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APPLE

Built for Apple Intelligence. With the powerful A18 chip it keeps your phone feeling like new for years to come. Plus, super-sized battery life, a powerful two-in-one camera system, and a durable design with a brilliant display.

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Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to English (Australia, Canada, Ireland, New Zealand, South Africa, UK, or U.S.), as an iOS 18 update. Additional features and Chinese (Simplified), English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish language support available in early April, with more languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.

Apple iPhone 16 Pro is built for Apple Intelligence and powered by an A18 Pro chip. It features a stunning titanium design, easy-to-access Camera Controls, and 4K 120 fps Dolby Vision.

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Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to English (Australia, Canada, Ireland, New Zealand, South Africa, UK, or U.S.), as an iOS 18 update. Additional features and Chinese (Simplified), English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish language support available in early April, with more languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.

iPhone 16 floating in front of illuminated “Pro”.

Apple iPhone 16 is built for Apple Intelligence and powered by an A18 chip. It features a 48MP Fusion camera and comes in five vibrant colors.

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Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro, and iPhone 15 Pro Max, with Siri and device language set to English (Australia, Canada, Ireland, New Zealand, South Africa, UK, or U.S.), as an iOS 18 update. Additional features and Chinese (Simplified), English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese (Brazil), and Spanish language support available in early April, with more languages coming over the course of the year, including Vietnamese. Some features may not be available in all regions or languages.

Two blue iPhone 16 floating showing the front and back.

Apple Watch Series 10 is a big upgrade—the thinnest Apple Watch ever, with the biggest display.
And the fastest-charging Apple Watch ever.

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APPLE

iPad delivers a powerful way to create, stay connected, and get things done.

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Compare the latest Apple phones to find out the key differences.

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Front and back of iPhone 15 and iPhone 16.

Discover which device has the best features for your lifestyle.

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Compare the latest and greatest Apple Watch lineup.

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Discover which watch has the best features to fit your needs.

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