Digital workshops and resources for small business owners


Get ahead in business.

With a growing library of original content, Magenta Edge is helping American small business owners navigate the ups and downs of entrepreneurship.

With a foundational focus on minority-owned small businesses, Magenta Edge offers educational programming, real stories, and insights to help teach and inspire all entrepreneurs.

Putting real small businesses in the spotlight.

Our Inspiring Stories showcase teachable moments along the small business journey, while highlighting the distinct experiences of minority-owned small businesses.


How this gender-free footwear is helping people walk taller, more confidently, and more comfortably.

When NiK Kacy of NiK Kacy Footwear couldn’t find shoes they loved in a size that fit them, they decided to make it themself. See their story of perseverance despite discrimination and boldness in the face of bias on their journey to “walk their way.”


How Cafe Cà Phê overcame barriers to help bring culture and community to Kansas City.

Jacqueline (Jackie) Nguyen, founder/CEO of Cafe Cà Phê, is a first-generation Vietnamese American and former Broadway actress. See how Jackie overcame the cultural barriers of owning a Vietnamese coffee shop in the Midwest and continues to build up her business and her community.


How BOOMBOX boxing club pivoted during Covid to keep their gym booming.

Follow the story of Reggie Smith & Angela Jennings, co-founders and owners of BOOMBOX boxing club. Take a deep dive into how Reggie & Angela built an operational strategy to support a variety of trainers and clientele as well as how they adapted to Covid-19 restrictions in a business dependent on physical interaction.

More resources to help your business thrive.

Woman shows her smartphone to an employee in a black apron behind a tablet in a store.

Let the data drive: using insights to tell smarter stories.

How understanding consumer trends and real-time insights can help you create more impactful content for your brand.

Image over the shoulder of woman using tablet to watch growth on a curve with a smartphone on the table.

6 ways to increase profitability to drive growth.

By understanding the cash inflows and outflows of your business, you may be able to retain earnings and reinvest in your company. Read these six tips that helped Melissa Butler bring The Lip Bar to profitability.

Two women sit across from each other at a desk going over paperwork

The ins and outs of accessing good money.

Getting the money your business needs isn’t easy, and making the wrong financial decisions can have adverse effects. Restauranteur Karl Franz Williams touches on the difference between good money and bad money.

The Magenta Edge educational content experience is an initiative to help small business owners get ahead.

These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.

Marketing & Communications

Find out how to market your small business through smart targeting and storytelling.

Access & Resources

Insight on local and federal resources available to aspiring small business owners.

Business Operations

Find out how to develop a proper business structure for operational efficiency.

Generational Longevity

Understand how to prepare your business for generational succession.

Profit, Scalability, & Growth

Learn about driving a business to profitability, scaling up, and identifying growth opportunities.

Navigating Barriers

Acknowledging and addressing systemic barriers black business owners may face in entrepreneurship.


Explore the intricate details of tax issues facing small business owners.


Insights on leveraging business credit to finance a small business and building business credit during Covid-19.

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