Let the data drive: using insights to tell smarter stories.
How understanding consumer trends and real-time insights can help you create more impactful content for your brand.
ABOUT THE PROGRAM
Take your business further
Welcome to Magenta Edge, an initiative helping small businesses get ahead. Using a growing library of original content, we're helping American small business owners learn and execute through the ups and downs of entrepreneurship. Magenta Edge has a foundational focus on Black-Owned small businesses, who have been disproportionately impacted by Covid, while offering educational programming, original stories, and insights for all entrepreneurs.
Get advice from successful entrepreneurs.
We sat down with entrepreneur duo Corianna and Briana Dotson, co-founders of Coco & Breezy Eyewear, to get insights into what it takes to grow and scale a business.
Diversifying revenue streams & driving growth and scale.
Hear how Coco & Breezy learned to define the difference between growth and scale, and the approaches they’ve taken to expand the offering of Coco & Breezy Eyewear.
Entrepreneurial mentality & maintaining business momentum.
Growing a business isn’t just about a business plan. It’s about ensuring you have an entrepreneurial mindset and a vision for building momentum over time.
Putting real small businesses in the spotlight.
Our original Spotlight Series showcases teachable moments along the small business journey, while highlighting the distinct experiences of Black small business owners.
How Cecile's Bath And Body built a brand through personal connection and customer relationships.
Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.
How BOOMBOX boxing club pivoted during Covid to keep their gym booming.
Follow the story of Reggie Smith & Angela Jennings, co-founders and owners of BOOMBOX Boxing Club. Take a deep dive into how Reggie & Angela built an operational strategy to support a variety of trainers and clientele as well as how they adapted to Covid-19 restrictions in a business dependent on physical interaction.
How the ZEN Succulent utilized smart bookkeeping and Covid-19 relief for business growth.
The ZEN Succulent is a modern terrarium based in Durham, NC. See how Founder/CEO Megan Cain managed the tax implications of business growth and Covid-19 relief (PPP Program), to build and sustain a business born out of her passion for urban gardening.
How REC Philly is scaling for growth in the creative economy.
REC Philly is a creative incubator and boutique agency providing its members with the resources, education & opportunities to build sustainable & scalable businesses around their talent. See how co-founder Will Toms secured angel investment after 6 years of bootstrapping, to scale up to a 10,000 square foot co-working and events space—with plans for national expansion.
How Atlanta Unbound Academy built a school by leveraging local grants and community resources.
Atlanta Unbound Academy is a K-8 charter school positioned to mirror the experience of Historically Black Colleges & Universities. See how the school’s founder and Executive Director Alaina Chipman-Leeks leveraged local grant funding and community partnerships to open her own educational institution.
How Big Mama’s Kitchen solidified its status in Omaha, NE across four generations.
Big Mama’s Kitchen has been passed down through four generations of the Barron family. It grew from a home-based catering business founded by Patricia “Big Mama” Barron, to a brick and mortar recognized by Food Network. See how this family business, with deep community roots in North Omaha’s rich Black history, is solidifying its position in the future of the city.
More resources to help your business thrive.
6 ways to increase profitability to drive growth.
By understanding the cash inflows and outflows of your business, you may be able to retain earnings and reinvest in your company. Read these six tips that helped Melissa Butler bring The Lip Bar to profitability.
The ins and outs of accessing good money.
Getting the money your business needs isn’t easy, and making the wrong financial decisions can have adverse effects. Restauranteur Karl Franz Williams touches on the difference between good money and bad money.
The Magenta Edge educational content experience is an initiative to help small business owners get ahead.
These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.
Marketing & Communications
Find out how to market your small business through smart targeting and storytelling.
Access & Resources
Insight on local and federal resources available to aspiring small business owners.
Profit, Scalability, & Growth
Learn about driving a business to profitability, scaling up, and identifying growth opportunities.
Navigating Barriers
Acknowledging and addressing systemic barriers black business owners may face in entrepreneurship.
Business
Credit
Insights on leveraging business credit to finance a small business and building business credit during Covid-19.
T-Mobile does not offer or endorse any tax, legal, financial, or other advice; the opinions and recommendations of our contributors are their own. Contact professional advisors for advice.