About T-Mobile

About T-Mobile

Privacy & Security Resources

Privacy & Security Resources

What Is the T-Mobile Interest-based Advertising Program?

As described in our Privacy Policy, certain ads you see on your mobile device – such as when you use your browser to access the Internet or use certain applications– can be tailored to be more relevant to you. T-Mobile has developed the T-Mobile Interest-based Advertising program to do this without identifying you personally to third-party advertisers. With this program you are more likely to learn about products or offers that interest you.

The program doesn’t change the number of ads you see, only which ads you see. For instance, we may indicate a customer is a traveler because she is near JFK airport and uses Expedia. This could lead to a luggage ad with a local discount. Or, if a customer has an application installed on his device that indicates that he frequents coffee shops and if he spends time in downtown Seattle, he might see an ad for a Seattle coffee shop when he plays a game on his phone. Again, we do not share your personal identity with third-party advertisers.

T-Mobile, our ad partners, and advertisers play different roles in delivering interest-based ads to you. The types of data T-Mobile provides to our ad service partners is based on your current privacy settings. Ad service providers create profiles based on this data – for example “Traveler” or “Coffee Drinker”. As detailed below, these profiles are used by ad service providers to deliver the appropriate ads from advertisers.  Advertisers only receive ad performance and aggregated reports on campaign effectiveness.

 

The Choice Is Yours.

You have choices about the level of personalization and use of your data for the Interest-based Advertising Program. You can opt-out of Interest-based Advertising at http://iba.t-mobile.com or view and set your Privacy & Notifications settings at My T-Mobile.

T-Mobile works with advertising providers to improve the relevancy of ads you see. You may notice a YourAdChoices Icon in certain ads. This icon indicates the ad is part of the Digital Advertising Alliance (DAA)’s Self-Regulatory program, and will appear on all ads in our Interest-based Advertising program. T-Mobile complies with the DAA’s Self-Regulatory Principles as stated in our Privacy Policy

If you click on the YourAdChoices Icon you may be taken to a page where you can opt-out of participation in T-Mobile’s Interest-based Advertising program. Ads that you see on your device that either do not have the YourAdChoices Icon or where the page reached by the icon does not reference T-Mobile Privacy Choices are not part of our program. For additional information about our practices and ways we are involved in advertising, see our Privacy Policy.

Additionally, to opt-out of all interest-based ads delivered in mobile apps on your smartphone, you can turn off your device’s Advertising Identifier. This choice will also impact ads that are not part of the T-Mobile Interest-based Advertising program.

Learn how to turn off Advertising Identifiers on:

·         iPhones and iPads - https://support.apple.com/en-us/HT202074

·         Android Devices - https://support.google.com/googleplay/answer/3405269  

 

If You Do Nothing.

You are automatically enrolled in the Interest-based Advertising program as a T-Mobile customer and you will remain enrolled unless you opt-out.

T-Mobile does not share your Personal Information as part of the program without your permission. Rather, we link information to randomly generated identifiers (e.g., XlPnjZLJj9X8bA or adbbh2a5-56c3-8cca-8cbc-426c97f5c167). The data used in this program by default includes information about a customer’s general location based on the cell tower their phone is near (but not their device location unless they have affirmatively consented to this), summary information about what apps a customer uses and the sites they visit the most on the Internet over our network, advertising identifiers used to deliver relevant ads, hashed identifiers, along with some demographic data when available. For this program, we send this data to our ad services partners, and they are contractually prohibited from trying to use this data to identify any particular person and from sharing this information.

This data can be used by T-Mobile or our ad services partners to associate you with segments that do not identify you, but describe your perceived interests and demographics (e.g., sports enthusiast). These segments are used by advertisers to show ads that are aligned with your interests. The segment information, along with a device advertising identifier and other hashed identifiers, may be provided to advertising partners. When a third-party advertiser wants to reach a specific segment and/or demographic, advertising partners can use the device identifiers and the segment information to decide which ad to deliver. Your individual, personally identifiable data is not shared with advertisers.

Ad performance of device ad identifiers or aggregate information about an advertising campaign may be provided to advertisers or their attribution partners. For example, a report may show the fact that 200 customers who are categorized as “travelers” clicked on a luggage ad.

Additionally the profile and hashed identifiers may be used to deliver more relevant ads on your non-mobile devices, such as a computer.

 

If You Opt-Out of Interest-based Ads.

When you see an ad with a YourAdChoices Icon you are able to click the icon to make a choice about whether you would like to receive ads based on your interests. T-Mobile advertising partners may display a link to the T-Mobile Interest-based Advertising Feature page (http://iba.t-mobile.com) where you can choose to opt-out if you do not want more relevant ads under the T-Mobile Interest-based Advertising program. As described in our Privacy Policy, you are free to opt out of this program at any time.

If you opt out of this program, we no longer provide the data described here to our ad services partners to deliver ads to your device. You will still see just as many ads; they just may not be as relevant to you.

Child protection and family information

Growing Wireless
Resources for parents and guardians from CTIA- Wireless Association and Wireless Foundation; including the “Parent’s Guide to Mobile Phones” developed by online safety experts at ConnectSafely.org

National Center for Missing & Exploited Children
NCMEC provides the most comprehensive resources regarding missing children, child sexual exploitation, child safety and prevention, law enforcement training and victim and family support.

Wireless AMBER Alerts
Free wireless AMBER Alerts from CTIA - The Wireless Foundation and the U.S. Department of Justice

Privacy and security information

Stop | Think | Connect
Resources for building safe online behaviors and helping digital citizens stay safer and more secure online

OnGuard Online: Internet fraud prevention
Resources from the federal government to help you be safe, secure and responsible online

FTC: identity theft protection
Federal Trade Commission information to help you prevent and fight identity theft

CTIA: Consumer Security & Privacy Tips
Advice from The Wireless Association on keeping mobile devices, and data on the devices, secure and private.