This week marks the one-year anniversary of our official close to the T-Mobile and Sprint merger — two sets of amazing employees, the best leadership team in the industry, and an unmatched set of network assets and resources that have come together to create a Supercharged Un-carrier.

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Over this past year, despite an unprecedented set of external circumstances, we’ve been all systems go. In fact, 2020 was our <a href="https://www.t-mobile.com/news/un-carrier/t-mobile-caps-best-year-ever-in-2020-with-strong-q4-results">best year ever</a> as a company, as we recorded a record 102 million customers and overtook AT&T to become America’s #2 wireless provider! But this merger was always about more than just financial and subscriber results. Much more. It was about a promise of 5G FOR ALL and taking on the competition like never before.

Combining our companies gave us even more fuel to take that Un-carrier spirit to new heights … and to more boldly challenge the status quo — fighting harder than ever to eliminate customer pain points. This merger made us bigger and gave us the opportunity to be better for our customers — and we’ve seized it.

A Year of Progress Builds a Foundation for What’s to Come

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Back when we announced this deal, we said that a combined T-Mobile would deliver a transformative nationwide 5G network, better products at unmatched value, increased competition and access to underserved communities. Over the past year, we have used our increased size and scale to deliver on all of this, while also driving toward even bigger aspirations.

We said 5G for ALL, and we meant it. Neville Ray and his team are delivering a network build that is second to none and bringing that transformative 5G network to millions of people. Our 5G network benefits from a unique combination of dedicated low-band and mid-band spectrum assets from the merger, and these assets — along with our record-breaking build-out pace — have put us in the clear leadership position at the start of the 5G era.

In fact, we have the largest, fastest and most available 5G network in the country. Period. In 2020, we launched the world’s first nationwide standalone 5G network, and today it provides on average 2x faster speeds than LTE to more than 287 million people across 1.6 million square miles — more than two times the geographic coverage of AT&T and nearly four times that of Verizon’s 5G. Our Ultra Capacity 5G covers 125 million people already in 2021, providing game-changing speeds across the country. And we’ll cover 200 million people by the end of this year! We said we’d build a transformative 5G network, and that is exactly what we are doing.

We also shared that we had big plans to offer better products and unmatched value that would increase competition. Leveraging our network’s unprecedented capacity, we can now offer customers a combination of BOTH quality and value. As our competitors scramble to get out of the starting blocks on coverage (just look at the recent C-band auction results for proof!), we are busy using our well-established assets to offer our customers the best rate plans at low prices, including free access to 5G.

Just a few of my favorite examples of our progress include <a href="https://www.t-mobile.com/business/government/first-responders-connecting-heroes">Connecting Heroes</a>, our free service for first-responder agencies that can save them up to $7 billion over the next decade. Or services like <a href="https://www.t-mobile.com/customers/scam-shield">Scam Shield</a> that protect our customers from the billions of scams and robocalls they get every year. And maybe the best one yet, <a href="https://www.t-mobile.com/cell-phone-plans">Magenta Max</a>, the first plan that truly unleashes the capacity and speed of our 5G network to ensure customers will never be slowed down based on how much data they use.

We’re also squarely taking on the Cableopoly with our expansive home broadband plans and our evolved <a href="https://www.t-mobile.com/tvision">TVision TV solution</a> — including incredible value and choices from our partners like Google and Philo. We have big goals to increase competition in home broadband over the next five years and bring 7 million to 8 million customers the benefit of our low costs, high speeds and 5G reliability, as well (stay tuned for more on this soon!). And not to be forgotten, maybe one of our largest opportunities to shake things up is in the Enterprise and government segments. We are already bringing new choice and competition to millions of business and government customers, including long-overlooked small businesses. We are approaching 10% share in Enterprise but see room to run here with a market share over the next 5 years reaching about 20%!

We also said that we would expand access to underserved communities, and we are. Before the merger, T-Mobile committed to providing network coverage for 90% of rural Americans in the next few years, and we’re well on our way to achieving that goal. Through network coverage and a growing retail fleet of 15,000 branded stores, we’re starting to bring more choices and access to small towns and rural markets than ever before.

We also launched our $10.7 billion <a href="https://www.t-mobile.com/business/education/project-10-million">Project 10Million initiative</a> during a time when connectivity has been more important than ever. To date, we’ve helped bridge the digital divide for more than 2.5 million underserved students nationwide with free or highly subsidized connectivity, and we are just getting started. Top that off with our five-year Equity in Action plan, fueled by a $25 million investment over the next five years, and I’m immensely proud of our dedication to diversity, equity and inclusion across this entire business. We all still have work to do, but we are helping to create opportunities for underserved and underrepresented communities every single day.

Most important, our obsession to make customers happy remains front and center. It is an important differentiator, and customers have noticed. We’re proud of our record-breaking win from J.D. Power U.S. Wireless Customer Care — for the 21st time in a row! We’re going to keep delivering incredible experiences from end to end. Sprint customers who are coming over to our network and enjoying Un-carrier benefits are happier, too — to the tune of net promoter scores that are about 100% higher for those who have migrated into the T-Mobile system.

In the end, our mission is simple. We want to be the Best in the World at Connecting Customers to Their World, and I believe we are well on our way. During this first amazing year, we’ve done exactly what we set out to do from the very beginning. We’ve strived to deliver better service, at the best value, with standout customer service and experiences. And I’m more confident than ever about what’s to come with our industry-leading 5G network and expansion into rural America, broadband plans, business and government expansion … and more. Best of all, the scale and synergies from our merger allow us to grow and innovate as a business, achieve record financial results and ultimately pass that value on to our customers!

As we enter our second combined year as T-Mobile, our future is so bright — and you can see it in the audacious goals we now aspire to achieve. It’s clearer than ever why our future ambitions are bigger and bolder than our standalone companies ever could have been. Simply put, we have the winning formula to achieve our vision — to be #1 in customer choice and #1 in customers’ hearts!

We’re just starting to write this story. As exciting as it was to close our merger, Year 2 is already shaping up to be at another level.

