DOCUMENTATION
CONSOLE
DATA MARKETPLACE API
DATA TRANSFER AND INTEGRATION
T-Mobile Customer Data Enrichment
The
Enrichment Packages
The following pre-defined packages are currently available ($1,000 minimum order):
| Name | Pricing (CPM) |
| Essential Demographics | $33.50 |
| Comprehensive Demographics | $44.50 |
| Geography | $15.00 |
| Financial | $39 |
| Homeownership | $33.50 |
| Hobbies, Interests, & Home | $39 |
| Health & Wellness | $33.50 |
| Entertainment, Travel & Sports | $44.50 |
Volume pricing is also available upon request.
Attributes (by Package)
Below are all available attributes, listed by package:
Essential Demographics
| Output Field Name | Description |
| AGE | Adult Age |
| DT | Dwelling Type |
| EDUCATION | Education |
| HOME_OWNERSHIP_CODE | Homeowner/Renter |
| STANDARD_INCOME_CODE | Income Range |
| MARITAL_STATUS | Marital Status |
| OCCUPATION | Occupation |
Comprehensive Demographics
| Output Field Name | Description |
| AGE | Adult Age |
| DOB | Date of Birth |
| DT | Dwelling Type |
| EDUCATION | Education |
| ELDERLY_HEAD_OF_HOUSEHOLD_FLAG | Elderly Head of Household |
| ELDERLY_PARENT_FLAG | Elderly Parent Present |
| GENDER | Gender |
| HOME_OWNERSHIP_CODE | Homeowner/Renter |
| STANDARD_INCOME_CODE | Income Range |
| LANGUAGE | Language Spoken |
| LENGTH_OF_RESIDENCE | Length of Residence |
| MARITAL_STATUS | Marital Status |
| VETERAN_IN_HOUSEHOLD_FLAG | Military Veteran Present |
| NUMBER_OF_ADULTS | Number of Adults |
| NUMBER_OF_GENERATIONS | Number of Generations |
| OCCUPATION | Occupation |
| VOTER_FLAG | Voter |
Geography
| Output Field Name | Description |
| CONGRESSIONAL_DISTRICT | Congressional District |
| COUNTY | County of Residence |
| CRID | Carrier Route |
| CD | Check digit |
| DP | Delivery Point Bar Code |
| DMA | Designated Market Area |
| FIPS_ST | FIPS State Code |
| LATITUDE | Latitude |
| LONGITUDE | Longitude |
| SCF | SCF |
| ZIP | 5-digit Zip Code |
| ZIP4 | 4-digit Delivery Route |
| WSN | Walk Sequence Number |
Financial
| Output Field Name | Description |
| OWNS_CREDIT_CARD | Credit Card Holder |
| OWNS_BANK_CREDIT_CARD | Credit Card Type Grouping |
| OWNS_RETAIL_CARD | Owns Retail Card |
| PREMIUM_CARD_HOLDER | Premium Card Holder |
| AMEX_CARD_HOLDER | Amex Card Holder |
| PREMIUM_AMEX_CARD_HOLDER | Premium Amex Card Holder |
| VISA_MC_CARD_HOLDER | Visa or Mastercard Holder |
| PREMIUM_VISA_MC_CARD_HOLDER | Premium Visa or Mastercard Holder |
| DISCOVER_CARD_HOLDER | Discover Card Holder |
| PREMIUM_DISCOVER_CARD_HOLDER | Premium Discover Card Holder |
| STORE_OR_RETAIL_CARD_HOLDER | Store or Retail Card Holder |
| PREMIUM_STORE_OR_RETAIL_CARD_HOLDER | Premium Store or Retail Card Holder |
| TRAVEL_CARD | Travel Card |
| HOME_VALUE | Home Market Value |
| STANDARD_INCOME_CODE | Income Range |
| OWNS_INVESTMENTS | Owns Investments |
| OWNS_STOCK_AND_BONDS_INVESTMENTS | Owns Stocks and Bonds |
| OWNS_MUTUAL_FUNDS_INVESTMENTS | Owns Mutual Funds |
| CREDIT_RANGE | Modeled Credit Rating |
| NET_WORTH | Net Worth |
| NUMBER_OF_CREDIT_LINES | Number of Credit Lines |
| WEALTH_RATING | Wealth Rating |
Homeownership
| Output Field Name | Description |
| DT | Dwelling Type |
| MORTGAGE_LOAN_TYPE | Home Loan Type |
| HOME_VALUE | Home Market Value |
| HOME_PURCHASE_DATE | Home Purchase Date |
| PURCHASE_PRICE_RANGE | Home Purchase Price Range |
| STANDARD_INCOME_CODE | Income Range |
| LENGTH_OF_RESIDENCE | Length of Residence |
| MORTGAGE_LOAN_TO_VALUE | Loan to Value |
| IS_VERIFIED_OWNER | Verified Homeowner |
| YEAR_BUILT | Year Built |
Hobbies, Interests & Home
| Output Field Name | Description |
