Digital workshops and resources for small business owners

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Marketing & Communications

Find out how to market your small business through smart targeting and storytelling.

Register for the upcoming digital workshop.

Subject matter expert Julian Mitchell Subject matter expert Julian Mitchell Subject matter expert Julian Mitchell

MARKETING & COMMUNICATIONS

SMART STORYTELLING: THE KEY TO SMALL BUSINESS MARKETING

Thursday, February 11, 1pm ET. Join Julian Mitchell, award-winning marketer, multimedia journalist and co-founder of IQ Labs Inc, for a workshop about the mechanics of building impactful brands through smart and effective storytelling.

  • Lesson 1: Identify the market-fit opportunity
  • Lesson 2: How to shape your brand story
  • Lesson 3: How to break into the market

More resources to help your business get ahead.

How Cecile's Bath and Body built a brand through personal connection and customer relationships.

Follow Jackie Granchamps, founder of Cecile's Bath and Body, as she shares her journey of building her business as a sole proprietor, combining her personal touch and family legacy to connect with customers, and the role CRM plays in building customer relationships.

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How to deliver the right marketing message at the right time in the buyer’s journey.

Connect with customers throughout the buyer’s journey. Find out how to create “buyer’s journey” marketing content—and meet customers where they are.

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Starting a subscription business: Should your customers be subscribers?

Subscription services are booming. Find out how starting a subscription business can help your small company grow in new and meaningful ways.

About the workshop expert.

Julian Mitchell
Co-Founder of IQ Labs

Julian Mitchell is an award-winning marketer, instructor, and multimedia journalist and co-founder of IQ Labs Inc. He's spearheaded content and campaign strategy for brands like Beats By Dre, Honda, Wells Fargo, Google, Amazon Studios, Luc Belaire, the NFL and Magic Johnson Enterprises. In 2013, Mitchell worked alongside Sean "Diddy" Combs to launch REVOLT Media & TV as Social Media and Editorial Director. 

Prior to launching IQ Labs, Mitchell spent four years as a Forbes columnist covering disruptive entrepreneurs and startups, in addition to profiling the biggest names and news across music, media and entertainment. Mitchell carries years of experience as an instructor for MediaBistro, also speaking and serving on the advisory board of notable conferences such as CES, VidCon, Summit, Social Media Week, ANA, A3C, and MegaFest among others.

Subject matter expert Julian Mitchell Subject matter expert Julian Mitchell Subject matter expert Julian Mitchell

The Magenta Edge educational content experience is an initiative to help small business owners get ahead.

These eight foundational themes cover the ins and outs of the small business journey and provide resources to help you set the pace for your success.

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Marketing & Communications

Find out how to market your small business through smart targeting and storytelling.

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Access & Resources

Insight on local and federal resources available to aspiring small business owners.

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Business Operations

Find out how to develop a proper business structure for operational efficiency.

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Generational Longevity

Understand how to prepare your business for generational succession.

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Profit, Scalability, & Growth

Learn about driving a business to profitability, scaling up, and identifying growth opportunities.

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Navigating Barriers

Acknowledging systemic barriers Black business leaders and entrepreneurs face and how to overcome them.

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Business
Taxes

Explore the intricate details of tax issues facing small business owners.

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Business
Credit

Insights on leveraging business credit to finance a small business and building business credit during COVID-19.

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