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Mobile Advertising ID Opt Out

How we use aggregate information

T-Mobile Advertising Solutions develops and uses technology that 1) creates interest- and behavior-based audience segments, 2) drives targeted advertising campaigns, and 3) performs analytics services for advertising partners. When we sell audience segments, we do not sell information that directly identifies consumers, like name, address, or email. Rather, audience segments are associated with resettable mobile advertising IDs. Nevertheless, you can opt out of receiving this kind of targeted advertising or be included in analytics at any time. For more information, visit Personalized Ads and Offers and Analytics and Reporting.

How you can opt out

You can opt out by downloading the Magenta Advertising Platform Choices app on Android or the Magenta Advertising Platform Choices app on iOS and selecting options to remove your data.

Or, if you already know your device advertising ID, you may enter it below to opt out (or find your ID):

Device Type
Advertising ID

Please note that (a) there will be a lag for an advertising ID to be removed from previously distributed targeting segments that are already active at the time when the opt-out is exercised and (b) opting-out will not block general advertisements that are sent at random and not tied to the perceived interest of the user of a particular device.