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“Extreme winter weather just becomes your norm here,” says Brian Gould, Industry Segment Advisor, T-Mobile. “I love the snow but, sometimes, I feel like I’d be alright with moving somewhere I’d never have to see it again.”  As Gould looked at images of winter storm Fern, a storm that impacted millions in 34 states in January 2026, a familiar tension built. He knew better than most how extreme winter weather could affect a […]