You may notice a T-Mobile Ad Options icon in certain ads that appear on your mobile device. This icon indicates the ad is part of the T-MOBILE® AUDIENCE™ advertising program. This page provides information on how the T-Mobile Audience program presents ads that may be more relevant to you and how you can opt out of the program. The T-Mobile Ad Options icons look like this:
The Choice Is Yours.
What Is the T-Mobile Audience program?
What Data Is Used for the Service?
T-Mobile does not share your Personal Information – such as your name and address – as part of the T-Mobile Audience program. Rather, we link information to an identifier (e.g., XlPnjZLJj9X8bA) that does not indicate who you are. The data used in this program includes information about a customer’s general location based on the cell tower their phone is near (but not their precise location), summary information about what apps a customer uses and the sites they visit the most on the Internet over our network, advertising identifiers used to deliver relevant ads, along with some demographic data. For this program, we send this data to our ad services technology partners directly, and they are contractually prohibited from trying to use this data to identify any particular person and from sharing this information with others.
How Is the Data Used?
This data can be used by T-Mobile or our ad services technology partners to create a profile that does not identify you, but describes your perceived interests and demographics so advertisers can place ads that may be more relevant to you. When a third-party advertiser wants to place an ad, our ad technology partner bids on the ad inventory and then places the ad based on this profile. None of this profile information is ever shared with advertisers. Summary information about the performance of an advertising campaign may be provided to advertisers, but these reports only include aggregate information. For example, a report may show the fact that 200 customers who are categorized as “travelers” clicked on a luggage ad.