Dwyane Wade Joins the T-Mobile Sidekick Team
T-Mobile Sidekick 3, D-Wade Edition, Unveiled With One of Largest U.S. "Wallscapes" and "Mind of D-Wade" Exhibit During NBA All-Star 2007
LAS VEGAS, and BELLEVUE, Wash. Feb. 12, 2007 Tipping off NBA All-Star 2007, T-Mobile USA, Inc. announces the newest member of its all-star lineup, the T-Mobile® Sidekick® designed by Miami Heat guard and 2006 NBA Finals MVP, Dwyane Wade. Packed with the same great technology as the T-Mobile Sidekick 3, the new D-Wade Edition is the latest in a series of T-Mobiles iconic devices that provide consumers with new ways to communicate with style.
Wade, an avid user of the T-Mobile Sidekick since 2004, was integrally involved in the design process, so the finished product reflects the key attributes of his MVP style. The T-Mobile Sidekick 3, D-Wade Edition is presented in the crisp white color of Miamis South Beach and paired with tan and copper accents that emulate the luxurious look and feel inspired by high-end automobiles. Wades signature 3 stands out as the only detail in gold, symbolizing the elegance of winning an NBA championship trophy, which Wade hopes will be the first of many. Last but not least, the device debuts another Sidekick first, a realistic basketball-textured backing for added grip and comfort.
My T-Mobile Sidekick is a part of me. I dont go anywhere without it because it keeps me in touch with the most important people in my life, said Wade. I really wanted to design a Sidekick that meant something special to me one that reflects my own personal style and inspiration. Im excited that it will soon be in the hands of people who want a great device that looks smooth.
To celebrate the launch of the new D-Wade Edition, T-Mobile will host a series of activities during NBA All-Star 2007 in Las Vegas, with fans being greeted by T-Mobile at each end of the Vegas strip. One of the largest outdoor wallscapes in the U.S. 250 feet high by 225 feet wide will cover 56,250 square feet of the Mandalay Bay with an image of Wade with his signature device. At the other end of the strip the 1,149-foot Stratosphere, which is twice as tall as any building in Las Vegas, will glow in T-Mobiles signature magenta color illuminated by three 12,000-watt projectors.
During the NBA All-Star Jam Session, fans will be treated to an interactive walk through T-Mobiles Mind of D-Wade. The two-story exhibit creates a figurative walk through Wades world to experience his life and dreams as a basketball player, the inspiration for his Sidekick, and the history of the T-Mobile Sidekick. Wade will also make a special appearance during the Jam Session, which will be held adjacent to the Mind of D-Wade exhibit, to host a basketball coaching clinic for fans.
T-Mobile will also hold an exclusive invitation-only event at which the Hollywood and the sports elite can get a first look at the new T-Mobile Sidekick 3, D-Wade Edition. Through the inspiration of Wades design, T-Mobile will re-create Miamis South Beach in Las Vegas bringing the ocean to the desert. Guests will leave behind the neon lights of Las Vegas, and enter the white sand and palm trees of South Beach, enjoying tropical gardens, shallow pools and cascading waterfalls, as well as a special live performance celebrating the game of basketball.
We are proud to partner with one of the most exciting and dynamic players in the NBA today, said Greg Andrews, director, Marketing for T-Mobile USA. Dwyanes personal style and communication skills on and off the court exemplify what the T-Mobile Sidekick is all about: connecting on your terms.
The T-Mobile Sidekick 3 provides a variety of communications options, including phone capabilities, built-in support for three major instant messaging clients, personal e-mail and Web browsing* to help you communicate on your own terms with those who matter most. In addition to using the devices voice-calling capabilities, users can stay connected at all times with instantaneous access to e-mail, instant messenger (AIM®, Yahoo! ® Messenger and MSN Messenger), and text messaging on the full QWERTY keyboard (separate charges may apply).
Web-browsing capabilities, enhanced with EDGE technology, ensure faster downloading speeds for accessing favorite social networking Web sites and photo-sharing communities.* Additional features that have made this device a hit with tastemakers and trendsetters alike include a 1.3-megapixel camera, an MP3 player, Bluetooth technology, a trackball for easier navigation, and its slimmest size ever.
The T-Mobile Sidekick 3, D-Wade Edition, will be available at select T-Mobile retail locations, select dealers, and online at www.t-mobile.com beginning Feb. 21 and continuing while quantities last. For more information on the T-Mobile Sidekick, please visit www.sidekick.com.
* Not all sites are optimized for mobile browsers.
About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is a member of the T-Mobile International group, one of the worlds leading companies in mobile communications, and the mobile telecommunications subsidiary of Deutsche Telekom AG. At the end of December 2006, more than 106 million mobile customers were served by companies of the Deutsche Telekom group 25 million by T-Mobile USA all via a common technology platform based on GSM, the worlds most successful digital wireless standard. T-Mobiles innovative wireless products and services help empower people to connect effortlessly to those who matter most. Multiple independent research studies continue to rank T-Mobile highest, in numerous regions throughout the U.S., in wireless call quality and wireless customer care. For more information, please visit the companys Web site at www.t-mobile.com. T-Mobile® is a federally registered trademark of Deutsche Telekom AG.
Tom Harlin or Peter Dobrow
T-Mobile Media Relations
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