Let the data drive: using insights to tell smarter stories.
How understanding consumer trends and real-time insights can help you create more impactful content for your brand.
ABOUT THE PROGRAM
Get ahead in business.
With a growing library of original content, Magenta Edge is helping American small business owners navigate the ups and downs of entrepreneurship.
With a foundational focus on minority-owned small businesses, Magenta Edge offers educational programming, real stories, and insights to help teach and inspire all entrepreneurs.
Putting real small businesses in the spotlight.
Our Inspiring Stories showcase teachable moments along the small business journey, while highlighting the distinct experiences of minority-owned small businesses.
SPOTLIGHT SERIES
How this gender-free footwear is helping people walk taller, more confidently, and more comfortably.
When NiK Kacy of NiK Kacy Footwear couldn’t find shoes they loved in a size that fit them, they decided to make it themself. See their story of perseverance despite discrimination and boldness in the face of bias on their journey to “walk their way.”
SPOTLIGHT SERIES
How Cafe Cà Phê overcame barriers to help bring culture and community to Kansas City.
Jacqueline (Jackie) Nguyen, founder/CEO of Cafe Cà Phê, is a first-generation Vietnamese American and former Broadway actress. See how Jackie overcame the cultural barriers of owning a Vietnamese coffee shop in the Midwest and continues to build up her business and her community.
SPOTLIGHT SERIES
How BOOMBOX boxing club pivoted during Covid to keep their gym booming.
Follow the story of Reggie Smith & Angela Jennings, co-founders and owners of BOOMBOX boxing club. Take a deep dive into how Reggie & Angela built an operational strategy to support a variety of trainers and clientele as well as how they adapted to Covid-19 restrictions in a business dependent on physical interaction.
More resources to help your business thrive.
6 ways to increase profitability to drive growth.
By understanding the cash inflows and outflows of your business, you may be able to retain earnings and reinvest in your company. Read these six tips that helped Melissa Butler bring The Lip Bar to profitability.
The ins and outs of accessing good money.
Getting the money your business needs isn’t easy, and making the wrong financial decisions can have adverse effects. Restauranteur Karl Franz Williams touches on the difference between good money and bad money.
The Magenta Edge educational content experience is an initiative to help small business owners get ahead.
These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.
Marketing & Communications
Find out how to market your small business through smart targeting and storytelling.
Access & Resources
Insight on local and federal resources available to aspiring small business owners.
Profit, Scalability, & Growth
Learn about driving a business to profitability, scaling up, and identifying growth opportunities.
Navigating Barriers
Acknowledging and addressing systemic barriers black business owners may face in entrepreneurship.
Business
Credit
Insights on leveraging business credit to finance a small business and building business credit during Covid-19.
T-Mobile does not offer or endorse any tax, legal, financial, or other advice; the opinions and recommendations of our contributors are their own. Contact professional advisors for advice.