: Not really Iconic restaurant/meal/food item: Anything Greek or Italian Only locals know: It’s called “pop.” Soda is that clear, bubbly stuff you put in vodka. Closest road trip destination: <a href="https://www.cedarpoint.com/">Cedar Point</a>, greatest roller coaster park on Earth What you will find: Locals aren’t nosy, they’re friendly, OK? What you won’t find: Mountains. Or oceans.

Bonus: Follow me on <a href="https://twitter.com/MikeSievert">Twitter</a>, where I’ll be asking followers to “tell me you’re from a small town without telling me you’re from a small town.”

Peter Osvaldik, Executive Vice President & Chief Financial Officer  Hometown: Bellingham, Washington Population: 96,014 Best thing about my hometown: Great outdoor activities like skiing, hiking, biking, boating Town’s claim to fame: The annual <a href="https://skitosea.com/">Ski to Sea</a> race Unofficial mascot: Rain? Must-visit spot: Chuckanut Drive Celebrity: Hilary Swank, Ryan Stiles Iconic restaurant/meal/food item: Potato burrito at <a href="https://www.casaquepasarocks.com/">Casa Que Pasa</a> Only locals know: <a href="https://www.wta.org/go-hiking/hikes/teddy-bear-cove">Teddy Bear Cove</a> Closest road trip destination: Mount Baker What you will find: Laid-back people who love nature (and beer) What you won’t find: Easy parking

Jon Freier, Executive Vice President of Consumer Markets Hometown: Odessa, Texas Population: 129,928 Best thing about my hometown: The people are incredibly friendly and brutally honest. Town’s claim to fame: Odessa is known for its cowboys and roughnecks and is at the center of the Permian Basin, which pumps out 4 million barrels of oil A DAY. Unofficial mascot: Jack Ben Rabbit (see below) Must-visit spot: Our replica of Shakespeare's Globe Theatre, the <a href="https://www.odessa.edu/community/GlobeTheateratOdessaCollege/index.html">Globe of the Great Southwest.</a> Also, our high school football stadium, Ratliff Stadium, was in the movie Friday Night Lights. Celebrity: Kelly Schmedes, who last played forward for the Boston Breakers of Women’s Professional Soccer and was a member of the U.S. women’s national team. Roy Williams, former NFL wide receiver for the Detroit Lions, Dallas Cowboys and Chicago Bears. And First Lady Barbara Bush and former Presidents George H.W. Bush and George W. Bush. H.W. Bush was quoted as saying, “At Odessa, we became Texans and proud of it." Iconic restaurant/meal/food item: <a href="https://www.odessabarndoor.com/">The Barn Door</a>, <a href="https://odessamenus.com/johnnys-barbecue-menu/">Johnny’s Bar-B-Q</a>, <a href="https://www.labodegamexicanrestaurant.com/home">La Bodega</a>, <a href="http://www.dosamigos.com/">Dos Amigos</a>, Big Daddy's Catfish and Chicken (Somebody can’t pick just one!) Only locals know: Odessa was supposedly named by railroad workers who thought the area resembled their home in Odessa, Russia. Closest road trip destination: <a href="https://www.nps.gov/gumo/index.htm">Guadalupe Mountains National Park</a>, which you pass when going through Loving County, Texas, the least-populated county in America. What you will find: The world’s largest jackrabbit, named <a href="https://www.oaoa.com/news/jack-ben-rabbit/image_59ca886d-e50e-59c9-8668-ed4f7a2e2bee.html">Jack Ben Rabbit</a>. The <a href="http://www.odessameteorcrater.com/">Meteor Crater at Odessa</a>, one of the nation’s largest known craters. And the <a href="http://www.ocwg.org/">Odessa Chuck Wagon Gang</a>, which serves as a goodwill ambassador known for cooking up Texas barbecue for large crowds. What you won’t find: Rain. Odessa gets only 13 inches per year — about a third of the U.S. average.