Forward-Looking Statements This blog includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact, including information concerning T-Mobile US, Inc.’s future results of operations, are forward-looking statements. These forward-looking statements are generally identified by the words “anticipate,” “believe,” “estimate,” “expect,” “intend,” “may,” “could” or similar expressions. Forward-looking statements are based on current expectations and assumptions, which are subject to risks and uncertainties and may cause actual results to differ materially from the forward-looking statements. Important factors that could affect future results and cause those results to differ materially from those expressed in the forward-looking statements include, among others, the following: natural disasters, public health crises, including the COVID-19 pandemic (the “Pandemic”), terrorist attacks or similar incidents; adverse economic, political or market conditions in the U.S. and international markets, including those caused by the Pandemic; competition, industry consolidation and changes in the market condition for wireless services; data loss or other security breaches; the scarcity and cost of additional wireless spectrum, and regulations relating to spectrum use; our inability to retain or motivate key personnel, hire qualified personnel or maintain our corporate culture; our inability to take advantage of technological developments on a timely basis; system failures and business disruptions, allowing for unauthorized use of or interference with our network and other systems; the impacts of the actions we have taken and conditions we have agreed to in connection with the regulatory proceedings and approvals of the Transactions (as defined below), including the acquisition by DISH of the prepaid wireless business under the Boost Mobile and Sprint prepaid brands (excluding the Assurance brand Lifeline customers and the prepaid wireless customers of Shentel and Swiftel), the complaint and proposed final judgment agreed to by us, Deutsche Telekom AG (“DT”), Sprint Corporation (“Sprint”), SoftBank Group Corp. (“SoftBank”) and DISH Network Corporation (“DISH”) with the U.S. District Court for the District of Columbia, which was approved by the Court on April 1, 2020, the proposed commitments filed with the Secretary of the Federal Communications Commission (“FCC”), which we announced on May 20, 2019, certain national security commitments and undertakings, and any other commitments or undertakings entered into including but not limited to those we have made to certain states and nongovernmental organizations (collectively, the “Government Commitments”), and the challenges in satisfying the Government Commitments in the required time frames and the significant cumulative cost incurred in tracking, monitoring and complying with them; our inability to manage the ongoing commercial and transition services arrangements that we entered into with DISH in connection with the Prepaid Transaction, which we completed on July 1, 2020, and known or unknown liabilities arising in connection therewith; the effects of any future acquisition, investment, or merger involving us; any disruption or failure of our third parties (including key suppliers) to provide products or services for the operation of our business; the occurrence of high fraud rates or volumes related to device financing, customer payment cards, third-party dealers, employees, subscriptions, identities or account takeover fraud; our substantial level of indebtedness and our inability to service our debt obligations in accordance with their terms or to comply with the restrictive covenants contained therein; adverse changes in the ratings of our debt securities or adverse conditions in the credit markets; the risk of future material weaknesses we may identify while we work to integrate and align policies, principles and practices of the two companies following the Merger (as defined below), or any other failure by us to maintain effective internal controls, and the resulting significant costs and reputational damage; any changes in regulations or in the regulatory framework under which we operate; laws and regulations relating to the handling of privacy and data protection; unfavorable outcomes of existing or future legal proceedings; our offering of regulated financial services products and exposure to a wide variety of state and federal regulations; new or amended tax laws or regulations or administrative interpretations and judicial decisions affecting the scope or application of tax laws or regulations; the possibility that we may be unable to renew our spectrum leases on attractive terms or the possible revocation of our existing licenses in the event that we violate applicable laws; interests of our significant stockholders that may differ from the interests of other stockholders; future sales of our common stock by DT and SoftBank and our inability to attract additional equity financing outside the United States due to foreign ownership limitations by the FCC; the volatility of our stock price and our lack of plan to pay cash dividends in the foreseeable future; failure to realize the expected benefits and synergies of the merger (the “Merger”) with Sprint, pursuant to the Business Combination Agreement with Sprint and the other parties named therein and the other transactions contemplated thereby (collectively, the “Transactions”) in the expected timeframes or in the amounts anticipated; any delay and costs of, or difficulties in, integrating our business and Sprint's business and operations, and unexpected additional operating costs, customer loss and business disruption, including maintaining relationships with employees, customers, suppliers or vendors; unanticipated difficulties, disruption, or significant delays in our long-term strategy to migrate Sprint's legacy customers onto T-Mobile's existing billing platforms; and changes to existing or the issuance of new accounting standards by the Financial Accounting Standards Board or other regulatory agencies. Given these risks and uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. We undertake no obligation to revise or publicly release the results of any revision to these forward-looking statements, except as required by law.

T-Mobile Newsroom

A year ago, we brought together two sets of amazing employees, the best leadership team in the industry and unmatched network resources … and we officially got to work fulfilling our promise of 5G FOR ALL. What a year it’s been — and what a future we have in store!

One Year into the Future of Wireless! | T-Mobile Newsroom

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One Year into the Future of Wireless!

Jocelyn Jacobson

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https://www.t-mobile.com/news/un-carrier/ceo-mike-sievert-merger-year-1

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One year after T-Mobile and Sprint merged, the supercharged Un-carrier is delivering a leading 5G network, increased competition, better quality, unmatched value and access to underserved communities.

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The Un-carrier rallies everyone — including big brands — to #GiveThanksNotPranks this April Fools’ and kicks it off with $500K for teachers to outfit classrooms for students

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What’s the news: T-Mobile is calling on everyone to pause the pranks on April Fools’ Day this year and instead focus on gratitude. Everyone can use a pick-me-up after a tough year, so the Un-carrier, alongside other brands, has launched a movement to #GiveThanksNotPranks this April 1 — starting with an up to $500K donation to support teachers and students.

Why it matters: Showing appreciation to some of the people who make our lives better on the daily and who have gotten us through the last year is the least we can do during these complex times. Also, studies show that acts of gratitude lead to more gratitude … so let’s get to the thanking!

Who it’s for: Everyone! Because now, in particular, everyone has something — and someone — to be thankful for.

BELLEVUE, Wash. — March 22, 2021 — T-Mobile (NASDAQ: TMUS) is known for its legendary April Fools’ Day pranks, but the Un-carrier is once again shaking up the status quo and challenging everyone to ditch the shenanigans on April 1 and instead show their appreciation. Inspired by a study finding that those who witness even a single act of gratitude are more inspired to join in and express gratitude themselves, T-Mobile is igniting a chain reaction of thankfulness in a year where we all could use a little extra love, calling on customers, employees, fans, brands and companies to join a movement to transform April 1 into something a little less foolish and <a href="https://www.givethanksnotpranks.com/" data-type="URL" data-id="https://www.givethanksnotpranks.com/">#GiveThanksNotPranks</a>.

Motorola, OnePlus, SanMar, Wattpad, Mattress Firm, Sleep.com and Drone Racing League have already pledged their support to join the movement with T-Mobile. They’ll pause the pranks and instead give donations to non-profit organizations and drive a wave of shout-outs through their social media channels with the #GiveThanksNotPranks hashtag. TikTok is participating too, bringing their community in with a hashtag challenge.

And the Un-carrier is not stopping there! T-Mobile announced it is getting #GiveThanksNotPranks started by partnering with its customers and fans to help give $500,000 through the nonprofit education crowdfunding site <a href="https://www.donorschoose.org/givethanksnotpranks" target="_blank" rel="noreferrer noopener">DonorsChoose</a> to help our country’s hardworking and often under resourced teachers purchase critical classroom supplies to support students — a small token of gratitude after a year of educators and teachers adapting to all the changes in learning during the pandemic.

“T-Mobile has always had so much fun pulling big stunts on April Fools’ Day, but once again, it just makes sense to refocus all of that energy to transform this day and instead send thanks to every hero who has gone above and beyond to keep us all afloat in these challenging times. And we’re so excited that so many great brands are joining us! So, who else is in?” said Mike Sievert, CEO of T-Mobile. “I love that we’re kicking it all off by recognizing our amazing teachers and helping them better support our students. T-Mobile has a longstanding commitment to education and we launched our <a href="https://www.t-mobile.com/brand/project-10-million" target="_blank" rel="noreferrer noopener">Project 10Million</a> initiative just this past year at the same time as so many of our country’s teachers and students had to completely change the way they were teaching and learning. So, this is a perfect way to say thank you for all their efforts and get them better set up for the future!”

