Ready to win, again?

 Innovators deliver big victories for their companies. Now, how about some hardware for your shelf and a win for your favorite charity? 

What are the T-Mobile for Business Awards?

 The T-Mobile for Business Awards—formerly the Unconventional Awards—are a chance for us to celebrate groundbreakers and honor the outstanding achievements of our customers. 

A presenter on stage in front of an audience at the T-Mobile f or Business Unconventional Awards show.

AWARD CATEGORIES & PRIZES 

Help us celebrate the organizations that aren't afraid to shake things up. 

Innovation in customer experience.

Saluting businesses that elevated the concept of customer service and created unique brand experiences that redefine consumer engagement.

Innovation in employee enablement. 

Recognizing those who redefined the roles of their people and found groundbreaking ways to bring the absolute best out of their employees. 

Innovation in industry.

Spotlighting the organizations that take big swings and continue to push their industries— and the world—into the future.

Innovation in community. 

Honoring public sector leaders who bettered their community—working to improve services in government, education, and public safety.

Your win, their impact: Prizes that give back.

First place:
$25K

Second place:
$10K

Third place:
$5K

All awarded to the charity of your choice. 

A man on the 2025 Unconventional Awards stage holdsan awardtrophy and speaks into a microphone.
WHEN & WHERE

Be there when innovation takes the stage. 

Join us on October 20, 2025, on day one of the Gartner IT Symposium, at the Disney Swan & Dolphin in Orlando, FL.

Don't miss your chance to nominate your organization for this one-of-a-kind honor. Entries close July 31, 2025.

LAST YEAR’S WINNERS

Where bold ideas became reality.

Innovation in community: 3AM Innovations.

3AM Innovations is enhancing firefighter safety with FLORIAN, an Al-powered platform that uses T-Mobile 5G to track crews in real time, provide instant updates during emergencies, and save lives.

3AM.

Innovation in customerexperience: Easterseals Southern California.

Easterseals Southern California teamed up with Floreo VR to create a virtual reality platform that teachestransportation safety to people with autism, enhancing their access to opportunities.

Easterseals Southern California.

Innovation in industry: Sony Electronics and CBS Sports.

Sony Electronics and CBS Sports used T-Mobile connectivity to enhance live sports production and set a new direction f or the industry by enabling real-time, high-speed coverage at the PGA Championship.

Sony, CBS Sports.

Innovation in employee enablement: Infosys.

Infosys introduced a mobile-first platform that uses Al and 5G to streamline the employee experience, boost productivity, and personalize engagement for more than 300,000 users.

Infosys.

Malcom Gladwell tippingpoint: U Miami.

The Media and Innovation Lab (MIL) at the U Miami Miller School of Medicine is advancing personalized healthcare by distributing T-Mobile-powered MILBoxes that provide users with real-time health data to reduce hospital visits and expand care access.

U Miami, Miller School of  Medicine.

The visionaries selecting this year’s trailblazers. 

 These four judges will choose winners in each category that demonstrate exceptional passion for breaking barriers and challenging the status quo.

A picture of  Matt Griffin and magenta T-Mobile geometric graphics.

Matt Griffin.

 311 Institute

Founder

A picture of  Will Townsend and magenta T-Mobile geometric graphics.

Will Townsend. 

 Moor Insights & Strategy

Vice President and Principal Analyst

A picture of  Kimberly Wyman and magenta T-Mobile geometric graphics.

Kimberly Wyman.

T-Mobile for Business

Vice President, Customer Support

A picture of  Phillipa Leighton-Jones and magenta T-Mobilegeometric graphics.

Phillipa Leighton-Jones. 

The Wall Street Journal Barron's Group

Senior Vice President, The Trust

What it takes to win.

This is how we break down "groundbreaking."

Demonstrates bold, transformative thinking. 

A circle with a 33 percent magenta and 67 percent gray border.

Originality of solution and creativity. 

A circle with a 34 percent magenta and 66 percent gray border.

