[Skip to main content](https://www.t-mobile.com#content-main) [](https://www.t-mobile.com/advertising-solutions) [](https://www.t-mobile.com/advertising-solutions) - [Audience Insights](https://www.t-mobile.com/advertising-solutions/audience-insights) - [Media Solutions](https://www.t-mobile.com) Media Solutions - [Mobile Media](https://www.t-mobile.com/advertising-solutions/mobile-media#INTNAV=tNAV:MediaSolutions:MobileMedia) - [App Install](https://www.t-mobile.com/advertising-solutions/app-install#INTNAV=tNAV:MediaSolutions:AppInstall) - [Rideshare Advertising](https://www.t-mobile.com/advertising-solutions/rideshare-advertising#INTNAV=tNav:MediaSolutions:RideshareAdvertising) - [Retail Media](https://www.t-mobile.com) Retail Media - [Advertisers](https://www.t-mobile.com/advertising-solutions/in-store-retail-media-advertisers) - [Retailers](https://www.t-mobile.com/advertising-solutions/in-store-retail-media-retailers) - [Platforms](https://www.t-mobile.com) Platforms - [Blis](https://blis.com/us/) - [Vistar Media](https://www.vistarmedia.com/) [Contact Us](https://www.t-mobile.com/advertising-solutions/contact-us.html?INTNAV=tNav%3AContactUs) [](https://www.t-mobile.com) ## DOCUMENTATION - [Getting Started with Magenta Advertising Platform](https://www.t-mobile.com/advertising-solutions/map/developer/documentation/getting-started-with-magenta-advertising-platform.html) - [Publisher Data Collection Compliance Requirements](https://www.t-mobile.com/advertising-solutions/map/developer/documentation/publisher-data-collection-compliance-requirements.html) ## CONSOLE - [Uploading Audiences](https://www.t-mobile.com/advertising-solutions/map/developer/console/uploading-audiences.html) ## DATA MARKETPLACE API - [Overview](https://www.t-mobile.com/advertising-solutions/map/developer/data-marketplace-api/overview.html) - [Attributes](https://www.t-mobile.com/advertising-solutions/map/developer/data-marketplace-api/attributes.htm) - [Import](https://www.t-mobile.com/advertising-solutions/map/developer/data-marketplace-api/import.html) - [Data File Format](https://www.t-mobile.com/advertising-solutions/map/developer/data-marketplace-api/data-file-format.html) - [Taxonomy File Format](https://www.t-mobile.com/advertising-solutions/map/developer/data-marketplace-api/taxonomy-file-format.html) ## DATA TRANSFER AND INTEGRATION - [](https://www.t-mobile.com)[AWS S3 Access](https://www.t-mobile.com/advertising-solutions/map/developer/data-transfer-and-integration/aws-s3-access.html) # T-Mobile Customer Data Enrichment The T-Mobile Customer Data Enrichment native app is a stored procedure you can run on your first party user data to append consumer attribute packages to it, enabling you to gain a more holistic view of your data set. ## Enrichment Packages The following pre-defined packages are currently available ($1,000 minimum order): | | | |--------------------------------|---------------| | Name | Pricing (CPM) | | Essential Demographics | $33.50 | | Comprehensive Demographics | $44.50 | | Geography | $15.00 | | Financial | $39 | | Homeownership | $33.50 | | Hobbies, Interests, & Home | $39 | | Health & Wellness | $33.50 | | Entertainment, Travel & Sports | $44.50 | Volume pricing is also available upon request. ## Attributes (by Package) Below are all available attributes, listed by package: ## Essential Demographics | | | |------------------------|------------------| | Output Field Name | Description | | AGE | Adult Age | | DT | Dwelling Type | | EDUCATION | Education | | HOME\_OWNERSHIP\_CODE | Homeowner/Renter | | STANDARD\_INCOME\_CODE | Income Range | | MARITAL\_STATUS | Marital Status | | OCCUPATION | Occupation | ## Comprehensive Demographics | | | |------------------------------------|---------------------------| | Output Field Name | Description | | AGE | Adult Age | | DOB | Date of Birth | | DT | Dwelling Type | | EDUCATION | Education | | ELDERLY\_HEAD\_OF\_HOUSEHOLD\_FLAG | Elderly Head of Household | | ELDERLY\_PARENT\_FLAG | Elderly Parent Present | | GENDER | Gender | | HOME\_OWNERSHIP\_CODE | Homeowner/Renter | | STANDARD\_INCOME\_CODE | Income Range | | LANGUAGE | Language Spoken | | LENGTH\_OF\_RESIDENCE | Length of Residence | | MARITAL\_STATUS | Marital Status | | VETERAN\_IN\_HOUSEHOLD\_FLAG | Military Veteran Present | | NUMBER\_OF\_ADULTS | Number of Adults | | NUMBER\_OF\_GENERATIONS | Number of Generations | | OCCUPATION | Occupation | | VOTER\_FLAG | Voter | ## Geography | | | |-------------------------|-------------------------| | Output Field Name | Description | | CONGRESSIONAL\_DISTRICT | Congressional District | | COUNTY | County of Residence | | CRID | Carrier Route | | CD | Check digit | | DP | Delivery Point Bar Code | | DMA | Designated Market Area | | FIPS\_ST | FIPS State Code | | LATITUDE | Latitude | | LONGITUDE | Longitude | | SCF | SCF | | ZIP | 5-digit Zip Code | | ZIP4 | 4-digit Delivery Route | | WSN | Walk Sequence Number | ## Financial | | | |------------------------------------------|-------------------------------------| | Output Field Name | Description | | OWNS\_CREDIT\_CARD | Credit Card Holder | | OWNS\_BANK\_CREDIT\_CARD | Credit Card Type Grouping | | OWNS\_RETAIL\_CARD | Owns Retail Card | | PREMIUM\_CARD\_HOLDER | Premium Card Holder | | AMEX\_CARD\_HOLDER | Amex Card Holder | | PREMIUM\_AMEX\_CARD\_HOLDER | Premium Amex Card Holder | | VISA\_MC\_CARD\_HOLDER | Visa or Mastercard Holder | | PREMIUM\_VISA\_MC\_CARD\_HOLDER | Premium Visa or Mastercard Holder | | DISCOVER\_CARD\_HOLDER | Discover Card Holder | | PREMIUM\_DISCOVER\_CARD\_HOLDER | Premium Discover Card Holder | | STORE\_OR\_RETAIL\_CARD\_HOLDER | Store or Retail Card Holder | | PREMIUM\_STORE\_OR\_RETAIL\_CARD\_HOLDER | Premium Store or Retail Card Holder | | TRAVEL\_CARD | Travel Card | | HOME\_VALUE | Home Market Value | | STANDARD\_INCOME\_CODE | Income Range | | OWNS\_INVESTMENTS | Owns Investments | | OWNS\_STOCK\_AND\_BONDS\_INVESTMENTS | Owns Stocks and Bonds | | OWNS\_MUTUAL\_FUNDS\_INVESTMENTS | Owns Mutual Funds | | CREDIT\_RANGE | Modeled Credit Rating | | NET\_WORTH | Net Worth | | NUMBER\_OF\_CREDIT\_LINES | Number of Credit Lines | | WEALTH\_RATING | Wealth Rating | ## Homeownership | | | |---------------------------|---------------------------| | Output Field Name | Description | | DT | Dwelling Type | | MORTGAGE\_LOAN\_TYPE | Home Loan Type | | HOME\_VALUE | Home Market Value | | HOME\_PURCHASE\_DATE | Home Purchase Date | | PURCHASE\_PRICE\_RANGE | Home Purchase Price Range | | STANDARD\_INCOME\_CODE | Income Range | | LENGTH\_OF\_RESIDENCE | Length of Residence | | MORTGAGE\_LOAN\_TO\_VALUE | Loan to Value | | IS\_VERIFIED\_OWNER | Verified Homeowner | | YEAR\_BUILT | Year Built | ## Hobbies, Interests & Home | | | |-----------------------------------|------------------------------------------| | Output Field Name | Description | | INTEREST\_IN\_ARTS\_CRAFTS | Arts and Crafts | | DOLLS\_COLLECTOR | Collector Grouping (all collector types) | | FIGURINES\_COLLECTOR | Owns Retail Card | | PLATES\_COLLECTOR | Premium Card Holder | | SPORTS\_MEMORIBILIA\_COLLECTOR | Amex Card Holder | | COINS\_COLLECTOR | Premium Amex Card Holder | | FINE\_ARTS\_COLLECTOR | Visa or Mastercard Holder | | STAMPS\_COLLECTOR | Premium Visa or Mastercard Holder | | COLLECT\_SPECIAL\_FOODS\_BUYER | Discover Card Holder | | COLLECTOR | Collector | | ANTIQUES\_COLLECTOR | Antiques Collector | | DO\_IT\_YOURSELF | Do It Yourself | | INTEREST\_ELECTRONICS | Electronics | | INTEREST\_FOOD\_WINE | Food & Wine | | HOBBY\_HOME\_STUDY\_COURSES | Home Study Courses | | INTEREST\_BUSINESS\_HOME | Home-based Business | | HOBBY\_KNITTING\_QUILTING\_SEWING | Knitting/Quilting/Sewing | | LUXURY\_LIFE | Luxury Life | | CAT\_OWNER | Owns a cat | | DOG\_OWNER | Owns a dog | | PET\_OWNER | Owns a pet | | INTEREST\_PHOTOGRAPHY | Photography | | AVID\_READER | Reading grouping (all reading types) | | READING\_ASTROLOGY | Reading astrology | | READING\_FICTION | Reading fiction | | READING\_BOOKS\_ON\_TAPE | Reading books on tape | | READING\_CHILDRENS | Reading childrens | | READING\_COMPUTER\_IT | Reading computer IT | | READING\_COOKING\_CULINARY | Reading cooking culinary | | READING\_COUNTRY\_LIFESTYLE | Reading country lifestyle | | READING\_ENTERTAINMENT | Reading entertainment | | READING\_FASHION | Reading fashion | | READING\_FINANCE | Reading finance | | READING\_HISTORY | Reading history | | READING\_INTERIOR\_DECORATING | Reading interior decorating | | READING\_MILITARY | Reading military | | READING\_MYSTERY | Reading mystery | | READING\_ROMANCE | Reading romance | | READING\_SCIENCE\_FICTION | Reading science fiction | | READING\_SCIENCE\_TECHNOLOGY | Reading science technology | | READING\_SPORTS | Reading sports | | READING\_WORLD\_NEWS\_POLITICS | Reading world news politics | | READING\_MAGAZINES | Reading magazines | | HOBBY\_WOODWORKING | Woodworking | ## Health & Wellness | | | |--------------------------|-------------------| | Output Field Name | Description | | SPORTS\_AEROBICS | Sports & Aerobics | | HOBBY\_COOKING | Cooking | | HOBBY\_SELF\_IMPROVEMENT | Self-Improvement | | OUTDOORS\_WALKING | Walking | ## Entertainment, Travel & Sports | | | |----------------------------------|------------------------------------| | Output Field Name | Description | | INTEREST\_IN\_BOATING\_SAILING | Boating/Sailing | | OUTDOORS\_CAMPING\_HIKING | Camping/Hiking | | INTEREST\_IN\_CARS | Cars | | HOBBY\_COMPUTER\_GAMES | Computer Games | | INTEREST\_IN\_ENTERTAINMENT | Entertainment | | INTEREST\_FAMILY | Family Activities | | OUTDOORS\_FISHING | Fishing | | INTEREST\_GARDENING | Gardening | | INTEREST\_IN\_OUTDOORS | Great Outdoors | | HIGHTECH\_LEADER | High-Tech Leader | | OUTDOORS\_HUNTING | Hunting | | INTEREST\_IN\_MOVIES | Movies | | INTEREST\_IN\_MUSIC | Music | | LIFESTYLE\_SPORTS | Sporting Lifestyle | | INTEREST\_TOYS | Toys | | INTEREST\_TRAVEL | Travel | | INTEREST\_TRAVEL\_CRUISE | Travel – Cruises | | TRAVEL\_FOREIGN | Travel – Foreign | | TRAVEL\_VACATION | Travel - Vacation | | HOBBY\_VIDEO\_GAMES | Video Games | | SPORTS\_AUTO\_MOTORCYCLE\_RACING | Sports Grouping (all sports types) | | SPORTS\_BASEBALL | Sports Baseball | | SPORTS\_BASKETBALL | Sports Basketball | | SPORTS\_FOOTBALL | Sports Football | | SPORTS\_HOCKEY | Sports Hockey | | SPORTS\_SOCCER | Sports Soccer | | SPORTS\_RUNNING | Sports Running | | SPORTS\_SNOW\_SKIING | Sports Snow Skiing | | SPORTS\_TENNIS | Sports Tennis | | SPORTS\_AEROBICS | Sports Aerobics | | SPORTS\_NASCAR | Sports NASCAR | | SPORTS\_SCUBA\_DIVING | Sports Scuba Diving | | SPORTS\_WEIGHT\_LIFTING | Sports Weightlifting | | INTEREST\_SPORTS | Interest Sports | | INTEREST\_SPORTS\_GOLF | Interest Sports Golf |  130 Fifth Avenue, 6th Floor, New York, NY 10011 [www.t-mobile.com/advertising-solutions](http://www.t-mobile.com/advertising-solutions) Contact: [T-Ads\_Data\_Products\_Support@T-Mobile.com](http://T-Ads_Data_Products_Support@t-mobile.com/) ## Hello! Want to stay logged in? To keep your accounts safe, you'll be automatically logged out in:  Yes, stay logged in No, log me out ## Share your screen while on a call or in store __Get guided support from an Expert in real time__ - For your security, personal info, tabs, and notifications are automatically hidden. - You can stop screen sharing at any time. - Experts can only see what’s on T-Mobile.com. - Don’t use screen share while driving or in any situation where it's unsafe to focus on your screen. By clicking 'Accept and continue,' you are consenting to allow the Expert to view your screen for assisted navigation. This session may be recorded. To learn more, please visit the 