The #GiveThanksNotPranks movement begins on March 22. T-Mobile and its partner brands will donate to meaningful causes and encourage their customers to share the love by using the #GiveThanksNotPranks hashtag in social media through April 1. Then, starting March 30 through April 1, T-Mobile is partnering with TikTok to rally its community to participate and share out thanks through a hashtag challenge. To date, companies already confirmed as participating include:

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Also starting March 22 and going through April 1, T-Mobile is doubling down on its longstanding commitment to support education and giving its customers and fans three simple ways to help provide public school educators critical supplies they need to teach students through partner DonorsChoose — everything from pens and paper to crayons and notebooks. Here’s how:

Companies, brands, customers, fans — everyone — is invited to join the #GiveThanksNotPranks movement. For more information, follow <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Ftwitter.com%2FTMobile&data=04%7C01%7CTara.Darrow%40T-Mobile.com%7Cdaf515b494404728a6bf08d8e8a5b6f9%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637515146008705492%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=FxbryWkjYG%2F2QwzopEhcZbSulkL9E0J3ZhIFqpzF6OU%3D&reserved=0">@TMobile</a> on Twitter and visit <a href="https://www.givethanksnotpranks.com/" target="_blank" rel="noreferrer noopener">https://www.givethanksnotpranks.com/</a>.

Text to Give: Donation confirmed via text; message & data rates may apply. Donation added to your next bill.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: <a href="https://www.t-mobile.com." target="_blank" rel="noreferrer noopener">https://www.t-mobile.com.</a>

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T-Mobile is calling on everyone to pause the pranks on April Fools’ Day this year and instead focus on gratitude. Alongside other brands and companies, the Un-carrier has launched a movement to #GiveThanksNotPranks on April 1, starting with its donation of up to $500K to support teachers and students.

No Foolin’: T-Mobile Leads a Movement to Transform This April 1 from a Day of High Jinx to a Day of High Fives | T-Mobile Newsroom

No Foolin’: T-Mobile Leads a Movement to Transform This April 1 from a Day of High Jinx to a Day of High Fives

AlexandraFidler

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https://www.t-mobile.com/news/community/give-thanks-not-pranks-2021

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We’ve all been there — you’re watching When Harry Met Sally, invested in the pitfalls of a classic romance when your parents walk in, sit next you, and the infamous restaurant scene comes on. Awkward.

Turns out the uncomfortable family movie viewing experience is more likely than ever. Data shows that a lot more people, <a href="https://www.nextavenue.org/the-pandemic-shines-the-spotlight-on-ageism/">a whopping 20% of Americans, now live with their parents, grandparents or other relatives</a>.

On the bright side, sharing a space with your loved ones can also mean that you’ll have more opportunities for bonding — including those moments watching your favorite TV shows and movies.

And when it comes to flipping channels and app surfing, everybody's doing it. <a href="https://www.marketingcharts.com/digital/video-114618">According to a Nielsen report</a>, those in the 55 and older age bracket matched the 18 to 34 age group in the amount of time spent streaming. So, while parents of the past might have issued colorful warnings about “TV rotting your brain,” parents these days are joining their adult children for movie marathons and serious series sessions.

If you’re thinking about introducing your parents or 55-and-over loved ones to the world of streaming, T-Mobile recently announced that its Magenta 55+ plan will include Netflix on Us for families and its Magenta MAX 55+ plan includes Netflix Basic with one line or Netflix Standard with two lines. But before you butter your popcorn, we’ve got some helpful tips on how to make the most of your multigenerational movie nights.

We crunched numbers, dug into research and spoke to a couple industry experts to offer you some of the biggest "Dos!" and the baddest "Don’ts!" when it comes to recommending or watching movies with your parents and older relatives.

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DO: Check the ratings before you watch a movie.

It’s been a tough year and our brains are tired. It’s no wonder that with Netflix’s vast amount of content, we are having trouble making a choice. When it comes to watching certain genres with your folks, ratings can be the guiding force that you need to prevent those “suddenly I need to check the mail mid-movie” moments. Just because you watched After We Collided when you were in your feelings one night, doesn’t mean you want to watch something like it with the parental units. Trust us.

Kristen Baldwin, TV critic for pop-culture hub Entertainment Weekly, offers up some thoughts on the role of ratings.

“If you’re going to watch a show with your parents, make sure you’re not getting any content surprises,” Baldwin says. “Take Bridgerton, for example. Even though the rating is TV-MA, the description mentions eight close-knit siblings and other things that don’t hint at the explicit scenes in the actual show. It always helps to read reviews, look at ratings and do a little research before watching.”

Ken Windrum, associate professor of cinema at Pierce College in Los Angeles, also has some wisdom to share.

“The biggest piece of advice that I have about recommending movies is to know your audience,” Windrum says. “Discomfort tends to arise with more explicit content. If it ever gets too awkward, you can always just switch to something more family-friendly.”

DON’T: Let your parents use slang without knowing the meaning.

How could we ever forget the infamous “Netflix and chill” phase of internet slang. No doubt, there were many conversations where kids tried to warn their parents that no, it wouldn’t be an appropriate way to invite the neighbors over. Slang is interesting because it constantly evolves, and sometimes the true meanings of certain phrases can be more elusive than others.

What’s (almost) always safe for parents, though? Movie quotes!

Baldwin notes the ability of TV and movie quotes to be a unifying force in a household, or a way to instantly communicate to someone that your tastes might be different from theirs.

“Quotes can be a common language. You immediately know what your family member or friend is talking about,” Baldwin says. “And when you’re getting to know someone, it can be a quick way to communicate likes and dislikes. If I quote a line from Friends, for example, the person might laugh and share a quote of their own. Or I might find out that they hate that show.”

As we reminisce over the days of going into crowded movie theaters full of laughter (and crying kids and overpriced popcorn … maybe it’s actually okay to leave some things in the past), our living rooms have become our own personal multiplexes with a multitude of viewing options.

These days, streaming services have apps that allow you to catch up on your favorite shows even when you’re nowhere near a flatscreen. It can be helpful to remind your parents and grandparents about this fact, especially <a href="https://www.aarp.org/research/topics/technology/info-2019/2020-technology-trends-older-americans.html">since smartphone adoption among older adults has risen significantly in recent years</a>.

Whether taking a phone projector and camping out in your backyard, streaming on your phone while working out or taking your tablet on a picnic, mobile viewing can allow your watching style to match your lifestyle.

For anyone relatively new to regular streaming, searching the internet will quickly reveal a wide variety of hacks and plugins to enhance your viewing experience. While those can get overwhelming, an easy place to start is with the basics. For example, Netflix’s “My List” feature is great for those of us who spend more time browsing the endless library of movies and shows than actually making a selection. Saving content that interests you can also help with the earlier suggestion of creating a “viewing rotation” for family movie nights.

Baldwin has some thoughts on useful features that everyone should make sure to check out, too.

“The ‘Top 10’ feature has always been interesting, and it will point you to selections of shows and movies that you might not have noticed. <a href="https://www.theverge.com/2021/1/20/22240550/netflix-shuffle-play-movies-shows-viewing-history">Netflix is also coming out with a ‘Just Play Anything’ feature</a>, kind of like Google’s ‘I’m Feeling Lucky’ search option in the past,” Baldwin laughs. “That one could get risky, though.”

Even if you find that you regularly watch new shows and movies, it can be easy to get repetitive with your viewing habits. Need an easy fix? Try out a new genre!

<a href="https://youtu.be/TBsd7d215fs" data-type="URL" data-id="https://youtu.be/TBsd7d215fs">According to Netflix’s 2020 Year In Review</a>, the service experienced a considerable increase in viewing in genres such as anime, fantasy and action. When you’re looking for an escape, sometimes the solution is in your screen.

Getting in the habit of intentionally expanding your content choices is great when it comes to preparing for family movie nights. If you regularly watch TV or movies with your household, sometimes conflicts can present themselves in terms of differing tastes and preferences. In cases where nobody can agree on what to watch, Baldwin suggests creating a system.

