Cobb County Fleet Syncs Up for Savings.

How Georgia’s third-largest county stretched taxpayer dollars with modern fleet management.

The challenge

Keeping an enormous fleet running smoothly while keeping costs in check.

Cobb County Fleet Management has a tough job. The group oversees a fleet of 2,600 vehicles that keep Georgia’s third-largest county running smoothly. Those vehicles support 13 different departments across the county, which in turn serve a citizenship of over 755,000. This is a tall order when it comes to management and organization.  

“We face tremendous challenges maintaining a county this size,” said Bill Shelton, maintenance division manager for Cobb County Fleet Management. “We have a high level of expectation from our citizens. Elected officials demand that we respond immediately and give the taxpayers a dollar’s worth of service for a dollar’s worth of tax.”

To meet those demands, Cobb County needed to be a good steward of taxpayer dollars. But the telematic system they were using for fleet oversight wasn’t providing the flexibility needed to make fast, effective decisions.

The solution

Flexibility drives decision making.

Cobb County’s existing fleet management program was cumbersome. Hardwired GPS units offered limited reporting, weren’t cost-effective, and were complicated to install. Fleet managers needed a more flexible, easy-to-use solution.

“Our T-Mobile for Business representative really understood the dynamics of the organization,” said Al Curtis, director of Cobb County Fleet Management. “He knew what we did as a fleet and he knew a lot about what departments do when they go out and perform their particular missions, so he had a really good gauge on why this particular solution would be a perfect fit for us.”

“Switching to SyncUP FLEET™ meant that the departments would be able to move devices in between vehicles as needed,” said Ryan Coover, utilities maintenance superintendent for Cobb County Water Systems. “It allows us to go from a large commercial vehicle down to a pick-up truck in just a matter of seconds—unplugging it and plugging it into another vehicle.”

“Switching to SyncUP FLEET™ meant that the departments would be able to move devices in between vehicles as needed.”

Ryan Coover, Utilities Maintenance Superintendent for Cobb County Water Systems

Providing a broad range of data reporting through easy-to-use dashboards allows fleet managers to make real-time, cost-saving optimizations. “We put them in the vehicles, and in 30 seconds they were operating,” Shelton said. “I could pull them up on my computer and monitor them just a minute after they were installed.”

“SyncUP FLEET fell right into what we needed and of course, the price point we wanted,” Al Curtis, director of Cobb County Fleet Management, said. “We always look at solutions from the perspective of our citizens, because we are in charge of managing the citizens’ funds. The taxpayers are who we report to, so we have to try to be as efficient and as effective as possible in our deployment of technologies.”

The results

Where the rubber hits the road.

Using SyncUP FLEET has already saved the county money—they conservatively estimate savings of around $50,000 per year. That number includes money saved by reduced idling, a decrease in fuel-consumption, better routing and resource deployment, and other efficiencies.

“Using modern technology, like T-Mobile for Business’ SyncUP FLEET, helps us to be more efficient,” Shelton said. “And using that technology saves taxpayer dollars.”

What’s more, the wealth of data offered by the devices has also helped the county demonstrate safer driving choices to drivers and allowed the Fleet Management team to better understand the needs of the fleet. Cobb County currently uses around 238 devices and plans to add more as they purchase new equipment.

“I have a lot more visibility and a lot more data to leverage to come up with solutions that offer much better solves to concerns.”

Ahsan Rafay, Chief Financial Officer for Cobb County Fleet Management

“Having a solution like this has definitely helped me in my job, as I believe I have a lot more visibility and a lot more data to leverage to come up with solutions that offer much better solves to concerns,” said Ahsan Rafay, chief financial officer for Cobb County Fleet Management.

“I would strongly recommend SyncUP FLEET to pretty much every municipality that’s out there that would like to not only track drivers, vehicles, assets, and behavior, but also to have significant cost savings added to their budget.”

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