Impact of solution. 

PLUS UP TO 10% BONUS FOR THE USE OF AI

Got questions?

  • T-Mobile for Business Awards Search

    Terms & Conditions

     

    The T-Mobile for Business Awards Contest (“Search”) begins at 12:00am Pacific Time (“PT”) on April 1, 2025 (“Start Time”) and ends at 11:59pm PT on July 31, 2025 (“End Time”, and the duration between the Start Time and End Time is the “Search Period”).

     

    WHO MAY MAKE A SUBMISSION: Open to entities (“Entrant”) who are current T-Mobile for Business (“TFB”) or publicly-funded T-Mobile for Government / T-Mobile for Education (“TFG/TFE”) customers during the entire term of the Search through the awarding of any prizes and, in the case of TFB entrants, have 500 or more employees or have been designated a “strategic” account by T-Mobile in its sole discretion. Employees (and their immediate families (parent, child, spouse or sibling and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related) of T-Mobile USA, Inc. (“Promoter”), the Judges (as defined below) and their respective employers and employees, and their respective parents, affiliates, subsidiaries and advertising and promotion agencies are not eligible to participate. Search is subject to all applicable federal, state and local laws. Void where prohibited by law.

     

    HOW TO MAKE A SUBMISSION: During the Search Period, go to https://t-mobile.smapply.io/prog/the_2025_t-mobile_for_business_awards   and fill out the entry form for your entity (each, a “Submission”). All Submissions must be received by the End Time to be eligible. Entrants must completely fill out the submission form and all details and information provided within each submission must be truthful and accurate.

     

    JUDGING. All eligible Submissions will be judged by a panel of judges selected by Promoter (“Judges”) for the Panel Prizes (as defined below). Assuming sufficient eligible entries are received and are in compliance with these Rules, the Judges will select a first, second, and third place winner of the Panel Prizes for each of the Categories (as defined below) on or about August 15, 2025. By entering, all Entrants agree to be bound to these Official Rules and the decisions of the Promoter and Judges, which are final and binding in all respect. Participating members of the judging panel will be selected by Promoter (in its sole discretion).

     

    The Submissions will be judged based on the following judging criteria for the Panel Prizes: Demonstrates Bold, Transformative Thinking (33%); Originality of Solution/Creativity of Idea (34%); and Impact of Solution (33%); with up to 10% in bonus points for the use of AI. All Submissions must be based on the use of the T-Mobile cellular network. In the event of a tie in judging of the Panel Prizes, the tie will be broken among all tied Submissions, by awarding the prize to the Submission with the highest score in the Originality of Solution/Creativity of Idea category. First, Second, and Third place potential recipients from eligible TFB Submissions will be chosen in each of the categories of a) Innovation in Customer Experience, b) Innovation in Employee Enablement, and c) Innovation in Industry, and First, Second, and Third place potential recipients from eligible TFG/TFE Submissions (together with the TFB potential recipients, the “Potential Panel Recipients”) will be chosen under the category of Innovation in Community (together with the TFB categories, the “Categories”). Promoter shall have the right to conduct a background check on any Potential Panel Recipients. Promoter reserves the right to move an Entrant’s Submission from the Entrant’s submitted Category to any other Category and to reject any Potential Recipient for any or no reason.

     

    Prizes: First prize for each Panel Prize Category will include a $25,000 donation to a 501(c)(3) charity of the winning Entrant’s choice and inclusion in the Publisher Article. Second and Third prizes for each of the Categories will include $10,000 and $5,000 donations, respectively, to 501(c)(3) charities of each winning Entrant’s choice. Each prize for the TFB Category will also include 2 hotel rooms for 2 nights and Gartner IT Symposium entrance passes for 2 for each winning Entrant, with all lodging arrangements to be handled by Promoter’s event agency in Promoter’s sole discretion. Each potential recipient charity is subject to Promoter’s approval in Promoter’s sole discretion. All prizes to TFG/TFE Entrants are subject to compliance with any regulations, organizational policies, or internal approval requirements applicable to the TFG/TFE Entrant in question.