“Set up a weekly rotation,” she says. “That might be a little too systematic, but it can really help deal with conflict. For TV shows, everyone just watches one person’s pick, and if doesn’t seem interesting after three episodes … move on to the next!”

DON'T: Binge-watch too many shows at once.

There's something almost hypnotic about a good TV series. So hypnotic, in fact, that suddenly it's 3am, you've realized that you haven’t moved or eaten in like 10 hours, and now that you’re thinking about it — did you even press play? Movie marathons and TV binge-watching are activities that can satisfy our urge to know what’s next in a captivating storyline, but it can also give you some serious dry eye.

Windrum sheds some light on the origins of binging.

“TV binging is rooted in this idea called ‘flow,’ which dates back to the radio era,” he says. “Flow has always been there. About 20 years ago, shows started playing back-to-back. The idea is to capture the audience’s attention and keep them watching. You can find this concept at work in the features of modern-day streaming services.”

We’re not here to tell you how to live your life, but it does help to give your eyes and body a break every now and then. Treat your movie marathons like actual marathons — eat healthy and drink plenty of water (that soda and popcorn combo works, too). Oh, and don't forget to stretch!

So, now that you know the “Do’s and Don’ts” of NSFP viewing, ready to introduce your parents or other older family members to the world of Netflix and not chilling? Check out T-Mobile’s 55+ plans that include Netflix right <a href="https://www.t-mobile.com/cell-phone-plans/unlimited-55-senior-discount-plans">here</a>.

Qualifying service required for Netflix. Like all offers, subject to change. See <a href="https://www.t-mobile.com/netflix">t-mobile.com/Netflix</a> for details.

Whether you’re planning to recommend your favorite show to your parents or introduce your grandparents to the joys of streaming, read on for tips from industry experts on how to avoid awkwardness and make the most of your viewing experiences.

Industry experts share advice on the dos and don'ts of watching Netflix with your parents, grandparents and older loved ones.

Not Safe for Parents (NSFP)? The Dos and Don’ts of Watching Netflix with Your Loved Ones | T-Mobile Newsroom

Not Safe for Parents (NSFP)? The Dos and Don’ts of Watching Netflix with Your Loved Ones

Liz Habersham

Industry experts share advice on the dos and don&#039;ts of watching Netflix with your parents, grandparents and older loved ones.

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The Dos and Don’ts of Watching Netflix with Your Loved Ones | T-Mobile Newsroom

Enhanced Pandora experience for T-Mobile customers includes ad-free radio weekends, special music stations powered by popular SiriusXM channels, and early access to SiriusXM original podcasts

NEW YORK and BELLEVUE, WA (March 17, 2021) – SiriusXM and T-Mobile (NASDAQ: TMUS) today announced that T-Mobile customers get more with exclusive access to a free, first-of its-kind Pandora streaming experience with unprecedented listener benefits including ad-free radio weekends, special “Top Tracks” music stations powered by popular SiriusXM channels, and early access to SiriusXM original podcasts – just for being a part of the T-Mobile family.

Beginning Tuesday, March 23, any T-Mobile customer with T-Mobile Tuesdays can get free access to this special enhanced version of Pandora’s classic personalized music experience featuring ad-free radio weekends through March 2022.

“Pandora and T-Mobile have built on our longstanding relationship to create a unique new way for T-Mobile customers to discover, share, and listen to the music and podcasts they love most,” said Denise Karkos, CMO of SiriusXM, the parent company of Pandora. “We’ve combined Pandora’s personalized listening experience with access to a special selection of must-hear SiriusXM audio entertainment, along with ad-free radio weekends, to deliver even more for T-Mobile customers.”

“We’re rolling out the magenta carpet once again for T-Mobile customers giving more free benefits and even more value through partnerships with today’s best brands,” said T-Mobile CMO Matt Staneff. “Now more than ever, we recognize the power that music has to connect communities. Today marks another exciting step in our relationship with Pandora, offering T-Mobile customers a new, supercharged version of a brand they already love. At T-Mobile, it’s about getting more value on us — just for being with us.”

Pandora with ad-free radio weekends for T-Mobile includes the classic free Pandora experience with personalized music stations that can be custom-tuned with its innovative new Modes feature and a rich selection of podcasts with tens of thousands of shows across all genres including original series from SiriusXM, Stitcher and Marvel, plus: 

Now, how to get it all? Download the <a href="https://t-mo.co/2SrMlnl" target="_blank" rel="noreferrer noopener">T-Mobile Tuesdays</a> app (for <a href="https://play.google.com/store/apps/details?id=com.tmobile.tuesdays&referrer=utm_source%3DTMOLP%26utm_campaign%3DTMOLP&icid=WMM_TM_TMBLTSDYS_TNAW1FEIRRU5813" target="_blank" rel="noreferrer noopener">Android</a> or <a href="https://apps.apple.com/us/app/t-mobile-tuesdays/id1111876388" target="_blank" rel="noreferrer noopener">iOS</a>) and starting Tuesday, March 23, save and redeem the Pandora offer to then open or download the Pandora app. Then, create or log into your Pandora account for access to special SiriusXM stations and podcasts and watch a short message each week to enjoy ad-free radio all weekend long.

For more information on T-Mobile Tuesdays, head to <a href="https://www.t-mobile.com/offers/t-mobile-tuesdays" target="_blank" rel="noreferrer noopener">https://www.t-mobile.com/offers/t-mobile-tuesdays</a>.

Qualifying service required for T-Mobile Tuesdays. Save and redeem in the T-Mobile Tuesdays app by December 31, 2021, at 11:59 p.m. ET. Limit 1 offer/qualifying T-Mobile and Sprint subscriber. Offer & unused Ad-free weekend time cannot be transferred, sold or redeemed for cash or credit. Must be a U.S. resident, 18+ and have an active Pandora account to redeem offer. This Offer cannot be combined with any other offer, discount, promotion. Void where prohibited. Offer may not be available on certain consumer devices or products. Subject to full Offer Terms available on the T-Mobile Tuesdays app.

About T-Mobile T-Mobile U.S. Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit:<a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.t-mobile.com&esheet=52385645&newsitemid=20210225005702&lan=en-US&anchor=https%3A%2F%2Fwww.t-mobile.com&index=7&md5=f9e4f76e6b14249a8c267a12e585207f" target="_blank" rel="noreferrer noopener"> https://www.t-mobile.com</a>.

About SiriusXM Sirius XM Holdings Inc. (NASDAQ: SIRI) is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM and Pandora's properties reach more than 150 million listeners, the largest addressable audience in the U.S., across all categories of digital audio – music, sports, talk, and podcasts. SiriusXM's acquisitions of Stitcher and Simplecast, alongside industry-leading ad tech company AdsWizz, make it a leader in podcast hosting, production, distribution, analytics and monetization. SiriusXM, through Sirius XM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers. For more about SiriusXM, please go to:<a href="https://c212.net/c/link/?t=0&l=en&o=3083760-1&h=680843006&u=http%3A%2F%2Fwww.siriusxm.com%2F&a=www.siriusxm.com" target="_blank" rel="noreferrer noopener"> www.siriusxm.com</a>.