Dow Draper, Executive Vice President of Emerging Products Hometown: Castle Rock, Colorado Population: 75,452 Best thing about my hometown: Stunning scenery right outside your front door, with an average of 243 sunny days a year! Town’s claim to fame: Castle Rock rhyolite, a greyish-brownish volcanic stone that’s found throughout the area — and nowhere else. At the turn of the last century, Castle Rock rhyolite was used to construct buildings throughout Colorado. Unofficial mascot: The outlet mall didn’t exist when I lived there, so let’s go with the <a href="http://crgov.com/2548/The-Star">Star</a> that sits on top of the Rock, which is the castle-shaped butte that towers above the center of town. Must-visit spot: <a href="http://crgov.com/2842/Rock-Park">Rock Park</a>, of course Celebrity: Amy Adams Iconic restaurant/meal/food item: Craft beer from one of the local breweries and this <a href="http://ecclesiamarket.com/">hip church-turned food hall and marketplace</a> Only locals know: Folks used to shoot July 4 fireworks from the Rock, but they stopped because the side of the hill kept catching on fire. Closest road trip destination: Denver (go, Broncos!) and Colorado Springs are within a 60-mile drive. So are some of the world’s best ski slopes. What you will find: Miles and miles of trails to explore — and fun, fit people excited to get out and hike, bike and ski every inch. (Personally, I prefer riding a motorcycle across the Rampart Range Road!) What you won’t find: Cowboys or horses — at least not as many as you used to see back in the day.

Callie Field, Executive Vice President & Chief Customer Experience Officer Hometown: Dalhart, Texas Population: 8,244! It’s grown from around 5,000 when I was a kid. Best thing about my hometown: The sky Unofficial mascot: Empty Saddle monument, which commemorates the pioneers who died while settling the Texas panhandle Must-visit spot: <a href="https://thegrill.org/">The Grill</a> — best cheeseburgers of my life Iconic restaurant/meal/food item: <a href="https://xitrodeoreunion.com/">XIT Rodeo</a> has three days of free food, including world’s largest barbecue, a watermelon feed and pork chops. They serve over 20,000 people in one day in our tiny town! Only locals know: How to find arrowheads, horny toads and devil’s claws Closest road trip destination:  Amarillo, Texas — 79 miles to the closest mall What you won’t find: Hard to come by a sushi roll or Biden yard sign

Janice Kapner, Executive Vice President and Chief Communications Officer  Hometown: Saratoga, California Population: 29,389 Best thing about my hometown: The peach orchards that were nearby when I was a kid. I could walk to the drugstore for a snack and walk through the orchards, swinging on trees and snacking on fresh fruit — a memory I won’t soon forget! Town’s claim to fame: It’s only 12.38 square miles and is known for being in the center of Silicon Valley, yet it began with a sawmill back in 1848 and then evolved to orchards long before it became an affluent community with a mountain winery. Unofficial mascot: Wine glass Must-visit spot: <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.mountainwinery.com%2F&data=04%7C01%7CJanice.Kapner%40T-Mobile.com%7C6ed8688bc6d24d33a62008d904d4af33%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637546133830322248%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=%2BofpStryhLlwfPEVrRIrvRJxjbSlJOsMsw%2B4yY%2FYfYQ%3D&reserved=0">The Mountain Winery</a>, which has music events and concerts with a view that cannot be beat! Celebrity: Steven Spielberg attended Saratoga High School (so did my big sister!) and graduated in 1965. Iconic restaurant/meal/food item: Many say<a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.thebasin.com%2Fhome&data=04%7C01%7CJanice.Kapner%40T-Mobile.com%7C6ed8688bc6d24d33a62008d904d4af33%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637546133830332252%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=h3IHKY5zpO4soxMa1mocQh3CUQsMXa%2BRbWD4XZDgU78%3D&reserved=0"> The Basin</a>, but I will always love <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.lafondue.com%2F&data=04%7C01%7CJanice.Kapner%40T-Mobile.com%7C6ed8688bc6d24d33a62008d904d4af33%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637546133830332252%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=w12oThgi9YWvoLw55%2F1aMThA7HGftJG%2F2E4oMLe1JzA%3D&reserved=0">La Fondue</a> in little downtown Saratoga village (best hot cheese to dip that you can find!).  Only locals know: I'm told that the locals refer to the city as ’Toga, but I never heard that. Don't miss the historical walk through old Saratoga, often called Old Town. Closest road trip destination: Cruz down to Santa Cruz with its beach boardwalk, white sands, warm weather and as down to earth as you can get! What you will find: A quiet but lovely town with historic signs and buildings dating back to 1884. What you won’t find: BIG nightlife. Not in this town. Head to San Jose, or better yet, San Francisco.

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