[Skip to main content](https://www.t-mobile.com#content-main) [![T-Mobile Advertising Solutions](https://www.t-mobile.com/content/dam/tmobile/branding/logos/corporate/Advertising-Solutions_TM_Logo_TMO_RGB.svg)](https://www.t-mobile.com/advertising-solutions) [![T-Mobile Advertising Solutions](https://www.t-mobile.com/content/dam/tmobile/branding/logos/corporate/Advertising-Solutions_TM_Logo_TMO_RGB.svg)](https://www.t-mobile.com/advertising-solutions) - [Audience Insights](https://www.t-mobile.com/advertising-solutions/audience-insights) - [Media Solutions](https://www.t-mobile.com) Media Solutions - [Mobile Media](https://www.t-mobile.com/advertising-solutions/mobile-media#INTNAV=tNAV:MediaSolutions:MobileMedia) - [App Install](https://www.t-mobile.com/advertising-solutions/app-install#INTNAV=tNAV:MediaSolutions:AppInstall) - [Rideshare Advertising](https://www.t-mobile.com/advertising-solutions/rideshare-advertising#INTNAV=tNav:MediaSolutions:RideshareAdvertising) - [Retail Media](https://www.t-mobile.com) Retail Media - [Advertisers](https://www.t-mobile.com/advertising-solutions/in-store-retail-media-advertisers) - [Retailers](https://www.t-mobile.com/advertising-solutions/in-store-retail-media-retailers) - [Platforms](https://www.t-mobile.com) Platforms - [Blis](https://blis.com/us/) - [Vistar Media](https://www.vistarmedia.com/) [Contact Us](https://www.t-mobile.com/advertising-solutions/contact-us.html?INTNAV=tNav%3AContactUs) [](https://www.t-mobile.com) ## AUDIENCES - MARKETPLACE - [Create Custom Audiences](https://www.t-mobile.com/advertising-solutions/map/user-guides/audiences-marketplace/create-custom-audiences.html) - [Create Lookalike Models](https://www.t-mobile.com/advertising-solutions/map/user-guides/audiences-marketplace/create-lookalike-models.html) ## AUDIENCES - ACCESS - [Access MediaMath Segments](https://www.t-mobile.com/advertising-solutions/map/user-guides/audiences-access/access-mediamath-segments.html) - [Access Twitter Segments](https://www.t-mobile.com/advertising-solutions/map/user-guides/audiences-access/access-twitter-segments.html) - [Access Facebook Segments](https://www.t-mobile.com/advertising-solutions/map/user-guides/audiences-access/access-facebook-segments.html) - [Access Amobee (Turn) DSP Segments](https://www.t-mobile.com/advertising-solutions/map/user-guides/audiences-access/access-amobee-turn-dsp-segments.html) - [Snap Integration Setup](https://www.t-mobile.com/advertising-solutions/map/user-guides/audiences-access/snap-integration-setup.html) ## INSIGHTS - [Welcome to Insights!](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/welcome-to-insights.html) - [Insights - Starter Guide](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-starter-guide.html) - [Insight - Glossary](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-starter-guide/insights-glossary.html) - [Insight - Description of Methodology](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-starter-guide/insights-description-of-methodology.html) - [Insights - Report Guide](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide.html) - [Overview - Dashboard Report](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide/insight-overview-dashboard-report.html) - [Overview - Ownership Reports](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide/overview-ownership-reports.html) - [Overview - Installation Reports](https://www.t-mobile.com/content/digx/tmobile/us/en/advertising-solutions/map/user-guides/insights/insights-report-guide/overview-installation-reports.html) - [Engagement - Engagement Reports](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide/engagement-engagement-reports.html) - [Engagement - Users Reports](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide/engagement-user-reports.html) - [Engagement - Retention Reports](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-report-guide/engagement-retention-reports.html) - [Insights - FAQs](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-faqs.html) - [Insights - Release Notes](https://www.t-mobile.com/advertising-solutions/map/user-guides/insights/insights-release-notes.html) ## MEASUREMENT - [Welcome to