About Pandora Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S.  Pandora provides consumers a uniquely-personalized music and podcast listening experience with its proprietary Music Genome Project® and Podcast Genome Project® technology.  Pandora is also the leading digital audio advertising platform in the U.S. Through its own Pandora service, its AdsWizz platform, and third party services, such as SoundCloud, the Company connects brands to the largest ad-supported streaming audio marketplace in the country. Pandora is available through its mobile app, on the web at www.pandora.com, and integrations with more than 2,000 connected products.

This communication contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our plans, objectives, expectations and intentions with respect to future operations, products and services; and other statements identified by words such as "will likely result," "are expected to," "will continue," "is anticipated," "estimated," "believe," "intend," "plan," "projection," "outlook" or words of similar meaning. Such forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to significant business, economic and competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control. Actual results and the timing of events may differ materially from the results anticipated in these forward-looking statements.

The following factors, among others, could cause actual results and the timing of events to differ materially from the anticipated results or other expectations expressed in the forward-looking statements:  the COVID-19 pandemic is adversely impacting our business;  we face substantial competition and that competition is likely to increase over time; our efforts to attract and retain subscribers and listeners, or convert listeners into subscribers, which may not be successful, and may adversely affect our business; we engage in extensive marketing efforts and the continued effectiveness of those efforts is an important part of our business; we rely on third parties for the operation of our business, and the failure of third parties to perform could adversely affect our business; we may not realize the benefits of acquisitions and other strategic investments and initiatives; a substantial number of our Sirius XM subscribers periodically cancel their subscriptions and we cannot predict how successful we will be at retaining customers; our ability to profitably attract and retain subscribers to our Sirius XM service as our marketing efforts reach more price-sensitive consumers is uncertain; our business depends in large part on the auto industry; failure of our satellite would significantly damage our business; our Sirius XM service may experience harmful interference from wireless operations; our Pandora ad-supported business has suffered a substantial and consistent loss of monthly active users, which may adversely affect our Pandora business; our failure to convince advertisers of the benefits of our Pandora ad-supported service could harm our business; if we are unable to maintain revenue growth from our advertising products, particularly in mobile advertising, our results of operations will be adversely affected; changes in mobile operating systems and browsers may hinder our ability to sell advertising and market our services; if we fail to accurately predict and play music, comedy or other content that our Pandora listeners enjoy, we may fail to retain existing and attract new listeners; privacy and data security laws and regulations may hinder our ability to market our services, sell advertising and impose legal liabilities; consumer protection laws and our failure to comply with them could damage our business; failure to comply with FCC requirements could damage our business; if we fail to protect the security of personal information about our customers, we could be subject to costly government enforcement actions and private litigation and our reputation could suffer; interruption or failure of our information technology and communications systems could impair the delivery of our service and harm our business; the market for music rights is changing and is subject to significant uncertainties; our Pandora services depend upon maintaining complex licenses with copyright owners, and these licenses contain onerous terms; the rates we must pay for "mechanical rights" to use musical works on our Pandora service have increased substantially and these new rates may adversely affect our business; our use of pre-1972 sound recordings on our Pandora service could result in additional costs; failure to protect our intellectual property or actions by third parties to enforce their intellectual property rights could substantially harm our business and operating results; some of our services and technologies may use "open source" software, which may restrict how we use or distribute our services or require that we release the source code subject to those licenses; rapid technological and industry changes and new entrants could adversely impact our services; we have a significant amount of indebtedness, and our debt contains certain covenants that restrict our operations; we are a "controlled company" within the meaning of the NASDAQ listing rules and, as a result, qualify for, and rely on, exemptions from certain corporate governance requirements; while we currently pay a quarterly cash dividend to holders of our common stock, we may change our dividend policy at any time; and our principal stockholder has significant influence, including over actions requiring stockholder approval, and its interests may differ from the interests of other holders of our common stock; if we are unable to attract and retain qualified personnel, our business could be harmed; our facilities could be damaged by natural catastrophes or terrorist activities; the unfavorable outcome of pending or future litigation could have an adverse impact on our operations and financial condition; we may be exposed to liabilities that other entertainment service providers would not customarily be subject to; and our business and prospects depend on the strength of our brands. Additional factors that could cause our results to differ materially from those described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended December 31, 2020, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC's Internet site (<a href="https://c212.net/c/link/?t=0&l=en&o=3083760-1&h=3630304197&u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2363377-1%26h%3D716401572%26u%3Dhttp%253A%252F%252Fwww.sec.gov%252F%26a%3Dhttp%253A%252F%252Fwww.sec.gov&a=http%3A%2F%2Fwww.sec.gov" target="_blank" rel="noreferrer noopener">http://www.sec.gov</a>). The information set forth herein speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward-looking statements as a result of developments occurring after the date of this communication.

First-of-Its-Kind Pandora Experience Gives T-Mobile Customers Exclusive Benefits | T-Mobile Newsroom

First-of-Its-Kind Pandora Experience Gives T-Mobile Customers Exclusive Benefits

Bennet Ladyman

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America’s 5G leader delivers another first. Magenta MAX sets a new bar in wireless — the first and only 5G consumer smartphone plan that can’t slow you down based on how much data you use. New Zero Cost to Switch deal means you can bring your phone and switch for free.

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What’s the news: In another 5G first, T-Mobile is unleashing the capacity of America’s largest and fastest 5G network with the new Magenta MAX, delivering unlimited Premium Data — both 4G LTE and 5G on your smartphone, so you can’t be slowed down based on how much you use. Plus, with T-Mobile’s new Zero Cost to Switch deal, AT&T and Verizon customers can get up to $650 and pay zero device switching costs when they bring their own phones.

Why it matters: Today’s wireless plans are built for limited-capacity 4G networks. Magenta MAX is the first plan built to take full advantage of 5G’s capacity and speed.

Who it’s for: Everyone who is tired of hearing what a 5G network can do and is ready to experience it.

BELLEVUE, Wash. — February 22, 2021 — T-Mobile (NASDAQ: TMUS) is un-leashing 5G like no one else. Introducing Magenta MAX, the first and only 5G smartphone plan built to show what a truly powerful 5G network can do for consumers. Magenta MAX delivers unlimited Premium Data — 4G and 5G — on your smartphone. That means you can’t be slowed down based on how much you use. Plus, Magenta MAX is made for video streaming with UHD (ultra-high definition) streaming up to 4K resolution and Netflix on Us on all MAX plans, now including single line customers. And Magenta MAX comes with the industry’s most generous smartphone mobile hotspot at 40GB of high-speed data included for consumers! Simply put, Magenta MAX sets a new bar in wireless, with the best benefits at a better price than other premium plans!

Legacy smartphone plans are built for lower capacity 4G LTE networks, so Verizon, AT&T and even T-Mobile’s unlimited plans allow providers to lower your network priority if you’ve used a massive amount of data, which means that you might hit speed bumps if the network gets congested. Verizon and AT&T market this as “Premium Data” and give most customers 50GB. But, there’s nothing premium about paying more for fast 5G that’s only in “some parts of some cities.”* Now we’re in the 5G era, and T-Mobile has lit up the highest-capacity 5G network available — a network so powerful it can start unleashing the power of 5G to deliver unlimited Premium Data.

Just to 5G flex, T-Mobile is also upgrading the core Magenta plan with double the Premium Data, from 50GB to 100GB, and nearly double the high-speed smartphone mobile hotspot data, from 3GB to 5GB. All for no additional cost. Existing Magenta and Magenta Plus customers can easily upgrade and keep current device or line promos, too!