| INTEREST_IN_ARTS_CRAFTS | Arts and Crafts |
| DOLLS_COLLECTOR | Collector Grouping (all collector types) |
| FIGURINES_COLLECTOR | Owns Retail Card |
| PLATES_COLLECTOR | Premium Card Holder |
| SPORTS_MEMORIBILIA_COLLECTOR | Amex Card Holder |
| COINS_COLLECTOR | Premium Amex Card Holder |
| FINE_ARTS_COLLECTOR | Visa or Mastercard Holder |
| STAMPS_COLLECTOR | Premium Visa or Mastercard Holder |
| COLLECT_SPECIAL_FOODS_BUYER | Discover Card Holder |
| COLLECTOR | Collector |
| ANTIQUES_COLLECTOR | Antiques Collector |
| DO_IT_YOURSELF | Do It Yourself |
| INTEREST_ELECTRONICS | Electronics |
| INTEREST_FOOD_WINE | Food & Wine |
| HOBBY_HOME_STUDY_COURSES | Home Study Courses |
| INTEREST_BUSINESS_HOME | Home-based Business |
| HOBBY_KNITTING_QUILTING_SEWING | Knitting/Quilting/Sewing |
| LUXURY_LIFE | Luxury Life |
| CAT_OWNER | Owns a cat |
| DOG_OWNER | Owns a dog |
| PET_OWNER | Owns a pet |
| INTEREST_PHOTOGRAPHY | Photography |
| AVID_READER | Reading grouping (all reading types) |
| READING_ASTROLOGY | Reading astrology |
| READING_FICTION | Reading fiction |
| READING_BOOKS_ON_TAPE | Reading books on tape |
| READING_CHILDRENS | Reading childrens |
| READING_COMPUTER_IT | Reading computer IT |
| READING_COOKING_CULINARY | Reading cooking culinary |
| READING_COUNTRY_LIFESTYLE | Reading country lifestyle |
| READING_ENTERTAINMENT | Reading entertainment |
| READING_FASHION | Reading fashion |
| READING_FINANCE | Reading finance |
| READING_HISTORY | Reading history |
| READING_INTERIOR_DECORATING | Reading interior decorating |
| READING_MILITARY | Reading military |
| READING_MYSTERY | Reading mystery |
| READING_ROMANCE | Reading romance |
| READING_SCIENCE_FICTION | Reading science fiction |
| READING_SCIENCE_TECHNOLOGY | Reading science technology |
| READING_SPORTS | Reading sports |
| READING_WORLD_NEWS_POLITICS | Reading world news politics |
| READING_MAGAZINES | Reading magazines |
| HOBBY_WOODWORKING | Woodworking |
Health & Wellness
| Output Field Name | Description |
| SPORTS_AEROBICS | Sports & Aerobics |
| HOBBY_COOKING | Cooking |
| HOBBY_SELF_IMPROVEMENT | Self-Improvement |
| OUTDOORS_WALKING | Walking |
Entertainment, Travel & Sports
| Output Field Name | Description |
| INTEREST_IN_BOATING_SAILING | Boating/Sailing |
| OUTDOORS_CAMPING_HIKING | Camping/Hiking |
| INTEREST_IN_CARS | Cars |
| HOBBY_COMPUTER_GAMES | Computer Games |
| INTEREST_IN_ENTERTAINMENT | Entertainment |
| INTEREST_FAMILY | Family Activities |
| OUTDOORS_FISHING | Fishing |
| INTEREST_GARDENING | Gardening |
| INTEREST_IN_OUTDOORS | Great Outdoors |
| HIGHTECH_LEADER | High-Tech Leader |
| OUTDOORS_HUNTING | Hunting |
| INTEREST_IN_MOVIES | Movies |
| INTEREST_IN_MUSIC | Music |
| LIFESTYLE_SPORTS | Sporting Lifestyle |
| INTEREST_TOYS | Toys |
| INTEREST_TRAVEL | Travel |
| INTEREST_TRAVEL_CRUISE | Travel – Cruises |
| TRAVEL_FOREIGN | Travel – Foreign |
| TRAVEL_VACATION | Travel - Vacation |
| HOBBY_VIDEO_GAMES | Video Games |
| SPORTS_AUTO_MOTORCYCLE_RACING | Sports Grouping (all sports types) |
| SPORTS_BASEBALL | Sports Baseball |
| SPORTS_BASKETBALL | Sports Basketball |
| SPORTS_FOOTBALL | Sports Football |
| SPORTS_HOCKEY | Sports Hockey |
| SPORTS_SOCCER | Sports Soccer |
| SPORTS_RUNNING | Sports Running |
| SPORTS_SNOW_SKIING | Sports Snow Skiing |
| SPORTS_TENNIS | Sports Tennis |
| SPORTS_AEROBICS | Sports Aerobics |
| SPORTS_NASCAR | Sports NASCAR |
| SPORTS_SCUBA_DIVING | Sports Scuba Diving |
| SPORTS_WEIGHT_LIFTING | Sports Weightlifting |
| INTEREST_SPORTS | Interest Sports |
| INTEREST_SPORTS_GOLF | Interest Sports Golf |
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