[__T-Mobile Privacy Notice__](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice). Accept and continue No thanks __Next:__ Generate a code to share with your Expert ## Share this code with your Expert code Once your code has been successfully entered by your Expert, this window will close and continue to the session. ## Allow screen sharing with your Expert? Personal and sensitive data is hidden for your security and privacy. Allow Don’t allow ## End your session? Ending your session will stop sharing your screen, but will not end your call. End session Continue session ## Your session has ended Your screen is no longer being shared with your Expert. OK Share again ## You are already in an active session OK ## Your code has expired Generate a new one to share with your Expert. Generate new code T-Mobile Advertising Solutions - [English](https://www.t-mobile.com) - [Español](https://www.t-mobile.com) - ### Legal Legal - [T-Mobile Privacy Notice](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice) - [Privacy Center](https://www.t-mobile.com/privacy-center) - ### Contact us Contact us - [Contact Advertising Solutions](https://www.t-mobile.com/advertising-solutions/contact-us) [](https://www.t-mobile.com/) - [About](https://www.t-mobile.com/our-story) - [Investor relations](https://investor.t-mobile.com/default.aspx?INTNAV=fNav%3AInvestorRelations) - [Press](https://www.t-mobile.com/news) - [Careers](https://careers.t-mobile.com?INTNAV=fNav%3ACareers) - [Deutsche Telekom](https://www.telekom.com/en?INTNAV=fNav%3ADeutscheTelekom) - [Puerto Rico](https://www.t-mobilepr.com/?INTNAV=fNav%3APuertoRico) - [Privacy Notice](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice) - [Trust Center](https://security.t-mobile.com/?INTNAV=fNav%3ATrustCenter) - [Privacy Center](https://www.t-mobile.com/privacy-center) - [Consumer information](https://www.t-mobile.com/responsibility/consumer-info) - [Public safety/911](https://www.t-mobile.com/responsibility/consumer-info/safety/9-1-1) - [Terms & conditions](https://www.t-mobile.com/responsibility/legal/terms-and-conditions) - [Terms of use](https://www.t-mobile.com/responsibility/consumer-info/policies/terms-of-use) - [Accessibility](https://www.t-mobile.com/responsibility/consumer-info/accessibility-policy) - [Open Internet](https://www.t-mobile.com/responsibility/consumer-info/policies/internet-service) - [Do Not Sell or Share My Personal Information](https://www.t-mobile.com) - [Licenses & Patents](https://www.t-mobile.com/responsibility/legal/licenses-and-patents) - [Consumer Health Data Privacy Notice](https://www.t-mobile.com/privacy-center/privacy-notices/t-mobile-privacy-notice.html?INTNAV=fNav%3AConsumerHealthDataPrivacyNotice#health-data-privacy-notice) - T-Mobile, the T logo, Magenta and the magenta color are registered trademarks of Deutsche Telekom AG. - [Instagram](https://www.instagram.com/tmobile/) - [Facebook](https://www.facebook.com/TMobile) - [X](https://twitter.com/TMobile) - [You Tube](https://www.youtube.com/user/TMobile/custom) © 2026 T‑Mobile USA, Inc.  ## Stay up to date with notifications Get the latest from T-Mobile when you’re using the web. You can opt out any time. Allow notifications Don't allow  ## Get the latest from T-Mobile Stay up to date with notifications - including offers just for you Allow notifications Don't allow notifications  ## Stay up to date with notifications Get the latest from T-Mobile when you’re using the web. You can opt out any time. Allow notifications Don't allow  ## Get the latest from T-Mobile Stay up to date with notifications - including offers just for you Allow notifications Don't allow notifications