For the millions who just got a shiny new 5G smartphone … but are stuck on Carrier plans built for 4G, T-Mobile is launching a new Zero Cost to Switch deal. Bring that new 5G phone to T-Mobile, get up to $650 per line to pay it off and there are zero device switching costs. Keep your phone, switch without the switching costs AND unleash 5G on the nation's largest and fastest 5G network. Win. Win. Win.

“We just joined forces with Sprint, and we’re already America’s 5G coverage and speed leader. Magenta MAX is just a first taste of what our network capacity allows us to do!” said T-Mobile CEO Mike Sievert. “When you’re a heavy data user with a super-fast 5G smartphone, you don’t want to be hit with speed bumps. It’s like having a Ferrari and being forced to drive it in the school zone. Well, now it’s time to open ‘er up on the wide open magenta road! And we are just getting started. Buckle up!”

“5G can deliver more data, faster, but consuming more, faster can quickly run afoul of rules found in plans built for 4G networks,” says Jason Leigh, Research Manager, 5G and Mobile Services Research at IDC. “Redesigning the traditional wireless service plan to take advantage of what 5G can do will create customer enthusiasm for a truly meaningful 5G experience."

Magenta MAX takes the place of Magenta Plus and launches February 24 for consumers and small businesses. Get unlimited talk, text and unlimited Premium Data — 4G and 5G — on your smartphone. So even if you use 200GB or more, you can’t be slowed down based on how much data you use. Plus, Magenta MAX is stacked with new and favorite Un-carrier extras:

All for the same price as Magenta Plus, just $57 per line per month for three lines with autopay and monthly taxes and fees included. But right now, switch and get Magenta MAX for just $47 per line per month for three lines with autopay for a limited time.

And Magenta MAX isn’t just the best plan at T-Mobile. It’s the best plan in wireless, loaded with features at a great price that saves hundreds compared to other premium plans. Right now, Verizon customers can save over $650 a year and AT&T customers can save over $475 a year — and even more because monthly taxes and fees aren’t included.

Zero Cost to Switch Now it’s easier to say goodbye to Verizon and AT&T than ever before. T-Mobile’s new Zero Cost to Switch deal is designed for people who just upgraded to a super-fast 5G smartphone but are stuck on Carrier plans built for 4G and that limit their access to 5G. With Zero Cost to Switch, consumers and small businesses can ... switch to the Un-carrier, AND keep their eligible phones and phone numbers, photos, contacts, favorite apps and more AND T-Mobile will pay it off (up to $650 per line on eligible phones via virtual prepaid card) AND T-Mobile will waive the costs associated with switching over their devices.

But, if you don’t have a 5G smartphone yet and want to upgrade, you can get a <a href="https://www.t-mobile.com/offers/deals-hub" target="_blank" rel="noreferrer noopener">new 5G phone on us</a> via 24 monthly bill credits when you pick up your new phone on T-Mobile’s interest-free Equipment Installment Plan and trade in an eligible device.

Largest & Fastest 5G Network T-Mobile is America’s 5G leader with the largest and fastest 5G network. T-Mobile’s Extended Range 5G covers 280 million people across 1.6 million square miles — that’s nearly 2.5x more coverage than AT&T and nearly 4x more than Verizon! With Sprint now part of T-Mobile, the Un-carrier is widening its lead, using dedicated spectrum to bring customers with capable devices download speeds of around 300 Mbps in many places and peak speeds up to 1 Gbps. T-Mobile’s Ultra Capacity 5G already reaches 2,400 cities and towns and covers over 50x more people than Verizon covers with Ultra Wideband. So, what do you do when you are the largest and fastest? Let people experience 5G like no one else can, of course.

For more information on T-Mobile’s network, visit <a rel="noreferrer noopener" href="https://www.t-mobile.com/coverage" target="_blank">t-mobile.com/coverage</a> and starting Feb 24, for more information on new Magenta MAX, and all of T-Mobile’s plans visit <a rel="noreferrer noopener" href="https://www.t-mobile.com/cell-phone-plans" target="_blank">t-mobile.com/cell-phone-plans</a>. For more information on T-Mobile’s Zero Cost to Switch deal, visit <a href="https://www.t-mobile.com/offers/switch-to-t-mobile-from-verizon-or-att" target="_blank" rel="noreferrer noopener">t-mobile.com/offers/switch-to-t-mobile-from-verizon-or-att</a>.

And as always, follow T-Mobile’s Official Twitter Newsroom <a href="https://twitter.com/TMobileNews" target="_blank" rel="noreferrer noopener">@TMobileNews</a> to stay up to date with the latest company news.

* Source: actual Verizon commercials Activate up to 4K UHD streaming on capable device, or video typically streams at 480p. Unlimited while on our network. After high-speed tethering allotment, unlimited on our network at max 3G speeds. Fastest 5G network per Opensignal Awards based on average speeds – <a rel="noreferrer noopener" href="https://www.opensignal.com/reports/2021/01/usa/mobile-network-experience-5g" target="_blank">USA: 5G User Experience Report</a> January 2021. Some uses may require certain plan or feature; see T-Mobile.com. Qualifying credit required for pricing/offers. Zero Cost to Switch:  Qualifying port-in, 90+ days with device & AT&T/VZN and timely redemption required. Virtual card typically takes 15 days. No cash access & expires in 6 months. Card issued by Sunrise Banks N.A., Member FDIC. T-Mobile will cover $10 SIM & $20 assisted support charges. $47/line: With monthly bill credits. For single line or new customers. Credits may take up to 2 bill cycles; credits will stop if you cancel any lines. Limit 1 offer per account. May not be combinable with some offers or discounts. $5 more/line without AutoPay. Free iPhone: If you cancel wireless service before 24 credits, credits may stop and remaining balance on required finance agreement may be due; if cancelling your account you can contact us first to instead continue making discounted monthly balance payments. Add’l line required. Tax on pre-credit price due at sale. Up to $830 via trade-in credit and bill credits. Must be active and in good standing to receive credits; allow 2 bill cycles. Max 4/account.  ​

See Ya Speed Bumps. T-Mobile Unleashes 5G with New Magenta MAX Plan | T-Mobile Newsroom

See Ya Speed Bumps. T-Mobile Unleashes 5G with New Magenta MAX Plan

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An identity theft expert explains how scammers have changed their tactics to try and evade safeguards and exploit new anxieties of vaccination eligibility during the pandemic, all while gearing up for another profitable tax season.

As the coronavirus pandemic continues to barrel on, some comfort has been offered by the two vaccinations showing astounding efficacy rates that were recently approved by the FDA, and have started to slowly find their way into the arms of more and more Americans. Unfortunately, that rollout could have scammers sharpening their claws to prey on the fears and anxieties plaguing many, and ultimately taking advantage of them.

“I’m just speculating here what they’re going to be using, but with the vaccine there will be scam calls targeting people about getting on the vaccination list,” identity theft security expert Carrie Kerskie <a href="https://www.t-mobile.com/news/community/hindsight-2020">recently told T-Mobile Stories</a>, warning of scammers who were already positioning themselves to pounce on those most vulnerable in society during the pandemic. “Or if there are any kind of reports out saying that there’s going to be a shortage or delay, then it might be, ‘Hey, we can get you on the wait list, or get a priority ticket where you pay us X amount of dollars and you could get moved to the top of the line,’ or all different types of scams revolving around the vaccine.”

