AUDIENCE INSIGHTS

Know your customers, grow your brand

Turn data into insights to find your best customers at scale

We transform vast consumer data into brand-ready audiences or personas—so you know exactly who you’re talking to and can reach them through our omnichannel solutions.

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Benefit from carrier data you can’t get anywhere else

Build interested and intent-driven audiences using mobile activity data collected from consented users on the T-Mobile network.

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Achieve better outcomes with higher-fidelity data

More precise audience data leads to better decisions and more effective outcomes across campaigns.

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Increased visibility drives better understanding

T‑Mobile audience data reveals holistic insight into customer behaviors and motivations, enabling more informed targeting and decisions.

Put the full force of our network behind your brand

142M+

Subscribers nationwide

2T+

Audience signals processed daily

10K+

App ownership & engagement audiences

400+

Interest, intent, and lifestyle personas

Explore audience insights that power smarter brand decisions

Learn about customers who book travel with JetBlue

Customers who book travel with JetBlue are 52 percent male and 48 percent female. 40 percent are over the age of 55. And 48 percent have a household income over 100,000 dollars. Here, a man checks his phone at the airport.

Customers who book travel with JetBlue are 6.9 times more likely to be Flight Shoppers; 5.2 times more likely to be Active Traders; and 5.1 times more likely to be  Impulse Buyers. Here, a man checks his phone at the airport.

Customers who book travel with JetBlue are 83% more likely to spend on Food Delivery; 94% more likely to spend on Designer Shopping; and 132% more likely to spend on Rideshare Services. Here, a man checks his phone at the airport.

Customers who book travel with JetBlue are 11 percent more likely to go camping; 17 percent more likely to attend concerts, and 26 percent more likely to visit department stores. Here, a man checks his phone at the airport.

Customers who book travel with JetBlue also use these apps: American Airlines, Lyft, Spotify, Disney+, and AMEX.

Demographics

Mobile intelligence

Purchase behavior

Location intelligence

Popular app usage

T-Mobile's data is powered by direct connections between our wireless subscribers and their mobile devices.

Learn about customers who book travel with JetBlue

Demographics

Mobile intelligence

Purchase behavior

Location intelligence

Popular app usage

T-Mobile's data is powered by direct connections between our wireless subscribers and their mobile devices.

Learn about customers who order food with Instacart

Customers who order food with Instacart are 52 percent female and 48 percent male. 52 percent are aged 25 to 44. And 43 percent have a household income over 100,000 dollars. Here, a person looks at the Instacart app on their phone screen.

Customers who order food with Instacart are 6.3 times more likely to be Pet Owners; 5.4 times more likely to be Home Chefs; and 5.2 times more likely to be  Apartment Renters. Here, a person looks at the Instacart app on their phone screen.

Customers who order food with Instacart are 56% more likely to spend on Rideshare Services; 48% more likely to spend on Luxury Clothing; and 45% more likely to spend on Audio/Music Streaming. Here, a person looks at the Instacart app on their phone screen.

Customers who order food with Instacart are 31% more likely to visit Luxury Retail Stores; 26% more likely to visit High-End Restaurants; and 24% more likely to visit Luxury Hotels. Here, a person looks at the Instacart app on their phone screen.

Customers who order food with Instacart also use these apps: Door Dash, Uber Eats, Klarna, Rocket Money, and Etsy.

Demographics

Mobile intelligence

Purchase behavior

Location intelligence

Popular app usage

T-Mobile's data is powered by direct connections between our wireless subscribers and their mobile devices.

Learn about customers who order food with Instacart

Demographics

Mobile intelligence

Purchase behavior

Location intelligence

Popular app usage

T-Mobile's data is powered by direct connections between our wireless subscribers and their mobile devices.

Learn about customers who request rides with Uber

Customers who request rides with Uber are 58 percent female and 42 percent male. 42 percent are aged 18 to 34. And 31 percent have a household income over 100,000 dollars. Here, a person rides in the back seat of a car as they check their smartphone

Customers who request rides with Uber are 4.2 times more likely to be Family Caretakers; 4.1 times more likely to be Fine Dining Enthusiasts; and 3.6 times more likely to be  Dog Owners. Here, a person rides in the back seat of a car as they check their smartphone.

Customers who request rides with Uber are 18% more likely to spend on Fast Fashion; 35% more likely to spend on Business Travel; and 32% more likely to spend on International Air Travel. Here, a person rides in the back seat of a car as they check their smartphone.

Customers who request rides with Uber are 17% more likely to visit Coffee Shops; 24% more likely to visit Casinos; and 26% more likely to visit Fast-Food Spots. Here, a person rides in the back seat of a car as they check their smartphone.

Customers who request rides with Uber also use these apps: Lyft, Uber Eats, Tidal, AirBnB, and Delta.

Demographics

Mobile intelligence

Purchase behavior

Location intelligence

Popular app usage

T-Mobile's data is powered by direct connections between our wireless subscribers and their mobile devices.

Learn about customers who request rides with Uber

Demographics

Mobile intelligence

Purchase behavior

Location intelligence

Popular app usage

T-Mobile's data is powered by direct connections between our wireless subscribers and their mobile devices.

Learn about customers who manage their finances with Capital One

Customers who manage their finances with Capital One are 51 percent female and 49 percent male. 53 percent are aged 50+. And 34 percent have a household income over 100,000 dollars. Here, a person uses a financial services app on their smartphone.

Customers who manage their finances with Capital One are 4.8 times more likely to be Retirement Planners; 4.7 times more likely to be Impulse Buyers; and 4.1 times more likely to shop at Department Stores. Here, a person uses a financial services app on their smartphone.

Customers who manage their finances with Capital One are 25% more likely to use Premium Credit Cards; 14% more likely to spend on Business Travel; and 14% more likely to make Small Biz Purchases. Here, a person uses a financial services app on their smartphone.

Customers who manage their finances with Capital One are 20% more likely to visit Wholesale Clubs; 18% more likely to visit High-End Restaurants; and 18% more likely to attend Live Sporting Events. Here, a person uses a financial services app on their smartphone.

Customers who manage their finances with Capital One also use these apps: Credit Wise, Affirm, Discover, Progressive, and Robinhood.

Demographics

Mobile intelligence

Purchase behavior

Location intelligence

Popular app usage

T-Mobile's data is powered by direct connections between our wireless subscribers and their mobile devices.

Learn about customers who manage their finances with Capital One

Demographics

Mobile intelligence

Purchase behavior

Location intelligence

Popular app usage

T-Mobile's data is powered by direct connections between our wireless subscribers and their mobile devices.

Define your audience.
Activate exclusively with Blis and Vistar Media.
Drive meaningful results.

Pinpoint your ideal audience using the most accurate mobile data available.

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Customer retention

Maximize the value of your active and lapsed customer base.

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Competitive conquesting

Capture market share by converting users of your primary competitors’ apps.

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Pre-built personas

Deploy proven audience segments for immediate impact and high-intent targeting.

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Custom segments

Design unique audience segments tailored to your specific goals and particular business needs.

Contact us to find your best customers today

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