Trademark Notice Symbols. When using the Marks, use the proper notice symbol in conjunction with the Mark, to reflect whether a Mark is registered or unregistered. The notice symbol should be placed immediately after the Mark. If the Mark is a word mark, then the notice symbol should be in a superscript at the upper right of the Mark. If the Mark is a logo or design, then the notice symbol should be immediately adjacent to the logo or design in either a superscript (upper right) or subscript (lower right). Notice symbols must always be in a size that is easily readable but is smaller than the Mark itself.
There are two types of symbols:
® indicates that a trademark or service mark is registered in the United States or elsewhere.
indicates that a trademark or service mark is not registered in the United States or elsewhere.
Example: Simple Choice
If you are using our logos or designs, use a trademark notice symbol on each use of the logo or design, regardless of the number of times it appears in your media.
If you are using a word mark, use a trademark notice symbol on the most prominent use of a Mark in your media. If there is not a single most prominent use, then use a trademark notice symbol on the first use of a Mark that appears in the media.
A notice symbol should be used whenever possible, except where the nature of a Mark, or space or style criteria, make use impractical. For example, a notice symbol is not required to be used on a Mark that is not easily referenced with a notice symbol, such as an audible or sound Mark (such as the T-Mobile jingle) or trade dress (such as uses of the color magenta). In cases where use of notice symbols is not practicable, include an ownership attribution legend (see Item 2 immediately below).
Ownership Attribution Legend. Include the following legend in the same document or on the same media as the Marks. The legend should be presented in an easily readable typeface of at least 8 point size, and can be placed at the end or bottom of marketing materials, at the bottom of a web page, or on the back of product packaging.
T-Mobile, the color magenta, the digits design and [LIST OTHER DT MARKS] are registered and/or unregistered trademarks of Deutsche Telekom AG.
un-leash, Simple Choice and [LIST OTHER T-MOBILE MARKS] are registered and/or unregistered trademarks of T-Mobile USA, Inc.
Adjectives Modifying Nouns. Always use a Mark as an adjective modifying a noun. Do not use a Mark as a noun or a verb, and do not use a Mark in a way that suggests a common, descriptive or generic meaning. Always use a Mark immediately before a noun that describes the associated good or service.
Correct: T-Mobile® wireless products and services.
Incorrect: T-Mobile® can be used around the world.
Correct: Use a Personal Cellspot® router for Wi-Fi calls and to move data fast.
Incorrect: Make Wi-Fi calls and move data fast with a Personal Cellspot®.
Exact Use. Use DT Marks exactly as used by DT and use TMUS Marks exactly as used by T-Mobile, without varying the spelling, abbreviating, adding or deleting hyphens, adding punctuation that is not part of the mark, omitting punctuation that is part of the mark, breaking one word into two or more words, pluralizing, or making possessive through the use of apostrophes.
Incorrect: TMO® (abbreviation)
Incorrect: T-Mobil® (misspelling)
Incorrect: The Uncarrier (omitting a hyphen that is part of the mark (in this case, omitting the hyphen from Un-carrier))
Incorrect: Simple-Choice® (inserting a hyphen that is not part of the mark)
Incorrect: We sell Personal Cellspot-related products (inserting a hyphen between the mark and surrounding words)
Incorrect: un-leash! (adding punctuation that is not part of the mark (in this case, adding an exclamation point to un-leash))
Incorrect: Jump (omitting punctuation that is part of the mark (in this case, omitting the exclamation point in Jump!))
Incorrect: Cell Spot (breaking one word into two words)
Incorrect: Simply Prepaids plans (making a singular mark plural)
Incorrect: Callertune® feature (making a plural mark singular)
Incorrect: Sonics® mobile capabilities (possessive)
Exact Logo Use. Use DT logos exactly as used by DT and T-Mobile USA logos exactly as used by T-Mobile, without any alteration or modification to the design, words, colors and/or proportions.
Visual Distinctiveness. For Marks that are words (as opposed to logos and designs), capitalize the first letter of the Mark, put the entire Mark in capital letters or in italics, underline the Mark, or put the entire Mark in quotation marks, in order to make the Mark visually distinct from surrounding text.
For other Marks, such as logos, keep them visually distinct and separate from surrounding text and design elements. In particular, keep the T-MOBILE® logo as a stand-alone element, without other marks or logos grouped with it, including by maintaining a visual distinction between your company name and the T-MOBILE® logo. Unless you are a licensed user and your agreement permits you to do so, do not make the T-MOBILE® logo so prominent that the media appears to be from T-Mobile; the size and placement of the Marks in your media must clearly reflect that you are an independent entity.
Adoption and Use as Trademarks or Other Assets. Do not adopt the Marks, or confusingly similar versions of the Marks, as your own trademarks or other brand-related assets. By way of example and not limitation, do not copy or imitate any trade dress, such as the color palate and color combinations, graphics, sounds, imagery, typefaces or stylizations used by T-Mobile. By way of further example and not limitation, do not use the Marks, or confusingly similar versions of the Marks, as all or part of a:
Trademark or service mark
Product or service name
Company name, trade name, or fictitious or assumed business name
Top level domain or a second level domain name
Social networking name, handle or other user identifier used in connection with a social networking site or online forum
Software application name
AdWord or other keyword used to generate sponsored links in a search engine
For licensed users of the Marks: Any use of the Marks in the foregoing fashions may constitute a breach of your agreement. You acknowledge that any registration and use of a domain that incorporates a Mark, or a confusingly similar version of a Mark, is an unlicensed use and constitutes bad faith registration and use under the Anticybersquatting Consumer Protection Act and the Uniform Domain Name Dispute Resolution Policy. For each of the foregoing, you agree to abandon such asset, or to assign and transfer such asset to T-Mobile, upon our demand.
Sponsorship, Affiliation, Etc. Do not use the Marks, or confusingly similar versions of the Marks, in a manner that implies DTs and/or T-Mobiles sponsorship or affiliation with, or certification, endorsement or approval of, you, your company, your products or services, or your views and opinions. If you are a licensed user of the Marks, you may use the Marks in this manner only to the extent permitted by your agreement. For example, if you are an authorized indirect dealer of T-Mobile goods and services, you may use the T-MOBILE® logo to identify yourself as an authorized indirect dealer in compliance with your agreement.
Objectionable Uses. Do not use the Marks, or confusingly similar versions of the Marks, in any media or in any manner that is inaccurate, distasteful, obscene, sexually explicit, vulgar, profane, offensive, libelous, slanderous, religiously or racially offensive, or that disparages DT, T-Mobile or their respective affiliates and subsidiaries.
Compliance with Laws. Do not use the Marks, or confusingly similar versions of the Marks, in any media or in any manner that is untruthful, unfair, or that violates any law or regulation.
Merchandise and Promotional Items. Do not manufacture, market, distribute, sell, or give away merchandise or promotional items, such as T-shirts or mugs that bear any Marks or confusingly similar versions of the Marks.