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Kerskie, who is the president of leading identity theft restoration firm the Kerskie Group, author of Your Public Identity: Because Nothing Is Private Anymore and host of a <a href="https://carriekerskie.libsyn.com/">podcast</a> aimed at helping consumers keep themselves safe from scammers, added that the scams likely won’t be limited to the shots themselves being administered, but even the uncertainty in and around those that aren’t. “Another thing that I’ve been hearing various reports about is that the airlines are going to maybe require proof of vaccine before you’re allowed to fly,” she additionally offered. “I haven’t heard anything finalized yet, but again, when people put that out there, it gets people’s minds thinking. So, the bad guys might offer a service where if you don’t have your vaccine, they’ll print out a paper that says you do for X amount of dollars. Any time there’s anything new and it’s involving the masses, the bad guys find a way to incorporate it into their schemes.”

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Kerskie, who previously offered her expertise about how tools like <a href="https://www.t-mobile.com/news/network/how-to-avoid-phone-scams-during-covid-19">T-Mobile’s Scam Shield and other precautions can help stop fraudsters in their tracks</a>, said this pandemic illuminates just how savvy scammers are when adapting their messaging to fit whatever the current climate of confusion and vulnerability may be.

“I do foresee there’s going to be more of smishing messages” — the text equivalent of the now age-old phishing email — “especially revolving around the vaccine, around testing, around contact tracing, and around the classic IRS stuff, like checking the status of your tax refund.”

Ah, yes. Your tax refund. With tax season also upon us, scammers are once again at the ready to rev up their annual attempts to <a href="https://www.irs.gov/newsroom/tax-scams-consumer-alerts">trick individuals, businesses, payroll and tax professionals</a>. (It’s of course important to reiterate that the IRS will never make contact through emails, social media or text messages — and a government agency will never call you asking for money <a href="https://www.t-mobile.com/news/community/how-to-protect-yourself-and-loved-ones-from-covid-19-phone-scams">without first sending requests via mail</a>.)

The IRS updates <a href="https://www.irs.gov/newsroom/national-tax-security-awareness-week-opens-with-warnings-to-all-taxpayers-and-tax-professionals-as-holidays-2021-tax-season-approach">helpful tips</a> about ways to remain vigilant against scammers during tax season, but when it comes to phone scams, Kerske and her colleagues have already <a href="https://www.t-mobile.com/news/community/hindsight-2020">re-evaluated certain safety protocols</a>.

“Definitely for text messages, do not click on any links and do not reply,” Kerske said. “Don't even type the word S-T-O-P. We used to tell people to type that, and that would supposedly stop the messages, definitely for legitimate companies. When you do it to a scammer, you’re telling them there’s a live person at the end of this number who responds to text messages. So, don’t even do that. And the same thing with a phone call. If you didn’t initiate it and they’re calling you out of the blue, hang up. If the caller starts being aggressive or says, ‘You have to do this right now!’ hang up. I promise you it’s a scam. The quick little thing I tell people, no matter what it is, whether it’s an email, a text message, a phone call — validate or eliminate. That’s all you got to do. If you can’t validate it, eliminate it.”

Below, Kerskie explains how fraudsters commonly fake federal agency calls to scam people.

The pandemic illuminates just how savvy scammers are when adapting their messaging to fit whatever the current climate of confusion and vulnerability may be.

Security Alert! Now Entering Vaccination Scammer Nation | T-Mobile Newsroom

Security Alert! Now Entering Vaccination Scammer Nation

Shawna Ryan

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https://www.t-mobile.com/news/community/vaccination-and-tax-scams

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I was reading a recent <a href="https://www.washingtonpost.com/graphics/2020/lifestyle/2020-in-one-word/">Washington Post article</a> where people were asked to describe 2020 in one word or phrase. No surprises here: Exhausting. Chaotic. Relentless. Dumpster fire. Nightmare. You are on mute (I hear that one every day!) Others simply said Ugh. One called it the Year of Missing, and I found that description particularly relevant in so many ways. I don’t disagree with any of these sentiments, really. This year has had its share of immeasurable loss, hardships and turmoil. But just a little further down the list, some found a more positive perspective. Words like Transformative and Perseverance. Those are the themes I am grabbing onto and leaning into as I look to close the books on 2020.

Some will think I’m crazy for saying this, but there was a lot of positivity in 2020 that I don’t think we want to overlook. I am not dismissing the suffering, loss and pain that so many have felt — and that many are still feeling today. But instead of dwelling on it, I am making a choice to focus on the positive aspects of a year that will go down in history for every single one of us. This year more than ever, we all need a reminder that we CAN change our perspective. Yes it has been the Year of Missing, but it has also been the Year of Growth. The Year of Change. The Year of Learning. And that is what I’m taking straight into 2021.

Skeptical? Well, I bet I can contribute at least a little optimism to your outlook. Today I’m going to use this space to reflect a little on how we grew, learned and came together in 2020 — to remind you of some important wins — and maybe share a few goals and ideals I’m taking with me into the new year and beyond.

Anyone can be a hero. The news was packed with political and celebrity names throughout the year, sprinkled in with some surprising new superstars (have you seen the Dr. Fauci bobblehead?). But more important are the people working behind the scenes who haven’t necessarily received the credit they’re due. You probably know who I’m talking about: frontline emergency response workers — doctors, nurses, public safety responders, teachers, food service workers, and of course, essential retail workers like T-Mobile’s own frontline heroes. Volunteers who helped get out the vote. Census workers. IT and network engineers who kept families and friends connected when they couldn’t be there physically. The list is long. Heroes, all, and they deserve to be recognized. They deserve our gratitude.

There were unexpected heroes, too. One who inspired me is Ensheng “Frank” Dong, a Johns Hopkins University grad student. Back in January, Frank heard about a virus that was impacting his home country of China. So when Lauren Gardner, an associate professor of civil and systems engineering at the university, suggested <a href="https://www.npr.org/2020/04/13/833073670/mapping-covid-19-millions-rely-on-online-tracker-of-cases-worldwide">creating a dashboard</a>, Frank realized he had a valuable skill to offer in tracking the virus. He scraped together data to help map the spread of COVID-19 into a rudimentary online dashboard.

The <a href="https://coronavirus.jhu.edu/map.html">Johns Hopkins dashboard</a> evolved into the go-to resource for many, including me. Now it also serves as a guide for estimating health system resources and state closure and reopening plans. And it was all started by a talented young man who jumped at the chance to make a difference. How many other unsung heroes helped us get through 2020? I don’t know, but I’m certain that Frank is not alone in his heroic efforts.

In 2021 I will find ways to explore and motivate others to find solutions that could evoke change. No matter how small.

It’s important to pause. I never thought I’d spend weeks huddled around our dining table with my adult children working on a jigsaw puzzle. But I have during quarantine, and I’ll always cherish this extra time with them. Reconnecting with family has been a highlight of my year, and I’m not alone. One stat from a few months ago showed that more families of all economic levels are cooking meals at home and hanging out together more than before the pandemic. And nearly 80% of them reported family meals as the high point of their day.

I have also found myself calling friends and family more than I have in years — and the conversations have often made my week! Apparently I’m not alone on my reacquaintance with old-fashioned communication: T-Mobile found that the average <a href="https://www.t-mobile.com/news/network/a-holiday-psa-pick-up-the-phone">time spent on a voice call has jumped more than 30 percent</a> during the pandemic. It’s amazing how strong the connection can be when we hear each other’s voices or see each other’s faces. Don’t get me wrong, texts and emails still have an important role in communications, but they have not been good enough for me during the last nine months!