    GENERAL CONDITIONS: By participating, each Entrant agrees:

    (a) to abide by these Terms and Conditions and decisions of Promoter and its designees, which shall be final and binding in all respects relating to this Search;

    (b) to release, discharge, indemnify and hold harmless Promoter, and its parent, affiliates, subsidiaries, members, franchisees and licensees, and advertising and promotion agencies, and the respective officers, directors, shareholders, employees, agents and representatives of the forgoing (collectively, “Released Parties”) from any and all injuries, liability, losses and damages of any kind to persons, including death, or property resulting, in whole or in part, directly or indirectly, from participant’s participation in the Search or any Search-related activity or the acceptance, possession, use or misuse of any item awarded;

    (c) to the use of Entrant’s company name, trademark, Submission, and any submitted comments from Entrant representatives regarding the Search or the Submission, for programming, advertising, publicity and promotional purposes in any and all media, now or hereafter known, worldwide and on the Internet, and in perpetuity by Promoter, and their designees, without compensation (unless prohibited by law) or additional consents from Entrant or any third party and without prior notice, approval or inspection, and to execute specific consent to such use;

    (d) that the Released Parties are released from any liability arising from the use described in the preceding paragraph, including, without limitation, claims for invasion of privacy, infringement of any right of publicity, or defamation (including libel and slander);

    (e) Entrant will not release any publicity or other materials on their own or through someone else regarding their participation in the Search without the prior consent of the Promoter, which may be withheld in Promoter’s sole discretion; and

    (f) Entrant represents and warrants that (i) it is the owner of the copyright and all other rights in and to the all content, concepts, and other intellectual property rights contained in the Submission or has valid licenses or releases to empower Entrant to provide the licenses and permissions required by these Terms & Conditions; and (ii) it is fully authorized to agree to the terms of these Terms & Conditions.

     

    MISCELLANEOUS: Released Parties are not responsible for lost, late, incomplete, damaged, inaccurate, stolen, delayed, misdirected, undelivered, or garbled Submissions or tweets, or for lost, interrupted or unavailable network, server, Internet Service Provider (“ISP”), websites, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the Search, including, without limitation, errors or difficulties which may occur in connection with the administration of the Search, the processing or review of Submissions or tweets, the announcement of the award, or in any Search-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Search. Released Parties are not responsible for injury or damage to any person's computer related to or resulting from participating in this Search or downloading materials from or use of websites. Persons who tamper with or abuse any aspect of the Search or websites, who act in an unsportsmanlike or disruptive manner or who are in violation of these Terms and Conditions, as solely determined by Promoter, will be disqualified and all associated Submissions will be void. Should any portion of the Search be, in Promoter’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Promoter, corrupt or impair the administration, security, fairness or proper play, or submission of Submissions, Promoter reserves the right at its sole discretion to suspend, modify or terminate the Search (or portion thereof) and, if terminated, at its discretion, select the potential Recipient from all eligible, non-suspect Submissions received prior to action taken using the Recipient determination process outlined above. Caution: any attempt to deliberately damage any website or undermine the legitimate operation of the Search may be in violation of criminal and civil laws and should such an attempt be made, Promoter reserves the right to seek damages and other remedies (including attorneys’ fees) from any such individual to the fullest extent of the law, including criminal prosecution.

     

    GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Terms and Conditions, or the rights and obligations of the participant, Promoter in connection with the Search, shall be governed by, and construed in accordance with, the laws of the State of Washington without giving effect to any choice of law or conflict of law rules (whether of the State of Washington or any other jurisdiction).

     

    PROMOTER: T-Mobile USA, Inc., 12920 SE 38th Street, Bellevue, WA 98006.

  • October 10, 2025.

  • July 31, 2025, at 11:59pm PST.

  • We will connect with you to set up telepresence or a pre-recorded video.