APP INSTALL

Drive downloads and engagement across the entire user journey

Customer acquisition is just the beginning

Start creating meaningful brand moments with customers — right from day one.

30

Average number of apps used each month

35%

Of total media time is spent in apps

90%

Of new users stop using an app after 7 days

Build lasting relationships with mobile app users

Capture an engaged audience and transform them into loyal, long-term customers.

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Scale with confidence

Activate large-scale reach across millions of T-Mobile and Metro customers, enabling consistent impact without sacrificing quality or control.

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Reach real users

Engage verified users on their own Android devices in a fully controlled, brand-safe, and fraud-free environment.

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Unlock exclusive access

Unlock exclusive access to T-Mobile and Metro devices—inventory and audiences that are not available anywhere else.

USER DEVICE ACTIVATION

Picture your app in the hands of millions of consumers

Accelerate growth and downloads with app install solutions

Be there when consumers are making important choices about which apps to install on their new devices.

Two Android phones. One screen shows top app picks available to install. The other screen shows three new apps downloaded and available to use.

Drive engagement and retention with native app placements

Give consumers the opportunity to install your app as a shortcut on the lockscreen — they’ll be more likely to use it daily.

Two Android phone screens. One shows the T-Mobile Play app highlighted as a shortcut on the lockscreen. One shows the T-Mobile Play app open and read to use.

Get your app on a new phone today