Measurement!](https://www.t-mobile.com/advertising-solutions/map/user-guides/measurement/welcome-to-measurement.html) - [Measurement - Starter Guide](https://www.t-mobile.com/advertising-solutions/map/user-guides/measurement/measurement-starter-guide.html) - [Measurement - Glossary](https://www.t-mobile.com/advertising-solutions/map/user-guides/measurement/measurement-starter-guide/measurement-glossary.html) - [Measurement - Report List](https://www.t-mobile.com/advertising-solutions/map/user-guides/measurement/measurement-report-list.html) - [Measurement - FAQs](https://www.t-mobile.com/advertising-solutions/map/user-guides/measurement/measurement-faqs.html) # Access MediaMath Segments The first thing you will need to do to access Audience Marketplace data via MediaMath is to submit a send request. That is a pretty simple process, but just in case, we've provided a refresher. Once you submit the send request, follow the directions below (See Option 1, 2 or 3) to access those segments for activation. __Step 1.__ Send Segments to MediaMath Select the segments you would like pushed, if you need details on how to send to a partner please refer to [Send Audiences to a Partner](https://docs.magentamarketing.com/docs/how-to-export) __When initially configuring MediaMath as a partner you will need to know your MediaMath Organization ID. Please reach out to your MediaMath Rep if you do not know this ID.__ ### At this step it is important to choose which format you'd like to receive your data; cookies, mobile ad IDs, or both. If you send as both cookies and mobile ad IDs we will deliver two segments in MediaMath's platform, one for each type. Here are some guidelines to keep in mind when choosing which format you'd like to use: Mobile Ad ID's - All ad formats (interstitial, video etc) targeting MOBILE IN-APP inventory only Cookies - All ad formats (interstitial, video etc.) on desktop and mobile web inventory Do note, if you select 'cookies', this will add to your segment availability SLA. Expect to receive these segments in 7-9 calendar day __Option 1.__ Access __Mobile Ad ID__ Custom Segments via MediaMath - In MediaMath console, navigate to 'Campaigns --> Targeting' - Find PushSpring as a data provider - __Path:__ "PushSpring --> PushSpring Private --> Org Name --> " - Your Custom Segment will appear in this list when available ![T-Ads](https://t-mobile.scene7.com/is/image/Tmusprod/61f226c-ss1?ts=1721666386921&%24digx-16x9-small%24&fmt=jpg&qlt=85%2C0&resMode=sharp2&op_usm=1.75%2C0.3%2C2%2C0&dpr=off) ### I sent Mobile Ad ID's only, now what? When can I access the segments? within 2 business days Where can I use these segments? Use these segments against all ad formats (interstitial, video etc.) against Mobile IN-APP inventory only __Option 2.__ Access __Cookie Only__ Custom Segments via MediaMath - In MediaMath console, navigate to 'Campaigns --> Targeting' - Find LiveRamp as a data provider - __Path:__ "LiveRamp --> LiveRamp Private - Org Name --> PushSpring" - Your Custom Segment will appear in this list when available ![T-Ads](https://t-mobile.scene7.com/is/image/Tmusprod/54fee61-ss2?ts=1721841032869&%24digx-16x9-small%24&fmt=jpg&qlt=85%2C0&resMode=sharp2&op_usm=1.75%2C0.3%2C2%2C0&dpr=off) __Option 2.__ Access __Cookie Only__ Custom Segments via MediaMath - In MediaMath console, navigate to 'Campaigns --> Targeting' - Find LiveRamp as a data provider - __Path:__ "LiveRamp --> LiveRamp Private - Org Name --> PushSpring" - Your Custom Segment will appear in this list when available ### I sent Cookies only, now what? When can I access the segments? within 7-9 calendar days Where can I use these segments? Use these segments against all ad formats (interstitial, video etc.) against desktop and mobile web inventory __Option 3.__ Access both __Cookie__ and __Mobile Ad ID__ segments via MediaMath. When selecting both device types, Audience Marketplace will send two segments, one for Mobile and one for Cookies. The Mobile segment will arrive in 2 business days, and the Cookie segment in 7-9 calendar days. Use the access instructions outlined in Option 1 and Option 2 above. As your segments become available add both to your campaigns! ## Hello! Want to stay logged in? 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