And there were even bigger benefits of this year’s temporary pause. Global reduction in human activity like daily car and domestic air travel led to temporary double-digit percentage declines in nitrogen dioxide and positive impacts on greenhouse gas emissions, along with water and noise pollution. I saw it with my own eyes — this summer the views of the Pacific Northwest’s beloved Mt. Rainier were out of this world!

This <a href="https://www.wired.com/story/the-anthropause-a-new-way-to-study-wildlife/">“anthropause,”</a> as it was coined by scientists, also has allowed researchers to study the impacts of humans on wildlife. They’re able to collect animal-tracking data from before, during and after the lockdown to assess how changes in our activity levels have affected the movements and behavior of a wide range of marine, land-based and avian species. These learnings will have huge impacts on wildlife populations for years to come, potentially saving some species that are critically impacted by humans — all because we paused.

In 2021 I’m not going to lose sight of the benefits of slowing down and pausing at home, or out in the world.

The outdoors became great again. This year people were outside — a lot. Over the past year, more and more people have been spending their time outdoors as indoor spaces faced restrictions and social distancing changed entertainment options. And this was a good thing.

In fact, a <a href="https://www.newswire.ca/news-releases/road-trips-and-time-spent-outdoors-tied-to-higher-happiness-levels-according-to-new-survey-results-857697538.html">survey</a> from July found that 94% of Americans said they were happier and healthier when spending time outdoors. No wonder why Seattle-based REI, one of the nation’s largest outdoor-gear retailers, saw increased interest in entry-level categories, suggesting that more people are discovering and prioritizing outdoor recreation. Bike sales are up 63% versus last year, camping 31%. Analysts are predicting one of the biggest winters on record for sales of skis, snowboards and the like.

I have to say that another highlight of this year for me was spending time on a camping trip with my adult kids and my wife, seeing the desert wilderness in a new way and breathing in fresh air. A change in our plans created amazing experiences and a whole new view of the world we live in.

In 2021 I’m going to opt outside even more. Any suggestions?

America benefitted when more of us participated. With more than 160 million votes cast, this year’s presidential election saw the biggest voter turnout in U.S. history. Regardless of how you feel about the outcome, the astounding level of participation is a beautiful thing. The first step to making change is to want it, and by voting you express who you are and what you want for our country.

Speaking of making change, historians and activists alike are describing the social justice and racial equity movement of Black Lives Matter as the largest social movement in U.S. history. An estimated 15 million to 26 million people participated in <a href="https://www.cnn.com/2020/09/04/us/blm-protests-peaceful-report-trnd/index.html">mostly peaceful demonstrations</a> sparked by the death of George Floyd, a man who was killed in May while being arrested by Minneapolis police officers. New leaders have been elected to local offices; the movement’s tenets of equity and inclusion have become ubiquitous within pop and corporate culture; and grassroots activism of all kinds has seen a surge of participation. If this year of crisis leads to a fairer, more sustainable future for all of us, then there is hope ahead.

In 2021 I’m going to find new opportunities to add my voice to issues that I believe truly matter.

Tech provided opportunity. COVID has forced all sorts of new necessities on us, and smart businesses have evolved and tapped into tech to fulfill a need. As people were asked to stay home, for example, AirBnb invited them to virtually tour the world. Thanks to new virtual offerings and a quick pivot, you can meditate with Buddhist monks, visit the dogs of Chernobyl or learn about Moroccan cooking from a chef in Marrakech, all from a front-row seat in your living room.

Others in the tech world have kept pace through life-enhancing inventions. Online medicine, or <a href="https://www.t-mobile.com/news/community/how-to-use-telemedicine" data-type="URL" data-id="https://www.t-mobile.com/news/community/how-to-use-telemedicine">telehealth</a>, has been a huge asset in keeping people home even as they need to talk to a doctor. All sorts of innovations in the public health sector have arisen from this year’s response to the pandemic. Even Operation Warp Speed — the name of America’s rollout plan for the COVID vaccine — was possible only because of four <a href="https://www.nejm.org/doi/full/10.1056/NEJMp2027405">vaccine-platform technologies</a> that were developed for safety and effectiveness. Today we have two different vaccines for this virus, with more on the way. Something many thought could never be done in such a short time, but medical breakthroughs like this are often born out of necessity, and this was no different.

And at T-Mobile, we’re delivering the 5G reach, speeds and low latency that customers across the country need to stay connected, find medical help (even if they are far from a doctor) and keep cities safe. With America’s largest 5G network, we cover 270 million people in more than 8,300 cities and towns across 1.4 million square miles (that’s more than AT&T and Verizon combined, by the way!).

<a href="https://www.ericsson.com/en/press-releases/2020/11/more-than-1-billion-people-will-have-access-to-5g-coverage-by-the-end-of-2020">Ericsson reports</a> that by the end of 2020, there will be about 220 million 5G connections around the world, with 3.5 billion forecast by the end of 2026! We can anticipate even faster and more responsive robots, autonomous vehicles and new apps that forever change the way we live — in even more transformational ways than 4G did with apps like Uber, Google Maps and Snapchat. Despite the ups and downs of 2020, it was the true beginning of the 5G era — and T-Mobile will not slow down in our pursuit to be the best in the world at connecting people to their world.

In 2021 I’m going to challenge the innovators in this world to truly take advantage of the power of 5G.

Survival led to innovation. By innovating, we are forced to learn in new ways. I think the restaurant industry is an excellent example of one that pivoted very quickly this year. Out of an estimated 660,775 restaurants in America, the National Restaurant Association estimates that about 110,000 have closed either permanently or long term since March. But those that remain open are hardy survivors and creative thinkers, and now they’re leading the way forward with outdoor dining innovations, takeout menus and delivery, customized menus, elaborate to-go cocktails, <a href="https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fmichellegreenwald%2F2020%2F12%2F17%2F11-inspiring-restaurant--food-service-business-model-pivots-post-covid%2F%3Fsh%3D436c5289425c&data=04%7C01%7CTara.Darrow%40T-Mobile.com%7C9bb84d315f334ead08bb08d8a373cd24%7Cbe0f980bdd994b19bd7bbc71a09b026c%7C0%7C0%7C637439065191990757%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=lqy2gUSGsgOi8aNZd0r6%2BitEs49Y4KvRkxM71ck5PJU%3D&reserved=0">CSA partnerships with farms</a> and more.

Local Seattle favorite <a href="https://canlis.com/">Canlis</a> was over-the-top creative with its offerings, including a parking lot crab shack complete with sand, a bagel shed and even a full-scale “community college” with online food and wine classes, field trips, intramural sports and a shop stuffed with Canlis-themed collegiate wear. And, by the way, the focus on the customer NEVER changed. It was all about the experience and service.

This year I plan to keep learning from those who were forced to change — and find ways to infuse creativity and flexibility into how we serve our customers and communities.

We worked from anywhere and everywhere. Many Americans changed the way they work this year. We had to. For us at T-Mobile, it was a massive effort at the beginning of the pandemic to transition all our back office to working from home, to <a href="https://www.t-mobile.com/news/un-carrier/tex-covid-response-callie-field-blog">move over 12,000 care experts</a> out of our call centers and into their homes in less than a month, to train and equip our sales teams to safely support customers in retail, and to keep our technical teams safe and healthy as they work in the field to continue deploying our mission-critical 5G network. We thought it was for a few months. We thought wrong. And we weren’t alone.

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